Primary value of the brand Siddhalepa
Siddhalepa is one of the well recognized herbal trademarks in Sri Lanka, Which mainly concern about the human well being and sanitary problems. Ayurveda can be defined in holistic form of medicine affected from natural resources which makes an enhancing healthy way of life from the ancient time. It is established on a perception of safety and efficacy when using Ayurveda products, which unambiguously avoid destructive side effects, providing the foundation of quality standards. The outcome has been traditional and realistically environmental friendly and consumer friendly natural medicinal products.
When studying on primary value of the brand and the organization value generation process they have followed a 5 step marketing process 1. Understand the market place and customer needs and wants 2. Design a customer driven marketing strategy 3. Construct an integrated that delivers superior value 4. Build profitable relationships and create customer delight 5. Capture values from customers to create profits and customer equity
Understanding the market place and customer needs means understanding the needs wants and demands of the customers and what the market offerings for the customers are. Market offerings means some combinations of products, services, information or experience offered to a market to satisfy a need or a want. One of the important points in understanding the market place is value and satisfaction which marketers must be careful to set the right level of expectations. When understanding the marketplace it should care exchanges and relationships and also the markets. Exchange means the act of obtaining a desired object from someone by offering something in return. Market is the set of all actual and potential buyers of a product or a service.
