...Prince Sports Case Study Prince Sports has managed to remain in their field, but the task was not easy. They have been in business for over forty years and have continued to evolve to fit the needs of the consumers while also managing to expand their products. In doing so, they have needed to keep their company ahead of trends that have occurred in the market. So far, they have managed to do so, but with the continuously changing market and economy, Prince Sports needs to constantly be performing research on how to stay ahead. They also have to take in to consideration how these changes are going to affect the products and customers they currently have. In 2012 Prince Sports filed for bankruptcy protection due to an increasing decline in sales which resulted from a few different factors, but mainly due to their lack of remaining true to their older products. A main problem they faced was their advancement in technology. While it was vital and helped them greatly with staying ahead for certain markets, it also hurt them because of the way in which they handled everything that came before their advancements. Rather than offering their previous products, they simply made it appear as if customers had to evolve with the company. Not every customer is going to want to use the new technology they introduce and some are more comfortable with what they are used to. While they have tried to keep their young customers in mind, they cannot forget those who have helped them stay in business...
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...M2. Case Study Analysis - Prince Sports, Inc. Quick and fast changes in an environmental market place such as social growth (globalization and the growth of social networks), economic instability (crises), industrial progress, fast growing competitive world and firm marketing regulatory mainly have an effect on the work of most of marketing companies or marketing and brand image divisions of the companies. In order to put into practice a winning marketing plan or a boost in sales and customer awareness companies have to stay in pace with the new marketing environment and take into thought every likely detail that might help out or ruin the image of a company or product. This case study will examine the marketing principle and vision in the background of Prince Sports, Inc. The main emphasis of the case study is Prince Sports, Inc segmentation and positioning. Prince Sports is a racquet sports company, their brands includes Prince (tennis, badminton, and squash), Viking (platform/paddle tennis), and Ektelon (racquetball). Its whole line of tennis products alone is quite remarkable: more than 150 racquet models; greater than 50 tennis strings; in excess of 50 footwear models; and numerous sorts of bags, attire and additional accessories. (Marketing, Eleventh Edition, Kerin, p.239). With the rise of the interest to tennis among different demographics Prince Sports perceived a necessity to target every possible type of consumer. Being in business from 1970 Prince Sports...
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...Prince Sports Case Study Valerie Bodner Marketing Principles Dr. Awesome October 17, 2015 Abstract This case study explores different marketing techniques utilized by Prince sports. Research is conducted by utilizing marketing concepts retrieved from various publications as well as Prince sports website. Evolution in technology, joint ventures and adoption of different marketing techniques proved to be successful for Prince sports. There was an evolution of marketing all together at the height of Prince sports success with the introduction and adoption of social media in the marketplace. Prince sports ability to adapt and make changes based on consumer feedback showcased their ability as a company to bounce back after hard times and re-energize the brand. Organizations utilize technology in marketing strategies as a way to ensure that they are able capture all audiences. Social media marketing and innovation are essential components that organizations use today. In today’s society, social media is a given as a marketing tool to most companies. It increases more awareness about a brand as well as reaches a broader, more global audience. Successful organizations evolve their product or service to align with market trends and segments. Prince Sports is an example of an established company that has innovated its products, utilized grass roots marketing techniques and social media to target younger audiences...
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...Prince Sports is an original sports equipment retailer that offers many different products for tennis, squash, racquetball, badminton and paddle tennis. The companies’ tennis products consist of more than 150 racquets, 50 footwear models and 50 tennis strings, as well as bags apparel and other accessories. Prince Sports focuses on continuing to meet the needs of athletes of all levels and ages. There are many methods of marketing to various demographics and cultures with many contrasting variables that contributes to the increase or decrease in resulting sales. The key players involved in Prince Sports are Linda Glassel the vice president of sports marketing and brand image, Nick Skally the senior marketing manager and Tyler Herring global business director for performance of tennis racquets. The major challenges that Prince Sports is experiencing are trying to stay ahead of the curve in this fast passed changing marketing world. The 21st century delivers with it many changes to marketing strategies for businesses. Cultural changes and demographic shifts have led to a higher health consciousness; this then spurs widespread interest in many various sports such as tennis. For this company, technological and social trends have built new outlets for marketing such as online advertisements, social media and e-commerce. Outlets such as social media and new devices such as tablets, smartphones and other portable computers have led to a higher connection among users; therefore this...
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...Prince Sports is an innovative sports equipment retailer that offers many different products for tennis, squash, badminton, racquetball, and paddle tennis. Their tennis products alone consist of more than 150 racquets, 50 tennis strings and 50 footwear models, as well as bags, apparel and other accessories. The company focuses on continuing to meet the needs of players of all levels and ages and to innovate. There are countless methods of marketing to different demographics and cultures with many different variables contributing to the increase or decrease in resulting sales. The 21st century brings with it many changes to marketing strategies for businesses. Demographic shifts and cultural changes have led to a higher health consciousness, which spurs widespread interest in many different sports, including tennis. For Prince, social and technological trends have created new outlets for marketing such as social media, online advertisments, and e-commerce. Outlets such as social media and new devices like smartphones, tablets and other portable computers have led to a higher connection among users, which contributes greatly to word-of-mouth marketing. Accessible peer-to-peer connections can also contribute to the spread of negative reviews, or competition from other tennis equipment sellers through rival sales or promotions. There are also many economic trends that are working against Prince. The recession left many people with limited disposable income, so purchasing specialty...
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...rebuild its brand. It’s a saga that has played out many times before in business: an iconic brand loses its way and has to struggle to regain its position in the market. For Prince, at stake is the future of a company that once had more than 130 employees and now is looking to add to its current staff of 50. Its strategy includes expanding its product line and bringing back some old favorites, being more active in social media, and continuing to help develop the next batch of top tennis players. Ballardie cited a number of factors that pushed Prince into bankruptcy last May, when the company had $55.2 million in assets and more than $77 million in liabilities. “It really was the perfect storm,” said Ballardie, a 10-year Prince executive who previously led Eastern Hemisphere operations. “A number of things collided. One thing was we were too insular with our technology.” In the mid-2000s, Prince introduced its O3 technology, which features oversized string holes, known as “O-Ports,” on the side of rackets. The O-Ports improve aerodynamics and, in turn, racket speed. By the end of the decade, Prince sold only O-Port rackets. Ballardie said tennis players who preferred more traditional rackets were forced to turn to other manufacturers. The downturn in the economy also slammed Prince. “Prince is, and has always been, a premium brand,” Ballardie said. “Our products are in the upper echelons of the market. Our performance-line rackets, which is what we sell in pro...
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...lue johnson M-300 Video Case 9: Date: 04/12/2011 Synopsis The Video Case on Prince Sports, Inc.: Tennis Racquets for Every Segment is based on the fact that how the world is changing and how social marketing and social media has helped Prince Sports to reach younger consumers. Prince Sports sells racquets for tennis, badminton and squash along with footwear, bags, tennis balls, apparel and other accessories. Prince Sports is benefiting from the trend of increased tennis participation and it focuses on meeting the needs of all levels of tennis player. Prince Sports understand that all players have a different level of skills and abilities so it markets its products in three different segments which include the performance line, recreational line and junior line. Prince Sports solved a contradiction between racquet speed and sweet spot by implementing the O3 technology; however it faces some complexities in converting technology into a racquet with physical features that satisfy players’ needs. Prince Sports has its distribution channels in terms of mass merchants like Target and Walmart, sporting goods chains and specialty tennis shops. Prince focuses on advertising its products at the distribution channels, online marketing and also invests in teaching pro program to help consumers understand the product information. Prince also sponsors more than 100 professional tennis players to promote its products. Questions 1. In the 21st century what trends in the environmental forces...
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...Case Study MKT 113 Southern New Hampshire University Prince Sports is a racquet company that sells innovative tennis, squash, and badminton racquets. Prince is known for their many varieties of equipment as well as their new, innovative products. Prince invented the first oversize and long body racquets as well as the first synthetic gut tennis string. They were also the first to introduce the natural foot shape tennis shoe. Social Networking along with break-through technology have worked in favor of Prince Sports as well as segmenting and customizing racquets for specific players. They have custom racquets with shorter, slower strokes, moderate-to-full strokes, and longer, faster strokes. In 2012, Prince Sports filed for bankruptcy protection due to competition from competitors that were better equipped. Prince blamed the increased competition as well as the downturn in the economy as reasons for their downturn as well. In order to help grow the tennis industry, Prince can sponser tourniments at kid’s summer camps, donate raffle tickets for a free racquet, and even create a line specifically for women that might include racquets as well as sports clothing and shoes. In order to reach recreational and junior players, Prince can can hold in-store demonstrations, use web advertisments as well as social media. Prince can use wall displays, utilize in-store circulars, and sponser professional players to market their product within mass merchandisers as well...
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...SALLE UNIVERSITY – DASMARIÑAS Communication and Journalism Department CASE STUDY ANALYSIS: EXXON VALDEZ OIL SPILL Submitted by: Chaira Mae C. Aguilar Submitted to: Prof. ROEL S. RAMIREZ, APR January 11, 2016 I. SUMMARY and SYNTHESIZE In March 1989, the oil tanker Exxon Valdez underwent an accident in Prince William Sound in Alaska. This accident resulted in a massive oil spill, where more than 10 million gallons of crude oil leaked into the sea. Exxon’s problems were worse by its lack of preparation and bravery in dealing with the situation. Lawrence Rawl, CEO, stayed out of the public view for almost a week after the incident happened. After a meeting, he faced the demonstrators and stakeholders. He took all the responsibility and promised an investigation. Facts According to Office of Response and Restoration, with this banishment institutionalized in U.S. law, Exxon Shipping Company shifted the operational area to the Mediterranean and Middle East and renamed it. In 1993, Exxon spun off its shipping arm to a subsidiary, Sea River Maritime, Inc., and Exxon Mediterranean became the Sea River (S/R( Mediterranean. In 2002, the ship was re-assigned to Asian routes and then temporarily mothballed in an undisclosed location. According to The Whole Truth, Exxon, along with the rest of the oil industry knew that navigating a large supertanker through the icy and treacherous waters of Prince William Sound was extremely complicated. Armed with this knowledge the...
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...Mission CoJo’s Sports Bar’s mission is to provide an upbeat atmosphere for local sports fans featuring quality locally and regionally brewed beer, as well as mainstream beer choices, a varied selection of food choices, and excellent customer service. Management CoJo’s Sports bar is organized as a sole proprietorship where I, Peter Macdonald, am solely responsible for the day-to-day operations including food and beverage purchasing, staffing, and scheduling. Objectives The objectives of CoJo’s Sports Bar are: * To build a successful locally owned and operated sports bar * Develop a loyal client base by providing an excellent atmosphere which make customers feel at home * Source a location for the bar that has easy access and visual impact * Develop a supply chain for quality locally and regionally brewed specialty beers * Provide simple great tasting food option to compliment the sports bar atmosphere Keys to success In order to be successful CoJo’s Sports Bar must: * Appeal to as wide as demographic as possible * Select the most suitable location for the bar * Control their costs at all times * Promote specific sporting events on a weekly basis * Provide customers with unique entertainment options such as sports specific trivia * Advertise through local media and social networking including Facebook, Twitter, etc. Company Summary The Industry Canadian Industry The Canadian food and beverage industry...
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...My mom tells me stories when me and my brother was around the age of one, my dad would throw balls at me and my brother. His mentality was if he threw balls at us at a young age, we wouldn’t be afraid of them when we go older. All my dad talks about is sports. He loves baseball, hockey and football. He made sure we played all of them and even made us play soccer, but he never watched soccer. Naturally me and my brother made friends and we would repeat whatever my dad was talking about that week, whether it be trades, big plays, or stupid call. My dad never watched soccer and neither did me or my brother. For some reason in senior year in high school I grew to love watching soccer beuase one of my close friends. To my dad this was deviant behavior, and when there were two big games on soccer was immdiatly...
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...Orenstein explains addresses the concept through her daughter being an example of such impacts. She expresses the worry that her daughter perceives her opposing view as not wanting her to be a girl instead of realizing “Cinderella as a symbol of the patriarchal oppression of all women, another example of corporate mind control and power-to-the-people”(Orenstein 2012). She also utilizes statistical research analyzing the 29% decrease in teen girls participation in sports after the transition from high school to middle school. The conclusion of this decrease is correlated with the idea and perception that sports is non-feministic for a female. If a princess stood as a positive role model for young girls, then perhaps in society’s eyes, repressing the desire to participate in physical activates due to outside interference is the first step in owning ones own white castle that comes complete with a diamond tiara. In order to raise the participation percentage back to a high, the idea that only non-feminist girls play sports needs to be drained from ones mind in the earlier stages of cognitive development. Thus, relating back to...
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...through production. “ It does so by drawing on a variety of approaches associated with genre analysis, showing how the sitcom can be thought bout in terms of the industry produces it, the texts that constitute it, the audiences that watch it and the relationship to ongoing technological advancements” (Brett Mills,1). But one thing that’s true of sitcoms, they are meant to hook the viewer. From September 10th 1990 to May 20th 1996 the world was introduced to one of the most influential shows of all time. The show was called, The Fresh Prince of Bel Air. This show had and still has people hooked. “While other '90s comedy staples like Seinfeld and The Simpsons arguably had a bigger impact on pop...
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...there is no causative connection between sex and gender – sex doesn’t determine the type of roles you can engage in society. We announce our identities by the way that we dress, walk, talk, act etc. We convince other people that we’re the gendered person that we’re presenting ourselves to be, a product of interactions. With ones sex being defined as male or female, there are bodies that can’t be categorized under these two sexes. Hermaphrodites, now more commonly known as intersex, are becoming a commonly known and used term in society with 17 in every 1000 babies having some kind of intersex condition. Gender is only one of the fundamental principles in organisation of social life, in particular in structural organisations of; childhood, sports, media and employment and economy. Childhood As children we are all brought up and identified differently usually due to several factors. For example class, where we are on hierarchy that is our society. Class usually has an effect on our childhood, poorer- lower class, richer- upper class and middle class. This then effects our education, expectations from society and even ones morals and beliefs. Class...
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...History, Politics, Society Home & Garden Law & Legal Issues Literature & Language Miscellaneous Religion & Spirituality Science Sports Technology Travel & Places Q & A ADVERTISEMENT Exxon Valdez oil spill Gale Encyclopedia of US History: Exxon Valdez AdsOil Spill Lawsuitwww.oilspillcourtcase.com Protect your right to recover money damages against Transocean. Miros Oil Spill Detectionwww.miros.no Advanced systems for the earliest possible detection of oil spills. Home > Library > History, Politics & Society > US History Encyclopedia Just after midnight on 24 March 1989 the single-hulled oil tanker Exxon Valdez ran aground on Blight Reef in Prince William Sound. Over the next few days 11 million gallons (270,000 barrels) of North Slope crude oil spilled into the sensitive subpolar ecosystem of the Sound and the Gulf of Alaska. Blamed on the negligence of the oil tanker's captain, Joseph Hazelwood (who was later acquitted), this was the biggest oil tanker spill in United States history, and it transformed this Alaskan region into a global symbol of ecological catastrophe. The immediate environmental impact of the spill was far-reaching: about 1,300 miles of shoreline was oiled (200 miles suffered heavy to moderate oiling and 1,100 miles light to very light oiling), while oil washed up on shores 470 miles away from Bligh Reef. An estimated 250,000 seabirds, 2,800 sea otters, 300 harbor seals, 150 bald eagles, up to 22 killer whales, and...
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