...Prince Sports: Challenges in The Marketing Environment Brittany Pimpinella Empire State College Abstract Prince Global Sports started out as an unintentional creation of an oversized tennis racquet that Howard Head created all because the thought of simply larger tennis racquet because the game of tennis was too complex to him. His creation launched a money making company later to be known as Prince Sports INC. This company had grown so much they expanded into the footwear, tennis gear, running gear, accessories, sports bags and many more products that had competitors leaving the market. Prince had learned that creating items and selling them wasn't as easy as it was thought out to be, the constant struggle of needing newer product, better marketing skills, and finding loyal consumers were all challenges he faced. Luckily, Prince’s marketing team was able to reach out to the right consumers that had that annual making 64 million in revenue, but only for so long. Prince Sports: Challenges in The Marketing Environment All type of businesses face unique challenges. It is almost impossible to start launch a business correctly without time, effort, and dedication. A business is not built in a day neither is the workers nor product. Most business owners just have the desire to own a business not the drive to do so. They must find a way to start their business off right, by gathering their thoughts. Buying a franchise, an existing business, or looking to others for...
Words: 1746 - Pages: 7
...Prince Sports Case Study Valerie Bodner Marketing Principles Dr. Awesome October 17, 2015 Abstract This case study explores different marketing techniques utilized by Prince sports. Research is conducted by utilizing marketing concepts retrieved from various publications as well as Prince sports website. Evolution in technology, joint ventures and adoption of different marketing techniques proved to be successful for Prince sports. There was an evolution of marketing all together at the height of Prince sports success with the introduction and adoption of social media in the marketplace. Prince sports ability to adapt and make changes based on consumer feedback showcased their ability as a company to bounce back after hard times and re-energize the brand. Organizations utilize technology in marketing strategies as a way to ensure that they are able capture all audiences. Social media marketing and innovation are essential components that organizations use today. In today’s society, social media is a given as a marketing tool to most companies. It increases more awareness about a brand as well as reaches a broader, more global audience. Successful organizations evolve their product or service to align with market trends and segments. Prince Sports is an example of an established company that has innovated its products, utilized grass roots marketing techniques and social media to target younger audiences...
Words: 1304 - Pages: 6
...the success for Prince Sports and the tennis industry are examples such as: • Social forces of the environment include demographic characteristics and the culture of the population (Pg. 62). a. The social force works for Prince due to the fact of the increased interest and popularity of tennis. People are attending and watching professional tennis matches and this is leading to more playing the sport. b. If interest goes down then this can and will work against the success for Prince Sports in their sales and marketing schemes. Their marketing schemes would need to be adjusted in order to pique people's interest. • Economic forces pertain to the income, expenditures, and resources that affect the cost of running a business and household (Pg. 63). - Macroeconomic conditions is a particular concern since this is an indicator of the performance of the economy such as gross domestic product, unemployment, and price changes (Pg. 63). - Microeconomic trends is another focal point concerning consumer income since a consumer's ability to buy is related to income, which consists of gross, disposable, and discretionary components (Pg. 63). a. If economy conditions are good along with consumer income then this is force works quite well for Prince in selling and marketing their product. Especially some of their higher priced range tennis racquets. b. On the other hand, if neither of these is up then sales are down and Prince needs to somehow...
Words: 1464 - Pages: 6
...lue johnson M-300 Video Case 9: Date: 04/12/2011 Synopsis The Video Case on Prince Sports, Inc.: Tennis Racquets for Every Segment is based on the fact that how the world is changing and how social marketing and social media has helped Prince Sports to reach younger consumers. Prince Sports sells racquets for tennis, badminton and squash along with footwear, bags, tennis balls, apparel and other accessories. Prince Sports is benefiting from the trend of increased tennis participation and it focuses on meeting the needs of all levels of tennis player. Prince Sports understand that all players have a different level of skills and abilities so it markets its products in three different segments which include the performance line, recreational line and junior line. Prince Sports solved a contradiction between racquet speed and sweet spot by implementing the O3 technology; however it faces some complexities in converting technology into a racquet with physical features that satisfy players’ needs. Prince Sports has its distribution channels in terms of mass merchants like Target and Walmart, sporting goods chains and specialty tennis shops. Prince focuses on advertising its products at the distribution channels, online marketing and also invests in teaching pro program to help consumers understand the product information. Prince also sponsors more than 100 professional tennis players to promote its products. Questions 1. In the 21st century what trends in the environmental forces...
Words: 1316 - Pages: 6
...Prince Sporting Inc is a racquet sports company. Their company portfolio of brands includes, Prince which covers tennis, squash, and badminton. Ektelon which covers racquetball, and Viking which covers platform and paddle tennis-related items. Prince's tennis line of product has 150 racquet models, 50 tennis strings and over 50 footwear models. Prince also has countless types of bags, apparel and other accessories. Prince has had success in the 21st century thanks to social media sites like Twitter and Facebook, and internationally, sites like Hi5, Bebo and Orkut. With new technology, they have been able to create a synthetic gut for strings, natural foot shaped tennis shoe, long and oversized bodied racquets. A bad economy work against the success of Prince sports has it gives customers a limited budget. Competitors also work against Prince sports as it give consumers other options and they may be a cheaper alternative. To aid in growth of the tennis industry, Prince Sports, could hold city tournaments. They could sponsor or donated tennis rackets to a local recreational program to promote playing tennis. They could host junior tournaments, and sponsor a school tennis program.. They also could promote tennis and tennis-related products via web advertisements and make a presences in social media To gain distribution and sales, Prince Sports could focus on circulars which include ads in a Wal-Mart paper and Target paper. They could set up point-of-purchase displays...
Words: 428 - Pages: 2
...Case Study MKT 113 Southern New Hampshire University Prince Sports is a racquet company that sells innovative tennis, squash, and badminton racquets. Prince is known for their many varieties of equipment as well as their new, innovative products. Prince invented the first oversize and long body racquets as well as the first synthetic gut tennis string. They were also the first to introduce the natural foot shape tennis shoe. Social Networking along with break-through technology have worked in favor of Prince Sports as well as segmenting and customizing racquets for specific players. They have custom racquets with shorter, slower strokes, moderate-to-full strokes, and longer, faster strokes. In 2012, Prince Sports filed for bankruptcy protection due to competition from competitors that were better equipped. Prince blamed the increased competition as well as the downturn in the economy as reasons for their downturn as well. In order to help grow the tennis industry, Prince can sponser tourniments at kid’s summer camps, donate raffle tickets for a free racquet, and even create a line specifically for women that might include racquets as well as sports clothing and shoes. In order to reach recreational and junior players, Prince can can hold in-store demonstrations, use web advertisments as well as social media. Prince can use wall displays, utilize in-store circulars, and sponser professional players to market their product within mass merchandisers as well...
Words: 518 - Pages: 3
...Prince Sports is an innovative sports equipment retailer that offers many different products for tennis, squash, badminton, racquetball, and paddle tennis. Their tennis products alone consist of more than 150 racquets, 50 tennis strings and 50 footwear models, as well as bags, apparel and other accessories. The company focuses on continuing to meet the needs of players of all levels and ages and to innovate. There are countless methods of marketing to different demographics and cultures with many different variables contributing to the increase or decrease in resulting sales. The 21st century brings with it many changes to marketing strategies for businesses. Demographic shifts and cultural changes have led to a higher health consciousness, which spurs widespread interest in many different sports, including tennis. For Prince, social and technological trends have created new outlets for marketing such as social media, online advertisments, and e-commerce. Outlets such as social media and new devices like smartphones, tablets and other portable computers have led to a higher connection among users, which contributes greatly to word-of-mouth marketing. Accessible peer-to-peer connections can also contribute to the spread of negative reviews, or competition from other tennis equipment sellers through rival sales or promotions. There are also many economic trends that are working against Prince. The recession left many people with limited disposable income, so purchasing specialty...
Words: 684 - Pages: 3
...3 2. History of Sport in England 3 2.1. Development of Sport in England 3 2.2. Traditions 3 2.2.1. The Royal Shrovetide Football 3 2.2.2. Cooper's Hill Cheese-Rolling and Wake 3 2.2.3. The Boat Race 3 3. Pub Sports 3 3.1. History 3 3.2. Bowls 3 3.3. Skittles 3 3.4. Darts 3 3.5. Cue Sports 3 3.5.1. History 3 3.5.2. 8-Ball 3 3.5.3. Snooker 3 4. England and the Olympic Games 3 4.1. Olympic Triumphs of England/ Great Britain 3 4.2. Olympic Games on English Ground 3 4.2.1. 1908 Summer Olympics in London 3 4.2.2. 1948 Summer Olympics in London 3 4.2.3. London 2012 3 5. Golf 3 5.1. History 3 5.2. Famous English Golf Players 3 5.3. Golf in England Today 3 6. Tennis 3 6.1. History 3 6.2. Great English Tennis Players 3 6.3. Tennis in the English Society Today 3 7. Cricket 3 7.1. History of Cricket 3 7.2. Rules 3 7.3. Cricket Idols 3 8. Rugby 3 8.1. History 3 8.2. The Six Nation Championship 3 8.3. Rugby in England Today 3 9. Football 3 9.1. History 3 9.2. English Football Today 3 9.3. Famous English Football Stadiums 3 9.4. Famous English Football Players 3 9.4.1. Sir Bobby Charlton 3 9.4.2. Sir Geoff Hurst 3 9.4.3. Heroes in the Recent Past 3 10. Conclusion 3 11. References 3 1. Introduction The following paper deals with sport in England. Because of the wide range of this topic, this paper will just go into some interesting subjects of English sport. The text will give you information about...
Words: 11400 - Pages: 46
...Introduction Playa Dorada Tennis Club is part of a larger supply network of Playa Dorada, Inc. (PD Inc.) whose most profitable business is selling and managing real estate near their hotel and spa resorts. The tennis club focused on in the case serves as one of the many incentives for customers to vacation at or buy property from PD Inc. Douglass Hall, the tennis director has the responsibility of creating an expansion plan to address the insufficient capacity of the tennis courts. He needs to set both short-term and long-term solutions for the tennis facility and satisfy his colleagues in Marketing, Operations and Finance. One of Hall’s main challenges, in both the near and distant future, is to increase capacity utilization by smoothing the extreme peaks of demand for court space created daily and seasonally by the muggy Florida weather. The number of resort guests is expected to double, so there is a severe need to expand the current court capacity. Not only is the popularity of tennis continuing to increase, but customers are not happy with the current court capacity as they are facing difficulties in reserving court time. By forecasting court hours used/guest night per a moving average (Exhibit 1) and the demand & capacity (Exhibit 2) one can see there is a need for additional capacity. It is recommended to manage the current court capacity of the March-April 2007 season by adjusting demand, however for the peak season of 2008 four courts should be added. Short term...
Words: 1531 - Pages: 7
...James Bragg 1/23/11 Dr. Ahlseen 2010 Wimbledon Tennis Championship The Wimbledon Tennis Championship was from June 21 to July 4 2010. The capacity of the championship grounds is 38,500. (Wikipedia 1*) The actual attendance for the event was 489,946 for the 13 days the 2nd most of all time only beat by 2009. (Wimbledon 2*) It was held at the All England Lawn Tennis and Croquet Club in Wimbledon, London, United Kingdom. (Wimbledon 3*) Seating capacity for Centre Court was 15,000, for No. 1 Court was 11,000, and Court No. 2 was 4,000. (Wikipedia 6*) The ticket prices for the court seats were: 1st Week: | Centre Court | No. 1 Court | No. 2 Court | Mon 21 June | £41 | £38 | £34 | Tue 22 June | £41 | £38 | £34 | Wed 23 June | £52 | £47 | £41 | Thu 24 June | £52 | £47 | £41 | Fri 25 June | £65 | £56 | £48 | Sat 26 June | £65 | £56 | £48 | Sun 27 June | No Play Scheduled | | | | | | 2nd Week: | Centre Court | No. 1 Court | No. 2 Court | | Mon 28 June | £74 | £63 | £52 | | Tue 29 June | £74 | £63 | £35 | | Wed 30 June | £85 | £72 | £32 | | Thu 1 July | £85* | £47 | ** | | Fri 2 July | £95* | £31 | ** | | Sat 3 July | £95* | £29 | ** | | Sun 4 July | £104* | £25 | ** | | (Wimbledon 4*) For grounds tickets they were: 1st Week: | Before 5:00pm | After 5:00pm | Monday to Saturday | £20 | £14 | | | | 2nd Week: | Before 5:00pm | After 5:00pm | Monday | £20 | £14 | Tuesday | £17 | £12 | Wednesday | £17 | £12...
Words: 494 - Pages: 2
...Vincent Ho Mr. Trimm EN 1103-33 September 24, 2012 The Journey of Being the Tennis Player The moment I picked up a tennis racquet, I knew this was what I wanted to dedicate my time to, but it was not going to be an easy task to pursue. The summer before the beginning of high school was where it began. My friends and I would play tennis everyday for endless hours on the available courts provided in my neighborhood. We would often joke around when we had first started, but eventually it had grown upon us that it was serious. Not only did I enjoy playing tennis, watching the professionals play with graceful strokes and footwork was jaw dropping. The intensity of long rallies and competitiveness between two players in singles was nerve-racking, especially to see who would win the set point. One particular player that caught my eye was a gentleman from Switzerland, Roger Federer. Tennis critics, former, and current players have considered him the greatest tennis player of all time, even to this day. Watching him play tennis had become a daily routine for me. I would also record and watch videos of Roger Federer’s highlights to mimic them the next time I would go out to play tennis. From that point on, I realized that Roger Federer had become an icon for me. Knowing that I had the mindset of becoming a great tennis player meant ample amounts of hard work of training. To start off this ride, conditioning was one of the many important requirements. That had also meant...
Words: 1400 - Pages: 6
...sitting off the ground with access to TV replays of certain situations (such as disputed catches and boundaries) to advise the central umpires. The umpires out on the field are in communication via wireless technology with the other umpire. The third umpire is also asked to adjudicate on run out decisions, which he makes without consultation with the two central umpires. One sport that has resisted the use of high-tech assistance until very recently is soccer/football. Replays could be used to decide off-side decisions, whether a ball passes over the goal line, and clarify penalty decisions. Hawk-Eye Technology Hawk-eye is the name of a computer and camera system which traces a ball's trajectory. It is being used in international cricket and tennis, and many other sports are also looking at making use of this technology. The system is also being trialled in soccer as part of the goal line assessment. The Premier League of Football in the UK has agreed to...
Words: 853 - Pages: 4
...baseball team, then it is required to have a softball team. We are now seeing female athletes excel in sports like never before. Some females are now dominating their sport, like Serena Williams, a professional tennis player, and Ronda Rousey, a professional UFC fighter. These athletes make many question if they would be able to compete against male athletes of the same sport. Although female athletes are skillful, they cannot compete with male athletes in competitive sports. (Hockenbury & Hockenbury 2014). Today’s society would agree that female athletes cannot compete with male athletes in most circumstances. In major sports like baseball, basketball, football, hockey, and tennis the female athlete has not broken the gender barrier. This is because the male athlete is physically stronger than the female; we can look at tennis statistics to prove this statement. In 2012, Samuel Groth set the record for fastest male serve speed at 163.7 mph. While the female record, set in 2014 by Sebine Lisicki, is over 30 mph slower than the male’s record at 131 mph (Bryszak). This statistic proves that the male is substantially stronger than the female. Tennis matches also prove female athletes are not at the same physical level as males while by looking at endurance. In women’s tennis,...
Words: 797 - Pages: 4
...Nadal, who is a 14-time Grand Slam winner, had only played eight matches since a shock defeat by Australian teenager Nick Kyrgios at Wimbledon last year. Before the tournament, he played down his chances of winning a second Australian Open title but showed glimpses of his best against world number 49 Youzhny. "I was a little bit under doubt before, but I think I played without making too many mistakes and the only way to get better is to win more matches so it will probably help me," said Nadal. "In general I was working well, returning well and I just need to build a little bit, such as being more dynamic with the movements sometimes. But for the rest I am more or less happy." Nadal, who is a 14-time Grand Slam winner, had only played eight matches since a shock defeat by Australian teenager Nick Kyrgios at Wimbledon last year. Before the tournament, he played down his chances of winning a second Australian Open title but showed glimpses of his best against world number 49 Youzhny. "I was a little bit under doubt before, but I think I played without making too many mistakes and the only way to get better is to win more matches so it will probably help me," said Nadal. "In general I was working well, returning well and I just need to build a little bit, such as being more dynamic with the movements sometimes. But for the rest I am more or less happy." Nadal, who is a 14-time Grand Slam winner, had only played eight matches since a shock defeat by Australian teenager Nick...
Words: 382 - Pages: 2
...Saturday and S out of 47 clubs attended since the tournament was founded in 1992, has five clubs have won the title: Manchester United (13), Chelsea… 2/ the Ryder Cup was officially established, with the Gold Cup by the sponsors merchant with the first official season in 1927. Ryder Cup takes its name from the person is said to have created it, Samuel Ryder. He was a merchant's capital, and has put forward the idea to form leagues and is also the sponsor for the season's first Cup. Winners will last from Friday to Sunday. On Friday there will be 4 fourball and 4 foursome matches take place in the afternoon. 3/ Wimbledon resolution files (English: The Championships Wimbledon) tennis championships is English. It is the oldest and most prestigious of tennis. The championship was organized in about June, July, the 3rd prize in the Grand Slam system every year, after the Australian Open and French Open, and before the US Open. League conducted in 2 weeks; 4/ Grand National is the world famous horse race, held annually at Aintree racecourse Racecourse, near Liverpool, England. horses must jump over 30 fences within 2 around the yard National Course of Aintree racecourse. The race takes place every year in one way early April 7th. horses must jump through (7.242 meters), horse race takes place in 3...
Words: 294 - Pages: 2
