...Nakia K. Smith American Intercontinental University Unit 2 Individual Project MKTG 205 – Principles of Marketing January 20, 2012 Abstract The Sales and Marketing field is broad, complex, and dynamic. It takes good marketing and sales strategies that will work miracles to help create and assist in good leads and closes on sells. It doesn’t matter what strategy is used for a company, the advertising for the product or products must make a strong impact, it must be memorable and cost effective to consumers. It must also cut through all the other ads that the media promotes to get through to customers that the product that is being advertised is the best and the one to go with. Advertising strategies should reach frequency and consistency to make successful sells (Marketing Sales Guru, 2010). CREATING A SUCCESSFUL MARKETING STRATEGY Introduction In any business or organization, the owner should always develop guidelines for a successful marketing strategy. All businesses are not the same, so a marketing strategy that may work for one business may not work for the other. Every business must create a marketing strategy that is specific to its audience, product and service. You can create better tactics than those in competition with you with a strong marketing strategy. You should always study the competition through market research to find out how your component is doing theirs and how you can do it better. There should always be techniques developed...
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...AFFILIATE VENDOR AGREEMENT THIS AGREEMENT, made this 20th of January, 2012, by and between Market Australia, Inc., whose principal place of business is located at Unit 1/1 Tucks Road, Seven Hills, NSW 2147, Australia (hereinafter referred to as “MA”), Savvy Webb Women Pty Ltd (hereinafter referred to as “Affiliate”). R E C I T A L S: WHEREAS, MA is a direct sales company in the business of marketing various products and services through Independent Distributors (“MA distributors”) using a proprietary marketing plan. WHEREAS, Affiliate markets and sells products or services over the Internet and desires to market and sell certain products or services to individuals who are MA distributors and preferred customers. In connection therewith, Affiliate is willing to pay commissions to MA on sales to customers who arrive at its web site via a prearranged promotional link. WHEREAS, the parties desire to set forth in writing the terms of their arrangement in order to define the rights, responsibilities and obligations of each party and to protect the parties’ respective interests. NOW, THEREFORE, in consideration of the mutual covenants contained herein and other valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree to and are legally bound as follows: 1. Link Sales. MA shall receive commissions on all sales made to customers (“MA Referrals”) who access Affiliate’s web site via a link from MA (“Link Sales”)...
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...Curriculum Vitae | | | | | | |Personal information | | |Surname / First name |Thomadakis Markos | |Address |95, Ithakis, 11251, Athens, Greece | |Telephone(s) |6945536633 | |E-mail |markosth@hotmail.com | |Nationality |Greek | |Date of birth | May 28 1975 | |Gender |Male | | ...
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...MARKETING OF INSURANCE SERVICES AGENCY APPROACH In recent times the insurance business has been based on agency representation and relationship. The agent represents the principal in the sale of insurance policies and in forcing a contractual relationship between the principal and the client. According to Nwachukwu (1991), the following criteria will be considered in agency creation 1) The creation of agency. The relationship can be formulated either through written or oral communication or by conduct. When required to act under seal, the agent must be given a document to validate his authority. This gives the agent power of attorney to act on behalf of his client. It has also been 2) Capacity: only individual who have been proven capable can act as agents. Exceptional cases are made during his period of sanity. Also a company can take up the role of an agent for another party, even if its not in line with the business operation of the company. The relationship that exists between the principals and agents is solely based on the resultant benefits. Classification of the Power and Authority of the agent 1) Express Authority: in this situation, the authority and rules governing the relationship is clearly spelt out in writing, oral or by deed. The oral form might not cure handy when issues come up. Where the written authority might not be specific and this gives room for manipulation of the principal by the agent. 2) Implied Authority: this authority...
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...7 December 2013 # Academy of Marketing Science 2013 D. I. Gilliland Aston University, Birmingham, UK B47ET incentive offers because monetary rewards offset the agent’s risk and unpredictability of its income stream (Jensen and Meckling 1976). Despite general support for this logic, researchers have been puzzled by a substantive dilemma: Incentives often do not work. Benabou and Tirole (2003); Bouillon et al. (2006), and others have found that agents do not always respond positively as incentives increase. Other findings indicate that monetary incentives are sometimes demotivational (Ryan and Deci 2000), lead to dysfunctional activities by rewarding the wrong behavior (Baker 2002; Oyer 1998), are an inefficient control mechanism (Akerlof and Kranton 2005), promote shirking rather than compliance (Gibbons 1998), and are unpredictable under turbulent industry conditions (Prendergast 1999). The idea that incentives often do not work has been substantiated in the practitioner literature as well. Kesmodel (2008) reports in the Wall Street Journal that even dominant firms find it difficult to structure effective incentive portfolios with the resellers of their products. These and other findings motivate our research question: When do incentives work in a channels of distribution context? The question of when principal-designed incentive portfolios work requires examination of the differences that exists between two key marketing channel governance outcomes: ...
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...Definitions Joshua Lucas FIN 370 5/5/2015 Kris Karazissis Define the following terms using your text or other resources. Cite all resources consistent with APA guidelines. Term | Definition | Resource you used | Time value of money | “The idea that money available at the present time is worth more than the same amount in the future due to its potential earning capacity. This core principle of finance holds that, provided money can earn interest, any amount of money is worth more the sooner it is received.” | Time Value of Money (TVM) Definition | Investopedia. (2003, November 24). Retrieved May 5, 2015, from http://www.investopedia.com/terms/t/timevalueofmoney.asp | Efficient market | “The degree to which stock prices reflect all available, relevant information. Market efficiency was developed in 1970 by Economist Eugene Fama who's theory efficient market hypothesis (EMH), stated that it is not possible for an investor to outperform the market because all available information is already built into all stock prices.” | Market Efficiency Definition | Investopedia. (2004, January 4). Retrieved May 5, 2015, from http://www.investopedia.com/terms/m/marketefficiency.asp | Primary versus secondary market | “Primary vs. secondary market says that the primary market deals with the newly issued securities while the secondary market deals with already traded securities. When the companies issue securities in the primary market, they collect funds directly from the investors...
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...EVALUATION OF MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION Submitted By Manikanta ABSTRACT This study ON EVALUATION OF MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION. This research paper is basically to evaluate the marketing and logistics cooperation and to know its importance in any organization .The primary purpose of the paper is to find the advantages of an organization to have Marketing and logistics interface. This research required us to conduct the consumer research. To find out perspectives of the people about the importance of marketing and logistics interface in an organization. CONTENTS INTRODUCTION 5 REVIEW OF LITERATURE 5 OBJECTIVES 6 RESEARCH METHODOLOGY 7 ANALYSIS AND INTERPRETATION 8 SUGGESTIONS 19 INTRODUCTION Organizations began to view their business as a collection of processes, rather than as a collection of processes, rather than as a collection of functions and departments. As processes cut across functional boundaries, greater attention needs to be devoted to interface activities. In order to build a cohesive organization, it is important that points of commonalities between functions are identified and emphasized. The purpose of this research is to analyze how the link between marketing and logistics can be co-ordinate in order to use this link as a sustainable competitive advantage. The level of cooperation between marketing and logistics...
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...Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an important part of the marketing strategies of organizations around the world (Middleton 2012). The four P’s represent...
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...Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an important part of the marketing strategies of organizations around the world (Middleton 2012). The four P’s...
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...components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Also, it will list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. I will also determine how the federal government can best control these transactions, since consumer transactions on social media can occur across state lines. In addition, I will also examine the three branches of government and discuss which can effectuate the most significant impact on regulation consumer transactions via social media outlets. Finally, I will explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. Facebook is the ranked number one is social media sites. The statute of this popular social media site is where users can share their ideas and feelings about events in an open environment. People exhibit this by writing statuses. The site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected people that are able to view their profile. A growing trend, however, is the use of Facebook as a social media marketing area. Through social media many entrepreneurial...
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...Sample Action Plan: Creating a School for All Kinds of Minds |Long Term Goal(s): |Small-Win Strategy #1: School staff participates in All Kinds of Minds training program and ongoing study, focusing | |Differentiate instruction for students based on the All Kinds of Minds|initially on curriculum mapping team members at each grade level | |approach to teaching and learning | | |Members of the school community (educators, students, parents) make | | |decisions about student learning based on an understanding of learning| | |variation | | | |Small-Win Strategy #2: Curriculum mapping team develops and implements one differentiated, thematic unit using | | ...
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...The fact that the factors are not observable disquali¯es regression and other methods previously examined. We shall see, however, that under certain conditions the hypothesized factor model has certain implications, and these implications in turn can be tested against the observations. Exactly what these conditions and implications are, and how the model can be tested, must be explained with some care. 14.2 AN EXAMPLE Factor analysis is best explained in the context of a simple example. Students entering a certain MBA program must take three required courses in ¯nance, marketing and business policy. Let Y1, Y2 , and Y3 , respectively, represent a student's grades in these courses. The available data consist of the grades of ¯ve students (in a 10-point numerical scale above the passing mark), as shown in Table 14.1. Table 14.1 Student grades Student no. 1 2 3 4 5 Finance, Y1 3 7 10 3 10 Grade in: Marketing, Y2 6 3 9 9 6 Policy, Y3 5 3 8 7 5 °Peter Tryfos, 1997. This version printed: 14-3-2001. c 2 Chapter 14: Factor analysis It has been suggested that these grades are functions of two underlying factors, F1 and F2, tentatively and rather loosely described as quantitative ability and verbal ability, respectively. It is assumed that each Y variable is linearly related to the two factors, as follows: Y1 = ¯10 + ¯11 F1 + ¯ 12 F2 + e1 Y2 = ¯20 + ¯21 F1 + ¯ 22 F2 + e2 Y3 = ¯30 + ¯31 F1 + ¯ 32 F2 + e3 (14:1) The error terms e1, e2, and e3 , serve to indicate that...
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...Unit Title: Introduction to Business Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand the objectives of a business, what resources they need and to whom they are accountable. Assessment Criteria The learner can: 1.1 Define and show an understanding of the important business terms related to corporate objectives. Indicative Content 1.1.1 Define and show an understanding of the terms ‘corporate aims’, ‘corporate objectives’ and ‘corporate strategy’. 1.1.2 Explain how objectives and aims might change through the life of a business: survival, break-even, growth, profit maximisation, market share, diversification. 1.2 Describe the human and other resources required by a business, and relate the resources to corporate objectives. 1.2.1 Describe the inputs required by a business: labour, suppliers, finance, land, management skills. 1.2.2 Explain the relationship between organisational objectives and human resources. 1.3 Identify the needs and accountabilities of different stakeholders in a business and how their behaviour might affect the business. 1.3.1 Identify the needs of different stakeholders in a business: owners/shareholders, customers, employees, management, suppliers, creditors and government. 1.3.2 Explain the accountability and responsibility of different groups: owners/shareholders and other stakeholders. 1.3.3 Describe and assess the different objectives of the various stakeholders,...
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...Unit Title: Introduction to Business Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand the objectives of a business, what resources they need and to whom they are accountable. Assessment Criteria The learner can: 1.1 Define and show an understanding of the important business terms related to corporate objectives. Indicative Content 1.1.1 Define and show an understanding of the terms ‘corporate aims’, ‘corporate objectives’ and ‘corporate strategy’. 1.1.2 Explain how objectives and aims might change through the life of a business: survival, break-even, growth, profit maximisation, market share, diversification. 1.2 Describe the human and other resources required by a business, and relate the resources to corporate objectives. 1.2.1 Describe the inputs required by a business: labour, suppliers, finance, land, management skills. 1.2.2 Explain the relationship between organisational objectives and human resources. 1.3 Identify the needs and accountabilities of different stakeholders in a business and how their behaviour might affect the business. 1.3.1 Identify the needs of different stakeholders in a business: owners/shareholders, customers, employees, management, suppliers, creditors and government. 1.3.2 Explain the accountability and responsibility of different groups: owners/shareholders and other stakeholders. 1.3.3 Describe and assess the different objectives of the various stakeholders,...
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...interest of the shareholders Ha: There is a significant difference between the corporation that focuses on the interest of all the stakeholders and a corporation that focuses only on the interest of the shareholders Theoretical Framework on Corporate Governance. Agency Theory Agency Theory is the relationship between two parties, the Principal and the Agent. The Principal hires the Agent to perform a task the principal is unwilling to do. For example, in corporations, the stakeholders of the company are the principals. They delegate the management of the company to the Agents on their behalf. This theory assumes that both parties, the Principal and the Agent, are motivated by self- interest , and that the Agent’s self -interest might depart or conflict the goals of the principal, even though the Agents are paid to act in the interest of the Principal alone. The research on Agency Theory shows that agency loss is reduced when both parties share common interest and when the principal is aware of all the agent’s activities. Theoretical Framework on Corporate Performance Stakeholders Theory Stakeholders theory is a research theory that has three principal stages, data collection, analysis, and evaluation. It deals with the values and ethics of the business. It is commonly used as one of the frameworks in corporate social responsibility methods. In this theory, the company is responsible to a wider stakeholder, meaning not just the shareholders but also the management or members of...
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