...course. Course Revision Table Change Date | Updated Section | Change Description | Change Rationale | Implementation Quarter | 11/04/2011 | All | New Curriculum | | December 2011 | | | | | | | | | | | | | | | | | | | | | | | | | | ------------------------------------------------- Graded Discussion/Assignment Requirements Discussion or Assignment Requirements documents provided below must be printed and distributed to students for guidance on completing the discussions and assignments and submitting them for grading. Instructors must remind students to retain all handouts and assignment documents issued in every unit, as well as student-prepared documentation and graded deliverables. Some or all these documents will be used repeatedly across different units. Unit 1 Assignment 1: Effects of Routing on Current Communication Methods Used by Organizations Learning Objectives and Outcomes * Explore the effects of routing on current communication methods used by organizations. Assignment Requirements The Johnson Company provides networking components and services. It sounds simple, but management knows it takes a lot of planning to get it right. Retail product and service businesses operate in a crowded market. There is intense competition for customers. Today's businesses have found that the pursuit and retention of customers is the primary goal and Johnson is concerned that their methods are too antiquated to keep...
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...systems and policies that address Pricing Decisions Price floor: minimum price Price ceiling: maximum price Optimum prices: function of demand Global Marketing Chapter 11 Must be consistent with global opportunities and constraints Global Marketing - Schrage Basic Pricing Concepts Market Price Strategy Law of One Price would prevail in a truly global market International trade helps keep prices low and low prices keep inflation in check Global markets exist for certain products—integrated circuits, crude oil National markets reflect costs, regulation, demand, competition— beer May make or break your profitability May not be able to use the same strategy Internationally as Domestically Global Marketing - Schrage 11-3 Global Pricing Objectives and Strategies 11-4 Global Marketing - Schrage Market Skimming and Financial Objectives Managers must determine the objectives for the pricing objectives Market skimming Charging a premium price May occur at the introduction stage of product life cycle Unit sales Market share Return on investment They must then develop strategies to achieve those objectives Regain investment in R&D and product development faster Penetration pricing Market skimming Global Marketing - Schrage Global Marketing - Schrage 11-2 11-6 11-5 1 Penetration Pricing and Non-financial Objectives Companion Products Products whose sale is dependent upon the ...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home page » * Business and Management Principle Of Marketing In: Business and Management Principle Of Marketing Assignment # 5 Product, Price, Distribution, and Promotion HSA 505 Health Service Marketing Strayer University Spring 2011 June 12, 2011 You have recently been hired as the Vice President of Marketing of a hospital in your geographical area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty. 1) Identify a specialty that fits for your geographic area and justify your selection. If I was the Vice President of Marketing, after further research, I believe that the medical specialty that we will be venturing into would be the area of orthopedics. The research process should consist of correct data from the demographics of the area. The specialty of orthopedic was chosen because the area is infested with young athletic teams and schools. It also has a very large population of elderly people who have a very difficult managing their pain. Due to the heavy amount of athletic population, we...
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...management. Over thirty years in the Information Technology and Communications industry with extensive international business experience. CORE COMPETENCies Leadership: One of thirteen...
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...------------------------------------------------- Assignment D: Placing and Pricing the Product ------------------------------------------------- IP Assignment Nabila Lionarons 10073930 Class: IBMS 1m Teacher: Mrs. van der ven Subject: ip date: November 17, 2010 Table of Contents Individual Assignment: 3 Part A: Research 4 What are the prices of your major competitors? 4 What type of market does your product / brand fall into and what consequences could that have for the price. 4 Describe some external factors that could influence the price for this product group. 4 How would you describe the distribution channel for your product? Also describe the distribution functions of the various links in the product chain. 5 A product price is made up of various other components (f.i. ingredients, logistics costs and marketing costs) Using the cost price method try to determine a minimum unit selling price of your product for the company. 6 Could you reduce the cost price by designing the logistics (goods flow management) differently? Does this have consequences for the level of service? Can the cost price be influenced by factors other than the logistics? If so, what are those factors? And what effect do they have on the cost price? 6 Part B: Decision time 7 What do you feel should be the client’s distribution objective and strategy? How would you organize the marketing logistics system? 7 What type of retailers would you suggest to the client? Which chains? How many outlets? 7 ...
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...Assessment 1 1. Critically comment on the combination of orientations in the organization’s marketing philosophy. 2. Discuss how the theory behind strategic marketing planning models can be used in the formulation of the organization’s marketing strategy. 3. Identify and critically evaluate possible opportunities for growth within the organization’s macro environment. Programme Name Master of Science in Marketing with Festival and Event Management Module and Module Number MKT11908 - Principle & Practice of Marketing Name and Matriculation Number Choi Pang Fung Oscar (40190237) Submission date 14 July 2015 (3,048 words) Content i. Study Objective P.3 ii. Bandai’s Company Background and Mission P.3 iii. Combination of Orientation in Bandai’s Marketing Philosophies P.4 iv. Strategic Marketing Models and Marketing Strategy of Bandai P.6 1. Ansoff Matrix P.6 2. BCG Matrix P.8 v. Possible Growth Opportunities within Macro Environment / Recommendation P.11 vi. Conclusion P.13 Reference P.14 Bibliography P.15 i. Study Objective This paper examines how Bandai Co., Ltd. implements a combination of Marketing and Product Orientation in its marketing philosophy. Then the formulation of their strategic marketing approaches will be assessed using Ansoff Matrix and BCG Matrix. The last section will...
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...COURSE AND SUBJECT GUIDE POSTGRADUATE MANAGEMENT PROGRAMS 2010 The information contained in this Course and Subject Guide: • • is current only at the date it is published and Melbourne Business School is under no obligation to update the information or correct any inaccuracy which may become apparent at a later date; and is not intended to provide or make recommendation on which you should rely. Melbourne Business School reserves the right to change course content, lecturers, course time, examination procedures and other course details. To the extent permitted by law, Melbourne Business School specifically excludes any liability for any error or inaccuracy in, or omissions from, the information in this Guide and any loss or damage which you or any person may suffer. Last updated: 12 March 2010 1 2 MELBOURNE BUSINESS SCHOOL 2010 ACADEMIC CALENDAR ___________________________________________________________________ TERM 1 Thursday Monday Tuesday 14 January 18 January 26 January Orientation Evening – Weekend Mode and Standard Part Time World of Management Weekend Mode and Part Time (until Friday 22 January) Australia Day Academic School Holiday Carlton Campus on Sunday operations Monday Thursday Friday Monday Thursday Friday Friday Thursday Friday Sunday 9 February 18 February 26 February 8 March 18 March 19 March 2 April 15 April 16 April 25 April Commencement Term 1 Teaching (standard 12-week format subjects) Weekend Mode – Module 1a (until...
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...Chapter One: Information Systems in Global Business Today -Information system: A set of interrelated components that collect, retrieve, process, store, and distribute info to support decision making and control in an organization –Six building blocks of computers: input, output, memory, arithmetic/logic unit, control unit and files. Control unit and arithmetic/logical unit together known as CPU (central processing unit). –Arithmetic/Logic Unit: carries out mathematical operations and logical comparisons, consist of very large scale integrated circuits, can perform billion operations per second, numbers taking from memories as input and results stored in memory as output. -Control Unit: controls the other five compo of the comp system, enables the comp to take advantage of speed and capacity of its other compo, list of operations called a program, these operations read from memory, interpreted and carried out one at a time (stored program concept). –Cache memory: high speed, high cost storage, used as intermediary between control unit and main memory, compensates for speed mismatches built into the comp system. –Multiple processor configurations: a comp system usually contains more than one processor, dual processor contain two physical separate processors as two separate chips, dual core contain two complete processors manufactured as a single chip, dual processor are better and faster. –Input: devices allow users to enter data into the comp for processing, common devices: keyboard...
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...Unit 2 IP American InterContinental University Abstract The objective is to explain the difference of managerial accounting and cost accounting. Also, to give details and find the purpose of the lean and typical production process and how they both vary differently. Lastly, give Dr. White some information and a proposal on how to prepare for a decreased budget. MANAGING COST Introduction In our ever changing business world, each organization must find ways to make tight budgets work. Management are always facing ways to increase the bottom line and find innovated ways to meet budget guidelines. Dr. White is faced with the decision to decrease the budget by $94,000. Recommendation will be listed below as to how Dr. White might proceed to cut the organization’s budget. Managerial Accounting Many organizations have managers that run the day to day operation. In order for the company to be successful in its practices there must be accountability. One way to hold accountability is to have accounting. Managerial accounting is an effective way to provide data to the managers that oversees the companies productivity. Many managers provide planning, control operation, and find ways to keep overhead at a minimum. Techniques can be used in the planning process as well, and that is to also help control the budgeting. It is very vital to have the data delivered for the cost accounting to make sure that it is accurate and suitable for the management process. The data analysis...
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...University of Dhaka Faculty of Business Studies Department of Marketing CSR Activities of Rahimafrooz Group Submitted to Professor Dr. Anisur Rahman Nadeem Nafis – 41119044 Table of Contents Topics Page No. Introduction What is CSR Compendium about the studied company Business Domain Rahimafrooz (Bangladesh) Limited Rahimafrooz Accumulators Limited Rahimafrooz Batteries Limited Rahimafrooz Globatt Ltd. Rahimafrooz Distribution Ltd. Rahimafrooz CNG Ltd. Rahimafrooz Renewable Energy Ltd. Rahimafrooz Energy Services Ltd. Rahimafrooz Superstores Ltd. Rahimafrooz’s corporate social responsibility (CSR) overview Rural service foundation (RSF) The Dhaka project How Dhaka project works? RSF model school & college RSF IT center Poribesh utshab Make road safer 3R – Reduce, Reuse & Recycle Reduce Reuse Recycle Conclusion Reference Introduction What is Social Responsibility & CSR? Business firms conduct activities to produce goods and services to generate profits. Obviously these activities greatly affect our society. Thus, social responsibility is the awareness that business activities have an impact on society and considering of that impact by firms in decision making There is no consensus in and out of business about meaning of social responsibilities. In the classical point of view, a business is acting in a socially responsible manner if it...
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...GlaxoSmithKline and AIDS Drugs for Africa GlaxoSmithKline Pharmaceuticals Ltd Trimester 1 Project – Division D Prepared By (Group 4) :Nakul Agarwal Sanket Guhagarkar Tanvi Gupta Piyush Jain Saurabh Jain (D004) (D020) (D026) (D029) (D030) Table of Contents Company Overview....................................................................................................................... 1 HIV / AIDS in Africa ................................................................................................................... 1 Core interest of GSK in Africa .................................................................................................... 1 Criticism of GSK ......................................................................................................................... 1 Access to Medicine (ATM) Outlook ............................................................................................ 2 Governance .................................................................................................................................... 2 Management Structures....................................................................................................... 3 Performance Management & Incentives ............................................................................. 3 Stakeholder Engagement..................................................................................................... 4 Innovation in General Access to Medicine...
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...Definition: An information system can be any organized combination of people, hardware, software, computer networks and data resources that stores and retrieves, transforms, and disseminates information in an organization. Roles of IS in Business: There are three fundamental reasons for all business applications of information technology. They are found in the three vital roles that information system can perform for a business enterprise. Support of its business processes and operations. Support of decision making by its employees and managers. Support of its strategies for competitive advantage. Trends in IS: The business applications of information systems have expanded significantly over the years. Data Processing (1950s – 1960s): Electronic data processing systems which includes transaction processing, record keeping, and traditional accounting applications. Management Reporting (1960s – 1970s): Management information systems that include preparation of management reports of pre specified information to support decision making. Decision Support (1970s – 1980s): Decision support systems include interactive ad hoc support of managerial decision making process. Strategic and End User Support (1980s – 1990s): o End user computing systems: Direct computing support for end user productivity and work group collaboration. o Executive information systems: Critical information for top management. o Expert Systems: Knowledge based expert advice for...
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...network to the right computing device. • Router: when 2 or more networks are connected to each other, it sends data transmissions to the correct device from the internet. Digital Networking Technologies: 3 types, 1. Client/server computing: servers connect to many clients. 2. Packet switching: method of delivering data across a local or a long distance connection, it packages data in units (packets) which identifies intended recipient. 3. TCP(Transmission Control Protocol)/IP(Internet Protocol): a set of protocols to get data from one network device to another. Signal is the transmission of data. Analog signals can be converted into digital signals by using a modem. Analog signals are replicas of sound waves that can be distorted with the noise and drop the quality of transmission. Digital signals have a faster rate of transmission. LAN (Local Area Network): the topology (place) of a LAN can vary greatly, - Star: if the host computer goes down the whole network goes down. - Bus: all computers in the network are linked with cables and treated equally. - Ring: no central host PC, if one PC goes down the rest can still process data & transactions. WAN (Wide Area Network) or MAN (Metropolitan Area Network) for broad geographic setting. Physical Transmission Media: twisted pair wire & coaxial cable, fiber optic cable. These optical networks are used to transmit large multimedia files such as videos. Wireless Transmission Media: cellular phones use microwave & satellite...
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...rules, absence of detailed plan of action, cultural disconnect in decision making and non availability explicit financial integration plan. • • Hurdles for the formal agreement between the two organizations • Change of management team • Both teams assuming that they are middleware spanning horizontally across Bus and vertically between top management and sales forces • Alliance team asking BUS to do activities , which might be beneficial to the organization’s whole but a loss proportion to the unit • Multiple interdependencies and potential for conflicts • Incentives stopped for HP sales staff for selling Cisco products • Training needs of managers to understand both technologies • Organizational changes for persona reason of employees • Absence of dedicated sales teams • Product overlap beyond limits • Non availability of performance metrics for individual business unit initiatives • Absence of clearly defined metrics for customer requirements • Alliance team members not meting regularly for lack of interactions • Demand for high level of management skills in the absence of formal authority • • Positive points • HP ands Cisco are largest and third largest companies in Silicon Valley • CEOs of both companies are willing for the synergy benefits of alliance • HP has a very strong service network with 65000 employees and Cisco has 1400 technical...
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...of the size, computer contains 4 primary types of component to handle: input, output, processing, and secondary storage. All computers have the same basic components and some of these include the monitor system unit, mouse, keyboard, RAM, motherboard, CPU, hard drive, disk drives, power supply and video card. All the above parts constitute the main hardware parts of any computer. 3.What trade-offs can you make to reduce cost and improve performance? 4.What are operation systems? An operating system (OS) is a collection of software that manages computer hardware resources and provides common services for computer programs. An operating system is the most important software that runs on a computer. It manages the computer's memory, processes, and all of its software and hardware. (Identify uses, user interface, load applications, and coordinate devices) 5.What categories of software did we discuss? Operating system, utilities, programming languages and tools, application (word processing, spreadsheets, graphics, accounting, tax preparation, games, CAD-CAM), database management systems. 6.What is a database? A database is a collection of data that is organized so that its contents can easily be accessed, managed, and updated. 7.How do tables connect to one another in a relational database? 8.What is data modeling? Data modeling is the analysis of data objects that are used in a business or other context and the...
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