Germaine Terry
Principles of Marketing
Week 3

#4 Discuss how slower population growth will affect business in your local community.

In today’s society most families are having fewer children and immigrants will soon make up most of the American population. Other aspects of a slower population are tougher competitions for a smaller amount of consumers; some consumers have turned to the international market. The birth rate has been on dramatic inclines and declines since the baby boom was over and has such been a “baby bust”(131) . The lack of big families would lead to less products bought. Houses will become less of a need, while smaller apartments are on the rise as it would be cheaper for a single-person. Cars will be smaller, and consumer purchases will be less bulky as there is no need to buy for more than one. The competition in local communities will be truly slow as the major stores will not have a vast audience to purchase from. For instance if Walmart were to take over in a small and local community, the smaller business would be very hard to survive.

Internet Question: Scroll Down and Select “Italy Statistics” Examine the statistics listed under the headings. “Economy” and “People” Now check the same statistics for Brazil. How are these countries similar? How are they different? What marketing opportunities might be available in each country? Some of the similarities is that both countries are rich in the industrial market. Italy has its major sales in motor vehicles, while Brazil sells automobile parts and other consumer durable items, both countries are rich in natural resources like oil and iron. Some differences are that Italy is much more heavily populated and have a high crime rate due to lack of jobs, some of their economic income comes from under the table work ethics, which of course cannot be reported, Brazil on the other hand has a low unemployment rate and their deficit is well under the percentage than that of Italy

#2 Explain what is meant by hierarchy of needs of provide examples of one or more products that enable you to satisfy each of the four levels of needs.

The hierarchy of needs is categorized in four levels, Physiological (eat and sleep), Safety (stability and health), Social (friendship and acceptance) and Personal (self-esteem and sense of accomplishment) (PSSP). Although motivation theory suggests that we never reach a state of complete satisfaction, as soon as we have the lowest need met, (physiological) the more satisfied consumers will be and climb to the top of the pyramid and have their highest levels met (personal) (152). When I think of a product I think of Gatorade. It’s advertisement targets all aspects of the PSSP, Physiological fills the need of nourishment, Safety targets the need of health; Gatorade restores electrolytes when the body has been in physical excursion, Social needs provides esteem; when the body is happy, the mind is happy and esteem to performance is met, and Personal needs is a since of fun, although Gatorade is marketed as a sports drink, different flavors and colors make for something to look forward to.

Internet Question: Go to www.climatecounts.org click on the Scorecard link, chose a market sector, and compare the different companies. Select one company and view its efforts. How do you think this information might affect how consumers behave? Do you think the information will affect how companies behave? I chose the Molson Coors Brewing. Their score is 69 and its up by 12 points. Their company is very aware of the economy and want their consumers to know that the changes the in their stores. Some of their measures on global warming are low, but still has continued assessments. Due to the product being beer and it’s a beverage, I truly don’t think that there goals to improve the economy and global warming, would steer away from profitability. Beer provides the need of a less expensive alcoholic beverage. Most drinkers will not care about whether that company is helping the ozone layer by burning coal into the ozone layer, as long as they can open up that fridge and get that cold one.