...1. Ebay Strategy Analysis Strengths | Weaknesses | Global Leadership for Online AuctionsBusiness ModelCustomer Relations ManagementPaypal | Need to Overcome Fraudulent TransactionsVulnerable to system breakdownsLack of New Ideas | Opportunities | Threats | New and Emerging MarketsMarket Penetration | CompetitionConsumer ConfidenceUncontrollable Cost | Strengths Global Leadership for Online Auctions Ebay is a giant marketplace used globally to buy and sell things of wide variety around the world. This is the top of the mind way of selling or buying things in the internet. No other companies can even come second to Ebay when it comes to providing a place where sellers and buyers meet. Business Model The company has essentially zero cost. They do not have warehouses to store goods, nor do they have employees to pay to maintain a store. The business model is simple and effective. People can sign up and just start buying or selling in an auction type setting. Unlike the other auction sites where people feel that they are not getting ripped of their money, the auction in ebay is transparent. You don’t pay for a price over your valuation of the item. Customer Relations Management Ebay can costlessly collect data from buyers and sellers because they have to sign up for an account before they can make transactions. This data is a valuable asset towards understanding people’s attitudes in buying or selling. Buyers and sellers can leave feedback to one another (C2C)...
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...e-Marketing Project : Option 2 Marketing is the life blood of any organisation. Outline and describe the process of marketing with particular reference to services marketing and outline a marketing plan for a services organisation. Introduction There are many complex definitions and ideas of what marketing actually is, but a simple and concise one is: Marketing is “the commercial processes involved in promoting and selling and distributing a product or service” (Dictionary.com). In the context of services marketing, there is no “out of the box” product, which can be just purchased by a potential customer, so the marketing process is slightly different; however, the same rules apply. In this project I am going to address a general description of the marketing process, a brief look at how some services companies do their marketing, with particular focus on the software solutions division of the global multi-national Accenture, for whom I previously worked, so I will be talking largely from personal experience when referring to them and the online auction site eBay, of which I am an extremely regular user, buying on average 2 items per week from their site. Finally, I will outline a short marketing plan for a fictional software development services company. I will conclude just how important marketing is to any services organisation. Main Body The Process of Marketing Step 1 – Market Research In first step in any process is nearly always information gathering...
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...Case study notes This case has been updated to include the Apple iPad. Principally this is case explores the issue of licensing and how successful firms can become unsuccessful. It is not a case about Apple and why it has become successful. This case study explores the rise of the Apple Corporation. The Apple iPod is one of the most successful new product launches in recent years, transforming the way the public listens to music, with huge ramifications for major record labels. More than 50 million MP3 players are expected to be sold in 2005; over a third more than last year. Mobile phones have long been regarded as the most credible challengers to MP3 players and iPods. The launch of digital download services via mobile phones illustrates the dramatic speed of convergence between the telecom and media industries, which many observers expect to usher in a new era of growth for mobile phones. Users are willing to pay more for additional services and many analysts predict that mobile phone handsets will eventually emerge as the dominant technology of the age, combining personal organisers, digital music players and games consoles in a single device. Indeed, Microsoft founder Bill Gates has predicted that mobile phones will supersede the iPod as the favoured way of listening to digital music. The launch of the Apple ipad in 2010 makes this case even more topical. This should form the basis of supplementary questions at the end of the case: How will the iPhone succeed? What about...
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...The Differences between Entrepreneurship and Small Businesses; Strategies to create a Strong Entrepreneurs Shakarra Warner Principles of Management 27 January 2015 The Differences between Entrepreneurship and Small Businesses; Strategies to create a Strong Entrepreneurs In the modern world, people do not always rely on the traditional aspect of working for someone or a company. Many individuals want more control and power over their lives and money. With inspiration from a hobby or skill, some people decide to become entrepreneurs. According to Bateman and Snell, 2013 “…an entrepreneur is an enterprising individual who pursues a lucrative opportunity.” Entrepreneurs increase job development and decrease unemployment amounts that affect the economic growth. With all the benefits of entrepreneurship, state agencies strive to promote the awareness of resources available to build a better economic system while distinguishing an enterprise from a small business. Sometimes there is confusion between the meaning of entrepreneur and small business owner. Entrepreneurs are managers just as small business owners, but in a less formal aspect and without a hierarchy of management levels (Bateman and Snell, 2013). Entrepreneurs make an effort for growth and high profitability as their principal objective, whereas small businesses expect regular to reasonable sales and fixed growth (Bateman and Snell, 2013). It is important to know the difference between the two when deciding the types...
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...Managing Strategy 1 Amazon STRATEGIC ANALYSIS OF AMAZON Submitted for: MBA IN MS (MANAGING STRATEGY) TUTOR: PAUL ANDERSON SUBMITTED BY: C0411672 Managing Strategy 2 Amazon CONTENTS Title..................................................................01 Contents....................................................... 02 Introduction.................................................03 Section 1 Current strategic position......................04 Macro environment.................................... 04 Micro environment......................................07 Strategic Capabilities................................10 Section 2 Current and Future strategy..................13 Bowman’s strategy clock.........................13 Section 3 Implementation issues............................... 16 Cultural web................................................16 Kotters 8 step theory................................18 Conclusion....................................................21 Reference list..............................................22 Appendix..........................................................30 Managing Strategy 3 Amazon INTRODUCTION Amazon is an e-commerce platform based organisation established in 1995 by Jeffrey P. Bezos. Amazon.com is based in Washington, United States. Amazon is recognised as customer centric e-commerce organisation giving wide varieties, low price offers and convenience to its customers by offering services virtually. ...
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...information systems to achieve six major objectives: Operational excellence, new products, services, and business models; customer/supplier intimacy; improved decision making; competitive advantage; and day to day survival. 2. What are the features of an organization? All modern organizations have certain characteristics. They are bureaucracies with clearcut divisions of labor and specialization. Organizations arrange specialists in a hierarchy of authority in which everyone is accountable to someone and authority is limited to specific actions governed by abstract rules to procedures Organizations try to hire and promote employees on the basis of technical qualifications and professionalism. The organization is devoted to the principle of efficiency: maximizing output using limited inputs. Other features of organizations include their business processes, organizational culture, organizational politics, surrounding environments, structure, goals, constituencies, and leadership styles. 3. How DBMS can solve the problems of the Traditional File Environment? (P.225) A DBMS reduces data redundancy and inconsistency by minimizing isolated files in which the same data are repeated. The DBMS may not enable the organization to eliminate data redundancy entirely, but it...
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...organisational buyers 2. Formulate strategies for approaching consumer and organisational buyers 3. Recognise the importance of relationship management KEY CONCEPTS • • • • • • • • • • • • ACORN brand personality buy class buy phase buying centre centralised purchasing choice criteria consumer decision-making process creeping commitment decision-making unit (DMU) financial lease interaction approach • • • • • • • • • • • just-in-time (JIT) delivery/purchasing life-cycle costs lockout criteria operating lease organisational buying behaviour reference group relationship management reverse marketing strategic partners total quality management (TQM) value analysis 78 Sales environment 3.1 DIFFERENCES BETWEEN CONSUMER AND ORGANISATIONAL BUYING There are a number of important differences in emphasis between consumer and organisational buying that have important implications for the marketing of goods and services in general and the personal selling function in particular. Fewer organisational buyers Generally, a company marketing industrial products will have fewer potential buyers than one marketing in consumer markets. Often 80 per cent of output, in the former case, will be sold to perhaps 10–15 organisations, meaning that the importance of one customer to the business to business marketer is far in excess of that to the consumer marketing company. However, this situation is complicated in some consumer markets where the importance of trade intermediaries, for example, supermarkets...
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...2011-05-01T10:03:11HTML: <noscript> 2011-05-01T10:03:11HTML: </noscript> 2011-05-01T10:03:11HTML: <noscript> 2011-05-01T10:03:11HTML: </noscript> 2011-05-01T10:03:11HTML: <noscript> 2011-05-01T10:03:11HTML: </noscript> 1 |P a g e Chapter 1: Marketing Management Basic Concepts THE SCOPE OF MARKETING To prepare to be marketers, you need to understand what marketing is, how it works, what is marketed, and who does the marketing. What Is Marketing? Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.” The American Marketing Association offers the following formal definition: ―Marketing is the process of planning and executing the conception, pricing, promotion, and distributionof ideas, goods, and services to create exchangest hat satisfy individualand organizational goals.” Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A social definition of marketing is that ―marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.” Exchange and Transactions Exchange is the process of obtaining a desired product from someone by offering...
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...Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development (market survey). It generates the strategy that underlies sales techniques, business communication and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers (value for money products) and for themselves (profits). Marketing is used to identify the customer (target market), satisfy the customer (customized product), and keep the customer (quality products). With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term marketing concept means that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than its competitors. Further definitions: Marketing...
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...Marketing Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. – Marketing is activity and strategy that make the product available for the consumer and make profit for the company. The financial access depend on marketing ability. Marketing help the people to accept new product and help to create a job – identifying and meeting human and social need. Marketing Management Is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. What is marketed? Goods; Physical goods, frozen food, cars, Tv. Services; airline, hotels, car rent. Mix good & service like fast food meal. Events; World Cup, Olympics, trade shows. Experiences; Arranging services and goods, like climbing Everest mountain and visiting Walt Disney. Persons; Artist, musician, lawyers. Places; Cities, States, commercial bank. Properties; Intangible rights like real estate, stock and bond. Organizations; University and museum. Information; books, school. Ideas; product and services are platform for delivering idea or benefit. Demand States Negative Demand: Consumer dislike the product and may pay to avoid it. Life insurance, not economically visible. Nonexistent Demand: Consumer may be unaware of or uninterested in the product. Technology...
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...E-business systems: infrastructure of hardware and software | 14 | 5. E-Logistics: Supply Chain & Procurement | 17 | 6. E-Security: Protecting and e-business & its infrastructure | 19 | 7. E-Marketing: How to push your e-commerce business using marketing tools online. | 21 | 8. E-CRM: Managing customer relations online | 24 | 9. The future of e-business | 29 | Conclusion | 31 | Bibliography | 34 | Introduction: Through this assignment I will be discussing the use of e-commerce in modern retailing. This essay aims to explore: What e-commerce is, the infrastructure needed to establish an e-business and the wider impact of e-commerce on the traditional business and retail environment. These aims will outline the main effects of e-commerce on a business. These will be achieved through: * Outlining the origins of e-business * Assessing the external impact of e-commerce on the environment & traditional retailing. * Examining the implementation and sustainability of an e-commerce business: Systems, Structures & Costs. * The impact of e-commerce on the logistics of a business * Analysing the use of e-marketing within this environment. * Discussing the need & use of customer relationship management (CRM) in an e-business. * Analysis of any future growth & development of e-commerce in business and retail. These objectives outline the main areas of this essay & subjects for discussion in an...
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...Table of Contents Page | Title | 2 -4 | 1.0 Positioning in Relation to Porters GenericStrategies * Strategic Models * Stakeholder Analysis.....continued on page 5 | 5 | Value Chain Analysis | 6 | 2.0 Business & Corporate level strategy | 7&8 | 3.0 Alternate strategy * Critical reflection | 9 & 10 | Bibliography/Harvard referencing | 11 & 16 | Supporting Appendices | Total word count : 2725 Inc titles/subtitles. Amazon’s Strategic Positioning. 1.0 Introduction This assignment is to establish Amazon’s strategic positioning in Europe in correlation with value innovations that may have contributed to Amazon’s success from 1995 to 2012. About Amazon Amazon is an eCommerce business based in the U.S and was started back in 1995 selling books, CD’s and other media. However Amazon’s profits were only noted in 2002 and to this day have annual sales equal to or more than $40billion with a customer base of nearly 144 million in purchase accounts and over 2 million market seller accounts. In 1998 Amazon also extended their market to the UK with an agreed takeover of Bookpage.co.uk and has since managed to establish their second biggest and most successful market overseas. Value Innovations. Since reporting profits in 2002 Amazon has invested in innovations that add value to the customer, keeps interest and encourages ease of purchasing. Some innovations that have aided in the success of Amazon tend to allow ease of use...
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...underpinnings. A brief historical trace will be made to connect us to those businessmen and women who pursued many of the same goals we do today. The course will be divided into three semester sections with six functional areas, each followed by an Exam. A lecture outline is posted to Canvas in the week that section is started. Section 1: A. The Fundamentals of Business - We will read many of the classics of literature and philosophy to discern the authors' beliefs about business fundamentals and, in the process, relate them back to those fundamentals we each have in common with modern business leaders. Exam 1 Section 2: B. Marketing Thought - A few selected readings from Cicero to Galbraith will form the basis of a discussion on the critical importance of marketing to the existence of a business enterprise and we will learn what issues relating to marketing great thinkers have felt are...
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...Chapter 1: Marketing Management Basic Concepts THE SCOPE OF MARKETING To prepare to be marketers, you need to understand what marketing is, how it works, what is marketed, and who does the marketing. What Is Marketing? Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.” The American Marketing Association offers the following formal definition: ―Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.” Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A social definition of marketing is that ―marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.” Exchange and Transactions Exchange is the process of obtaining a desired product from someone by offering something in return. For exchange potential to exist, the following conditions must be satisfied: 1. There are at least two parties. 2. Each party has something that might be of value to the other party. 3. Each party is capable of communication and delivery. 4. Each party is free to accept or reject the exchange offer...
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...and equity Extension activities discussion topics Emissions trading schemes (ETS) Review Questions—Efficiency and Equity, with suggested answers 2. 3. 4. 2 ‘Market efficiency’ PowerPoints and activities Document 1: Sample program for Stage 2 The purpose of this document is provide an example of how the Stage 2 units can be programmed by drawing on four of the Options from the Economics D304 subject and using them as contexts for unit 2AECO. In this sample program the options from D304 drawn on to provide contexts are Australian market forms, Firms and production and Environmental economics. While options from D304 can be used to provide contexts for the 2AECO unit, they will not be covered in their entirety (in terms of D304). Programming of Stage 2 Units using optional units from the D304 as contexts Week Content Concepts Assessment Contexts: Australian market forms, Firms and production, and Environmental economics Markets and prices The Economic...
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