...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home page » * Business and Management Principle Of Marketing In: Business and Management Principle Of Marketing Assignment # 5 Product, Price, Distribution, and Promotion HSA 505 Health Service Marketing Strayer University Spring 2011 June 12, 2011 You have recently been hired as the Vice President of Marketing of a hospital in your geographical area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty. 1) Identify a specialty that fits for your geographic area and justify your selection. If I was the Vice President of Marketing, after further research, I believe that the medical specialty that we will be venturing into would be the area of orthopedics. The research process should consist of correct data from the demographics of the area. The specialty of orthopedic was chosen because the area is infested with young athletic teams and schools. It also has a very large population of elderly people who have a very difficult managing their pain. Due to the heavy amount of athletic population, we...
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...Corporate Governance Aikaterini Dimitriou 1030771 Boards of Directors’ Composition and Financial Performance: The Columbia Sportswear Case Aikaterini Dimitriou 1030771 Contents I. Introduction ...................................................................................................................................... 2 II. Theoretical Background ................................................................................................................ 2 A. Board composition; .................................................................................................................... 3 B. Board size. ..................................................................................................................................... 3 C. Outsiders' representation. ....................................................................................................... 3 D. Minority Representation. .......................................................................................................... 4 E. Summary ........................................................................................................................................ 5 III. The Case: Columbia Sportswear Company .......................................................................... 5 A. About the company ..............................................................................................................
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...The Transformation Continues QANTAS SUSTAINABILITY REVIEW 2013 This page has been intentionally left blank TABLE OF CONTENTS Page Introduction Governance − − − − Corporate Governance Business Resilience Group Security Group Risk and Audit 2 4 4 9 10 11 13 15 19 22 31 38 45 49 56 57 Stakeholder Engagement Financial Safety and Health Customer People Environment Procurement Community Measures Glossary The Group Strategy, supported by environment, procurement and community strategies, underpins the identification and reporting on material items. To support the Group’s core goal of delivering sustainable returns to shareholders, areas of focus are used to measure, monitor and report on the Group’s performance. Areas of focus and measures are reviewed and updated to ensure that they remain relevant. The Group Strategy drives sustainable outcomes Governance Corporate governance is core to ensuring the creation, protection and enhancement of shareholder value. Stakeholders We are committed to communicating effectively with our stakeholders. Financial Safety and Health To be recognised as the world’s leading airline group in air, ground and people safety and health. Customers Our Customers are the core of everything we do. The Group is continually striving towards providing exceptional customer experiences. Vision We strive to build a strong viable business capable of delivering sustainable returns...
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...UNIVERSITY OF NAIROBI COLLEGE OF EDUCATION AND EXTERNAL STUDIES SCHOOL OF CONTINUING AND DISTANCE EDUCATION DEPARTMENT OF EXTRA-MURAL STUDIES. In collaboration with CENTRE FOR OPEN AND DISTANCE LEARNING MASTER IN PROJECT PLANNING AND MANAGEMENT COURSE: LDP 603: RESEARCH METHODS Authored by: Dr. Christopher Mwangi Gakuu Senior Lecturer, Department of ExtraMural studies, University of Nairobi & Dr. Harriet Jepchumba Kidombo Senior Lecturer, Department of Educational Studies University of Nairobi Page 1 of 240 GENERAL INTRODUCTION TO THE COURSE MODULE The Research Methods course is one of the first semester core courses for those learners pursuing the Master in Project Planning and Management course. You are aware that any good decision is based on facts. Facts are based on data. The data must be systematically collected, processed, analysed and presented for use. The best-known way of collecting empirical data is through scientific research methods. This is what this course module is all about. The main aims of this course unit is to: 1. Providing you with the basic information needed to understand the research process. 2. Enable you to use the knowledge to design their own research agenda on an area of personal interest or that of an organization. MODULE STRUCTURE The module is covered in Lectures. Each Lecture focuses on area in research. You will note that in each unit, there is an introduction, unit objectives, contents presented...
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