...opportunity through higher education. The University maintains ethical compliance and strives to differentiate ourselves from competitors by providing an honest and ethical learning model that is not likely to be diminished by our competitors. The Argosy University difference is in our flexible format that truly caters to the needs of our students and corporate partners. Fortunately, Argosy University takes the time to discover the best professors in the local community who can deliver on the needs of our students. It top priority to our organization that our professors and their students to have an exceptional learning experience. Argosy University will has made a commitment to the community that they will continue to operate on the priniciple of acedemic excellence. Argosy University has a unique product/service position in the higher education market by providing an acedemically rich educational experience to our students in a flexible format that is appealing to working adults. Students who attend our undergraduate programs have the ability to complete one class at a time, one night a week, for five weeks each. Argosy University also offers master’s degree programs that are one night a week for 7.5 weeks each. In addition to all of our undergraduate and master’s degree programs we also offer doctoral degree programs. Argosy University’s schedule format makes it possible for our students to achieve work, life, and educational balance during their week. Argosy University’s...
Words: 1161 - Pages: 5
...Integrated Global Marketing Case Study Capella University MBA 6012 Integrated Global Marketing COMPANY Since 1971 Starbucks Coffee and Tea has set out to be a different kind of company. Starbucks started out as a single store in Seattle’s historic Pike Place Market with a narrow storefront and some of the world’s finest fresh-roasted whole bean coffees. In 1981 a customer named Howard Schultz walked into Starbucks and had his first cup of Sumatra coffee. From then on Schultz was drawn to the company and joined a year later. In 1987, with the help of some investors, Schultz purchased Starbucks. Schultz’s mission for the company was to inspire and nurture the human spirit. Today, Starbucks is located in 62 countries having over 18, 000 stores in the world. MARKETING BASE When Starbucks opened, they use an undistinguishable marketing strategy and created a mix as a single segment. The difficulty in using this strategy is developing a brand that to caters to all customers. Considering that Starbucks has superior quality and only a few base products, the company developed a target strategy that did not compromise quality and satisfied all customers through relationship marketing. The goal was to foster customer loyalty, interaction and, long-term engagement which are attributed through the company’s quality, product class, and prices. Products 1. Starbucks specializes in coffee, tea, and associated beverages. a. Italian-style Espresso and Cold-blended...
Words: 3619 - Pages: 15
...thought - Organization and the environmental factors – Trends and Challenges of Management in Global Scenario. 1 • 2. Management - as how the mind controls the human body and its function similar management (mind) controls the various activities ( human body) in the Organisation - Collection of physical equipments, 4 M’s in Organisation – Men, Machine, Materials, Money, and leads to nothing. For efficient and profitable functioning it is necessary that all these factors are put to work in a co- ordinated manner. Management Definition Management is the art of getting things done through others. Harold Koontz Def as “ Management is the process of designing and maintaining an environment in which individuals, working together in groups efficiently to accomplish selected aims” • Managers carry out their managerial function • Applies to any kind of Organisation •Applies to managers at all Organisational levels •Aim is to create a surplus •Concerned with productivity, implies effectiveness and efficiency •Mgt of 4 M’s in the Orgn – Men, Machine, Materials & money Characteristics of Management • Mgt is Universal • Mgt is dynamic • Mgt is a group of managers • Mgt is Purposeful • Mgt is goal oriented • Mgt is integrative Function • Mgt is a Social process • Mgt is a Multi-faceted discipline • Mgt is a continuous process • Mgt is a system of authority • Mgt is a resource • Mgt is intangible 2 • 3. • Mgt is profession, an art as well as a science ADMINISTRATION VS MANAGEMENT Basis...
Words: 12503 - Pages: 51
...AGRICULTURAL LAW AEC304 CONVENOR – Felix Odimmasi OBJECTIVES OF THE COURSE The course is intended to help the student to explore the legal environment of Agricultural Law by providing a comprehensive survey of the development and regulation of legislation and doctrines which affect the development of Agriculture as a distinct driver of the economy in Kenya. CONDUCT OF THE COURSE The course shall consist of both coursework and examination. The coursework will be in the form of a researched seminar presentation, a term paper and a continuous assessment test each constituting 10% of the final mark, thus a total of 30% of the total mark. The exam will constitute the remaining 70%. COURSE CONTENT | |TOPIC |WEEK |COMMENT | |1 |Nature and sources of Kenyan Law | | | | |Definition and Classification of Law | | | | |Sources of Law | | | | |Law making processes | | | | |Administration of the Law ...
Words: 46643 - Pages: 187
...The PRESIDENT Dr. H. R. Subramanya VICE PRESIDENT Pravakar Mohanty MEMBERS Dr. Sanjiban Bandyopadhyay, A. S. Durga Prasad, M. Gopalakrishnan, K. G. Goyal, D. V. Joshi, V. C. Kothari, Bibhabananda Majumder, B. M. Sharma, Rakesh Singh, Chandra Wadhwa, Dr. D. Jagannathan, N. K. Prasad, B. C. Malu, S.G.Y.Narayanan SECRETARY Dr. Debasis Bagchi DIRECTORS Examinations Chandana Bose cbicwai@vsnl.net Studies Swapan Dey sdicwai@vsnl.net Technical A. P. Kar icwai@vsnl.com Administration & Finance R. N. Pal rnicwai@vsnl.net Research & Journal Siddhartha Sen ssicwai@vsnl.net EDITOR Siddhartha Sen ssicwai@vsnl.net Editorial Office & Headquarters 12, Sudder Street, Kolkata-700 016 Phone : 2252-1031, 2252-1034, 2252-1035, 2252-1602, 2252-1492 Gram : STANDCOST, website : www.myicwai.com/www.icwai.org Membership Deptt. : kbicwai@vsnl.net Fax No. : 91-33-22527993/2252-1026 Delhi Office ICWAI Bhawan 3, Institutional Area, Lodi Road New Delhi-110003 Phone : 24631532, 24618645, 24643273, 24622156 Gram : STANDCOST, Fax : 91-11-24622156, 24631532, 24618645 E-mail : icwai@vsnl.com E-mail CEP : icwaiprgm@vsnl.net.in E-mail Journal Dept. : icwaijournal@hotmail.com « Official Organ of The Institute of Cost and Works Accountants of India Management Accountant Executive Digest Book Scan For Attention of Members For Attention of Practising Members Region & Chapter News Volume 40 No. 5 May 2005 Editorial & Communique Editorial : The miracle of free trade 341 ......................................
Words: 53801 - Pages: 216
...Hundreds(of(real(personal(accounts(of Group'Discussions'&'Personal'Interviews during(MBA(admissions(to(India’s(best(B9schools Written'by Compiled'by Loads'of'MBA'Aspirants The'PaGaLGuY'MadCapz'Group PaGaLGuY.com Antholo gy Hundreds of real personal accounts of Group Discussions and Personal Interviews during MBA admissions to India’s best business schools. In this edition: The IIMs at Ahmedabad, Bangalore, Calcutta, Lucknow, Indore & Kozhikode. Written by Loads of MBA aspirants Compiled by The PaGaLGuY MadCapz Team PaGaLGuY GD-PI Anthology Copyright © 2011, PaGaLGuY.com All text and content in this document is solely owned by PaGaLGuY.com. Reproduction without permission in any form or means is illegal. Special copy prepared exclusively for mustafa rokerya Get your own Free personalized copy (with your name on it) of this book from http://www.pagalguy.com/books/ What this book is about What is a real IIM interview like? What kind of questions do they ask and what judgments do applicants have to make while answering them? Since 2003, those with real Group Discussion and Personal Interview calls from India’s top bschools have been posting entire and detailed transcripts of their admission interviews immediately after they happen, so that others slotted for later interviews can learn what GDPI is going to be like this year. This book is a collection of dozens of handpicked GDPI experiences from the country’s top bschools during the admission...
Words: 178933 - Pages: 716