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Management
On
Coca Cola

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The Partial Requirement for The Fulfillment of the
MBA Degree

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Table Of Contents

Topics Page # Introduction Vision of coca cola 12 Mission Statement of coca cola 13 Value of coca cola 13 Objective of coca cola 14 Goal of coca cola 14 History of Coca Cola 15 Coca Cola in Pakistan 16 Today of coca cola 17 Market Conduction 18 Market Position 19 Organizational Hierarchy 20 Board of directors 21 Financial data 23

Business Portfolio and Growth Strategies of Coke Portfolio 24 Portfolio analysis 27 SWOT analysis 29 Five forces applied on coca cola 32(a,b) Growth strategy 33

Marketing Environments Microenvironment 36 Macro environment 40 Competitive environment