...Print Advertising – Market Targeting The Essure print advertisement uses multiple segmentation bases which include demographic and benefit segmentation to better define their target market. Within Demographic segmentation, the advertisement employs gender, age, family size, income and lifecycle to reach its intended market. The couple, in this photo, seems to be in their mid-thirties to mid-forties, have two children, seemingly middle class, and they plan to not have any more children, based on the words “being done,” written on the pillow in the ad. With benefits segmentation, the makers of this ad are grouping their target market based on the benefits they seek, which would be contraception. As the demographic segmentation produces a large market, coupled with benefits segmentation, a concentrated niche marketing strategy emerges. The segment further narrows and targets middle class mothers in their mid-thirties-forties who seek long- term contraception remedies. The average notion of an American family has been the white picket fence with 2 children, a boy and a girl. The traditional concept of a mother, father, and 2 children and the words “I love having kids,” is easy to relate to when viewing this ad. The photo captured in the ad would not only be relatable to women in this lifecycle stage, but to average women who can relate to the same situation. With the two children in the ad, a boy and a girl, many would understand the couple’s decision to not have more children...
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...Presentation of Lesofat Print Ad History/Background Orlistat is a popular medication for weight loss support as they work by blocking the fats consumed by an individual. About one third of fat is prevented from being absorbed by the body and is flushed down via large intestines. Hence, with less consumption of fats and calories, an ideal body weight is eventually achieved. Back then the only Orlistat medication available was Xenical. But at the end of its patent in 2009, trade names including Olistat (Biocon), Obitrol (Micro Carsyon) and Orstat (Windlas) have been available in the market. Lesofat is recognized as a cheap alternative for Xenical (costing around 35 php pero pill, while Xenical costs 41 php) and can be used by 18-year olds and above. Like Xenical, it is an over-the-counter drug available in 60mg and 120mg capsules. One capsule is taken three times a day with food or within one hour after a meal. Intake is not necessary if a meal is missed or if food does not contain fat. ------------------------------------------------- Knowing the background of the Orlistat supplement will make one aware of its strength and intense after-effects, which, nevertheless, is effective. However, the print ad presented contains some misleading elements. The use of an anti-obesity agent such as Lesofat and other Orlistat equivalents will be effective but will only work for a while. Some may even gain extra pounds after Lesofat treatment.1 Also, the Lesofat capsules –...
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...Comparison Between Two ‘Retail’ Print Ads – By Belle James, 998 words Advertisements are an extremely effective way of selling a company’s product or service, as they have the ability to deliver the campaign’s key messages to a wider group of people within a small amount of time. However, an effective ad needs to use the correct techniques and tactics appropriate for their intended target market, in order to successfully achieve their campaign’s advertising objectives. The following essay will analyse two print adverts, one that is effective, and one that is not. The first ad that I found to be quite clever, and as a result effective was one for Lynx’s ‘Lynxjet’ Deodorant Spray. The second ad that will be discussed, which I found to be not so effective, was an ad for Clinique’s ‘Repairwear Laser Focus’ Anti-wrinkle serum. The two ads will be assessed and compared in regards to what tactics they used to try and convey their key advertising objectives in order to reach their target audience successfully. The Lynxjet ad is very entertaining, humorous, but overall subtle. The theme to the product campaign is the ‘Mile High Club’, where sexy stewardesses on the ‘Lynxjet’ airline are pampering the male passengers; giving them massages, spa treatments and other sorts of pleasure at their service. The script featured on the ad states, ‘The Lynxjet Mile High Club, it’s luxury that other airlines can only dream of.’ This is clever in that the advert makes the audience feel like they’re...
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...SECTION A Activity 1 Curriculum Vitae: Roocshana Mohamed Home Phone Number: 011-4773698 Work Phone Number: 011-3099256 Cell Number - Personal: 0812782540 E-Mail Address - Work: mohamem@telkom.co.za E-Mail Address - Personal: Roocshanam@gmail.com Personal Information Surname: Mohamed First Name(s): Roocshana Known as: Shana ID Number: 7604250250083 *Race: Coloured *Gender: Female Driver's License: C1 Disability: Not Indicated HEALTH: Excellent Address: 1090 Camelia Court Westbury Johannesburg 2093 Languages Afrikaans-Speak Afrikaans-Read Afrikaans-Write English-Speak English-Read English-Write Secondary Education School: Westbury senior Secondary Highest Standard / Grade: GRADE 12 (STANDARD 10/MATRIC) Year of Completion: 1994 Subjects Passed: Afrikaans (HG) English (HG) Geography (HG) Biology (HG) Mathematics (SG) Science (SG) Tertiary Education Studies Completed 1. Institution: Varsity College Qualification: Management Accounting and Finance (Diploma) Year of Graduation: 1998 2. Institution: Atcor UK Qualification: Accounting Technician (Diploma) Year of Graduation: 2008 Major Subjects: Financial Accounting Cost accounting Taxation Studies in Progress 1. Institution: ...
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...This week, I’d like you to find and discuss a print advertisement that demonstrates the principles of design discussed in the last topic. Use the concepts and vocabulary from the discussion of design elements and principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast...
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...point | Detected | | | Reset the wireless adapter | Completed | Investigate router or access point issues | Not run | Refer to Windows Help and Support for more information about wireless connectivity problems | Not run | | Potential issues that were checked | Printer \\lisa\HP Deskjet D1400 series is not shared with the homegroupPrinter \\lisa\HP Deskjet D1400 series is not shared with the homegroupIf a printer isn't shared on the homegroup, other computers might not be able to use the printer. | Issue not present | | Printer paper is low or emptyPrinter paper is low or emptyWhen the printer paper is low or empty, you might not be able to print. | Issue not present | | Printer toner is low or emptyPrinter toner is low or emptyWhen the printer toner is low or empty, documents might appear faint or not print at all. | Issue not present | | Printer has a paper jamPrinter has a paper jamA paper jam is preventing the printer from operating normally. | Issue not present | | Printer driver requires updatePrinter driver requires updateAn outdated printer driver can prevent printing. | Issue not present | | Printer is turned...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...instructions (Sample Solutions). 3. After successfully completing the lab(s), capture a screenshot of your Transcript that shows both the labs completed and your name. Paste this into the bottom of your lab report. Your transcript can be found by going to the Home/Account Information/Transcript page. An example transcript is shown below. 4. Submit the completed Lab Report to the appropriate weekly Dropbox. Taking Screenshots The instructions below provide basic guidance on taking screenshots of your labs 1. Complete the lab step that you would like to capture in a screenshot. 2. Click on the server’s desktop that contains the window you want to capture. 3. Press the Print Screen key on your keyboard to copy it to your clipboard. On some keyboards, it is written as Print Scrn or PrtSc. 4. Click on your Lab Report (this document). 5. Scroll to the point in the Lab Report where you what the screenshot to appear. 6. Right click on your mouse and click paste, or press Ctrl + V 7. Once your screenshot appears in your Lab Report, click on your lab and continue to the next step. Important Note: If you are using Windows 7 (any version), you can use the Snipping Tool to very easily create screenshots for your lab reports. If you’ve never used it, perform a search on (how to use Snipping Tool) for some quick tips and videos on its use. Create your lab report using this template starting on page 2. It is not necessary to include this page in your...
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...Common Lab Tasks In each lab, you will follow a series of step-by-step instructions designed to help you explore the environment and gather the information you need to successfully complete the deliverables. In each lab, you will perform identical steps, such as opening the virtual lab, logging in to another server, taking screen captures, and transferring files to your local computer. To avoid repeating steps in the lab itself, those common steps have been collected in this file. You may refer to this document at any time during your lab session. Though you may not be required to perform each of these steps in every lab, the Common Lab Steps are listed in the order that you are most likely to encounter them. As you review this list, you should pay attention to the logic and flow of the lab. This will help you to perform the lab procedures more quickly and more accurately. Note: The other virtual machines used in this environment may require as long as 10 minutes to complete their initialization processes (wake-up sequences) and load all required software. If you receive a connection error message, wait at least one minute before clicking on the Remote Desktop Connection icon to retry the connection. Virtual Lab Environment You will use the virtual lab environment to complete the learning activities in this lab manual. Note: The virtual lab environment, also called the Virtual Security Cloud Lab (VSCL) requires Java, Adobe Flash, and a compatible Web browser. The list...
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...instructions (Sample Solutions). 3. After successfully completing the lab(s), capture a screenshot of your Transcript that shows both the labs completed and your name. Paste this into the bottom of your lab report. Your transcript can be found by going to the Home/Account Information/Transcript page. An example transcript is shown below. 4. Submit the completed Lab Report to the appropriate weekly Dropbox. Taking Screenshots The instructions below provide basic guidance on taking screenshots of your labs 1. Complete the lab step that you would like to capture in a screenshot. 2. Click on the server’s desktop that contains the window you want to capture. 3. Press the Print Screen key on your keyboard to copy it to your clipboard. On some keyboards, it is written as Print Scrn or PrtSc. 4. Click on your Lab Report (this document). 5. Scroll to the point in the Lab Report where you what the screenshot to appear. 6. Right click on your mouse and click paste, or press Ctrl + V 7. Once your screenshot appears in your Lab Report, click on your lab and continue to the next step. Important Note: If you are using Windows 7 (any version), you can use the Snipping Tool to very easily create screenshots for your lab reports. If you’ve never used it, perform a search on (how to use Snipping Tool) for some quick tips and videos on its use. Create your lab report using this template starting on page 2. It is not necessary to include this page in your...
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...to retake the quiz if you fail to do this. To record your results in the Grammar Guide Results form, use the following copy and paste function: Copy to clipboard directions: 1. Upon completion of each quiz, select the “Copy to Clipboard” button on the results page. 2. Open the Grammar Guide Results Form. 3. Press CTRL + v to paste your results or right click on the mouse and select paste; this will add your results to the form. Alternative screen shot directions: Microsoft Windows • Capturing Only the Active Window 1. Press and hold the ALT key 2. Press the Print Screen key 3. Select the document into which you wish to paste the screen shot 4. Click Edit 5. Select Paste 6. Crop and resize as needed • Capturing the Entire Screen as it Appears on the Monitor 1. Press the Print Screen key 2. Select the document into which you wish to paste the screen shot 3. Click Edit 4. Select Paste 5. Crop and resize as needed •...
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...Wireless Media Leonard Cooper Charter School has to take into consideration that this system will help in alleviating some of the many network issues that the school currently facing, the disadvantages is that this system that I am proposing and will implement will be expensive but in the end the network and printer will work more efficiently. Has your system administrator it is my responsibility to give you a brief understanding of how each component work and what impact it will have on your school network systems. Here is a brief synopsis of how each technology will function to benefit the school need. * Print Server: The purpose of this technology is that it can connect more than one computer shared in a network. Also printer servers can be used to save costs by utilizing one printing device for multiple workstations as opposed to individual printers. However, the print server that I will be recommending will help solve the current printer problem. One of the advantages of installing a...
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...Common Lab Tasks In each lab, you will follow a series of step-by-step instructions designed to help you explore the environment and gather the information you need to successfully complete the deliverables. In each lab, you will perform identical steps, such as opening the virtual lab, logging in to another server, taking screen captures, and transferring files to your local computer. To avoid repeating steps in the lab itself, those common steps have been collected in this file. You may refer to this document at any time during your lab session. Though you may not be required to perform each of these steps in every lab, the Common Lab Steps are listed in the order that you are most likely to encounter them. As you review this list, you should pay attention to the logic and flow of the lab. This will help you to perform the lab procedures more quickly and more accurately. Note: The other virtual machines used in this environment may require as long as 10 minutes to complete their initialization processes (wake-up sequences) and load all required software. If you receive a connection error message, wait at least one minute before clicking on the Remote Desktop Connection icon to retry the connection. Virtual Lab Environment You will use the virtual lab environment to complete the learning activities in this lab manual. Note: The virtual lab environment, also called the Virtual Security Cloud Lab (VSCL) requires Java, Adobe Flash, and a compatible Web browser. The list...
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