...CONTENTS SL. NO. | PARTICULARS | PAGE.NO. | 1. | Introduction | 3 | 2. | PAWS: A corporate profile | 3 | 3. | Mission statement | 4 | 4. | Major issues and problems identified | 4 | 5. | Data gathering | 6 | 6. | Survey questionnaire | 6 | 7. | Survey findings in graphical representation | 7 | 8. | Core IMC objectives | 9 | 9. | Target audience | 10 | 10. | Media campaign strategy | 10 | 11. | Schedule: 16 Week media strategy | 11 | 12. | The identified mass media (Print media, Internet Interactive media and events and sponsorship) | 12 | 13. | Fund Management | 13 | 14. | Budget | 14 | 15. | Strength and weakness of the campaign | 15 | 16. | Monitoring and evaluation phase | 16 | 17. | Conclusion and recommendation | 17 | 18. | Appendix -1 (Sample questionnaire) | 18 | 19. | Appendix – 2 (Some promotional messages) | 19 | 20. | Appendix – 3 (Images of abused animals) | 20 | 21. | Appendix – 4 (Arab Times Article confirming animal abuse in Kuwait) | 21 | 22. | Bibliography | 22 | REVITALIZING PAWS: INCREASING AWARENESS, FUNDING & ENHANCING PUBLIC PARTICIPATION I. INTRODUCTION This paper is an evaluation of the PAWS, an animal welfare organization in Kuwait. This PR and IMC report is based upon an evaluation of PAWS’ current situation; particularly taking into consideration its existing problems. Upon the identification of its major problems; I will synchronize with PAWS’ PR and senior management team and recommend to them to...
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...Introduction The review of related studies is an essential part of any investigation. The survey of the related studies is a crucial aspect of the planning of the study. A literature review is an account of previously published material by experts and researchers in a particular area of interest. It gives the author an opportunity to reference previous research publications to provide strengths and weaknesses of the research. A literature review is a body of text that aims to review the critical points of current knowledge including substantive findings as well as theoretical and methodological contributions to a particular topic. Literature reviews are secondary sources, and as such, does not report...
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...various vendor selection considerations, such as evaluation criteria and performance measurements, for those processes that will be outsourced. GENERAL OUTSOURCING INFORMATION: The following is some general information regarding the outsourcing of business processes: * Outsourcing promises valuable opportunities, but may also pose substantial challenges and risks * One of the top reasons for outsourcing failures is due to the mismanagement of agreements * The outsourcing market is still overall relatively immature (Krell, 2007) OUTSOURCING DECISION MAKING PROCESS: Before deciding whether or not to outsource any of our business processes, we decided to use three evaluations, other than cost, to ensure that a sound outsourcing decision will be made. We want to ensure that our decision ultimately aligns with our overall strategy, objectives, capabilities, and plans. The three evaluations include: * Identify Strategic Drivers – Identifying the company-specific strategic drivers for the outsourcing decision of each business process is essential to keep everyone on the same page throughout the process. * Evaluate the Full Range of Options – A thorough evaluation of the full range of options includes considerations of shared service arrangements, as well as all sourcing possibilities. * Assess Internal Capabilities – Assessing the internal capabilities of each sourcing option must include an honest evaluation of systems and controls, as well as the skills...
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...Tim Horton’s [Type the document subtitle] [Pick the date] PNC Bank pt24581 Target Market Adults Tim Horton’s primary target market is men and women aged twenty five to forty. According to scottrade.com, this group accounts for almost half of its total business (forty nine percent). Tim Horton’s attract this group through contemporary design and consistency in its advertising and décor, and the drive to keep their products current to avoid the “lost in time” negativity that can arise in small businesses. According to a personal interview with my relative John R. Moses, who is a senior manager at one of the shops in Canada, claims “our consumers tend to be urbanites with relatively high income, professional careers and a focus on modern social lifestyles. This target audience grows at a rate of three percent annually. Young Adults This category consists of individuals aged eighteen to twenty four, total forty percent of Tim Horton’s sales. (Scottrade.com) Tim Horton’s positions itself as a place for college students can relax, study, work in groups, and network. The company appeals to this consumer directly through free internet services, such as Wi-Fi, focusing on social networking and actively cultivating an “energizing” image. According to John R. Moses this group grows four point six percent each year. Kids and Teens Through Tim Horton’s friendly environment, they appeal to kids that come with their parents. They do not cater directly towards kids;...
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...innovative in pursuing quality, service and customer satisfaction. Service refers to the consistent and clearly stated service quality goal of 100% customer satisfaction, 100% of the time. A corporate profit should result, if the people and service goals have been met. There are many processes in place at Federal Express to ensure that P-S-P becomes a way of life for all employees. The following highlight of FedEx programs indicates the strength of the company's commitment to the people-first philosophy. • An annual employee satisfaction survey, which rates management's performance and forms a basis for improvement (Survey-Feedback-Action) • A policy of promotion from within • An on-line computer job posting system for hourly employees (Job Change Applicant Tracking System) • An employee recognition and reward program • A leadership evaluation process, which must be completed in order to progress to management level (Leadership Evaluation and Awareness Process) • Regular employee...
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...used as steering instruments for library management. But such use is more often accidental than systematic, and many data are collected laboriously without ever being evaluated or used. For several decades libraries have tried to assess, not only the quantity of their resources and activities, but also the quality – the “goodness” of a library’s services and products. Performance measures for libraries have been developed and tested in national and international projects and standardized in an international standard (ISO 11620, 1998). Though there are lists of recognized and established performance indicators, such indicators have not been collected and used systematically, like in the national collection of statistics, but rather in the evaluation process of a single library. Advances in Library Administration and Organization Advances in Library Administration and Organization, Volume 20, 213–227 Copyright © 2003 by Elsevier Science Ltd. All rights of reproduction in any form reserved ISSN:...
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...This definition of accountability is borrowed from World Bank, World Development Report 2004 Making Services Work for Poor People. Washington, D.C. : The World Bank, 2003. Web, p. 47. 2 3 Ernst and Young. Right to Education Report. March 2012. Web. Ibid. 4 5 See, e.g. Saxena, Shobhan. “Missing teachers are India’s weakest link.” The Times of India. Sep. 5, 2010. Web. See, e.g. Chowdry, Anirvan, “Carrots for Teachers,” Accountability Initiative. Dec. 1, 2011. Web. 6 Government of India, RTE, Chapter 4, Article 21, Clause 1. 7 8 Ibid, Chapter 4, Article 21, Clause 1. Ministry of Human Resource Development, G.S.E. 301(E), Part II, Ch. 3, Article 5. 9 Government of India, RTE, Chapter 4, Article 22, Clause 2(a) and 2(c). 10 Ibid, Chapter 4, Article 22, Clause 2(b). For both upper and lower primary schools. OECD. Public and Private Schools: How Management and Funding Relate to their Socio-economic Profile. PISA. OECD Publishing. 2012. Web. 12 11 Figure 2 - Source: 2007 and 2011 and 2012 ASER Reports Authors' calculations of average attendance in Primary Schools and Upper Primary Schools (weighted by number of schools in each category). Figure 3 - Source: 2011 and 2012 ASER Report Figure 4 – Relationships between grants, material inputs, attendance, and learning outcomes. Arrows indicate some evidence of a statistically significant relationship according to authors’ analysis of ASER-PAISA, PAISA-DRC, and DISE datasets. 13 Demographic variables...
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...utilization of financial and accounting data for planning and control. 2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours. 3. Course Contents: Module No: Module Content No. of Sessions 70 Marks (External Evaluation) 17 I II Fundamentals of Accounting Basic understanding of accounting, Accounting Concepts, Conceptual framework of financial statements, Accounting Policies, Journal Entries and preparation of accounts - Trial Balance to Balance sheet and profit and loss Account, Recognition of Income and Expenses, Provisions, Contingent Liabilities Accounting Standards and Applicability: Disclosure of Accounting Policies (AS-1), Valuation of Inventories (AS-2), Depreciation Accounting (AS-6), Income Recognition & Accrual Income (AS-9), Accounting of Fixed Assets (AS-10), Accounting for Intangible Assets (AS-26), Accounting for Investments (AS-13), 7 7 17 III IV V Preparing and Understanding Financial Statements : Corporate Balance sheet, Profit and Loss Account Funds Flow Analysis, Financial Statement Analysis & Contemporary Issues Students should select a particular company and do financial analysis of the same and prepare a report and give a presentation 7 7 8 18 18 Internal Evaluation (20 marks of CEC) 4. Teaching Method: The following pedagogical tools will be used to teach this course:...
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...sampLe Work Forms agenda actIvItIes Greetings & Special Words of Thanks for faMIly prograM tIMe allotMent person responsIble Special Message, purpose of celebration and gathering Declaration of Family Crest, values and beliefs Special Scripture or Poem Musical Selection Blessing of the Family Special remembrances for those who died this year Special Prayer or verse Recognition of new family members, elder birthdays and other special significances Benediction/Conclusion Presentation of Family Record Certificate, Family Tree and/or Family Bible. Group Photo Meal or other activities 36 www.gotolouisville.com sampLe Work Forms reunIon & gatherIngs survey Return Date:______ / _____ / _______ Return to: __________________________ Name: ____________________________________________________________________ Address: __________________________________________________________________ City: ____________________State: ________ Zip: ____________ Phone: ______ - _______- __________ Email: __________________________________ Would you be interested in attending a reunion or gathering? Yes No No Are you interested in serving on a committee or sub-committee? Yes Number of attendees in your group: Adults ______ Teens ______ Children ______ We are considering holding the reunion in Louisville, Kentucky. What activities are you interested in? Churchill Downs/ Kentucky Derby Museum Louisville Slugger Museum & Factory Louisville Science Center Speed Art...
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...all. Other advocacy for freedom include equitable distribution of national wealth, good governance, access to basic welfare, food and shelter, education, among others. In the quest to ensure that governments around the world provide these and many other kinds of freedom to its citizens, the Freedom in the World survey plays the fundamental rule of conducting research, analysis and evaluation of various political systems around the world. The Freedom in the World conduct annual survey which is directing towards evaluating political governance, their provision of political rights to their citizens and also the extent to which individual and collective citizens have access to their civil liberties freely without intimidation or fear. The Freedom in world conducts Press Freedom survey that has been in existence since 1972. They have since then been producing annual reports that analyze several forms of freedom and political restrictions. Some of those aspects of freedom that are analyzed in the survey include: Freedom of the press (that examines that kinds of laws existing for the press in that country), the restrains and hindrance to practicing news reporting (Print & Electronic Media). The analysis also covers various abuses and cases under press freedom violations....
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...Current Business Research Paper Hawa Alida Gaoiran RES/341 Research and Evaluation August 22nd, 2011 Aaron Gavin The effectiveness of Internet advertising has been measured for more than a decade. Many have remain uncertain about it and others are dissatisfied with whether most of the studies that measure the effectiveness of this form of advertising generate reliable and valid results that can be interpreted and applied with confidence. Contributors to the study provide information both verbally and in the form of print and online materials. The type of information that was gathered specifically for this Internet Advertising Bureau or (IAB) project addresses the following major issues: 1. External validity and coverage error issues 2. External validity and sampling error issues 3. External validity and non-response error issues 4. Statistical conclusion validity, weighting and adjustment error issues 5. Internal validity, allocation to treatment and control/comparison groups and inference issues To provide a scientific structure to the information that was gathered for this evaluation, the author employed two methodological and statistical framework which address the validity and reliability of the research. The first framework is based on four major forms of validity: internal, external, construct, and statistical conclusion. The second framework comes from the field of survey research and different sources of bias and variance into errors of representation...
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...TABLE OF CONTENTS 1. INSTRUCTIONS TO BIDDERS 4 1.1. General Description of Work 4 1.2. What Must Be Included with Bid 4 1.3. Schedule of Bid Period Activities 4 1.4. Location of Work 5 1.5. Pre-Bid Meeting 5 1.6. Owner Contact for Questions 5 1.7. Pre-Award Surveys 5 1.8. Sealed Bid Requirements 5 1.9. Basis for Bid Evaluation 6 1.10. Ethical Standards 6 1.11. Responsibility for Surety Bonds 6 1.12. Proposal Format 6 1.13. List of Bidders 6 1.14. Letter of Acknowledgment 6 2. DESCRIPTION OF WORK 7 2.1. Engineering Contracts 7 2.2. Construction Contracts 8 3. PROPOSAL 8 3.1. Breakdown of Bid Price 9 3.2. Revisions and Extra Work 9 3.3. Escalation Formulas 9 3.4. Scheduled Completion Dates 9 3.5. List of Subcontractors 9 3.6. Key Supplier or Contractor Personnel 9 3.7. Length of Time Bid Is Valid 9 3.8. List of Bid Document Addenda Reviewed by Bidder 9 3.9. Notice of Conflicts or Errors in Bid Documents 9 3.10. Clarifications of Bids 10 3.11. Bidder Signature 10 4. SPECIFICATIONS AND DRAWINGS 10 5. SPECIAL CONDITIONS 10 6. GENERAL CONDITIONS AND CONTRACT AGREEMENTS 11 Appendix A 12 Appendix B 13 Supplier/Bidder List 13 http://www.rfpdb.com/ http://www.imcconstruction.com/general_contractor_landing/construction_manager.php?gclid=CMaD753QurICFUJx4AodulgAkghttp://www.state.nj.us/treasury/purchase/bid/summary/13x22704.shtml 1. INSTRUCTIONS TO BIDDERS Enterprise is seeking proposals from small businesses and large businesses from commercial...
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...URBAN AGRICULTURE BASELINE AND MARKET SURVEY PROPOSAL Prepared for Farm Africa By Charles Karani; Email: karani.char@gmail.com Table of Contents STATEMENT OF INTERPRETATION OF TERMS OF REFERENCE 3 PROPOSED METHODOLOGY 4 Survey approach 4 Data 4 Proposed sample size 5 Sampling methods 7 Data collection and proposed survey tools 8 Data analysis 8 WORK SCHEDULE 9 DETAILED PLAN OF ACTIVITIES 9 STATEMENT OF INTERPRETATION OF TERMS OF REFERENCE The project’s implementing organization (Farm Africa) seeks to ascertain the situation of urban agriculture in Dagoretti district, Nairobi City County as a basis of understanding its current contribution and potential in reduction of extreme poverty and food insecurity among households. In this respect, the survey is geared towards the development of an intervention model as an avenue for the integration of urban agriculture with other livelihood enhancing components such as healthcare, access to clean water, environment, protection and social education and creation of income generating activities. The data generated from survey will be a yardstick in informing entry points for interventions and subsequent assessments of the project as well as a basis of understanding the likely environmental impact resulting from the project implementation. The survey intends to map the players participating in the enhancement of urban agriculture including but not limited to households and schools, the market, state and non state actors. On...
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...Fair Compensation Research Team A Patricia Hailey, Cynthia Whitelow, Jim Loncar RES/351 March 22, 2014 Darron Williams Introduction and Problem Statement ABC Company is currently involved in litigation involving a current female employee’s complaint that the company unfairly administers its wage and salary policies between male and female employees performing the same job. The goal of the research is to determine if ABC Company policies are current, ethical, fair, legal, and administered properly throughout the organization. Our hypothesis is that the wage and salary policies of ABC Company are administered ethically and legally across all units of the company. Is there pay equity and discrimination among women and men in the workplace? Congress passed anti-discrimination legislation including the equal pay Act of 1963. Women are still struggling for equal pay in the workplace. According to the Labor Department data show that for 35 to 44 year olds, the earnings ratio of women and men rose from 58 percent in 1979 to 77 percent in 2006 (Labor Department 2006). After researching, the Institute for Women’s Policy Research 2014, states the change in wages for women equal pay is a slow process and it will take nearly fifty years for women to reach the pay as men. The Institute for Women Policy also express that women earn less than men in almost any occupation (Institute for Women’s Policy Research 2014). “A significant wage gap is still with us, and the gap constitutes...
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...Online Surveys Jiali Ye Georgia State University, USA Chapter VIII AbstRAct The widespread use of personal computers in the work place and at home has created a new opportunity of conducting research. With the increasing accessibility of the Internet and e-mail, using the new medium to distribute surveys is gaining popularity among researchers. The online survey, however, is a “double-edged sword,” with the ability to access a large number of respondents at low costs, but the risk of increasing difficulties to evaluate the quality of the research (Couper, 2000). Concerns over response rates, sampling, and controlling the data collection environment have posed serious challenges to online survey researchers. The purpose of the present chapter is to offer suggestions for addressing these concerns. After a brief discussion on the formats of online surveys, the author will outline the challenges of conducting online surveys, and provide some strategies to overcome these challenges. IntRoductIon formats of online surveys Internet-based research may appear in various forms, but generally there are two formats for online surveys: e-mail surveys and Web-based surveys. E-mail surveys. According to Bachmann, Elfrink, and Vazzana (1996), e-mail questionnaires appeared almost simultaneously with the introduction of e-mail. E-mail surveys used to be restricted to population samples from within a company or a university. With the increasing number of e-mail users, e-mail surveys have...
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