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Privacy and Security at the Digital Age: the Innovation of Business in the Online World

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Privacy and security at the digital age: The innovation of Business in the online world

Over the past decade the world has solely relied upon technology and its transformation throughout the years allowing for the revolution of social media to completely change how everyone communicates especially for businesses, allowing them to extend out and provide large opportunities for themselves. According to ISACA (2010), through the use of social media, it allows businesses to gain serious advantages through research and evaluation of their competition, their consumers, and the market. This enables them to not only help develop them to be on top of their issues, but using it as a tool for enhancing a better relational experience with employees and customers. For businesses to be successful with their organisations or products, social media is the key to their communication with their stakeholders through privacy and security, where it strongly impacts business to improve, but can be considered also to be a big risk where that barrier can be invaded, which can cause legal and ethical issues.

Privacy and security are known to be the most important issues surrounding social media and the innovation of businesses today. Although it may be argued that users voluntarily sign away their privacy by using these social media when creating accounts and putting their personal data online, it is not clear how consent actually works in these situations (Custers et al. 2014). But overall privacy is a serious issue in the online world, businesses including PayPal, which are usually well known to be future of electronic commerce for years, which mainly depends on controlling information that is being transferred over the net such as security threats, enhancing consumer security perceptions and building trust (Chellappa et al. 2002). But that’s not always the case as that barrier of

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