...FINAL NOAH’S PET CARE BUSINESS PLAN. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 3 Chart: Start-up 4 Table: Start-up 4 Table: Start-up Funding 5 2.3 Company Locations and Facilities 5 3.0 Products and Services 5 3.1 Product and Service Description 6 3.2 Competitive Comparison 6 3.3 Sales Literature 7 3.4 Technology 7 3.5 Future Products and Services 7 4.0 Market Analysis Summary 8 4.1 Target Market Segment Strategy 8 4.2 Market Needs 8 4.2.1 Market Trends 8 4.2.2 Market Growth 9 4.3 Service Business Analysis 9 4.3.1 Business Participants 9 5.0 Strategy and Implementation Summary 9 5.1 Competitive Edge 10 5.1.1 Pricing Strategy 10 5.1.2 Promotion Strategy 10 5.1.3 Marketing Strategy 10 5.2 Sales Forecast 11 Table: Sales Forecast 11 Chart: Sales Monthly 12 Chart: Sales by Year 12 6.0 Management Summary 13 6.1 Personnel Plan 13 Table: Personnel 14 6.2 Management Team 14 7.0 Financial Plan 15 7.1 Important Assumptions 15 Table: General Assumptions 15 7.2 Key Financial Indicators 15 Chart: Benchmarks 15 7.3 Break-even Analysis 16 Chart: Break-even Analysis 16 Table: Break-even Analysis 16 7.4 Projected Profit and Loss 17 7.4 Projected Profit and Loss 17 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 Table: Profit and Loss...
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...Case Brief: Yorktown technologies - Glofish 25 March 2014 Marketing 495: Strategic Marketing Problems Professor Dr. Jean Johnson 1. Problem Statement: Alan Blake and Richard Crockett founded Yorktown Technologies in November 2001. The company was formed around the concept of producing ornamental fish that had glowed fluorescence color throughout their bodies. Dr. Pruchansky had previously developed the genetic modification that was needed to produce these fluorescent fish. Because of this development, Blake and Crockett were not able to patent this idea therefore they changed their business strategy from development to one of licensing to use existing technology in hopes of packaging and reselling. Although Dr. Pruchansky gave Blake and Crockett a good faith agreement to license his patents for the genetically altered fish, he later withdrew from this agreement and decided to pursue actions that would make it difficult for Yorktown Technologies to be successful. Dr. Pruchansky worked tirelessly to convince regulators that Yorktown Technologies’ products were a threat to the environment. It is believed that Dr. Pruchansky’s motives for making these statements were questionable because he insisted his own fluorescent fish were unequivocally safe. In the end, Yorktown Technologies was able to obtain rights from the National University of Singapore to market the fluorescent zebra fish. The marketing environment faced by Yorktown Technologies is that difficult...
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...Summary 1-7 Ethics 1-8 Start-up Expense 1-9 Description (educate the industry) 1-10 Personal Plan 1-11 Technology (new product) 1-12 Products /Services 1-13 Market Analysis 1-14 Target Market Segment Strategy 1-15 Market Needs 1-16 Promotion Strategy 1-17 Marketing Strategy 1-18 Swot 1-19 Market Trends 1-20 Market Growth 1-21 Sales Forecast 1-22 Manufacturing and Operation Plan 1-23 Break-even Analysis 1-24 Project Balance Sheet Doggie Hotel and Day Spa is a family own business that cater to pet owner that desire to provide quality care for their pets while on vacation, business trips, at work, whatever the need may be our service is here to provide just to help pet owner. Objectives 1. To launch the business and develop sales approaching $30k per month the first year. 2. Break even the second year 3. To increase sales by 30% per year the third and fourth year while becoming profitable. 1-2 Mission Doggie Hotel strive to be the best in our unsurpassed work and quality grooming in care; where the loving pet owner can achieve serenity of mind in knowing their animal will be given the fines care for their body, mind and spirit. 1-3 Key to Success 1. The initial location will be to open one hotels, in the Fayetteville...
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... Their strategic objectives are to ensure they identify any potential problems that can hinder their success as well as recognize any areas of opportunity for their organization. They are currently analyzing ways to increase the student to teacher ratio by implementing a new computer software program to aid in the students learning. The board of directors is interested in benchmarking other companies to increase their knowledge and improve their chance to meet their strategic objectives. Describe the Situation Issue and Opportunity Identification There does not appear to be a framework for project management or operations with the Foundation Schools project team. Confusion and identification with the project is compounded due to the lack of a project manager. The end state vision is not clear and can be very broad and does not lead to a conclusive success of the project. The teachers of Foundation Schools do not feel compelled to change their teaching styles to incorporate the Life Skills software. Stakeholder Perspectives/Ethical Dilemmas Foundation Schools will be able to not only increase revenue for the organization, but help the lives of the students of the schools by utilizing a dedicated team and enhancing the culture in a way that stresses the importance of team work and job dedication. The balance of a strong, dedicated team is what is required to balance the importance to the stakeholders....
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.................................................................................................................... 2 Goals ....................................................................................................................................... 2 Competitive Advantage ............................................................................................................ 3 Situation Analysis ......................................................................................................... 3 SWOT Analysis ......................................................................................................................... 3 Industry Analysis ..................................................................................................................... 4 Competitor Analysis ................................................................................................................. 5 Company Analysis .................................................................................................................... 5 Customer Analysis ................................................................................................................... 5 Market-Product Focus .................................................................................................. 6 Marketing and Product Objectives...
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...FEASIBILILTY REPORT Mosley’s Furry Friends Animal Rescue Management Information System (MIS) Results of Preliminary MIS Analysis Prepared for: Mosley Iverson, Owner Mosley’s Furry Friends Animal Rescue Snohomish, WA Prepared by: Brittany Mantyla, MIS analyst Date Prepared 10/23/2011 Objective This analysis is to determine the feasibility of introducing a management information system to Mosley’s Furry Friends Animal Rescue with smooth integration, upgraded capabilities, and much needed cohesiveness of the current staff. Executive Summary After careful analysis of the current operations of Mosley’s Rescue, I am recommending that the Shelter Buddy Pro software package be used to allow the rescue to operate in a smooth, cohesive manner. To allow the staff to operate more efficiently, I am would suggest purchasing the following modules: Kennel Management this will allow the Kkennel staff to input information that will be shared with the rest of the staff such as: transport, foster care, transfer, euthanasia, lost and found, intakes, outcomes, adoptions, and releases Medical this will allow the medical staff to share information such as, spay/neuter, treatments, medications, medical histories, microchips, and rabies tags. Front office this will allow front office staff to share information such as, adopter history/profile, animal profiles, donations, and daily cash receipts. The modules suggested would require an estimated...
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...First in Show Pet Foods, Inc. Case Summary Key Issues/Background: First in Show Pet Foods, Inc. faces the daunting task of introducing a new brand of dog food to the Boston area, and then the rest of the nation. This is a difficult challenge, not only because the brand, Show Circuit is unknown, but also because this dog food is frozen, unlike nearly all other dog food, which is either bagged as dry or canned. This packaging difference affects First in Show because their food will be stocked in the freezer section, away from the rest of the dog food. Show Circuit dog food was originally developed to improve the coats of minks on farms, and then after success, it began to be fed to show-dogs. The product is made of 85% fresh meat, and 15% highest-quality fortified cereal. There is great potential in the dog food market. Across the country, dog ownership is increasing, and often, dog owners consider their pets as part of the family. Because of this, the owners spend great amounts of money on their dogs, which can be seen in the growth trend of super-premium and organic dog foods. A marketing firm - Marketing Momentum Unlimited has offered two different advertising strategies for Show Circuit, ranging from $500,000 to $700,000. First in Show Pet Foods, Inc. must determine a plan to enter the Boston-area, and then national dog food market. Situation Analysis: Strengths | Weaknesses | * Premium high quality dog food. * Unique frozen dog food. * Exclusive...
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...Introduction “Successful marketing requires that companies cultivate a connection with their customers” (Kotler & Keller, 2009, p. 82). Though a broad based company, with a diverse and extensive product offerings, Colgate-Palmolive has successfully used market segmentation to identify unique needs of its consumer markets. They have combined the use of market segmentation and the ability to effectively gauge and respond to consumer behavior to divide and conquer the respective industries: Oral care, Personal Care, Household Surface Care, Fabric Care and Pet Nutrition. Geographical Segmentation Colgate has cornered significant markets with sales in North America (19%), Latin America (27%), Europe/South Pacific (21%), Greater Asia/ Africa (19% (“Colgate-Palmolive: A Strong International Position¸ 2012). One of the reasons for Colgate-Palmolive’s success globally is its targeting and tailoring the products to specific local regions. The company has identified in its outlook, that there will be “increases in media investments, targeted geographically” (Consumer Analyst Group of New York Conference”, 2012). Each year, for example, in one of their largest market, India, the company signs a local celebrity as the local Colgate brand ambassador, this year it is popular Indian actor (“Colgate signs Allu Arjun as brand ambassador”, 2012). Another great indication of their geographically targeted marketing initiatives is the multiple Facebook pages. There are currently 45 Facebook...
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...FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT Super Dog’s Gym & Training Center ---------------------------------------------------------------------------- A Business Plan Presented to the Faculty of the Institute of Tourism and Hotel Management Far Eastern University Nicanor Reyes Street, Sampaloc, Manila ---------------------------------------------------------------------------- In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Tourism Management ---------------------------------------------------------------------------- BASAT, JOLINA BELLE C. HUANG, YA-HUI E. MATAYA, TRIZIAMAE D. PAREDES, CHIT JANSSEN A. TELAN, DERREN KRISTELLE J. October 2015 FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT APPROVAL SHEET In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG, TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J. TELAN, is hereby recommended for submission to the Oral Presentation. _____________________________________________ Adviser Approved by the Research Committee at the Oral Examination conducted on October 4, 2015 with the grade of __________ %. THE RESEARCH PANEL COMMITTEE ______________________________ Chairman ______________________________ ...
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...i: 154 Part II Systems Planning and Selection d. Jim 'Woo would like to investigate how other online stores are targeting the business furni ture market. Identify and evaluate t\\OOonline leases apartments, sells condominiums, a provides housekeeping, basic utilities, cab television, and recreational activities for its re stores that sell business furniture, Briefly sum marize your findings. idents. The retirement village is locally owne and managed; however, a residents' advisor board has Significant input when changes ~~o. /::5:h. :2. Hoosier Burger The Hoosier Burger project development team recommendations to the retirement village a contemplated. has met several times with Bob and Thelma Mellankamp. During these meetings, Bob has stressed the importance of improving Hoosier Golden Age Retirement Center's manager Mary Lou Tobias, has recently approached y for help with the retirement center's outdate Burger's inventory control, customer ordering, and management reporting systems. Demand for information system. Currently, the retirement office has five employees, including Ms. Tobia Hoosier Burger food is at an all-time high, and She explains that all data concerning residents this increased demand is creating problems for financial ...
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...titled, “Pet Kingdom” and “ROCK the Ages, LLC” that you prepared in Weeks 3 and 5 in order to complete this assignment. Write a four to five (4-5) page paper in which you: 1. Compare and contrast the tax rules and treatment applicable to corporations and partnerships. Indicate the major way in which the tax treatment affects the shareholders or partners. The tax rules for a corporation are taxed at a different level than the various business structures. Corporations are the only business structure that are required to pay its own income taxes based on the profits received. The corporation requires it to file a tax return using Form 1120 and pay taxes at a corporate income tax rate on any profits. When deciding on what amount must be paid at a corporate level, the amount of tax due must be estimated and are due by the end of the year and quarterly payments are recommended. The shareholders are affected by the corporation tax rules, because they are taxed based upon being owners and working for the corporation and required to pay taxes on their salaries and the bonuses they receive like any regular employees of a company. It must be understood that salaries and bonuses are being deducted as business expenses, so that means that the corporation does not pay taxes on them. A corporation is taxed on all its profits because it does not deduct any profits as a business expense, but it is composed of money that is kept in company to cover expenses or expansion projects called retained...
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...The Procter & Gamble Company Jake Rehtmeyer Analyst July 8, 2010 Recommendation: HOLD Pros: • • • • • Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Debt Rating Beta PG NYSE Household Products Consumer Staples Income & Capital Appreciation $175 B $39.37 - $64.58 $59.38 (7/2/2010) 15.9 15.2 $3.58 $4.26 3.2% AA0.60 • • • • Disciplined cash and cost management Investing in capacity, innovation, and consumer value this year 23 $1 billion brands and 20 $500 million brands Poised to grow in developing markets (low costs, great growth potential) Excellent consumer understanding, marketing, and brand-building Cons: Global economic conditions Regulatory environment (environmental, competitive laws) Currency and debt exposure Critical Issues: Near-term results vs. Long-term growth Growth strategy Cost and price pressures Regulatory environment 1 • • • Brief Overview The Procter & Gamble Company (P&G) is focused on providing branded consumer packaged goods. The Company’s products are sold in over 180 countries worldwide primarily through mass merchandisers, grocery stores, membership club stores, drug stores and in highfrequency stores, the neighborhood stores, which serve consumers in developing markets. As of June 30, 2009, the Company was organized into three Global Business Units: Beauty; Health and Well-Being, and Household Care. The Company had...
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...The Procter & Gamble Company Jake Rehtmeyer Analyst July 8, 2010 Recommendation: HOLD Pros: • • • • • Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Debt Rating Beta PG NYSE Household Products Consumer Staples Income & Capital Appreciation $175 B $39.37 - $64.58 $59.38 (7/2/2010) 15.9 15.2 $3.58 $4.26 3.2% AA0.60 • • • • Disciplined cash and cost management Investing in capacity, innovation, and consumer value this year 23 $1 billion brands and 20 $500 million brands Poised to grow in developing markets (low costs, great growth potential) Excellent consumer understanding, marketing, and brand-building Cons: Global economic conditions Regulatory environment (environmental, competitive laws) Currency and debt exposure Critical Issues: Near-term results vs. Long-term growth Growth strategy Cost and price pressures Regulatory environment 1 • • • Brief Overview The Procter & Gamble Company (P&G) is focused on providing branded consumer packaged goods. The Company’s products are sold in over 180 countries worldwide primarily through mass merchandisers, grocery stores, membership club stores, drug stores and in highfrequency stores, the neighborhood stores, which serve consumers in developing markets. As of June 30, 2009, the Company was organized into three Global Business Units: Beauty; Health and Well-Being, and Household Care. The Company had...
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...2011 2011 Quality Management Systems at Al Ain Dairy Quality Journey All types of organizations around the world doing their best to maximize their profits and deliver quality product/services, these efforts took place to improve themselves in terms of business performance from all aspects, also they attempts always to benchmark with world class best practices in the same field. Customers nowadays become very aware regarding quality products. They are not willing to choose any product with poor quality even with a low prices, behavior of customers in this particular era is searching benefits beyond price. On the other hand, competition between organizations becomes too tough, quality issues is the key answer if they want stay in business and further more stay in competition by making quality the first priority. In this paper I am going to discuss a humble but still going experience of dairy products company, which is still improving and growing year by year, and quarter by quarter. All of this improvement as I will discuss later is a result of applying quality measures in different functions of this company. Also am going to discuss how they apply those quality measures and how they benefits of it. Al Ain Dairy applied different quality measures and gets recognition by winning several awards like “Sheikh Khalifa Award” and “Emirates Award”. Moreover, quality certificates were gained after an extremely hard work, certificates such as ISO 9001: 2008, ISO 14001, ISO28001 and ISO...
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...Running Head: CLONING RIGHT OR WRONG? Cloning Right or Wrong? Should the cloning of humans be legalized? Diane Lentz English 215 Strayer University Online Cloning Right or Wrong? Should the Cloning of Humans be Legalized? Scientists have been cloning animals from embryonic cells for decades (Cowen, 2001). With the introduction of Dolly, the first animal cloned from mature tissue, the issue of cloning has reached a fevered pitch. Individuals for cloning and those against are taking their battle to new arenas, such as congress. The battle will continue as research progresses. The process of cloning and the information compiled from cloned animal experiments are as important as the benefits and complications as well as the ethical and legal ramifications of it, which are at the core of the modern day debate. In 1997, a sheep named Dolly gained national recognition. Dr. Ian Wilmut, a Scottish scientist from the Roslin Institute, introduced her to the world as a genetic copy of her mother. Animals, as humans, receive half of their DNA from their mother and half from their father. This creates a unique individual. It took scientists 277 tries to succeed in creating Dolly. While Dolly has the same DNA as her mother, they are different in many ways. Human twins share the same DNA but have different personalities due to life experiences. The process Dr. Wilmut used to create Dolly is called “nuclear transfer...
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