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Probation

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Submitted By gmoney99
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Running Head: Strategic Plan, Part II: SWOTT Analysis

Strategic Plan, Part II: SWOTT Analysis

Name

University of Phoenix

BUS/475

SWOTT analysis is a vital methodical tool used for assessing the factors both internal and external that have an impact over the organization. in current business times organization use SWOTT to evaluate their market status with respect to market share, competitive edge and total feasibility (Stahl & Grigsby, 1997).SWOTT analysis provides an organization with improved knowledge about its obtained and attainable strengths and weaknesses, prospective opportunities, risks and threats and business developments (Wheelan & Hunger, 2004).the major factors of SWOTT analysis can be divided under the heads of internal and external factors (Stahl & Grigsby, 1997).

This paper outlines a detailed assessment of factors external and internal that can have an impact over the business of Ace Gym. In view of this assessment management of Ace Gym can assess the major factors that can impact the feasibility, developing competitive advantage and stakeholders’ satisfaction for the organization (Wilson & Gilligan, 2005).

External Environmental Analysis

Many external factors can have an impact over Ace Gym’s capability to achieve its goals and objectives. To achieve success Ace Gym will have to find a suitable strategy that can maintain the business expectations within the actual conditions and also to maintain Ace Gym’s expectation with the provisions external environment can give. The external factors include: legal and regulatory factors, economic factors, technological factors, innovation factors, and socio-cultural factors.

Legal and Regulatory factors:

This factor has the full capacity to assist with company’s strategic objective. Regulations in particular involving Information Technology

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