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Problem Statement Paper

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Submitted By sean
Words 1178
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Running head: PROBLEM STATEMENT PAPER

Kudler Fine Food’s dilemma
Sean Tao
University of Phoenix
Professor Diane Hunt-Wagner
MGT 521

Kudler Fine Food’s dilemma

Small businesses are the backbone of the US economy . They account for about 50% of the economy (Kobe, 2007). It is small business owner’s entrepreneurial spirit that propels the economy of a developed country. Their uncanny ability to adapt to economic situation is important to the survival of their business. Their dedication to their business and its surrounding community makes the very fabric of a strong economy as well. Big businesses tend to forget these important principles. For the past years, Kudler Fine Food (KFF) is a purveyor of gourmet food in southern California. Its principal, Kathy Kudler, the founder started with the idea that great tasting food should be available to the affluent population in the coastal cities of La Jolla, Del Mar and Encinitas. Thus far she has somewhat operated successfully her operation with decent margins. Today she faces the challenge of growing her business to the next level. There are several ways to grow a company: by acquisition, by adding new product line, by introducing new services, by expanding geographically. It is indeed a difficult choice to make! This paper tries to solve Kathy’s problem by identifying the challenges at hand while uncovering new business opportunities. Kudler Fine Foods will increase its growth rate by leveraging its existing resources.

Kudler’s operations are mainly run by a one woman show named “ Super Kathy” Currently Kathy is very much busy running around the Kudler fine food three different locations. Kathy meets her staff every week as all location is about 35 to 45 minutes away using Highway 5. Kathy’s managerial style is very much hands and likes to handle all aspects of operation. She is in charge of

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