...In 2006, Coke started having more problems with its bottlers. Fifty-four lawsuits were filed trying to stop Coke from expanding its Powerade deliveries straight to Wal-Marts warehouses. Coke was trying to cut out the way things had been done for many years. Coke wanted to skip having to pay people to directly deliver their products to each individual store. This way they could drop shipments of at the warehouses and have the company selling the Coke product stock the shelves for them. (Ferrell et al., 2008, p. 314) Once again, Coke would face negativity in eyes of the media and all over the world. G. International Problems One of the most major events Coke faced was trouble with their international unions. Explaining this best is in an article I summarized by Sarah Cairns. Something that started out as a simple class project on activism at McMaster University turned into a campaign over the last year to protest McMaster’s exclusivity contract with Coca Cola. In an interview quoted below goes as follows…“Nine of us worked on it… we planned a demonstration, and from there it’s just grown,” remembers Michelle Peek, a co–coordinator at McMaster’s Campus Choice. Initially, the students were concerned with the fact that the exclusivity contract prevented freedom of choice on campus. “We looked at what they’re teaching us and what universities are for,” explains Adam Tracey, also from Campus Choice. “What I think (universities are for) is critical thinking, research...
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..."Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance" (Ferrell, Fraedrich, & Ferrell, 2008). However, as proven in this case study, Coke has a lot on their plate as the biggest brand name in the world. Ethical issues throughout different aspects of the company, and with multiple leadership changes in the last ten years, Coke has some catching up to do. The company has been involved in racial discrimination, misrepresenting market tests, manipulating earning and disrupting long-term contractual arrangements with distributors. Neville Isdell, the new president of Coke is currently working to improve their reputation cause by some of the problems presented next. The Coca-Cola Company Struggles with Ethical Crises Coca-Cola History Coca-Cola is the world's largest beverage company that operates the largest distribution system in the world. This allows Coca-Cola companies to serve more than 1 billion of its products to customers each day. The marketing strategy for Coca-Cola promotes products from four out of the five top selling soft drinks to earn sales such as Coke, Diet Coke, Fanta and Sprite. This process builds strong customer relationships, which gives the opportunity for these businesses to be identified and satisfied. With that being said, customers will be more willing to help Coca-Cola produce and grow. "Pepsi and Coca-Cola, between...
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...Cola primary product it´s Coke, followed by Diet Coke. In its product line Coca Cola has a total of 650 brands (U.S.A), 3500 brands worldwide. Forty-three percent of stores in the world carry Coca-Cola products. Everyday Coca-Cola sells 1.8 billion servings of its beverages all over the world. Human Resource management at Coca Cola Company has many resources and restrictions. It is a global company and it is difficult to create certain policies or procedures applicable in all divisions of the company, political and cultural diversity need to be taken in account. Management at the Coca Cola Company focuses on the acquisition of highly skilled and knowledgeable employees so that it can maintain its top position in the market. It provides conditions of employment that enables all employees to develop a sense of unity with the company and to carry their duties in the most willing and effective way. These strategies, policies, objectives and programs are in correspondence with the organization´s mission, objectives, strategies, policies and guide the management and union in taking decisions. | | | |Strengths: |Weaknesses: | |Wide variety of coca cola products are sold in restaurants, |Coke has been criticized for...
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...prospects for the future. For a company with a rich history of marketing prowess and financial performance, Ivester’s departure in 1999 represented a high-profile glitch on a relatively clean record in one hundred years of business. In 2000 Doug Daft, the company’s former president and chief operating officer, replaced Ivester as the new CEO. Daft’s tenure was rocky, and the company was allegedly involved in racial disrupting long-term contractual arrangements with distributors. By 2004 Daft was out and Neville Isdell had become president and worked to improve Coca-Cola’s reputation. History of Coca-Cola Company The Coca-Cola Company is the world’s largest beverage company, and markets four of the world’s top five leading soft drinks: Coke, Diet Coke, Fanta, and Sprite. It...
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...infringement of law and also anything connected to the regulation. Ethics is connecting to questions of correct and incorrect behavior. 1. Marketing is the whole of activities engaged in the transfer of possessions from the creator or vendor to the shopper or purchaser. Advertising is the do something and also practice of calling communal concentration to one's creation, service, require, and so on especially with paid declarations in newspapers along with magazines, in excess of radio or TV, along with on billboards. Stated by Mathenge,“ Over the years, publicity and advertising communication messages have formed a lot of arguable ethical problems, due to the communal belief , that ads nowadays intensely affect the way citizens perceive themselves as well as the earth surrounding them, counting crucial deeds and behaviours.” • Ethical problems describing to Marketing as well as Advertising: 1. Stereotyping Marketing promotions often cast exacting groups in stereotypical positions, like as washing powder ads that show female as housewives preoccupied through their laundry, and also do-it-yourself promotion that seldom represent someone other than men as organism “handy”. Moreover, the stereotypical impression formed by much business marketing is that having a great quantity of possessions will direct to completion and happiness, excluding the contrasting message is that the buyer will not be element of the happy assemblage if he does not buy the creation. 2.” Subliminal Messaging” ...
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...Coca-Cola faced some difficult challenges in the region of Kerala, India. The company was accused of using water that contained pesticides in its bottling plants in Kerala. An environmental group, the Center for Science and Environment (CSE), found 57 bottles of Coke and Pepsi products from 12 Indian states that contained unsafe levels of pesticides. The Kerala minister of health, Karnataka R. Ashok, imposed a ban on the manufacture and sale of Coca-Cola products in the region. Coca-Cola then arranged to have its drinks tested in a British lab, and the report found that the amount of pesticides found in Pepsi and Coca-Cola drinks was harmless to the body. Coca-Cola then ran numerous ads to regain consumers’ confidence in its products and brand. However, these efforts did not satisfy the environmental groups or the minister of health. India’s Changing Marketplace During the 1960s and 1970s, India’s economy faced many challenges, growing only an average of 3–3.5 percent per year. Numerous obstacles hindered foreign companies from investing in India, and many restrictions on eco-nomic activity caused huge difficulties for Indian firms and a lack of interest among foreign investors. For many years the government had problems with implementing reform and overcoming bureaucratic and political divi-sions. Business activity has traditionally been undervalued in India; leisure is typically given more value than work. Stemming from India’s colonial legacy, Indians are highly suspicious...
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...The New International Trade The “New” international trade refers to trade issues that are related to imperfect markets. The Infant Industry Argument The Argument: In some industries, new firms cannot compete with established firms because they don’t have enough experience. According to this argument, the government should use import barriers to protect these infant industries. The Learning Curve Describes the relationship between historical output and current average cost of production. Also called dynamic increasing returns-to-scale, learning-by-doing. [pic] The underlying economic assumption is that some production processes cannot be completely “learned” without actually producing. There are “tricks of the trade” that come only through experience. Ex: Japanese auto industry If an industry is characterized by learning-by-doing, then what is the proper policy response, if any? If perfect capital markets No policy response is necessary. Banks will finance the venture if it makes economic sense. Why might the market not work? Imperfect K markets Not enough banks, not large enough banks, no international borrowing. Gov’t has skills or information that the private sector doesn’t What could the gov’t do? Subsidize production to move down learning curve faster. Unlike an import tariff, this has no distortion on the consumption side. [pic] Lesson Gov’t should use policies which distort as few decisions as possible. Why might the gov’t still...
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...A TERM PAPER ON OB PRACTICES IN COCA-COLA COMPANY Table of Contents No. Contents…………………………………………………...……………………….. Page no. 1.0 Chapter One 1. Introduction……………………………………………………………………………6 1.2 History of Coca cola…………………………………………………………….………7-8 1.3 Coca cola company in Bangladesh……………………………………………………. 9 2.0 Chapter Two 2.1 Bangladesh Beverage Industry……………………………………………….…………10 2.2 Competitive Analysis of Coca cola………………………………………………...……11 2.3 SWAT Analysis………………………………………………………………..…………12 A. Strengths…………………………………………………………………………..……12 B. Weaknesses…………………………………………………………………………….12 C. Opportunities………………………………………………………………………..….13 D. Threats………………………………………………………………………………….13 3.0 Chapter Three 3.1 Segmentation…………………………………………………………………………….14 3.2 Targeting…………………………………………………………………………………14 A. Porter’s Five Factors……………………………………………………………………14 3.3 Positioning Strategy………………………………………………………………………16 A. Points of Parity……………………………………………………………………..……16 B. Points of Difference……………………………………………………………………...16 C. Positioning Statement……………………………………………………………………16 4.0 Chapter Four 4.1 Product……………………………………………………………………………………16 A. Products in Bangladesh………………………………………………………………. …17 B. Product levels: The customer Value Hierarchy…………………………………...18 4.2 Price……………………………………………………………………………………...
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...Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated the Coca-Cola Company in 1892 (“Coca-cola management”, 2012). Asa Candler heavily promoted his product through the distribution of coupons for complimentary glasses of Coca-Cola and the distribution of souvenirs depicting the company trademark. Within three years of incorporation, Asa Candler announced that the beverage was being consumed in every state and territory in the United States (“Strategic management analysis”, 2012). While Coca-Cola initially consisted of only one flavor of soft drink, today the company maintains a portfolio of over 3,000 beverages (“Strategic management analysis”, 2012). Coca-Cola owns brands such as A&W, Cherry Coke, Canada Dry, Dasani, Minute Maid, Powerade and Sprite, just to name a few. With such a wide range...
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...Group O2: Harini Valluri Soman Nahata Ankit Jangalwa Gandharv Raj Sethi Vishwajeet Narayan Contents Introduction 3 Coca cola’s Global coverage. 3 History 4 Revenues 4 Products and Brands 6 Mission, Vision and Values 8 Organizations and Organizational Effectiveness 10 Stakeholders, Managers, and Ethics 12 Organizational Design 14 Designing Organizational Structure: Authority & Control 15 Designing Organizational Structure: Specialization & Coordination 17 Managing in a Changing Global Environment 18 Organizational Design & Strategy 20 Creating & Managing Organizational Culture 21 Organizational Technology 21 Organizational Transformations 22 Decision Making 23 Managing Conflicts, Power and Politics 24 ------------------------------------------------- Introduction The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which...
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...www.GamesWala.com PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE Jai Shree Ram, Dosto i am vikas gupta, age 31 years . i start a gaming website named www.GamesWala.com which has PR4 and ratings below 4 lakh. i need here 1 help from you, as i have no money to promote my gaming site,i am running graphic shop with 1 PC (yes 1 PC :) think how i am surviving with 1 PC and a family with 2 kids :P ), I do not know much about how to promote my website, so i decided to talk with you friends to come and join my site and play all the games for free, all games are personally selected by me from thousands of games. I am updating my website daily with lots of awesome games.You can play without register or register you id or you also can play with your facebook ID.hope you all will like my site and play free online games there, and don't forgot to tell your friends about my www.GamesWala.com :) CONTENTS EXECUTIVE SUMMARY - PAGE 2 CHAPTER 1 ...
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...PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE CONTENTS EXECUTIVE SUMMARY - PAGE 2 CHAPTER 1 INTRODUCTION - PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 * COCA-COLA COMPANY - PAGE 13-17 * GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 * TRENDS AND FORCES - PAGE 19-22 * POTER’S FIVE FORCES - PAGE 22-29 * PESTLE ANALYSIS - PAGE 29-33 * SWOT ANALYSIS - PAGE 33-40 * COCA-COLA INDIA ...
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...press, the world wide web is a constantly changing environment and the University of Sunderland cannot accept any responsibility for any changes to addresses. The University of Sunderland acknowledges product, service and company names referred to in this publication, many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction 2.1 2.2 Definitions and indicators of globalisation Key drivers and facilitators of globalisation Case Study 2.3 2.4 Barriers and inhibitors of globalisation Comparing the costs and benefits of globalization Case Study 2.5 International trade and foreign direct investment Case Study 2.6 Applying Porter’s diamond model 21 21 22 25 27 29 31 32 36 36 40 43 43 44 Self-assessment questions...
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... We have tried to use our academic knowledge on real life. We are pleased to be granted this vital opportunity and grateful for your versatile assistance. We hope that our work will please you .We shall be available in the presentation for further explanations. Sincerely, Saief Mahmood On behalf of The Group-15. Enclosure: The Report Acknowledgement When we were preparing this term paper, we needed some theoretical concept with the help of our course teacher. So at first we want to give thanks to our honorable course teacher, H. M. Mosarof Hossain. We also want to thank the Librarian of the Central Library, workgroup in Coca Cola especially Mr. Ahmed Shaheen, Head of Trade Service; Syed Sajjad Haider Chowdhury, Senior Executive, Trade Service Division; because they provided Coca Cola the necessary data for background analysis. Our group members were very much friendly and co-operative with each other. All of our classmates were quite helpful. We are grateful to all of them. Company Background The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic...
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...Title (Summer Internship Project Report) Submitted in the Partial fulfillment of the requirement for the award of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Submitted to SIES COLLEGE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Submitted By Sunil Kumar Bose 111 Marketing 2014-16 Declaration I, Sunil Kumar Bose, studying in the second year of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) at SIES College of Management Studies, Nerul, Navi Mumbai, hereby declare that I have completed the Summer Internship Project titled “Driving Kinley Water NDs at Medical Channels and at WD outlets” as a part of the course requirements for the POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Program. I also declare that the work undertaken by me is original and has not been copied from any sources. I further declare that the information presented in this project is true and original knowledge and has not been submitted to SIESCOMS or any other institute for any other examination. Signature of the Student: Date: 5th July 2015 Name of the Student: Sunil Kumar Bose Roll No.: 111 Acknowledgement I take this opportunity to express my profound gratitude and deep regards to my corporate project guide Mr. Gurjot Singh Bedi, Area Sales Manager (ASM) and Mr. Alok Chand, Sale Manager (SM), HCCBPL Varanasi for his exemplary guidance, monitoring and continuous encouragement throughout...
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