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Process Design Matrix

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Process Design Matrix Executive Summary
OPS/571 Operations Management
July 28, 2014

Process Design Matrix Executive Summary
Service Chosen: Personal Concierge Service
Types of Service Offered: Dog walking, house sitting and maid services
Operational Approach
Production Line Approach
According to the article, Production-line approach to service, this approach consists of breaking down the process it takes to manufacture one unit into an assembly line. This can best be seen in service industries such as the food industry where making one burger is broken down by buns, lettuce and tomatoes (Levitt, 1972).
Real life application. Using this approach, the concierge service can create a system through which each account is handled by a team of service providers. For instance, if a consumer requests dog walking, house cleaning service as well as house sitting service, the concierge service would send at least 3 providers to the home. Each provider would manage one portion of the duties. The provider can choose more than 3 and break the services provided down into more sections as well.
Possible indications. Though using this approach can increase quality, for this type of service, the costs by far outweigh the added benefit to the consumer.
Self-Service Approach According to Holcombe, the self-service approach is quickly becoming the new and improved way for businesses to provide customer support. Not only does it save time and money in terms of employee labor, it also meets the consumer’s needs by giving control of his/her account or purchasing power. This approach consists of allowing the consumer to access their account and make changes. Examples of this type of approach can be found in grocery stores at self-service cash registers or with certain entertainment and business utility providers such as phone and cable service (Holcombe, 2002).
Real life application.

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