P&G Market Research in China and US
The market research in US and China would be different due to the cultural differences held by both countries. Children in China are brought up in a different culture as compared to the US. For instance, children in China are taught to relieve their selves nearby potted plants (Bruno, 2012). Absurd as it sounds, the children in China will in no time learn to use the ancient diaper free method of toilet training. The Kaidangku form of toiletry is taught as early as six months. The small baby is taught to do all his ‘business’ by just calling for his mother’s name that will direct him or her where to relieve. In the USA, the use of diapers is the best-known method. Procter and Gamble would have to be conscious of the two cultural differences in the marketing research to be used. The same case applies to the economy. People in Chinese have a tradition of saving more than their counterparts back in the US (GARON, 2016). The saving tradition in the Chinese started in the ancient time which is not the case in the US (China Daily, 2016). More incomes would be disposable in purchasing domestic goods and services in the US than China, therefore, the need to reduce prices in China than in the US. Procter and Gamble would, therefore, have to use products that would cover the interests of the two countries complying with their cultural values and economic standards.
Market Research
The market research done by P&G in the first example was not successful in attaining its goal of understanding the beliefs and norms of the Chinese people (FRAZIER, 2016). The company failed due to the use of a trial and error method as opposed to adequately understanding the target market and delivering the required good to the market. The company would have taken an initiative to try and understand the Kaidangku culture and propose to produce a product