...Case Study: Procter & Gamble, Inc. Scope Introduction Procter & Gamble (P&G), first introduced a great tasting mouthwash that was minty green and sure to fight off bad breath, called Scope in 1967. In 1990, Scope led the Canadian market share with 32%. However, since 1988 when Pfizer Inc. launched a new mouthwash called Plax, it became Scopes’ major competitor. Plax offered something different from the typical mouthwashes. Plax had the advantage over other brands because not only did it offer fresh breath and killing germs, but it was also a plaque fighter. Gwen Hearst, brand manager, is in charge of increasing market share, volume, and profits for Scope. Marketing Issues First, does Scope intend on introducing a new line extension by developing a product that strictly focuses on fighting plaque. This must be done in a way not to mistake the customer into thinking that there are additional claims to the original product. Second, add new claims to the already existing product. This would state something like “Scope not only gives fresh breath and kills germs, but it also fights plaque.” Or third, take no action but would need to focus on increasing advertising and promotion on what Scope already does, freshens breath and kills germs. Situation Analysis SWOT Analysis: Strengths *Since 1967, Scope has been in the health care, oral hygiene industry *Has a better taste than other mouthwashes *Excellent procedures and development with a high-quality...
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...Case Study: Procter & Gamble Business Strategy Summary: Procter & Gamble, the internationally known company that was founded in 1837, is the producer of various everyday household goods. Over the many years of manufacturing, marketing, and distributing products, the company developed many business strategies and adjusted them accordingly when needed. The first strategy Procter & Gamble used was to have mass production of goods out of their hometown, Cincinnati. Then they would have a group of smaller, independent companies handle the manufacturing, marketing and distributing of those products. During this time, the 1960’s, this way had worked due barriers to cross-border trade. This meant that the company could only supply goods to countries that bordered the one the products were manufactured in. This strategy began to fail primarily because the company’s costs were too high. By the 1980’s though, the barriers began to fall and the once national market slowly become a global market. As this happened the retailers that carried Proctor & Gamble’s products started demanding discounts, which undoubtedly P&G had to somehow provide. The company started off by closing many plants and focusing the manufacturing to exclusive ones they thought would understand the local economies. After this plan failed to lower costs, Proctor & Gamble made specific units to manufacture a certain category of products, for example, body care. Each branch, per se, was in charge of its only production...
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...Case study 1: Has restructuring paid off at Procter & Gamble? Procter & Gamble (P&G), formed by William Procter and James Gamble in Cincinnati in 1837, is one of the oldest global companies. Its famous brands include Tide, Pringles and Crest. For much of its history, the company has been innovative in producing new consumer products and new marketing techniques, such as the soap opera. However, despite its record of reliable profit growth, by the 1990s P&G had become weighed down by bureaucratic hierarchy. According to Richard Tomkins: ‘the company became formula-driven, risk-averse and inbred. Even the smallest decisions had to be referred to senior management. Individuality was frowned upon: employees learnt how to write memos, how to speak and how to think’ (Financial Times, 12 June 2000). Times became harder for the well-known brands, which were losing sales to copycat products and supermarket own brands. The big supermarket chains, such as Wal-Mart, grew more powerful and were able to demand lower prices from manufacturers. In a restructuring in 1990, P&G’s chief executive closed 30 plants worldwide, cutting 13,000 jobs. This move brought down prices, but damaged employee morale and adversely affected product innovation. In 1999, a new chief executive, Durk Jager, took radical measures to dismantle the company’s multilayered bureaucracy. Aiming to recreate entrepreneurial spirit, he took power away from country-based divisions and created global product managers, with greater...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Procter & Gamble, Scope Case Study In: Business and Management Procter & Gamble, Scope Case Study Case Study: Procter & Gamble, Inc. Scope Introduction Procter & Gamble (P&G), first introduced a great tasting mouthwash that was minty green and sure to fight off bad breath, called Scope in 1967. In 1990, Scope led the Canadian market share with 32%. However, since 1988 when Pfizer Inc. launched a new mouthwash called Plax, it became Scopes’ major competitor. Plax offered something different from the typical mouthwashes. Plax had the advantage over other brands because not only did it offer fresh breath and killing germs, but it was also a plaque fighter. Gwen Hearst, brand manager, is in charge of increasing market share, volume, and profits for Scope. Marketing Issues First, does Scope intend on introducing a new line extension by developing a product that strictly focuses on fighting plaque. This must be done in a way not to mistake the customer into thinking that there are additional claims to the original product. Second, add new claims to the already existing product. This would state something like “Scope not only gives fresh breath and kills germs, but it also fights plaque.” Or third, take no action but would need to focus on increasing...
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...Case Study – Procter & Gamble ® / Case # 24 Student Name BUS 4333.50 Dr. Derek Crews July 26, 2009 Table of Contents Topic Page 1. Executive Summary 2 2. Introduction 3 3. Problem Statement 3 - 5 4. Environmental Scanning 5 5.1. SWOT Analysis 5 - 10 5.2. Financial Ratios 11 - 14 5.3. Porter Five Forces Analysis 14 - 16 5. Strategic Formulation 16 - 17 6.4. Recommendation for Alternative Strategies 17 - 19 6.5. Selection of Alternative Strategy 19 6. Strategic Implementation 19 - 20 7. Evaluation and Control 20 - 22 8. Reference / Work Cited 23 - 26 1. Executive Summary The objective of this case study is to assess the Procter & Gamble (P&G) corporation within its current environment by evaluation of its present performance with in its industry (Hunter, 2009). The assessment is based on information provided in the 2007 case study by Professor Shamsie and Eisner as well as various other secondary research materials. The objectives of the case analysis are to point out potential problems with P&G, conducting a SWOT analysis, strategic Porter Five Forces analysis, reviews various recommendations to the problems stated and implement a strategic recommendation. Regarding the problem in this case, as research will show, P&G’s faces three major problem...
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...Paradigm 17 3.4 Research Methodology 18 3.5 Ethical considerations 21 3.6 Challenges Encountered 21 3.7 Alternative Approach 22 4. Discussion and Findings 24 4.1 Introduction 24 4.2 Case Discussion and Analysis 24 4.3 Case Findings 29 5. Conclusion 31 5.1 Key Findings and Recommendations 31 5.2 Limitations 31 5.3 Future Research Options 32 6. Appendix 33 Appendix A: References 33 Appendix B: Interview Questions 36 Appendix C: Activity Plan 37 Abstract Gone are those days when firms used to just blindly invest in technology and forget. In this era of rapidly changing market needs and increasing use of technology, it is extremely significant and almost mandatory for firms to formulate a strong socio-technical network involving both technical and non-technical artefacts and structured around the organizational business strategies in order to attain set goals. Corporations all across the world especially Multi National Corporations (MNCs) which work twenty four hours round the clock and possess some of the best brains of the world, innovatively use technology as part of their business and operational processes. Similarly, this piece of study attempts to explore the way, one of the world’s best consumer goods manufacturer i.e. Procter & Gamble (P&G) uses the power of technology innovatively as part of its business strategies for achieving long term success and sustainable profitability....
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...rocter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line included foods and beverages.[2] In 2014, P&G recorded $83.1 billion in sales. On 1 August 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. A.G. Lafley, the company's chairman, president and CEO said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate." [3] P&G remains a highly selective employer as less than 1% of all applicants are hired annually.[4] Contents * 1 History * 2 Operations * 2.1 Management and staff * 2.2 Employer Recognition * 2.3 Brands * 2.4 Productions * 2.5 Online marketing * 3 Controversies * 3.1 Price fixing * 3.2 Toxic shock syndrome and tampons * 3.3 Animal testing * 3.4 Other products * 3.5 Logo myth * 4 References * 5 External links History William Procter, a candlemaker, and James Gamble, a soapmaker, both born in the United Kingdom of Great Britain and Ireland, emigrated...
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...PART A: (70 marks) Instruction: Answer all questions. Based on the case study on Procter & Gamble Company given: l. Evaluate and proposed Procter & Gamble Company vision statemen{.Based on mission statement components, evaluate and discuss Procter & Gamble Company mission statement.propose a new mission statement by integrating all the components. (10 marks) 2. Develop and discuss the Internal Factor Evaluation (IFE) Matrix for Procter Oamble Company. & (20 marks) 3. Develop and discuss the External Factor Evaluation (EFE) Matrix for Procter Camble Company & (20 marks) 4- Develop and discuss the Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix for Procter & Gamble Company. (10 marks) 5. Based on the SWOT matrix propose and discuss two business strategies that should be implemented by Procter & Gamble Company. (10 marks) r-i r,r#,il€ e: $urrc ( /u PART B: (30 rq, a **k\\ A 0J,aipr,* ! _, t..1q marks) only.'**.' i rnstruction, anr*r@irouestions tlf''n{'r'r! l {l} !,' :.,.{ r;:,, 6. Discuss the three commonly used strategies or approaches for implementing changes in an organization. Provide and discuss'bne advanqgg and-'q"1t-9 disadvantage for each type ofapproach. (t''ru rr (15 marks) 7. ,. .,1:..|.: ii, 1 Suggest and discuss guidelines that could be used by a firm to deterrnine whether it should conduct rcsearch and development (R&D) internally or externally. (l5marks) g. intemal Organizations face dynamic environments because...
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...Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home Page » * Business and Management Evolution of Strategy at Procter & Gamble In: Business and Management Evolution of Strategy at Procter & Gamble Global Issues in Business Week 5 Case Analysis DeVry University Federal Way, Washington Summary In the case study “,” it discusses the history of Procter & Gamble’s foreign business strategy and some of the problems they incurred along the way. It also covers some of their business strategy changes the company introduced in order to become more profitable in a changing world economy along with a more globalized less restrictive trade and business environment. It’s summarized with a detailed discussion regarding P & G reorganization and complete restructuring of the company to control its costs by having European plant closures and layoffs. Questions 3 a, b, c a. What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s? Procter & Gamble clearly used an international strategy for their expansion into foreign markets throughout a large portion of the 20th century. Not until they began to experience slower growth, profits and sales in the in the early 1990’s did they take a serious look into their business model for...
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...CASE STUDY December 2002 Procter & Gamble: Building A Smarter Supply Chain Issue/Solution To remain profitable, consumer products manufacturers must find ways to optimize the performance of their supply chains. They need to support marketing promotions better and avoid frustrating consumers with out-of-stock situations in the store. Situation • Procter & Gamble realized it needed a “consumer-driven supply network” to stay ahead in the consumer packaged goods industry. Retailing’s “first moment of truth” is a key focus area for P&G. When the shopper reaches the shelf, is the product there? • Discoveries • • Links between supply chain and CRM processes are critical. Business leads, technology follows. But the technology must be proven, practical and scalable. Even with immature solutions, it is possible to get rapid payback on streamlined demand and fulfillment processes for critical products. A harmonized ERP applications backbone is a basic requirement. • • Recommendations • Secure management support before you start redesigning your supply network. Don’t let politics condemn the initiative to failure. Leverage the value IT can bring in connecting demand and supply side business processes. Simplify your applications architecture to allow collaborative business processes and cope with changes in network alliances. • • Dig Deeper • • • Related Research from GartnerG2 Gartner Core Research Methodology Maria Jimenez with Derek Prior ...
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...The Procter & Gamble Company (P&G) is focused on providing consumer packaged goods. The company’s products are sold in more than 180 countries primarily through mass merchandisers, grocery stores, membership club stores and drug stores to name a few. It has on-the-ground operations in approximately 80 countries. Currently P&G finances show that the cash for 2011 from operations alone was over $13 million, and revenue was well over $80 million. www.quote.morningstar.com/Stock/s.aspx?t=PGND P&G is comprised of three Global Business Units: Beauty Care, Health Care, and Household Care. www.topics.nytimes.com/top/news/business/companies/procter_and_gamble/indexND P&G focuses on five core strengths required to win in the consumer products industry: Consumer Understanding, Innovation, Brand-Building, Scale, and Go-to-Market Capabilities. www.pg.com/en_US/Company/Purpose_people/IndexND P&G invests more in market research than any other company in the world, interacting with more than five million consumers yearly in nearly 100 countries. P&G conducts over 20,000 research studies yearly and invest more than $400 million annually in consumer understanding. These insights help P&G identify opportunities for innovation and to better serve and communicate with their consumers. www.pg.com/en_US/Company/Purpose_people/IndexND P&G is widely recognized as the industry’s global innovation leader. Over the past decade, nearly all organic sales growth came from new brands or improved products...
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...Garymack Channing Burnette American Intercontinental University Unit 1 Individual Project MGMT305-1204B-06 Management Information Systems Sunday, October 07, 2012 Abstract The following paper takes in a count for how companies use information systems for help managing internal operations by way of good decisions. Furthermore, how companies apply working knowledge of computers and ancillaries to evaluate how business problems can be solved. Moreover, how businesses use the aforementioned tools to facilitate ecommerce through the use of business to business and business to customer technology. INFORMATION SYSTEMS IN BUSINESS What's the Buzz on Smart Grids? Case study 1. How smart grids differ from the current electricity infrastructure in the United States The current electricity infrastructure within the U.S. provides power to shoppers with the smart grid providing info of how shoppers use energy. This makes it exhausting to be able to develop varied methods and approaches to finding ways of optimally distributing power. This infrastructure conjointly doesn't effectively handle power that's generated from energy sources. On the opposite hand smart girds digitally deliver electricity from suppliers to shoppers in a vary means that enables back and forth communication between suppliers and shoppers thereby enhancing selections created on energy production and consumption. This helps in saving energy, reducing prices and pollution and increasing transparency and re-liableness since...
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...| Procter & Gamble | GEB 4890 | | Hessum Zangenehpour | Fall 2013 | | Table of Contents Executive Summary ……………………………………………………………………………………………………………… Page 2 The Company………………………………………………………………………………………………………………………… Page 2 History and Evolution……………………………………………………………………………………………….. Page 2 Mission and Major Goals…………………………………………………………………………………………. Page 2 Current Strategies……………………………………………………………………………………………………. Page 7 Competitive Environment…………………………………………………………………………………………………….. Page 14 Industry…………………………………………………………………………………………………………………… Page 15 Forces and Trends…………………………………………………………………………………………………… Page 18 Consolidating Retail Sector…………………………………………………………………………. Page 19 Private Labels…………………………………………………………………………………………….. Page 20 Competition……………………………………………………………………………………………… Page 20 Porter’s Five Forces………………………………………………………………………………………………. Page 21 Ethical Responsibilities and Challenges ……………………………………………………………….. Page 25 Environmental pollution…………………………………………………………………………… Page 26 Energy Consumption………………………………………………………………………………… Page 26 Possible challenges facing Procter and Gamble…………………………………………………….. Page 27 Internal Strengths and Weaknesses…………………………………………………………………………………. Page 28 Recommendations ………………………………………………………………………………………………………….. Page 37,45 Implementation……………………………………………………………………………………………………………….. Page 40,45 Evaluation…………………………………………………………………………………………………………………………...
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...Case Study Collaboration and Innovation at Procter and Gamble (Chapter 2) 1: What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter and Gamble strategy is to maintain the popularity of its existing brands and in developing new products by extending existing brands and by creating new brands from scratch via innovation. It innovation is at the top of Procter and Gamble’s strategy and collaboration is a critical part to attaining this innovation. In order to constantly come up with new lines of products, Procter and Gamble must incorporate innovation in every aspect of its business. All objectives and business processes must be aligned in a way to foster and generate innovation. And the most critical tool in attaining such alignments is collaboration. Procter and Gamble is one of the top 10 largest companies in the world, operating in over 80 countries so it is very important to attain successful innovation, to develop a cooperative and collaborative environment so as to encourage sharing of ideas and resources and avoid duplication of efforts. Better collaboration results in faster and more efficient brainstorming across locations, and faster generation and sharing of ideas and feedback, this in turn leads to savings in Research and Development costs. Collaboration helps maximize efficiency, encourage communication across locations and ultimately foster innovation. 2: How is P&G...
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...Case Study #2: Tambrands Q&A 1.Evaluate the wisdom of Tambrands becoming part of Procter & Gamble. Tambrands becoming part of Procter & Gamble was a smart decision because of the popularity of Procter & Gamble. Procter & Gamble is a globally recognized entity and Tambrands is only known in a few companies. Tambrands also only has one product and that is the tampons. It would have been risky for Tambrands to launch a global campaign and gain a larger global distribution network at the same time because if it failed, then the company would be at a greater risk of failure as well. The decision for Procter & Gamble to acquire Tambrands was also smart for Procter & Gamble because it is a more efficient way to get back into the tampon industry. Procter & Gamble also has a better distribution capability to market and sell Tambrands and the assurance of Tambrands becoming a more successful company is greater now that they are owned by Procter & Gamble than it was if they had not been acquired. 2.Tambrands indicated that the goal of its global advertising plan was to “market to each cluster in a similar way.” Discuss this goal. Should P&G continue with Tambrands's original goal adapted to the new educational program? Why? Why not? Tambrands goal of its global advertising plan was to “market to each cluster in a similar way.” because in planning for expansion into a global market, Tambrands divided the world into three clusters, based not on location but on how resistant women are...
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