...Abstract Proctor and Gamble is known as one of the largest consumer product companies in the world. With over 170 years of business experience they have also become one of the world’s largest manufacturer of home cleaning products. (Brown 2011) P&G invented branding in the 19th century: since then it has acquired products and companies like wildfire, from Cover Girl, to Pepto Bismol. (Business Insider. 2014) Throughout this paper we will examine whether P&G integrated behavioral, structural, or technological change strategies throughout the re-formation of the organization. We will examine whether or not they used all three strategies to effectively change the cultures and ideology of the employees throughout the process. OD Application: Changing P&G How do you think institutions, corporations, and organizations deal with changing times? Some of the most successful institutions, corporations, and organizations have set in place change strategies. Many companies ask advice from OD consultants; the consultants go into their organization and review processes and data so that a change process can be chosen. Then after a change process is chosen by executive management, the change begins. A company by the name of Proctor and Gamble was started by two brothers, Mr. William Proctor and Mr. James Gamble. The two brothers first started out with a little candle and soap shop and then decided to combine both of their crafts. (Business Insider 2014) Once Proctor & Gamble opened...
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...Executive Summary Procter and Gamble is the world’s largest consumer goods company that markets to more than 300 brands in over 180 countries. (Citation needed) The company’s leading market position along with its strong brand portfolio provides it with significant competitive advantage. The company is engaged in producing beauty, health, fabric, home, baby, family and personal care products. In addition, the company’s product portfolio includes pet health products and snacks. P&G’s purpose is to touch and improve people’s everyday lives. Currently, there are nearly seven billion people on the planet and P&G reaches about 4.4 billon people. (Citation) The company is executing its growth strategy by innovating products and services to improve people’s lives in all markets. Innovation is the driving force behind the company’s strategy. As stated by, CEO Robert McDonald “our experience has proven that price promotion may win a quarter here and there, but innovation wins decades”. (Citation needed) There many examples to prove this, the company’s laundry business in the U.K., for instance. In the late 1970s, the company was competing hard to defend and maintain its 35% market share leadership position. In the three decades since, P&G stepped up innovation efforts which introduced a series of game-changing innovations such as Daz automatic detergent, concentrated liquid detergent and most recently Liqutabs. These new innovation efforts now allow the company to enjoy around...
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...EXECUTIVE SUMMARY Proctor and Gamble (P&G) over its journey of about 175 years has become one of the world’s largest consumer goods Company with sales of nearly $80 billion and a net profit of about $10 billion. P&G has a presence in more than 180 countries with brands that accumulate to in excess of $25 billion. The company has achieved success by creating high quality brand recognized products that are sold on multinational level. It enjoys one of the largest brand names in household products like Pampers, Gillette, Tide, Ariel, Downy, Pantene, Head & Shoulders, Olay, Oral-B, Crest, Dawn, Fairy and Always and segments like household care, beauty, grooming, and personal health care. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival. Consumer Goods industry where P&G operates has matured reaching the consolidation stage and competition amongst rivals is intense. P&G has many strategic options create competitive advantage over its rivals such as further market penetrations by rebranding its current line of products and selling them at a lower price. Another option for P&G is to expand in the emerging markets by collaboration or alliances with local businesses in various geographical regions. Lastly, P&G can specialize in skin care/beauty segment of consumer industry. P&G can provide consumers with products that are made with natural ingredients...
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...Procter & Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. P&G is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. P&G India is a subsidiary of world’s largest consumer goods company Procter & Gamble a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and serves over 650 million consumers. P&G operates under three entities in India : “Procter & Gamble Hygiene and Health Care Limited”, ‘Gillette India Limited’, and ‘Procter & Gamble Home Products’. These three entities have a direct reach of 1.3 million outlets across India. invested in the country via its five plants and over nine contract manufacturing sites. creates 26,000 jobs directly and indirectly. Procter & Gamble, will build its largest manufacturing plant in the Indian sub-continent in Hyderabad by investing 345 crore. 1. HOW P&G WAS BORN? William Procter, a candle maker, and James Gamble, a soap maker, immigrants from England and Ireland respectively who had settled earlier in Cincinnati, who met as they both married sisters, Olivia and Elizabeth Norris, formed the company initially. Alexander Norris, their father-in law called a meeting in which he convinced his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter...
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...Procter and Gamble Company Renee Keith Principles of Economics I Procter and Gamble Company, also known as P&G, is recognized as the world’s largest producer and distributor of household and personal products. It provides branded packaged goods to its consumers around the world. P&G’s headquarters is located in Downtown Cincinnati, Ohio and was founded by William Procter and James Gamble in October 31, 1837, 177 years ago. The company's products include foods, beverages, cleaning agents, and personal care products. The company operates through three global business units: Beauty, Health and Well-Being, and Household Care. P&G has 23 brands with annual sales of $1 billion to more than $10 billion, and 14 with sales of $500 million to $1 billion, many of those with billion-dollar potential. Nearly all of the 23 billion-dollar brands and the vast majority of the $500 million to $1 billion brands hold the number one or two position in their category or segment, and they all have significant growth and value creation potential. P&G sells its products in approximately 180 countries primarily through mass merchandisers, grocery stores, membership club stores, and drug stores. The company operates in approximately 80 countries worldwide. In 2008, the national unemployment rate was 5.8%. Since 2009, the national unemployment rate rose to 9.3%, in 2010 to 9.6% and in 2011 to 9.0%. In 2012, we can see the unemployment rate start to drop slowly to 8...
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...Procter & Gamble Who are William Procter and James Gamble- not only future business partners, but brothers-in-law? Their story started when they married sisters, Olivia and Elizabeth Norris. The men’s father-in-law, Alexander, convinced them in 1837 to become partners and they formed the powerhouse behind what is known today as Procter and Gamble. In 1837, William Procter, a candle maker, and James Gamble, a soap maker, joined forces to compete with 14 other soap and candle makers. During this early time, the U.S. was in the midst of a financial panic. The financial panic did not scare away Procter and Gamble, their patience and dedication pulled them thru. Despite an impending civil war, in the 1850s, Procter and Gamble built a new factory to support their growing business. Their factory in 1862 was kept busy day and night by several Union army contracts to supply soap and candles to the soldiers. By 1890, Procter and Gamble were partners in a multi-million dollar corporation selling more than 30 different types of soap, including Ivory. The demand for the companies’ products was growing so extensively that the company’s original headquarters and operations in Cincinnati were expanded to two other major cities. The research labs were as busy as the plants. New products were being created. Ivory Flakes, Dreft, and Crisco were just a few of the new products created. All the new products were being created from an understanding of consumer needs and a new found...
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...From the reading we can determine that Proctor & Gamble uses a “Distributed Development” as part of their business strategy. When then CEP Lafley proclaimed that half of its new products would come from outside sources (Laudon & Laudon, 2013). What would be required to make this successful would be the integration of new systems along with a new direction. To be able to optimize its effectiveness the company would need to adopt a new collaborative strategy. The goals were to create innovative ideas in order to address the needs throughout the country as well as overseas at a lower margin of cost. With one major aspect being to still improve the lives of the company’s large customer base. The obstacles were many when attempting to gain success for the distributed development strategy. The requirement would be to increase the communication between all teams across the company. This would include all aspects of the company; from management employees and product suppliers. Ultimately better communication fosters a greater interaction of its employees and decision making. This gives Proctor & Gamble more reliability to create more quality products. One hurdle was to upgrade its current desktop environment that although had collaborative tools it did not support data sharing. Proctor & Gamble implemented several collaborative tools one being the visual collaboration Microsoft lifecycle collaboration tool Teamcenter. The product took advantage of SharePoint technology along...
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...EXECUTIVE SUMMARY: Proctor and Gamble® was founded in 1837 by William Proctor and James Gamble in Cincinnati, Ohio. Today the company is the world’s largest producer of consumer goods with over 300 brands in over 180 countries. The company has a significant advantage over its competitors because of market position and brands that everyone knows such as Tide®, Pampers®, Gillette®, Olay® and many more. The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our shareholders and the communities in which we live and work to prosper.” During the second half of the 20th century the company increased profits by acquiring companies that diversified its product line. Among the acquired companies were Folgers®, Old Spice®, Iams® pet foods, cosmetic giant Max Factor® and several others. In 2005, Proctor and Gamble,s® acquisition of Gillette® made it the largest consumer goods company knocking top dog Unilever® to second place. Innovation is the life blood of Proctor and Gamble®. On April 7, 2014, the company declared 7% increase in dividends. Since its incorporation in 1890, the company has been paying dividends. This 7% increase marks the 58th consecutive year that the company has increased its dividend. Proctor and Gamble® is leading the way...
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...EXECUTIVE SUMMARY: Proctor and Gamble® was founded in 1837 by William Proctor and James Gamble in Cincinnati, Ohio. Today the company is the world’s largest producer of consumer goods with over 300 brands in over 180 countries. The company has a significant advantage over its competitors because of market position and brands that everyone knows such as Tide®, Pampers®, Gillette®, Olay® and many more. The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our shareholders and the communities in which we live and work to prosper.” During the second half of the 20th century the company increased profits by acquiring companies that diversified its product line. Among the acquired companies were Folgers®, Old Spice®, Iams® pet foods, cosmetic giant Max Factor® and several others. In 2005, Proctor and Gamble,s® acquisition of Gillette® made it the largest consumer goods company knocking top dog Unilever® to second place. Innovation is the life blood of Proctor and Gamble®. On April 7, 2014, the company declared 7% increase in dividends. Since its incorporation in 1890, the company has been paying dividends. This 7% increase marks the 58th consecutive year that the company has increased its dividend. Proctor and Gamble® is leading the way...
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...Proctor and Gamble Scope Case Analysis 1) What significant changes have occurred in the Canadian mouthwash market in the past three years? The mouthwash market had grown on an average increase of 3% per year for 12 years. Then in 1987, with the introduction of new flavors it shot up 26%, and after that it continued at a steady increase of 5% per year. Originally, Listerine was the market leader. It positioned itself as a germ killing mouthwash that eliminated bad breath. Scope was introduced in 1967 as a green, mint-tasting mouthwash that was mouth refreshing and provided bad breath protection. Scope branded itself not only protection to bad breath, but also that it tasted better than the other mouthwashes available. Competitors of Scope were launched such as Listermint, which held 12% of the market, and Cepacol, which held 14% of the market share. Other major changes in the market included Listerine started to shift its strategy to include that it not only helps bad breath but also fights plaque and prevents inflamed gums. Fluoride was also added and Listermint obtained the seal of the Canadian Dental Association. Many different flavors of mouthwash were introduced into the market. This expanded the market but did not increase of particular brands market share. Colgate Fluoride Rinse was also launched into the market in 1988, however it did not gain any significant market share. In 1988, Plax was created and had immediate success. It was unique because it positioned itself...
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...Proctor and Gamble There are many steps needed for successful change implementation. the successful change implementation. Many organizations require change to survive the economical battles of doing business. The communication style of management is also an important area for change. There are multitudes of articles and information regarding organizational change and many of them has have conflicting information on what is most important. The factors of change can be slightly different based upon the type of business, but the basics are always the same. How an organization communicates the need for change, the plan for change as well as the implementation of change are the broad spectrum of the success or failure of change. Not clear. The following literature reviews attempt to This literature review support the hypothesis that Proctor and Gamble would benefit from creating desire to change, communication, planning and resources. These are four of the most important phases of successful change implementation for Proctor and Gamble. Proctor and Gamble Problem Overview Underline not needed. Proctor and Gamble is an innovative, multinational company. Currently, Proctor and Gamble lacks an effective distribution system in some segments as well as poor location in some foreign countries and high cost of inputs. Another area of weakness is the employment of foreign based local management who don’t have international business experience. doesn’t have any international...
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...NIGHTCLUB AND PROCTOR & GAMBLE ASSIGNMENT Florida Institute of Technology Authors’ notes This paper was prepared for Management of Information Systems EMG3327, taught by ASSIGNMENT 1: Nighclub The 40/40 Club http://the4040club.com/ What is the club’s mission? Who are the primary clientele? What are the current employment opportunities? What information is available to customers? What information is available to employees? What type of technology is needed for the club? Every establishment must have a mission otherwise; they won’t be successful in my opinion. This is no different for the 40/40 club. According to the establishments website, the 40/40 clubs mission is to provide “entertainment in an opulent lounge setting that combines the lavish warmth of a New York City penthouse with the vivacity and glamour of courtside seats at a championship game.” The primary clientele of the 40/40 club are people who love sports but it is open to all people above the age of 21 who can afford what this luxury club has to offer. There is currently a long list of employment opportunities available at the 40/40 club. They include Administrative Assistant, Marketing, Junior Sales Associate, Sales Associate, Event Coordinator, Club Floor Manager, Bartender, Bussers, Servers, Food runner, Bar Back, Maitre’d, line cook, prep cook, Chef, Entry Level Administrative Assistant, phone operator, receptionist and security. All of these...
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...Proctor and Gamble D. Lewis University of Phoenix BUS/ 475- Integrated Business Topic Professor Cuccinello January 13, 2009 Proctor and Gamble Why did management at Proctor and Gamble allow the management to grow prior to Lafley? Proctor and Gamble has undergone costly restructuring. Upper management has forgotten that “Strategic management is defined as the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization” (Pearce & Robinson, 2005, p. 1). Proctor and Gamble has lost focus of their strategic management planning which involves maintaining the company’s mission and goals and looking at the company’s internal conditions and capabilities. The company became management top heavy. Lafley described this as been too invested in their employees. When a company acquires another company, one is also acquiring the other companies’ management team. Proctor and Gamble over the past century has acquired Folgers Coffee, Norwich Eaton Pharmaceutical, Richard- Vicks, Noxell, Shulton Old Spice, Max Factor and Iams Company. In 2005, Proctor and Gamble also acquired Gillette. No wonder the present management team had to eliminate 9600 management jobs. One of the ramifications of cutting...
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...Proctor & Gamble Making Everyday Life Better Executive Summary In the billion-dollar industry that is consumer packaged goods, one of two key giants is Proctor & Gamble (P&G), an Ohio-based company that specializes in consumer packaged products. Throughout this paper, I will show that P&G is a leading consumer packaged goods company with a very promising future ahead of them. I will discuss the market structure in which they operate, the marketing approaches that they use and conduct a brief financial analysis of the company. I will conclude by making several recommendations as to how the company can continue their successful growth pattern, including technological advances, response to consumer preferences, research and development (R&D) of new products and creating brand loyalty among their consumers. Company Overview P&G is a global leader in retail goods focused on providing branded consumer packaged goods of superior quality and value to their customers around the world. They began in Cincinnati Ohio as a small family-operated soap and candle company in 1837. Their products are sold in more than 180 countries and territories primarily through mass merchandisers, grocery stores, membership clubs stores, drug stores, department stores, salons and high-frequency stores. P&G produces nearly 300 different brands with annual sales of $84 billion. Popular brands include Pampers, Always, Bounty, Pantene, Zzzquil, Tide, and Downy. P&G have...
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...The Procter & Gamble Company (P&G) is focused on providing branded consumer packaged goods. The Company's products are sold in over 180 countries worldwide primarily through mass merchandisers, grocery stores, membership club stores, drug stores and in high-frequency stores, the neighborhood stores, which serve consumers in developing markets. (scottrade). We will be taking a look into, and answering questions pertaining the financial statements of Procter & Gamble. All figures will be in millions. The descriptions used by Procter & Gamble in its balance sheet to classify its property, plant, and equipment (PP&E) are; Buildings, Machinery and Equipment, and Land. Two out of the three descriptions of PP&E would be amortized, those being Buildings, and Machinery and Equipment. Land would not be amortized because most likely the economic value of land will increase, not decrease over time. (investopedia). The method of depreciation used by Procter & Gamble to depreciate its PP&E, as indicated in note 1 of the financial statements is the straight-line method. Depreciation expense is recognized over the assets’ estimated useful life. (note 1—Property, Plant and Equipment). The straight-line method is the most simplistic form of depreciation and therefore the most used. There are other forms of depreciation that may be used such as: Activity method, which focuses on the units of production rather than the passage of time. Decreasing-charge methods, which allow for lower...
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