...------------------------------------------------- Innovation at proctor and gamble Pritesh Tarte- 11906296 ------------------------------------------------- Innovation at proctor and gamble Pritesh Tarte- 11906296 Assignment 1 Assignment 1 I INDEX 1.Introduction to Proctor & Gamble ……………………..…….……………….3 2. Innovation at Proctor & Gamble……………………………………………...4 3. Connect & Develop Program & Open Innovation……………………………5 4. Voice of Customer……………………………………………………………6 5. Conclusion……………………………………………………………………7 6. References……………………………………………………………………8 1. Introduction to Proctor & Gamble ( P&G) William proctor and James Gamble established Proctor and Gamble in 1837 as a soap and candle company in Ohio USA. P &G has now developed into global manufacturing and marketing company of branded consumer products. Its markets are over 180 countries including America & Asia regions. Its Business is mainly into five segments. * Fabric & home Care * Beauty * Baby care * Family care * Health care & groom. The fabric care and home care compromises bleach and laundry additives, laundry detergents, pet care, dish care, fabric enhances and surface care products. Beauty care consist of cosmetics, deodorants, hair care & skin care, female personnel cleansing products, salon professional product. Baby care and family care contains products such as baby wipes, diapers, pant towels, tissues and toilet paper. The health care contains products like...
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...Proctor & Gamble Making Everyday Life Better Executive Summary In the billion-dollar industry that is consumer packaged goods, one of two key giants is Proctor & Gamble (P&G), an Ohio-based company that specializes in consumer packaged products. Throughout this paper, I will show that P&G is a leading consumer packaged goods company with a very promising future ahead of them. I will discuss the market structure in which they operate, the marketing approaches that they use and conduct a brief financial analysis of the company. I will conclude by making several recommendations as to how the company can continue their successful growth pattern, including technological advances, response to consumer preferences, research and development (R&D) of new products and creating brand loyalty among their consumers. Company Overview P&G is a global leader in retail goods focused on providing branded consumer packaged goods of superior quality and value to their customers around the world. They began in Cincinnati Ohio as a small family-operated soap and candle company in 1837. Their products are sold in more than 180 countries and territories primarily through mass merchandisers, grocery stores, membership clubs stores, drug stores, department stores, salons and high-frequency stores. P&G produces nearly 300 different brands with annual sales of $84 billion. Popular brands include Pampers, Always, Bounty, Pantene, Zzzquil, Tide, and Downy. P&G have...
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...Company History William Proctor and James Gamble created Proctor and Gamble in 1873. William Proctor introduce him self to Cincinnati as a candlemaker, while his counterpart apprenticed himself to a soapmaker. They met by chance when they married sisters and fittingly they initiated a partnership of candlemaking and soapmakeing. A partnership then originated on October 13, 1837. In 1850 Moons and Stars became the unofficial trademark. In 1862, Proctor and Gamble profited by making candles for the Union soldiers, keeping the company afloat through good publicity. James Norris Gamble, the son of James Gamble, created Ivory in 1879. By 1980, Proctor and Gamble was a successful partnership. Producing over thirty types of soap. Excellent advertisement caused the need for more plants to be open, such as Ivorydale. With the creation of new plants, so the creation of new and improved ideas. Products such as: "˜Ivory-Flakes'-a soap for washing cloths and dishes, "˜Chipso'- the first soap for washing machines, "˜Dreft'- the first synthetic detergent for households, and "˜Crisco'- the all-vegetable shorting that changed cooking forever. The company had grown from $7,192.94 the original investment by Proctor and Gamble, to over $350 million in 1945. 53 years after the formation of the successful partnership, P&G was incorporated to gain financial capital for an expansion. The expansion carried with it the creation of Tide. Tide overtook the market and by 1959 was the leading detergent...
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...Contents Executive Summary 3 Report On Globalization Of P&G 4 1) How did the company initiate its first global business? 4 2) Its Global business activity during the last 5-10 years ………………………………...6 3) What global initiatives the company has taken up currently and in the immediate future? 8 4) Can you suggest any alternative to its given future plan of expansion abroad? 10 5) Due to recent financial meltdown and the continuing recession/ slowdown in some developed countries , have some of the recently introduced expansion plans of your company become vulnerable? 12 6) What remedial measure / plan can you suggest? 14 7) Your suggestions for taking the company’s global businesses to the next level? 15 8) References…………………………………………………………………………….17 Executive Summary Procter and Gamble (P&G) was founded by William Procter and James Gamble on October 31, 1837. The company is now the largest company and brand in Fast Moving Consumer Goods (FMCG) industry. The company, today, deals with personal care product, pet food and cleaning agents. The company scored $83.86 billion sales in 2012 and ranks 1st in the Fortune magazine’s “Global Top Companies for Leaders.” The company as on February 19, 2013 has a market capitalization of $ 211.38 bn (Source: Yahoo Finance). The company has simple expansion plan. They have, since early days, have believed in both organic and inorganic growth. The company cultivated and grew in house...
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...EXECUTIVE SUMMARY: Proctor and Gamble® was founded in 1837 by William Proctor and James Gamble in Cincinnati, Ohio. Today the company is the world’s largest producer of consumer goods with over 300 brands in over 180 countries. The company has a significant advantage over its competitors because of market position and brands that everyone knows such as Tide®, Pampers®, Gillette®, Olay® and many more. The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our shareholders and the communities in which we live and work to prosper.” During the second half of the 20th century the company increased profits by acquiring companies that diversified its product line. Among the acquired companies were Folgers®, Old Spice®, Iams® pet foods, cosmetic giant Max Factor® and several others. In 2005, Proctor and Gamble,s® acquisition of Gillette® made it the largest consumer goods company knocking top dog Unilever® to second place. Innovation is the life blood of Proctor and Gamble®. On April 7, 2014, the company declared 7% increase in dividends. Since its incorporation in 1890, the company has been paying dividends. This 7% increase marks the 58th consecutive year that the company has increased its dividend. Proctor and Gamble® is leading the way...
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...EXECUTIVE SUMMARY: Proctor and Gamble® was founded in 1837 by William Proctor and James Gamble in Cincinnati, Ohio. Today the company is the world’s largest producer of consumer goods with over 300 brands in over 180 countries. The company has a significant advantage over its competitors because of market position and brands that everyone knows such as Tide®, Pampers®, Gillette®, Olay® and many more. The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our shareholders and the communities in which we live and work to prosper.” During the second half of the 20th century the company increased profits by acquiring companies that diversified its product line. Among the acquired companies were Folgers®, Old Spice®, Iams® pet foods, cosmetic giant Max Factor® and several others. In 2005, Proctor and Gamble,s® acquisition of Gillette® made it the largest consumer goods company knocking top dog Unilever® to second place. Innovation is the life blood of Proctor and Gamble®. On April 7, 2014, the company declared 7% increase in dividends. Since its incorporation in 1890, the company has been paying dividends. This 7% increase marks the 58th consecutive year that the company has increased its dividend. Proctor and Gamble® is leading the way...
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...Contents List of Figures 2 1. Background 3 2. Micro Environmental Analysis 4 2.1 Company Analysis 4 2.1.1 Management of Proctor & Gamble 5 2.2 Industry Analysis 8 3. Macro Environmental Analysis 10 3.1 Political 10 3.2 Economic 10 3.3 Social 12 3.4 Technological 13 4. SWOT Analysis 16 4.1 Strength 16 4.2 Weakness 16 4.3 Opportunity 17 4.4 Threat 17 5. Conclusion 19 6. Recommendation 21 7. References 22 8. Appendix 24 List of Figures Figure 2.1 Proctor & Gamble Mental Map 4 Figure 2.2 Organization Chart 6 Figure 2.3 Shopper Marketing Taxonomy 7 Figure 2.4 Value Proposition 9 Figure 3.1 Projected GDP % Growth and Inflation by Country 11 Figure 3.2 The advertising spending on Media 2013 12 Figure 3.3 Contribution to global growth in ad spend by medium 2013-2016 (US$m) 13 Figure 3.4 % of global smartphone users who have used the app in the past month (Q2 2013) 13 Figure 3.5 New Policy of Google Advertising (1) 15 Figure 3.6 New Policy of Google Advertising (2) 15 Figure 4.1 2012 Planning on Spending Advertising within the Social Media Space (%) 18 Figure 4.2 Advertising Spending on Facebook (Top 3 Brands) 19 1. Background Procter & Gamble is our target company in this project. We will start with the background, and then examine both the micro and macro environment. The conclusion and recommendation will be generated...
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...Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G) Group Leader Name : Nazmoon Nahar Roll No : 0807003 Submission date: 27th May, 2013 Consumers’ attitudes towards beauty line products Submitted To Nahid Shah Lecturer Department of Marketing Comilla University Submitted By: Group (Stardust) Sl.No Name Exam. ID Position Remarks 01 Kamrun Nahar Nilu 0807002 Member 02 Khaleda Akter 0807003 Member 03 Naima Islam 0807016 Member 04 Sharmin Akter 0807019 Member 05 Nazmoon Nahar 0807021 Leader 06 Ratna Rane 0807025 Member 07 Tania Akter 0807028 Member 08 Farhana Afrin 0807034 Member 09 Khadija Akter 0807044 Member 10 Sayda Affifa 0807050 Member 11 Masing U Marma 0807059 Member Abstract P&G is a global leader for different product categories in many countries. P & G is tightly integrated with some of the largest retailers in United States of America as well as world around and around the world Distribution channels all over the world. We conducted the study to determine the attitudes of the customers towards beauty line products based on the products of P & G. Our sample size is 30(Male 3, Female 27). We have used some variables (Dependent& independent). The variables are Consumer’s preference, Culture, Buying ability, Personality, Price, Value, Perception, Social status, Consumer Learning, Psychological drive, Promotional program...
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...Executive Summary Procter and Gamble is the world’s largest consumer goods company that markets to more than 300 brands in over 180 countries. (Citation needed) The company’s leading market position along with its strong brand portfolio provides it with significant competitive advantage. The company is engaged in producing beauty, health, fabric, home, baby, family and personal care products. In addition, the company’s product portfolio includes pet health products and snacks. P&G’s purpose is to touch and improve people’s everyday lives. Currently, there are nearly seven billion people on the planet and P&G reaches about 4.4 billon people. (Citation) The company is executing its growth strategy by innovating products and services to improve people’s lives in all markets. Innovation is the driving force behind the company’s strategy. As stated by, CEO Robert McDonald “our experience has proven that price promotion may win a quarter here and there, but innovation wins decades”. (Citation needed) There many examples to prove this, the company’s laundry business in the U.K., for instance. In the late 1970s, the company was competing hard to defend and maintain its 35% market share leadership position. In the three decades since, P&G stepped up innovation efforts which introduced a series of game-changing innovations such as Daz automatic detergent, concentrated liquid detergent and most recently Liqutabs. These new innovation efforts now allow the company to enjoy around...
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...Running Head: ENVIRONMENTAL SCAN ENVIRONMENTAL SCAN Yolanda Galvan Melany Felton July 9, 2013 Strategic Management 498 Introduction Environmental scanning is an important part of all the organizations in order to compete in the market effectively, especially with a multinational approach to get a competitive advantage over others in the global environment. Competitive analysis is an important component in environmental scanning. In this paper, the internal and external environments of three popular companies will be studied and contrast the ways in which companies analyze their internal as well as external environment and the strategies formed accordingly to get a competitive edge over others. Three popular companies selected in this paper are Coca Cola, Proctor, and Gamble (P&G), and Apple Inc. All three organizations are related to different industries and carry out different businesses. The competitive strategies and their measurement guidelines will evaluate their internal and external environmental perspective. Determine what competitive advantages each company has and what strategies each company is using. Coca Cola Company is known in the beverage industry, P&D is known in the consumer product industry and Apple Inc. is known for their technology. All three organizations are one of the top market giants in their respective industries and have...
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...History of Proctor & Gamble William Procter & James Gamble 1837 Neither William Procter nor James Gamble ever intended to settle in Cincinnati. Although the city was a busy center of commerce and industry in the early nineteenth century, William, emigrating from England, and James, arriving from Ireland, were headed farther west. Despite their intentions, however, both men ended their travels when they arrived at the Queen City of the West—William took care of his ailing wife, Martha, who soon died, and James sought medical attention for himself. William Procter quickly established himself as a candle maker. James Gamble apprenticed himself to a soap maker. The two might never have met had they not married sisters, Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. In 1837, as a result of Alexander Norris' suggestion, a bold new enterprise was born: Procter & Gamble. On April 12, 1837, William Procter and James Gamble start making and selling their soap and candles. On August 22, they formalize their business relationship by pledging $3,596.47 apiece. The formal partnership agreement is signed on October 31, 1837. 1850 The Moon and Stars began to appear in the 1850s as the unofficial trademark of Procter & Gamble. Wharf hands used the symbol to distinguish boxes of Star Candles. By the 1860s, the Moon and Stars appeared...
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...| Procter & Gamble | GEB 4890 | | Hessum Zangenehpour | Fall 2013 | | Table of Contents Executive Summary ……………………………………………………………………………………………………………… Page 2 The Company………………………………………………………………………………………………………………………… Page 2 History and Evolution……………………………………………………………………………………………….. Page 2 Mission and Major Goals…………………………………………………………………………………………. Page 2 Current Strategies……………………………………………………………………………………………………. Page 7 Competitive Environment…………………………………………………………………………………………………….. Page 14 Industry…………………………………………………………………………………………………………………… Page 15 Forces and Trends…………………………………………………………………………………………………… Page 18 Consolidating Retail Sector…………………………………………………………………………. Page 19 Private Labels…………………………………………………………………………………………….. Page 20 Competition……………………………………………………………………………………………… Page 20 Porter’s Five Forces………………………………………………………………………………………………. Page 21 Ethical Responsibilities and Challenges ……………………………………………………………….. Page 25 Environmental pollution…………………………………………………………………………… Page 26 Energy Consumption………………………………………………………………………………… Page 26 Possible challenges facing Procter and Gamble…………………………………………………….. Page 27 Internal Strengths and Weaknesses…………………………………………………………………………………. Page 28 Recommendations ………………………………………………………………………………………………………….. Page 37,45 Implementation……………………………………………………………………………………………………………….. Page 40,45 Evaluation…………………………………………………………………………………………………………………………...
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...I. Introduction Company Profile HBC, Inc. or also known as Hortaleza Beauty Center is a subsidiary of Ang Hortaleza Corporation which manufactures and retails health, beauty, personal, and home care products. It offers make-up products for face and accessories. The company also provides skin and body products, including body butter products, anti-aging lotions, foot treatments, lotions and creams, bar soaps, body scrubs, lightening powders, body oils, fragrances and scents, deodorants, intimate wash products, body wash products, body masques, and hand sanitizers; facial care products, including washes and scrubs, toners and cleansers, moisturizers, and correctives/solutions; and hair products, including hair coloring creams, shampoos, hair treatments, cleansing products, styling, and straightening treatments. In addition, it offers health and wellness products, including supplements, liniments, insect repellers, and skin treatments; salon tools, including hair dryers, curling equipment, hair irons, foot spa machines, and cuticle nippers; oral care products, including toothpastes, mouthwash products, and travel packs; and drinking water. Further, the company provides home care products, including detergent powders, detergent bars, liquids laundry detergents, and fabric conditioners; dishwashing liquids; and toilet bowl cleaners. Its products are available online and through its chain of retail stores in the Philippines; and franchised and internationally stores. History ...
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...[pic] | | |Introduction | |Organizational Study | | | |About the Company | |History | |Company Profile | |Objective of the Company | | | |Mission and Vision | | ...
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...Global Adventures of Colgate Palmolive Today there are many firms whose products are widely known and are available in many countries all over the world, but international marketing is not a simple activity that can be successfully applied by very firm. First, to achieve success in international marketing activities, a company should consider economic, social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they have a great impact on the demand for a certain product. William M. Pride and O.C. Ferrell states that “the effects of environmental forces on customers and marketers can be dramatic and difficult to predict” (pp.6). This results in the need for a reliable and carefully developed marketing research. A company should conduct marketing researches to bring down the level of uncertainty and risk to minimum, by acquiring true and accurate information about the environmental forces. Thus marketing research, environmental scanning and analysis are crucial for a company which involves in international marketing activities. And finally the choice of the level of commitment plays an important role on the success of international firms. A company considering marketing in a foreign nation may prefer expansion through a joint venture or a trading company rather than direct ownership, if there are many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example...
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