...The first product that I will be looking a is the Wonka Peel A Pop made by NESTLE. I will be looking at the ice pop and how the organization is promoting it, to try and increase sales. The first and most important ways of promoting a new product is though advertisement. Which consists of putting their product on TV and Radio to ensure that large amount of people can see their product and ensure word of it can spread. Due to the product being made by NESTLE USA it therefore means that to ensure they reach the highest amount of people they will have the advert on American Tv channels constantly as it will mean they reach the most amount of people, also companies know that advertising on television is one of the most successful ways as it reaches...
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...Band Management Case 1 A case Analysis of (Product) Red (A) Submitted By: Amit Pathak Navin Koirala February 18, 2015 Synopsis (Product) Red (A) is an innovative business model which integrates business and charity together. (Product) Red (A) is an original approach of raising fund for AIDS patient in Africa by Licensing the brand to the business giant of the world and the fund directly going to Global fund of United Nation. This innovative approach has been very successful in collecting funds raising it form $5million to $50 million contribution by the private/corporate sectors. Case Facts Product (Red) is the best instance which can be taken as one of the best marketing campaign with the assist of many huge and reputed firms. The sole purpose of this campaign is to raise funds for HIV/AIDS victims in Africa through “The Global Fund” which is a nonprofit organization with the corporation of reputed business organization like GAP, Armani, Apple, Converse, American Express, Motorola etc. The main concept of this whole campaign is to raise fund with the purchase of Product (RED) and certain part from the purchased amount is funded in the Global Fund to help in the prevention and treatment of HIV/AIDS patient in Africa by bearing the cost of Antiretroviral Drug (ARV), a treatable drug to extend the patient’s lives. Above all this article carries out the various facts and details about Product (RED) and its stages of the development and its business models which are pointed...
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...Market-Product Analysis: Minnesota Lions Eye Bank Abstract The Minnesota Lions Eye Bank (MLEB) is a non-profit organization responsible for the recovery, processing and distribution of ocular tissue used for transplant and/or research purposes in the state of Minnesota, western Wisconsin and eastern North Dakota. The primary products the produces are corneas, sclera and whole globes. In North America and Asia there is a large demand for ocular tissue for transplant as well as research and training purposes. In order to maximize financial resources the MLEB must utilize a Market-Product grid to identify markets and the products in most demand in the implementation of direct marketing techniques to targeted consumer populations. The target consumer populations include fellowship-trained ophthalmologist in cornea surgery, ocular researchers and eye bank professionals. Market-Product Analysis: Minnesota Lions Eye Bank The Minnesota Lions Eye Bank (MLEB) is a non-profit organization and one of the most reputable eye banks in the world, (Minnesotalionsvisionfoundation.org, n.d). It is a well-known leader in the United States for providing eye tissues for transplant and research purposes. The MLEB serves the communities of Minnesota, western Wisconsin, and eastern North Dakota by recovering cornea and sclera allografts from consented donors for transplant and research/training, (Minnesotalionsvisionfoundation.org, n.d). Since being founded in 1960 the Minnesota Lions Eye...
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...Gerencia de mercadeo y ventas Primer trabajo Analisis de un producto o servicio y sus niveles Caracas, 8 de mayo de 2012 Supermercado Plaza Niveles del producto * BENEFICIO ( Funcionales y emocionales) El supermercado plaza brinda el servicio de satisfaccion personal basica como lo es la alimentacion, este servicio permite el disfrute de una gran variedad de alimentos. Es una cadena, que cuenta con sucursales ubicadas en la gran caracas y en la ciudad de valencia. La alimentacion y la compra de productos es de primera necesidad y es la base de la piramide de necesidades de Maslow por lo que el supermercado plaza es un servicio muy importante en la actualidad, ademas esta esta conformada por un equipo muy talentoso con mas de mil personas comprometidas con el servicio y la atencion del cliente. * DIMENSION (Confiabilidad, responsabilidad, aseguramiento, empatía, tangibles) El Supermercado Plaza esta ubicado en varias zonas de caracas, sobretodo en varios centros comerciales del este de la ciudad. Esta conformada por un equipo talentoso con mas de mil personas comprometidas con el servicio y la atencion del cliente. El personal del supermercado Plaza se rige bajo unos valores especificos que son: * Servicio: Este es un servicio donde el personal y todas las personas que lo conforman se esmeran cada dia por conseguir satisfacer las expectativas de los clientes, en este pais eso es algo muy impotante porque la mayoria de las veces es dificil conseguir...
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...INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS ESTADO DE MÉXICO Proyecto Final : Análisis y Diseño del Producto Descripción del proyecto: 1.- Diseñar una estructura de “go kart” compuesta de diferentes piezas. El número de piezas del mismo tipo es ilimitado. El área proyectada de la base de la estructura no deberá sobrepasar un rectángulo de 20cm x 30 cm. 2.- Las piezas pueden ensamblarse en forma manual o utilizando alguna clase de sujetador externo como remaches y tornillos. No usar pegamentos o silicones. 3.- Las piezas deberán ser fabricadas mediante inyección de plástico. Cada equipo integrado por 3 personas deberá conseguir los pellets necesarios para ser inyectados en las máquinas del lab. de aulas V. 4.- Se utilizarán soleras de Al de 1”x 3” y 15cm de longitud para fabricar los moldes de cada pieza. A cada equipo se les darán sus placas para que las maquinen. Nota: Menor número de piezas diferentes, menor moldes a diseñar y a maquinar; por lo tanto menor tiempo de fabricación. 5.- El diseño de las piezas será asistido con herramientas CAD/CAM/CAE utilizadas durante el curso. 6.- Mediante ANSYS se deberá calcular la carga máxima que soporta la estructura al aplicarle una fuerza en el techo. La estructura deberá ser sujeta a una prueba de carga. Se le aplicará una carga cercana a la carga máxima y después una carga que supere ligeramente a la carga máxima para comprobar que no resistió. La prueba de carga se realizará el...
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...In 2016, the idea of conceal and carry gun ownership is becoming more and more socially acceptable. If the person with the concealed firearm is doing what they should, nobody will know that they have their firearm. From 2011 to 2014 the number of conceal and carry permits increased from just over 4 million permits nationwide to over 11 million permits being issued by local governments. While that does seem like a small number compared to the over 325 million people in the country, the number of conceal carry permit increase between 1999 and 2011 was only 1.5 million permits. One of the main weaknesses to a division solely purposed for conceal and carry is that not all 50 states have the ability to receive these permits. This means that there is a large portion of the population that will not be customers of yours no matter how successful the division is. Since this an election year in the United States, many politicians will use gun control as a platform to run on. The large portion of the American public will also go to the polls and vote on their candidates based on their belief that we need to severely limit access to firearms. With only a portion of states issuing conceal and carry permits, that leaves quite a bit of opportunity to expand your customer base through legislation and lobbying in congress to make states make the permits more and more available. This will increase the market size of the customer base. The main threat to the success of a conceal...
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...Pascal Muhammadi Entrée 5 NIK 29113193 ================================================================================= What research methods do you think Disney applied to tailormade their products? Please explain which method(s) is used to which product. It is expected that you could explain the method(s) to definestrategies for at least 5 products. 1. ESPN As one of the business chain, Disney would use Quantitative Method to support the research. Because of television business involves million viewers, and the research needs to cover at least thousand viewers to make the research accurate, thus quantitative method is the better method than others. To make it easier, Disney will hire marketing research firm such as AC Nielson to provide the data, and ask the firm to provide such data, thus they may understand what the current 4P and also what are the SWOT (Strength, Weakness, Opportunities, and Threats). 2. Walt Disney Studio This type of business is focusing on creating films on cinema, and the suitable research method for the business is Qualitative Method. Rotten tomatoes, one of the famous film critics will always give comment on all kind of movies. As one of the trustworthy film critic, Disney could analyze the critic to understand what kind of movie that audiences want to watch. 3. Disney Cruise Ship Disney cruise ship provides one package of entertainment on boat, from theatrical performances to fancy restaurant. Based on the business itself...
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...Webster University Nokia Product Design Analysis A Product Design Project for the new Lumia Century Jaqui Melton Business 6110 Professor Gary Sample December 20, 2013 Nokia Product Design Analysis 2 Abstract Having been made project manager for the design of Nokia’s new cell phone, the Lumia Century, the purpose of this report is to provide management with an anticipated project schedule and calculated project duration. In doing this, a project network has been created; and the slack times, not along the critical path were identified. Additionally, the impact of two possible changes was investigated and evaluations were made regarding whether or not the changes would be in Nokia’s best interest to pursue. Utilizing the work breakdown structure provided by supervisors this product design project develops the plan for ensuring the successful and timely launch of our highly anticipated new cell phone. Keywords: [telecommunications, network planning, critical path, supplier integration] Nokia Product Design Analysis 3 As a leader in mobile communications, Nokia has made its mark on the global ecosystem by enabling mobility through its different businesses. Our Nokia Solutions Network creates innovative mobile products and telecommunication infrastructures for people around the world. In regards to our cellular services, we believe that Windows phone and the broader Windows platform offer unique and compelling experiences that make Nokia Lumia Smartphones...
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...Region Analysis The Asian region of the world has been growing in manufacturing and technology from Japan to South Korea many different alliances of been made by companies having product made or parts of it made in this region. This will allow the manufacturing of our Blueberry Satellite Phones to be made in the same region saving time and expense of shipping the product to India. We will need to establish an alliance for the marketing side of product in India and in the future the rest of the region. The region on a whole as many economic upsides with many of the country’s growing despite the slowdown in the world’s economy and the trouble in 2009 from the United States financial problems. China withstood the crisis relatively well, owing to its vast foreign-exchange reserves and dynamic economy and as a result, China emerged in 2009 to take its place as a global power, while the USA experienced serious economic difficulties” (Tan, 2010). There many regional banks those can provide potential finance options in the region from China, Japan, and South Korea to help with getting the production of the phone going. Politically the region is somewhat stable with a few exceptions from places like Afghanistan with the ongoing war. Other countries in the region like North Korea have created at times a panic over their rocket and nuclear capabilities which does keep the region on edge at times. There is also the threat of terrorism with cells of possible terrorist in the mountain regions...
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...Case 3 Analysis: Product Recall Submitted by: GROUP 6 Torcal, Giellan Eunice L. Yrad, Jenesis Hsieh, Jeemily A. Tubosa, Mark Rosales, Gillian M. Torres, Matthew Rex Submitted to: Dr. Mirabelle J. Engcoy Subject Professor Date Submitted: August 31, 2012 Main Problem: * To accept or not the suggested rate per repair by the dealer from $88 to $110. Objective: * To complete the repair of all cars being delivered at a lower cost. Alternative Courses of Action (ACA): i. Continue paying the dealers with the reasonable rate of $88 per repair decided by the company engineers themselves. Advantage: * They will incur a certain amount of expense that is favourable for the company itself. Disadvantages: * Conflict would arise between the company and the dealer if the company would pay the rate of $88 per repair. * The workers of the dealers, whose going to do the labour, will not be encouraged to continue the task. ii. Pull out the products being distributed to the dealers and repair it through the use of the company engineers. Advantages: * The company will not pay anymore the workers of each dealer. * The repair will be more efficient and effectively for the engineers of the company, themselves, will do the work. Disadvantage: * This will be costly in part of the company for a reason that there will be additional payments in shipping back the cars from different stations of dealers to the main company, where it will...
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...Performance The purpose of this competitive analysis is to elaborate the theme “different business structure will generate distinct business performance” by comparing the two well-known luxury product companies Louis Vuitton Moet Hennessy and Hugo Boss from variety of aspects. LVMH is a luxury product company which is created in 1971 by the merge of Louis Vuitton fashion house and Moet Hennesy. The headquarter is located in Paris, France. Currently, the sharp rise in sales placed LVMH on the leading position in the luxury product industry among their main competitors such as Christian Dior, Prada, Gucci and Fendi. The major business LVMH is involved in is divided into five divisions: Fashion and Leather Goods, Wines and Spirits, Selective Retailing, Perfumes and Cosmetics Watches & Jewelry based on the share of total profit over the first three quarters in 2012 in descending order. Hugo Boss is a leading German-based luxury product company in luxury industry created in 1924, which is headquartered in Metzingen. The rapid rise on sales in 2011 ensured Hugo Boss staying ahead of the market and their main competitors. The company runs their business through five main brands: Boss Black, Boss Green, Boss Selection, Boss Orange and Hugo Red. Hugo Boss emphasizes exclusively on retailing menswear business formal and casual, luxurious accessories, sportswear relative to their five brands. The two companies embrace the similar nature of the products, but they run business quite discrepantly...
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...Term Paper Report On Competitive Marketing Policies & Strategies Of Pharmaceutical Products in Bangladesh Submitted to Mr. Abdus Samad Chowdhury Senior Management Councilor Bangladesh Institute of Management Submitted By MD. MAHAFUZUR RAHMAN ID: 14MM028 Post Graduate Diploma In Marketing Management Date of Submission 21-12- 2014. Bangladesh Institute of Management Department of Marketing Management Letter of Transmittal December 21, 2014 Mr. Abdus Samad Chowdhury Bangladesh Institute of Management Subject: Request to accept my term paper report on competitive marketing policies & strategies of Pharmaceutical Products in Bangladesh. Dear Sir, I have given a topic on “Competitive Marketing Policies & Strategies of Pharmaceutical Products in Bangladesh” for writing a term paper for presentation, collection of primary data and secondary data. To do so, we sought the relevant information from books, newspaper and websites. We also went to many respondents who are closely related this entire process. I tried to collect all possible information and make this paper acceptable to all but there can be still existing mistake. So we like to request you to consider if any fault is found in this paper. Finally I would like to request you to accept our paper and permit us to present it before the panel of experts. Yours Sincerely Md. Mahafuzur Rahman Roll No : 14MM028 Post Graduate Diploma in Marketing Management. Bangladesh...
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...INDIVIDUAL PRODUCT/SERVICE ANALYSIS GCHAWLA MKT 555 – SECTION 340 JUNE 9, 2010 I recently purchased a Research in Motion’s (RIM) Blackberry Curve 8900. RIM has a commanding 56% share of the $12 billion U.S. smart phone market, and its sales are still accelerating. In fact, according to industry tracker IDC, the bestselling smart phone in the U.S. so far this year by units is not the iPhone but the BlackBerry Curve. The Curve’s competitors include the Apple iPhone and the Motorola Android smart phone. Most people think of Apple as RIM's biggest threat. While that may be true, there is probably no single event that has done more for RIM's business than the iPhone launch. It was Apple that convinced consumers that they could enjoy the ease and power of a desktop in a handheld device, thus opening a vast new market. Overnight the smart phone became, by popular demand, a consumer device. Since the iPhone's introduction in June 2007, BlackBerry quarterly sales have more than tripled, from $1.1 billion to $3.4 billion. Three of the five top-selling mobile phones in the U.S. are now BlackBerrys. Blackberry uses a demographic segmentation approach. Traditionally, Blackberry phones have been targeted to business professionals only. They were not priced or developed for the every day cellular user. The Blackberry Curve 8900 is still primarily targeted to the business professional. The phone comes preloaded with the mobile version of Microsoft Office...
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...Management (GMB 723) 9:00-12:00 Case Analysis: Chad’s Creative Concept Submitted by: Renz Marion G. Aquino Submitted to: Engr. Melodia Pahati Chad’s Creative Concept Case Analysis I. View Point As the founder of the company our objective is to maximize the sale of both standard and custom made furniture at the same time create a good production system. II. Time Context The problem started when the company introduced a standard line of furniture and begun retailing its product to retail outlets. III. Statement of the problem a. Primary The effect of standard furniture in production and financial structure of the company over the long run. b. Secondary i. Large volume of inventory ii. Expensive warehouse rents iii. No space left for plant expansion iv. Longer lead time IV. Areas of consideration c. Strength v. High quality workmanship vi. Solid reputation for its creative designs d. Weaknesses vii. Costly standard furniture viii. Large volume of inventory ix. Disorganized production system x. Operates single manufacturing facility e. Opportunities xi. Company growth because of customer demands xii. Location encompass the entire great Lake Erie f. Threats xiii. Competitors on retail outlets cost less V. Analysis of the Problem g. With the case...
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...datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com Singapore - Apparel Retail © Datamonitor. This profile is a licensed product and is not to be photocopied 0116 - 2005 - 2009 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The Singaporean apparel retail industry grew by 5.4% in 2009 to reach a value of $1.9 billion. Market value forecast In 2014, the Singaporean apparel retail industry is forecast to have a value of $2.6 billion, an increase of 36.8% since 2009. Market segmentation I Womenswear is the largest segment of the apparel retail industry in Singapore, accounting for 48.6% of the industry's total value. Market segmentation II Singapore accounts for 0.7% of the Asia-Pacific apparel retail industry value. Market rivalry Despite the current global economic downturn, the apparel retail industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. Singapore - Apparel Retail © Datamonitor. This profile is a licensed product and is not to be photocopied 0116 - 2005 - 2009 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY...
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