...make the correct decision in regarding burritos as a new product concept for the Australian market place? What could Cantina have done differently to expand its market? Justify your answers. Cantina Burritos’ is a new introduced product in the Australian marketplace that launched its range of frozen burritos. Cantina has evidently made the correct decision in regarding burritos as a new product concept as it had a competitive advantage that ultimately transformed it into a new and exciting concept. This was done through the new development process such as idea generation and product development through extensive taste testing, to build a consumer base (Armstrong et al. 2010). However in justification to the correct decision, Cantina Burritos also could of done other things differently to help expand its market in the long run such as strategies involving the expansion of the product that would ultimately impact on the future strategy of its market. Cantina’s new product development process started with the assumption that frozen Mexican food was non-existent in Australia, therefore there was an instant opening in the new product category (Armstrong et al. 2010). Frozen and easily prepared foods complimented with the pies, pasties and sausage rolls market (Armstrong et al. 2010). Cantina therefore wanted to ensure that people related to and indentified with the product, and ensured it met various tastes and diets in order to prove the need for the new product in the market...
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...Write a short critical essay explaining how the poor economic climate in the UK might affect the marketing mix of a start-up retail venture in the high street. I will look critically at setting up a retail business on the high street in the current economic climate and the affect this may have on the marketing mix. I will first give a brief overview of the economic situation in the UK and high street retail in general. The UK economy has undergone a protracted period of instability since the banking crisis of 2007/08, which sparked economic downturn for the UK and caused a dramatic fall in both consumer and business confidence. Between 2008 and 2012, the UK experienced two periods of recession and has been subject to austerity measures, such as public spending cuts, welfare reforms and increased taxation, imposed by the UK Government in an attempt to reduce the country’s budget deficit and reverse economic decline. These measures coupled with high inflation, rising levels of unemployment and low wage growth have contributed to less disposable household income and subsequently lower consumer spending across most of the UK. The economic constraints of the last five years, such as falling consumer spending, increasing operating costs for businesses (20% rise since 2006) alongside less available, affordable borrowing to businesses have led to large numbers of high street retailers closing their doors. The Centre for Retail Research (2013) reported that 54 retail companies...
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...from? (modern trade, retail store, specific brand shop etc ) 4. Where do you normally buy Indian sweets from? (TOM) 5. Have you heard of a brand named Bikanervala? If,Yes What do you know about Bikanervala?( It’s a restaurant chain, it sells sweets, it sells namkeens etc) 6. Do you know BIKANO? If Yes- Have you bought any BIKANO product? If yes- which product? Where did you buy it from?( retail outlet, modern tarde) 7. If you know about BIKANO and haven’t purchased any BIKANO product - Why haven’t you bought any product yet? (dint like packaging, price point etc) 8. Following question to the people who are unaware about BIKANERVALA i. Do you know BIKANO? If Yes- Have you bought any BIKANO product? If yes, than which product? Where did you buy it from? ii. What all products can you name under the Brand BIKANO? B. Relationship between the mother brand and the offshoot brand 1. Did you know that BIKANO is by Bikanervala? If yes then how did you know about it? (Read it on the pack, Saw it in the restaurant) 2. Did the fact that BIKANO is from Bikanervala influence your buying decision? OPTIONAL QUESTION 1. What do you think of the brand name “BIKANERVALA”? ( it’s very old school, not cool, very long, have trust associated with the name etc) 2. Do you like the...
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...marketing- gustation lo1-1,2 Business buying decision process consists of the following steps:- Problem recognition: the starting point of the process it is the customer’s perception of a want or problem which must be satisfied (( B.E. marketing & promotion page8) It will occur when the fashion retail recognizes a problem or need that can be meet by buying a product or service. General need description: Let's assume that fashion retail outlet is catering for both consumers and business clients wants to improve its services or products so in this step characteristics of the services and prod that fashion retail outlet is needed are explicitly expressed. Product specification: After the pervious step, fashion retail outlet will express the specification of the product or services which will be of course done with the consultation of the marketing or sale team. Supplier search: In this step the fashion retail will search for the supplier of the goods needed this can be done by reviewing trade directories or by doing computer search. Proposal solicitation: Once the search is complete then the fashion retail will invite suppliers to submit their proposal, in this case presentation by the supplier might be needed. Supplier selection: In this step the fashion retail will finalize the supplier. Factors like competitive prices, honest communication, quality products and services etc are of great importance in this regard. Order routine specification: At this stage the fashion...
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...has the significant competitive advantage of operating its own plants. After a few months on the job, Cahill was able to deduct what he saw as the problem in the Mobile Division as unproductive conflicts between the functional departments, particularly around the product development processes. It is clear that manufacturing is the dominant function of the organization and with its competitive nature, seems to be pulling its weight. Due to the unclear roles of departments, isolation of departments, as well as the conflicting roles of departments, manufacturing is suffering. Conflicting Performance Metrics In many ways conflicting performance metrics of each group are contributing to the problem. Currently the performance metrics of each department are left either unclear or overlapping between groups. The conflicting performance metrics are causing opportunities to be missed, frustration between employees and departments, lower profit margins, lack of information flow through the mobile division, and the development of products that do not currently have a market need. It is necessary to create more clear and effective performance metrics in order to create an atmosphere that allows ideas for creation of new products while ensuring there is a market need...
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...Etude House is one of the main cosmetics retailer in South Korea and the first Etude House retail store was opened in Seoul during 2005 and is growing rapidly ever since then. In the year 2009, Etude House launched stores in several countries including Malaysia, Taiwan, Singapore and more. It now has around 9 retail stores all spread across Kuala Lumpur and Selangor in Malaysia and has grown into a famous cosmetics retailer for the ladies here. Environmental forces affecting the retail store: Environmental forces are the uncontrollable forces that will affect the survival, operations, growth of an organization and the results of a marketing decision. There are several forces that will affect the business of the retail store Etude House. The first force is the technological forces. Advanced technology often creates new products based on innovation and creativity and it has the potential to change the ways of operating a business. The advancement of technology allows Etude House to operate their business more conveniently and perfectly. They allow debit-card and credit-card payment to ease the customers and their stores location can be found conviniently with the help of Internet. The second force is the social forces. Etude House will always observe the buying patterns and the interests of their customers in order to develop new...
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... The problem started when the company introduced a standard line of furniture and begun retailing its product to retail outlets. III. Statement of the problem a. Primary The effect of standard furniture in production and financial structure of the company over the long run. b. Secondary i. Large volume of inventory ii. Expensive warehouse rents iii. No space left for plant expansion iv. Longer lead time IV. Areas of consideration c. Strength v. High quality workmanship vi. Solid reputation for its creative designs d. Weaknesses vii. Costly standard furniture viii. Large volume of inventory ix. Disorganized production system x. Operates single manufacturing facility e. Opportunities xi. Company growth because of customer demands xii. Location encompass the entire great Lake Erie f. Threats xiii. Competitors on retail outlets cost less V. Analysis of the Problem g. With the case of Mr. Thomas, it is necessary to understand layout planning. I suggest that Mr. Thomas apply the Hybrid layout in producing furniture. Hybrid layout combines elements of both process and product layout, in which some portions of the facility are arranged in a process layout and others are in product layout. Since manufacturing...
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...manufacturer to one that sold to major national retailers. Alfredo’s previous experience was the plant manager of a factory that manufactured replacement windows sold by large regional and national retailers, this experience of Alfredo matched with Taracare’s goal. Secondly, although Alfredo’s previous working company that manufactured replacement windows when Taracare’s product was outdoor furniture, these two kinds of product may not be similar but the process of these products are comparable at some levels. The two sides above showed that Alfredo was a qualified candidate to run a plant that makes outdoor furniture. Question 2: Taracare was having difficulty both in meeting deliveries its sales reps were promising and in satisfying the national retailers’ standards for quality, so the things what Alfredo had to do was making the recommendations in order to improve the company’s delivery performance and quality. Misunderstanding or communications between departments seems to be the biggest issue of the process. Each department (designing, manufacturing, promotion, sales…) should communicate clearly before making decisions. It means the departments should make benefit for the whole process, not to make benefit for one particular while making disadvantages for the others. By working together, the best plan for the process would be created, Taracare would manage and control its costs as well as inventory to improve the company’s delivery performance and quality. Question 3: Before purchasing...
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...discussion. Overview The Accessories Department of the Esco Company produces specialty industrial items which complement the company ' s high volume standard products. The department was originally structured on a product basis, with Accessories having complete control and responsibility over its products from their inception through production, including customer service and customer relations. During 1972 this arrangement was changed and two groups were forme d--pr oduct engineering, and manufacturing engineering. T h e product engineering group maintained responsibility for product inception, production of prototypes, and production start-up. They also handled customer service and relations. T h e manufacturing group handled the products during the production stage. To complicate problems further, in 1973 the company purchased three small manufacturing plants and began phasing the manufacturing process out of the home plant. T h e manufacturing group had responsibility for transferring operations to the newly acquired factories, essentially phasing themselves out of their jobs. During this period a great deal of damage was done to the morale and working efficiency of the original parties involved. In 1971, approximately one year later, the original decision was reversed and the Accessories Department was put back on a product-oriented basis. Unfortunately, before events had a...
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...high-performance and casual athletic footwear and apparel for men, women and children. The Company's products primarily include athletic footwear distinguished by its sports classics, sports performance and sports lifestyle product categories, comprising approximately 37%, 27% and 36%, respectively, of the Company's sales. Converse generally targets young adults between the ages of 18-24 years of age. Converse is a brand of shoes that become part of a life style and apart of some cultures. It is very useful for the teenager because they can express ther self to the others. Converse uses unconventional recruiting, such as passing out flyers on the street, to find artists, musicians, and other creative types who’d make great retail staff. Employees are given nontraditional job titles (shopkeeper, product programmer, maestro, etc.) and wear their names on a piece of duct tape instead of a formal nametag. if you want customized shoes that no one else in the world will have, you can do it on your own your unique style of converse. The Future of Retail New customer journey had new engagement touch points across marketing, sales and service, and traditional retailers struggled to keep up. Every action and inaction the customers clicked on how much time they spent looking at certain products to their social activity and response to the email programs that helped online retailers pop-up or recommended product to drive sales and provide a superior experience. Retailers will focus on transforming mobile...
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...INTRODUCTION. Department: Interior Design Dissertation topic: retail outlets QUESTION: Why are international brand outlets not localized? And how successful are they by not adapting to the local environment? "A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company", this is said by Amir Kassaei, who is known as one of the top chief creative officer DDB worldwide. The brand is not all about the product; its success depends majorly on the environment and the way it is presented. What is retail design? Retail design encompasses an understanding of what will work aesthetically in a retail environment, including tangible (i.e. fixed, material) as well as intangible (i.e. immaterial or atmospheric) design elements. Retail design requires a designer to fully understand all aspects related to the concrete development of a store concept, including how the store will perform functionally and commercially. The design of a retail outlet plays a major role in the success of a retailing business. This question was inspired by the fact that when a food outlet is introduced in a locality, its menu is also changed to cater the localized flavor, like Pizza Hut introduced special flavors according to Pakistani taste, but the question is, does the interior design change as well? In my dissertation I will be discussing the retail brand outlets and will compare them with national brand outlets as well. The initial...
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...By choosing a right color, it can make the stores and merchandise looks very attractive for the customer. The color also can create feelings for customer; for example, blue can create calmness and trust. The color of background also can affect visual merchandising; hence the customers can keep attention and focused on a certain product. To maximize the use of color, lighting is a very important factor. It is found that, customers’ view will be directly to an area with the brightest light. Hence, lighting can draw customer’s attention and direct their path to be able to see around the display area. However, the authors suggest that, the intensity of the lighting must be match with the store’s theme. Beside lighting and store layout, signage is very important to guide the customers in the store. The authors, found that there 4 kinds of signage, which are Promotional Signage, Location Signage, Institutional Signage, and Informational Signage; these kinds of signage have the same purposes which are to inform the customers and increase...
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...say, is what really put Milan on the map, and—along with the Fendis, Missonis, and Versaces—he is often crediting with having made the “Made In Italy” slogan synonymous with excellence in tailoring and design”. In 1978, Armani signed a licensing deal with Italian manufacturing mega-company Grupp Finanziario Tessile to produce and distribute all of his collections and has remained loyal to this day. But has his decision to rely solely on GFT failed in growing alongside the worldwide expansion of his business? America has seen a large decline in the amount of positions that are available in the manufacturing business. Most companies have made the decision to outsource their manufacturing needs to international countries based off of the fact that employees are paid much less than those employed here in the states. It also rids the company of various other expenses e.g. fixed assets, varying wages demands, etc. Exploring the pros and cons of manufacturing here in America, it’s hard to come to a final decision on what’s the right decision and what’s the wrong decision. I currently intern at Giorgio Armani in the Armani Junior department. I work alongside Brianna Busch, who is in charge of both retail and wholesales. Armani Junior was just recently introduced into the company, so its still small and growing. Bcuase of that,...
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...ABC subsequently assigns these costs to all the services or products associated with the actual consumption. By applying ABC, a business can accurately estimate the cost of an individual product or service. Organisations can then recognize and remove those products or services that are unprofitable or adjust pricing to match strategic decisions. This tool is generally used for evaluating product/service and customer cost and profitability. Thus ABC can be used to support strategic decisions such as pricing, outsourcing, identification and measurement of process enhancement initiatives. EXTRA QUESTION: What differences do you see between applying ABC in a service company (as the Co-Operative Bank) and in a manufacturing company? MANUFACTURED PRODUCT OR SERVICE PERSPECTIVE The immense difference between applying ABC to a service company as apposed to a manufacturing company is that with a manufacturing company, the product costs are easily identifiable and quantifiable because they consist of direct materials and direct labour associated with the products. Manufacturing overheads or indirect production costs can be allocated towards the product using absorption costing relatively easily unless management want to perform a more accurate intensive ABC model that will be more tedious and thus extremely time consuming. However with a service company, the direct costs associated with a job or service product is not as easily identifiable. Regularly the direct input is...
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...Role of Product Positioning in Consumer Buying Decision Process Segmenting, Targeting, Positioning (STP) is the process which marketers employ to select target markets. Segmentation is the process of ordering consumers into groups with similar product interests or needs. Targeting involves a company determining which market segments it believes it can satisfy, and then choosing an appropriate targeting strategy for the segments. Positioning is how consumers perceive a brand or product, particularly in relation to other brands and products. The relation between target segments and product positioning is dependent on the age of the company. For a new company, they have the opportunity to decide what perceptions that want the public to have about the company as they are yet to have a position. Therefore they can choose the target market, and then decide on brand positioning. For a company that has existed for some time, they already have a present brand position. Brand positioning often takes time to build, and much time to change. For this reason, established companies are likely to choose target markets that are ideal for its brand positioning. Positioning is a crucial element for any company as this is how the general public views a brand or product. The public perception of the brand or product is likely to be a determining factor as to whether they buy it or not. Brand positioning is delivered to the market through a marketing mix, which consists of: product strategy...
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