TITLE PAGE

PRODUCT DIFFERENTIATION AND ITS CONSEQUENCES ON THE MARKETING OF CONSUMER GOODS IN NIGERIA, (A CASE STUDY OF NIGERIAN TOBACCO COMPANY PLC. KANO)

BY

DAVID GARGADI
(PGS/SMS/04/2840

BEING A RESEARCH WORK SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, BAYERO UNIVERSITY, KANO
AS PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA)

JULY, 2007

APPROVAL SHEET

The Dean

School of Post Graduate Studies

Bayero University, Kano

Kano

SUBMISSION OF RESEARCH PROJECT

This is to certify that DAVID GARAGADI (PGS/SMS/05/3737) have successfully completed this research work on the subject; The Consequences of product differentiation on the marketing of consumer goods in Nigeria, (A case study of Nigeria tobacco company plc.Kano) under my supervision.

-------------------------------------------- Dr. Ado K/Mata

----------------------------------------------- Prof. A.R Mohammed (The Dean School of Post Graduate Studies)

CERTIFICATION

I certify that this dissertation entitled: THE CONSEQUENCES OF PRODUCT DIFFERENTIATION IN THE MARKETING OF CONSUMER GOODS IN NIGERIA
(A CASE STUDY OF NIGERIAN TOBACCO COMPANY PLC, KANO). Written by:

DAVID GARGADI (PGS/SMS/04/3737)

meets the requirement governing the award of Master of Business Administration (MBA) of Bayero University, Kano

Dr. Ado K/Mata ------------------------- --------------------
Project Supervisor Signature Date

Mal. Muktar ------------------------- ---------------------
Programme Coordinator Signature Date

Dr. M. S. Sagagi --------------------------