...Running head: PRODUCT LAUNCH PLAN Communications Plan MKT571/Marketing June 26th, 2011 Dr. Shirley McLaughlin A marketing plan helps make marketing efforts easier for a product launch. A successful plan incorporates important elements. Kudler Fine Foods (KFF) latest product, organic olive is available domestically and internationally. The success of KFF’s product launch relies on many substantial parts. Therefore, team A will develop a product launch plan for both domestic and international markets addressing factors such as: product description, product positioning, targeting, market needs, market growth, SWOT analysis, competition, marketing objectives/ strategies, pricing, marketing communication, distribution strategies, financial information, and marketing research. Product Description Organic Olive Oil is defined as oil which is made from the fruit of an olive tree. There are various versions of the oil that was created. Some of the versions of olive oil are extra virgin, virgin, ordinary virgin, and refined just to name a few. There are a lot of different countries where the oil is created, marketed and sold. Each oil is given a harvest date. The harvest date is created because with some of the oils are created; the oil sits for years prior to it being bottled for distribution to be sold. In a lot of cases, the oil is actually old, even though it is being marketed as a new one. Organic Olive Oil is produced from Olive crops that have been grown naturally without...
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...Product Launch Plan Wind-based energy is becoming the most popular and fastest growing form of alternative energy in today’s market. Compact Energy, Inc. (CE) is a newly formed organization with the goal of providing affordable energy solutions to all areas of the world. Currently, CE operates domestically in Eritrea and internationally in Argentina. In this paper, the team creates a product launch of CE’s compact windmill for both the domestic and international market. The team discusses the product, target market, market needs, market potential and growth, competition, marketing objectives and strategy, pricing, marketing communication, distribution strategy, and marketing research. Additionally, the team has completed a SWOT analysis of both the domestic and international market and a quarterly budget indicating the product launch expenses for a period of three years. Compact Energy, Inc. Compact Energy, Inc. is the innovation and creation of Team B, a diligently formed group of business professionals all preparing to improve the quality and availability of alternative energy throughout the world. Headquartered in Eritrea, a small country in Northeast Africa, CE established its most recent location in Argentina. Contributing to its rapid expansion, CE created a business alliance with Strabag International, an environmentally friendly construction organization with unprecedented experience in alternative energy construction and installation (Strabag, 2012). ...
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...Product Launch Plan General Electric (GE) is building the world by providing capital, expertise, and infrastructure for a global economy (G.E., 2013). The corporation is preparing for the launch of the Smart Helmet in Japan and Hong Kong markets, respectively. The Smart Helmet offers improved safety and modern technological capabilities through Bluetooth synchronization and Global Positioning System (GPS) with a heads-up visor display. This paper considers components of the product launch plan for Japan’s domestic market and Hong Kong’s international market. The plan includes a description of the product and positioning, targeting, market needs and growth, SWOTT analysis, the competition, objectives and strategy, pricing and financial information, communication plan, distribution strategy, and market research for the plan. GE anticipates the detailed plan will result in a successful product launch. Product Description The Smart Helmet is designed primarily as a protective covering for the head of any cyclist who desires a full-face helmet. As a product of innovative thought, the Smart Helmet increases safety and convenience by offering a standard voice-activated global positioning system and Bluetooth synchronization with a heads-up projection at forward sky-level. Such features allow the rider to enjoy an uninterrupted journey with music, verbal companionship, and navigation without taking his or her eyes off the road. GE’s new product is differentiated from competitors...
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...Kudler Fine Foods Product Launch Plan Marketing/MKT 571 TABLE OF CONTENTS Introduction……………………………… Brand Description………………………………… Brand Position………………………………………………………………….. Targeting………………………………………………………………………... Market Needs…………………………………………………………… Market Potential and market growth………………………………………………………. SWOT Analysis……………………………………………………………………… Competition…………………………………………………………………………….. Marketing Goal & Objectives…………………………………………………………. Pricing………………………………………………………………………………….. Marketing Communication………………………………………………………………………. Distribution Strategy…………………………………………………………………. Financial Data………………………………………………………………………… Marketing Research…………………………………………………………………. Conclusion…………………………………………………………………………… Reference………………………………………………………………………….. Introduction Product Launch Plan for Kudler’s all Natural Vegan Cupcakes In order to market the new product of Kudler Fine Foods the marketing team will gathered all the information through the marketing research and on the basis of this data an effective marketing strategy along with a communication plan has been prepared which will be thoroughly discussed in this paper. The product will be lunched to both the domestic as well as the international market. The marketing team has identified the opportunities for its product and these opportunities were based on the various segments of the target market. Keeping in view the target audience the ingredients of the product were decided. Similarly when planning for...
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...introduce the best product to market since sliced bread, Group B is rolling out our New Product Launch Marketing Plan for our super awesome, super ingenious, band new product, Bake’d. Bake’d is a convenient, ready made, ready to eat food and beverage product that is going to revolutionize packaged food for decades to come. By the end of this presentation, you will know everything you want and need to know about Bake’d as we explain in detail who our target market is and how we will reach them by learning their buying behaviors and patterns. You will be very interested to learn about our entire product launch campaign and how we plan to implement it through price, product, promotion, and place. From there Group B will begin to expand on our initial product offering. We will present our plans in detail pertaining to issues like, how we market against competitors, Labeling and branding, and what we offer and to our customers as our product guarantee. As you may already know, our goal is to unite like-minded people through ritualistic enjoyment in their specific time of need and fulfilling that need is our hallmark. Target Market The person we are targeting with our product is the college aged student who enjoys the responsible use of marijuana. This person by all descriptions is a responsible, law abiding citizen who enjoys partaking in the social act of “smoking”. Perhaps as a stimulant or a way of decompressing after a long day of higher education. Our product offers options...
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...New Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC Strategy Plan PLC (Product Life Cycle) is defined as the life span of a particular product. It entails of four stages which are labeled as introduction, growth, maturity and decline. The introduction stage is when the product is first introduced on the market. This stage of the cycle could be the most expensive for a company launching a new product ("Product Life Cycle", 2014). The growth stage is when the product is in great demand and sales are steadily rising ("Product Life Cycle", 2014). The third stage, maturity, is when the product is established and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time for most products and therefore Team C would need to invest wisely in any marketing they take own. The last stage is called the decline. In the decline stage the market for a product will start to shrink. This shrinkage could be due to the market becoming saturated, or because the consumers are switching to a...
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...execution and that has allowed international market access. Through very creative project management, shutterfly have allowed cost effective international market and have created language variation and has provided customer support in all aspect making it easy to access, allowing the brand consistency and great value. This have help the organization to grow globally and has helped in its branding. It has also allowed its global capabilities to be well known and trusted. (businesssolutions.shutterfly.com) Domestic -Potential Competition A potential competition for shutterfly lies in the likes of digital photo giant Snapfish. Its convenience, unique templates and its simply use males it a potential competitor for shutterfly. It has made its product very easy to use making it likable to all. However shutterfly popularity due to its consumer loyalty stands firm and its unique method of creating a photobook that is like no other. Shutterfly has remained on top because of its cross the board...
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...New Launch Marketing Plan III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product, millions of new customers can be reached. The New Product Launch Marketing Team is prepared to introduce the “Snatch a Pack” in both the domestic and global markets; with a great push on its Coca-Cola International India’s market. An emphasis is placed on Coca-Cola International India because it is one of the most populous countries in the world and is receptive to international trade. The product is cost-effective, easy to use, and very flexible. Launching the product, “Snatch a Pack” will help the company expand its customer base while increasing revenues by an estimated $2.5 billion. An integrated communication marketing plan will be developed to ensure that market segmentations are identified and communication channels are established. Pricing strategies for the Snatch a Pack will be defined and distribution plans established. An integrated communications marketing plan will be designed, three year objectives defined, and a description of the milestones to be implemented presented for the new product lunch. In addition Coca-Cola New Product Launch Team will create a budget to Market the “Snatch a Pack” and establish an evaluation...
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...New Product Launch Marketing Plan MKT 571 New Product Launch Marketing Plan The purpose of this assignment is to create a marketing plan to launch a new product for both the domestic and international marketplace. Kotler & Keller define the marketing plan as “the central instrument for directing and coordinating the marketing effort” (Kotler & Keller, 2012, p36). This plan will include the following components: market need, market growth, SWOT analysis, potential competition, product offering and product definition, product identification, justification for choosing this product, and a 10-question survey. Market Needs According to research, young adults are the most attractive segment among marketing consumers both in terms of its size and its multibillion dollar purchasing power (Awan, M. 2014). The youth culture has been held up as the prototypical example of a global segment. They are reported to be the world biggest adopters of mobile technology, but limited research is available regarding segmentation. Therefore, there is a strong need for more segmentation research in the cell phone market, especially among the young adults since this age group is driving the market to new directions and uses. Market Growth According to the Cellular Telephone Industries Association (2012), cell phone usage in the United States has ballooned over the past 15 years with subscriber’s usage averaging 8 times more since 1995. There was 3.8 million subscribers in 1995 with...
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...MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I – NEW To Buy This material Click below link http://www.uoptutors.com/MKT-571-NEW/MKT-571-Week-2-Learning-Team-New-Product-Launch-Marketing-Plan-Part-I Create a product launch plan of no more than 1,050 words for 2 specific markets (choose a domestic country and an international country). This assignment requires research on both of your markets. Select a new product that has never been marketed as the basis for all of the team papers. You can make a major modification/improvement to a product/service on the market or create your own product/service. Include the following components for both markets: • Justification for your choice of product and the two countries • Market needs • Market growth • A brief SWOT Analysis • Potential competition • Product offering • Product identification • A 10-question survey that you will use for your final marketing plan, which collects additional primary data about the buyers. Your survey should be placed in your appendix and discussed in the body of the paper. Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan. Format your paper according to the updated APA standards. Be sure to read the rubric for guidance on how the paper will be graded. Click the Assignment Files tab to submit your assignment as one complete document. Do not submit multiple...
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...Session 1 MT5006 Jim White Introductions Product Development Overview Break Project Descriptions Team Activity 30 min 45 min 10 min 20 min 60 min PhD in Electrochemistry from UT Austin (1985) IBM: Research and Development (1985 ‐ 1992) 3M (1992 – 2011) ◦ Semiconductors for Solar Energy Conversion ◦ T J Watson Research Center ◦ ◦ ◦ ◦ DFSS Master Black Belt Electronics Business Technical Director for APAC (Shanghai) 3M Taiwan Technical Director (Taiwan) Electronic Solutions Global Technical Director (Singapore) Adjunct Professor NUS Department of Engineering & Technology Management Founded JRW Consulting (www.jrwconsulting.com.sg) (2011) Enjoy distance running, diving, hiking, photography To prepare you for making business decisions, for new businesses, products and services, by providing you with the necessary knowledge and tools. The Basics Technology &Design The Business Sessions 1‐4 Sessions 5‐8 Sessions 9‐13 NPI Systems QFD Intellectual Property Stage Gate Robust Design Business Models Lean NPD Data Analysis Finance Market Assessment Prototyping Value Chain Predictive Engineering Project Management Technology Planning Portfolio Management Customer Engagement We meet every week from 6 – 9 pm. Be on time!! Each week consists of ◦ Quiz or discussion of projects or case studies ◦ Le...
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...Richardson, Executive Vice President From: Viswesh Kurtarkar, Executive Assistant Subject: Recommendation to Terracog’s new venture, Project Aerial. Case Analysis summary Terracog specializes in high-quality global positioning systems. They are skilled at translating market and user feedback into outstanding products. Their GPS line of products were the finest in the market, applauded for its durability, navigational accuracy and value added features. In October 2006, Posthaste launched BirdsI, a handheld GPS that displayed satellite imagery, and it took the market by storm. Terracog had not anticipated such response from the market as they felt the users we smart enough to choose performance over graphics. The large response from the market for Posthaste’s BirdsI saw Terracog decide to launch Project Aerial by October 2008, it very own product with satellite imagery. As time was a constraint to get the product in the market, it was decided to redesign the existing GPS platform. The Design team provided the product design as requested by sales team by December 2007. Initial cost estimates of $550 provided by production department were too high to market the product. Sales team had set a target price of $425 to regain lost market share. As a result, the design department and production department made some changes in the initial design, to reduce the cost by 8% to $475. This cost was much higher than the competitors price and sales team didn’t agree to it. Emma Richardson...
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...G 3-Year Marketing Plan Assessment Code: VZT1: Marketing Applications Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is a leader in providing high grade electronic solutions to its customers. We strive to improve the quality of the products that we provide and also to improve convenience in our customer’s day to day life. Company G has developed an innovative line of electronic appliances and is known around the world for its quality products. Company G’s logo is a household regular and are in more homes across the globe than any other company in the marketplace. Recently we have introduced our newest product- The Micro Kitchen or as to be further referred to as “MK”, is the next big thing in kitchen design and utilization. This product is the first of its kind...
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...The overall project is focusing on a plan to design and launch the next generation mobile handset –Samsung Solid Extreme which will be called V2 as per clients needs. This project plan has aim and objectives to be achieved within the agreed project scope. The deliverables of this plan contains network diagram and Gantt chart to measure the project performances and on-going approaches. Moreover, in order to indentify and handle the risk involved within the project, this project will use risk register. Key areas of this project approach will be the stages in PBS, WBS and CBS where it will function as a framework of this project and affect the final outcome of this whole project. The ideal outcome of this project will be a successful launch of a new V2 design within the time, budget and scope limit. 2. Project overview Using the Client briefing document, this section will describe: • Project background and context, • Main requirements of the Project. Project Planning Inc. has been invited by an SME electronics design company , to tender for the commission to manage and launch its next generation mobile phone which is Samsung Solid Extreme Version 2 targeting the needs of the current market. The goal of the project is to successfully deploy the project plan with a view to indentifying market needs and overcoming the risks involved. 3. Project Specification 3.1 Project scope This is the process to design and launch the new version of...
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... To, Mr. Richard Fiero, The President, TerraCog. Subject: Launch of ‘Aerial’ Dear Sir, This report is an analysis of options available regarding project Aerial and strategy regarding dealing with the emerging competition in the market. Executive Summary The redesigned version of Aerial which includes features like satellite imagery is planned to be launched in the coming holiday season. TerraCog is losing its market share to Posthaste’s BirdsI, a similar product already present in the market and is eager to hit the market with Aerial. But the cost of redesigned Aerial is high ($475) and it is not profitable to price Aerial below $475, which is $75 higher than BirdsI. Also at current set price of $475, company cannot expect sufficient sales due to price sensitive nature of the product. Thus company should delay the launch by six months and should come up with better technology at a lesser price. Contents Sr No | Topic | Page No | 1 | Executive Summary | 03 | 2 | Situational Analysis | 05 | 3 | Problem Statement | 06 | 4 | Options Available | 06 | 5 | Criteria for Evaluation | 06 | 6 | Evaluation of Options | 07 | 7 | Recommendation | 09 | 8 | Action Plan | 09 | Situation Analysis TerraCog specializes in high quality Global positioning system (GPS) and similar products. The firm has built its GPS line for the serious outdoor enthusiasts’ market, and the products are known for their durability and value added features. Even though...
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