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Product Management

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Submitted By awesomelille
Words 2525
Pages 11
Lille Angienette D. Yap COMK3B
NEW PRODUCT INVENTIONS 1. The BrainPort system consists of a pair of sunglasses equipped with a video camera and a small electronic device meant to be held in the mouth, on the tongue. As the camera detects obstacles in the user’s path, it will trigger the tongue array to vibrate accordingly. This tongue array features 400 electrodes that can vibrate independently, with white pixels interpreted as a strong vibration, black as no stimulation and gray as medium stimulation—creating a sort of “image” on the user’s tongue.
The BrainPort system consists of a pair of sunglasses equipped with a video camera and a small electronic device meant to be held in the mouth, on the tongue. As the camera detects obstacles in the user’s path, it will trigger the tongue array to vibrate accordingly. This tongue array features 400 electrodes that can vibrate independently, with white pixels interpreted as a strong vibration, black as no stimulation and gray as medium stimulation—creating a sort of “image” on the user’s tongue. BrainPort V100

2. Smart Insulin Patch
The patch is embedded with more than a hundred microneedles that contain microscopic sacs of insulin and glucose-sensing enzymes. When the enzymes detect that sugar levels have risen too high, the insulin will be released into the bloodstream.
The patch is embedded with more than a hundred microneedles that contain microscopic sacs of insulin and glucose-sensing enzymes. When the enzymes detect that sugar levels have risen too high, the insulin will be released into the bloodstream.

3. Pintofeed Remote Pet Feeder
You can provide nourishment for your dog even when you're on the road. First call home on your mobile phone. Ten seconds later you receive live footage of your pet at home. Then push one button to release food from the Pet Phone food unit into the dog's bowl
You can provide nourishment for your dog even when you're on the road. First call home on your mobile phone. Ten seconds later you receive live footage of your pet at home. Then push one button to release food from the Pet Phone food unit into the dog's bowl

4. A new method of inkjet printing with silk could open the door to an array of medical smart materials, such as gloves able to sense bacteria. Using the silk as a base material, the team tested an array of “custom library” functional silks, including printing bacterial-sensing PDAs on surgical gloves which changed the word ‘contaminated’ from blue to red when exposed to E.coli.
A new method of inkjet printing with silk could open the door to an array of medical smart materials, such as gloves able to sense bacteria. Using the silk as a base material, the team tested an array of “custom library” functional silks, including printing bacterial-sensing PDAs on surgical gloves which changed the word ‘contaminated’ from blue to red when exposed to E.coli.
Inkjet Printed Silk

5. 3D Printing with Wood
A new 3D printer able to print objects from wood pulp could offer an eco-friendly alternative to the more toxic plastic-based versions.
A new 3D printer able to print objects from wood pulp could offer an eco-friendly alternative to the more toxic plastic-based versions.

6. Ostrich Pillow
Ostrich Pillow is a revolutionary power-napping device. Catching some comfortable rest on the go has never been easier.
Ostrich Pillow is a revolutionary power-napping device. Catching some comfortable rest on the go has never been easier.

7. Onion Holder
An ideal tool for slicing onions and other fruit and vegetables. It holds the fruit or vegetable secure whilst slicing thin even slices. It helps protect fingers from odors and keeps them away from the knife blade
An ideal tool for slicing onions and other fruit and vegetables. It holds the fruit or vegetable secure whilst slicing thin even slices. It helps protect fingers from odors and keeps them away from the knife blade

8. The Golden goose – Egg scrambler
A hand-powered 'Kitchen Gadget' that magically scrambles the Egg without breaking or penetrating the shell.
A hand-powered 'Kitchen Gadget' that magically scrambles the Egg without breaking or penetrating the shell.

9. 3Doodler 2.0
First and best 3D pen that can create anything you have in your imagination.
First and best 3D pen that can create anything you have in your imagination.

10. The PolarPro PowerVault case for GoPro camera features an integrated battery, providing portable GoPro charging for on-the-road action. The PolarPro offers water and snow protection as well as padded interior sections for the GoPro camera and accessories. Where the case shines, however, is with its 5200mAh battery and four battery slots—one in each corner—that can charge either two Hero3/3+ or two Hero4 batteries up to five times. The PolarPro also features a USB port able to charge a standard USB device.
The PolarPro PowerVault case for GoPro camera features an integrated battery, providing portable GoPro charging for on-the-road action. The PolarPro offers water and snow protection as well as padded interior sections for the GoPro camera and accessories. Where the case shines, however, is with its 5200mAh battery and four battery slots—one in each corner—that can charge either two Hero3/3+ or two Hero4 batteries up to five times. The PolarPro also features a USB port able to charge a standard USB device.
PolarPro PowerVault

11. Toothpaste Squeezer
You can use this squeezer to medicine tube, cosmetic, adhesives as well as toothpaste, lotion, ointment, make-up, paint, etc.
You can use this squeezer to medicine tube, cosmetic, adhesives as well as toothpaste, lotion, ointment, make-up, paint, etc.

12. The Invisible Bicycle Helmet
The collar contains a folded up airbag that you’ll only see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the cyclist’s head. The trigger mechanism is controlled by sensors which pick up the abnormal movements of a cyclist in an accident.
The collar contains a folded up airbag that you’ll only see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the cyclist’s head. The trigger mechanism is controlled by sensors which pick up the abnormal movements of a cyclist in an accident.

13. Scribble
A pen that scans color from any object and reproduces it.
A pen that scans color from any object and reproduces it.

14. It is a smart technology footwear in which shoe insoles are connected to a smartphone application that uses Google maps, and vibrate to tell users when and where to turn to reach their destination.
It is a smart technology footwear in which shoe insoles are connected to a smartphone application that uses Google maps, and vibrate to tell users when and where to turn to reach their destination.
LeChal Shoes

15. Recently an independent research group in Tehachapi, California successfully invented a way to see in total darkness just by our naked eyes, yeah night vision without any goggles.
There's a biohacker research group, known as Science for the Masses. They used a chlorophyll analog; called Chlorin e6 (Ce6) (generally found in some deep-sea fish and is used as an occasional method to treat night blindness). As name 'Biohack' suggest that do-it-your-self biology.
Recently an independent research group in Tehachapi, California successfully invented a way to see in total darkness just by our naked eyes, yeah night vision without any goggles.
There's a biohacker research group, known as Science for the Masses. They used a chlorophyll analog; called Chlorin e6 (Ce6) (generally found in some deep-sea fish and is used as an occasional method to treat night blindness). As name 'Biohack' suggest that do-it-your-self biology.
Humans Night Vision

NEW PRODUCT INNOVATIONS 1. A flexible surge-protecting power strip that bends to fit every sized plug or adapter without wasting a single outlet. That means no more plug traffic jams or blocked outlets.
A flexible surge-protecting power strip that bends to fit every sized plug or adapter without wasting a single outlet. That means no more plug traffic jams or blocked outlets.
Bendable Outlet Strip

2. Couch Armrest Table
These cool new Sofa Tray Tables are flexible wooden tray tables that fit over a rectangular armrest on a sofa and easily roll up for easy storage when no longer needed.
These cool new Sofa Tray Tables are flexible wooden tray tables that fit over a rectangular armrest on a sofa and easily roll up for easy storage when no longer needed.

3. Rolling Bench
Turn the handle on the side of the bench and the seat will rotate to expose the dry side of the seat, and you will be able to sit without getting wet.
Turn the handle on the side of the bench and the seat will rotate to expose the dry side of the seat, and you will be able to sit without getting wet.

4. An organizer dresser that keeps your clothes in different drawers with creative designs.
An organizer dresser that keeps your clothes in different drawers with creative designs.
Dresser that keeps your clothes in place

5. A charging device that has different charging light according to the connection.
A charging device that has different charging light according to the connection.
Mobile Device Charging Tree

6. This 2 in 1 ironing board and mirror take ordinary household jobs to the next level. This product is named „madame est servie” and is made of high quality materials that make it very easy to clean and to be transported. It can be held in a vertical position (when used as a mirror) and horizontal position (when used as a board). The good thing is that you don’t have to question it’s stability as it has a simple and solid fixing system.
This 2 in 1 ironing board and mirror take ordinary household jobs to the next level. This product is named „madame est servie” and is made of high quality materials that make it very easy to clean and to be transported. It can be held in a vertical position (when used as a mirror) and horizontal position (when used as a board). The good thing is that you don’t have to question it’s stability as it has a simple and solid fixing system.
Ironing Board Mirror

7. For, apart from looking unbelievably awesome, the Samurai Sword Handle Umbrella is a dang fine umbrella. It comes in full Katana size and travel Tanto size - for however you need to pack it. It will keep you dry and the envy of your friends. Precipitation doesn't stand a chance.
For, apart from looking unbelievably awesome, the Samurai Sword Handle Umbrella is a dang fine umbrella. It comes in full Katana size and travel Tanto size - for however you need to pack it. It will keep you dry and the envy of your friends. Precipitation doesn't stand a chance.
Umbrella with Samurai handle

8. Baby Stroller and Scooter Hybrid
A simple pull of the lower body extends a platform and transforms the Roller Buggy from a run-of-the-mill baby stroller into a scooter that lets parents transport baby around town at breakneck (hopefully not literally) speed.
A simple pull of the lower body extends a platform and transforms the Roller Buggy from a run-of-the-mill baby stroller into a scooter that lets parents transport baby around town at breakneck (hopefully not literally) speed.

9. The unique design of h concept's Unbrella has the support struts on top of the canopy, so the forces from strong winds actually work to keep it open. It also means the umbrella closes upwards, which is another brilliant aspect of its redesign. The surface of the canopy that gets soaked by the rain ends up staying on the inside, so while carrying it you remain dry as a bone.
The unique design of h concept's Unbrella has the support struts on top of the canopy, so the forces from strong winds actually work to keep it open. It also means the umbrella closes upwards, which is another brilliant aspect of its redesign. The surface of the canopy that gets soaked by the rain ends up staying on the inside, so while carrying it you remain dry as a bone.
The Inside-Out Umbrella

10. Urbano Eco Trash Can
Kevin McElroy's clever trash can allows you to store and reuse the plastic bags that you collect from shopping in a neat, organized way.
Kevin McElroy's clever trash can allows you to store and reuse the plastic bags that you collect from shopping in a neat, organized way.

11. City Boy Picnic Grill
The portable grill can easily be taken along on a boat trip, for a walk in the forest, or on your balcony. Because of its small size it travels along easily, even on the back of your bicycle.
The portable grill can easily be taken along on a boat trip, for a walk in the forest, or on your balcony. Because of its small size it travels along easily, even on the back of your bicycle.

12. Secret Shelf doubles as a secret drawer
‘clopen’ is able to be opened with magnetic keys, and when pulled, a secret 23mm thick drawer is revealed. The design is able to store compact precious belongings such as passports, jewelry and other valuables for discrete and furtive storage.
‘clopen’ is able to be opened with magnetic keys, and when pulled, a secret 23mm thick drawer is revealed. The design is able to store compact precious belongings such as passports, jewelry and other valuables for discrete and furtive storage.

13. Firstly, the single vertical handle ensures it remains upright and stable if placed in a sink and, when held, leaves one hand free for operating the tap. Secondly, its square corners make emptying rinsed food much easier and more precise. Lastly, its vertical drainage holes allow liquids to drain away quickly and efficiently and its square shape makes for efficient storage.
Firstly, the single vertical handle ensures it remains upright and stable if placed in a sink and, when held, leaves one hand free for operating the tap. Secondly, its square corners make emptying rinsed food much easier and more precise. Lastly, its vertical drainage holes allow liquids to drain away quickly and efficiently and its square shape makes for efficient storage.
Square Colander Large

14. Jumbo – Cutlery Drainer
It drains excess water that flows down on his trunk and bank to the sink.
It drains excess water that flows down on his trunk and bank to the sink.

15. Mirror Wiper
Easily attaches to your mirror using the suction cup
Move the wiper from side to side to remove steam from mirror
Keep mirror steam free as you shave or apply makeup
Easily attaches to your mirror using the suction cup
Move the wiper from side to side to remove steam from mirror
Keep mirror steam free as you shave or apply makeup

16.

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Product Management

...PRODUCT MANAGEMENT INTRODUCTION TO PRODUCT MANAGEMENT Role and Scope of Product Manager Role of Product Manger Responsible for marketing of individual products or product lines • Creation and conceptualization of strategies for improving and marketing the assigned product line or brands. • Projection and determination of financial and operating plans for such products. • Monitoring execution and results of plans, with possible adaptation of tactics to evolving conditions. Scope of Product Manager: • Has no control over the functional departments that execute the plan • Lately, advertising function at micro level is being held by product managers Interfaces of a Product Manager Functions of a Product Manger 1. Market Planning Process SLEPT Customer (MKT Segmentation) Competitor (PDCT Segmentation) Sales Potential and Market Forecasting 2. Product Strategy Positioning / Branding Leveraging CBBE (LE / BE) NPD 3. Marketing Decisions Pricing Packaging Promotions (includes ADVT) Channels of Distribution Service 4. Monitoring Marketing Metrics Financial Metrics How is Product Manger different from Marketing Manger? • • • Focus Level of Operation Time frame of decision Making How is Product Management different from Brand Management? Differences • • • • • Brand can exist independent of product Brand has value on balance sheet Brand can deal with multiple product lines but still be coherent Brand is extendable Brand is a covenant or a promise of performance ...

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