...Marketing Objectives The marketing objective of ERRM Innovative Technology is to be established as an expert in the industry providing ECO-Friendly products, helping and educating companies along the way to save money and the environment at the same time. Our product ‘REP v.1’ is ready to be marketed into the government and corporate sectors now and ERRM Innovative Technology believes that ‘REP v.1’ has to be the very first of its kind to be launched. In order to achieve this objective, ERRM Innovative Technology has to showcase ‘REP v.1’ to be effective in recycling all types of the commonly used A4 size paper and highlighting great cost savings and social responsibilities as key points to achieving the marketing objectives. Objective 1: Use of ‘REP v.1’ in at least 2 government ministry by December 2010 In order to relay the ECO-Friendly message to the public and end users, there is no better place to start than with government sector. The usage of ‘REP v.1’ in government offices will pass a very strong intent and message to corporate to follow suit and go the ECO-Friendly path. In con-junction with selling the product to the government, ERRM can make use of the good opportunity to tie up with ministries like Ministry Of Environment; collaboration with the government will only increase the company and products credibility, in turn giving consumer confidence. ERRM can also tag on with ‘The Singapore Green Plan 2012’ (refer to reference Annex A), an initiative by MEWR ‘Ministry...
Words: 2411 - Pages: 10
...JC PENNEY STRATEGIC MARKETING PLAN 2012: PRODUCT STRATEGY A Paper Submitted to the Graduate Faculty of the North Dakota State University of Agriculture and Applied Science By Alisha Liane Ostlund In Partial Fulfillment for the Degree of MASTER OF SCIENCE Major Department: Apparel, Design, and Hospitality Management April 2012 Fargo, North Dakota North Dakota State University Graduate School Title JC Penney Strategic Marketing Plan 2012: Product Strategy By Alisha Liane Ostlund The Supervisory Committee certifies that this disquisition complies with North Dakota State University’s regulations and meets the accepted standards for the degree of MASTER OF SCIENCE SUPERVISORY COMMITTEE: Linda Manikowske Chair Holly Bastow-Shoop Jaeha Lee Gerry Macintosh Approved: 04-24-2012 Date Holly Bastow-Shoop Department Chair ABSTRACT The JCPenney Company has undergone a transition from a value retailer to a streamlined, customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on general, storewide promotions. Currently, JCP has retooled their image to reflect a standard set of prices and special savings. In this exploratory look at JCP’s merchandising strategy, both previous and new methods are examined and additional steps to improve the returns on merchandising investments are offered. During this study, a detailed examination of JCP’s internal and external environments has been conducted, and an analysis...
Words: 11736 - Pages: 47
...ROUGH DRAFT EXECUTIVE SUMMARY: The Snow-Be-Gone is a new product that is going to make the snow removal process relatively cheap and easy. The product is a much less strenuous way of removing snow than a shovel while maintaining a low price compared to snow blowers. The Snow-Be-Gone is intended for all homeowners, young and old, who live in areas that receive snowfall. More specifically, it is intended for the younger who are more technologically savvy and more into instant satisfaction vs. the older generations who need the product because of its ease of use and lack of strenuous activity. The sales of the product will be affected by environmental factors including how much snow falls in the area. Another worry for the product is the economic state the country is in right now. This could cause people to not want to spend money on a luxury product. Some of the goals that are associated with this product include, developing a product that actually gets the job done, penetrating all major retailers, sell 10,000 units for the first year and double sales annually, grow from a regional company to a national company and then to an international company, and lastly maintain superior customer service. There are specific strategies that will help maintain each of these goals. Many of the strategies include extensive advertising campaigns and gaining a lot of exposure. The product’s success will be tracked through using monthly revenue reports and customer surveys. Both of...
Words: 2814 - Pages: 12
...Mission Our mission is to be the provider of high value, high quality, convergent OSS solutions to telecom operators worldwide. These scalable solutions will have unparalleled support to ensure flexibility and to meet and exceed customer expectations. Target Markets OSS Telecom Technology has projected two primary products in its forecast: 1. Post-paid CCB systems The total available market for CCB systems worldwide is projected to be $6.9 billion per year in 2004. The measurement of total available market is the compilation of the number of telecom operators that will replace their billing system and the number of new billing systems coming online each year. Fifty percent of all billing systems are replaced on average every four years. With over 3,500 Tier 2 and Tier 3 telephone operators currently in operation, and a projected 1,500 new Tier 2 and Tier 3 operators coming online over five years, this means that over 4,300 billing systems will be needed in the next five years. The post-paid CCB systems will be sold to the number of Tier 2 and Tier 3 operators listed above, specifically, new operators and those that are choosing to replace their current system. Prepaid IN systems have a much broader market opportunity given the small penetration of Prepaid IN in Tier 2 and 3 providers. Operators in developing countries project that over 50% of all calls will eventually be prepaid, while developed countries may reach 35%. This growth, coupled with the fact Prepaid IN is an...
Words: 2628 - Pages: 11
...Marketing Plan of a New Product ZAP Submitted to: Mahamud zubaer Assistant professor Department of Business Administration Submitted by: Jony Khan | 2010-3-10-113 | Istiak Uddin Ahmed | 2010-3-10-197 | Ashib Mahmud | 2010-3-10-114 | Md. Hasan Imam | 2011-1-10-312 | MD. Rifat Rahman | 2011-1-10-052 | Mohammad Omar Faruk | 2011-1-10-194 | Department of Business Administration Company Name: Jihar Food & Beverage Ltd. Date of Submission: 2 April, 2012. East West University Letter of Transmittal Date: Mahamud zubaer Assistant professor Department of Business Administration, East West University, 43, Mohakhali, Dhaka. Subject: Submission of Marketing Plan of a New Product (ZAP) Dear Sir, We are very pleased to submit this report, which has been prepared for the requirement of the course MKT-201. We prepared this report with pleasure and enthusiasm since this research paper augmented our knowledge about the consumer perception of e-advertising. We have tried our level best to complete this report properly within all the constraints. We concentrated on areas that we believed would be the most relevant to make the report coherent as well as possible. It was a great pleasure for working on this report to learn some real life lessons and firsthand knowledge. We would be glad to furnish you with any clarifications, if required. Sincerely, Jony Khan; ID: 2010-3-10-113. Md. Hasan Imam; ID:...
Words: 4875 - Pages: 20
...introduce the best product to market since sliced bread, Group B is rolling out our New Product Launch Marketing Plan for our super awesome, super ingenious, band new product, Bake’d. Bake’d is a convenient, ready made, ready to eat food and beverage product that is going to revolutionize packaged food for decades to come. By the end of this presentation, you will know everything you want and need to know about Bake’d as we explain in detail who our target market is and how we will reach them by learning their buying behaviors and patterns. You will be very interested to learn about our entire product launch campaign and how we plan to implement it through price, product, promotion, and place. From there Group B will begin to expand on our initial product offering. We will present our plans in detail pertaining to issues like, how we market against competitors, Labeling and branding, and what we offer and to our customers as our product guarantee. As you may already know, our goal is to unite like-minded people through ritualistic enjoyment in their specific time of need and fulfilling that need is our hallmark. Target Market The person we are targeting with our product is the college aged student who enjoys the responsible use of marijuana. This person by all descriptions is a responsible, law abiding citizen who enjoys partaking in the social act of “smoking”. Perhaps as a stimulant or a way of decompressing after a long day of higher education. Our product offers options...
Words: 1640 - Pages: 7
...bustle of life, it becomes difficult for parents to keep track of their kids and ensure they are safe where ever they are. This is the reason for the emergence of the product called Location Detection Sensor (LDS). LDS is a non-breakable material. It can be designed in the form of a safety pin, hair clip or a plastic card (just like a credit card or driver's license) that one can carry in their wallet, hand bag, school bags or attach it safely to their garments. The product is targeting young kids, teen or college students who go to schools, day cares, live on campus or in a neighborhood close to college which may not be safe. This product doesn't have any sharp edges to make sure young folks are safe wearing them. LDS comes with an app that parents can download on their phone to activate the sensor. The app will connect to its own network so parents wouldn't need to worry about losing reception at places where their cell phone network doesn't reach! This LDS, kids can wear or carry and parents can have a sigh of relief that their kids are safe wherever they are by keeping track on their location. This paper as mentioned above describes the product and its functionality that The PN Company has come up with. It is located in Manchester, NH. This company aims to design and develop the LDS. PN understands that marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return . Following...
Words: 713 - Pages: 3
...New Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC Strategy Plan PLC (Product Life Cycle) is defined as the life span of a particular product. It entails of four stages which are labeled as introduction, growth, maturity and decline. The introduction stage is when the product is first introduced on the market. This stage of the cycle could be the most expensive for a company launching a new product ("Product Life Cycle", 2014). The growth stage is when the product is in great demand and sales are steadily rising ("Product Life Cycle", 2014). The third stage, maturity, is when the product is established and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time for most products and therefore Team C would need to invest wisely in any marketing they take own. The last stage is called the decline. In the decline stage the market for a product will start to shrink. This shrinkage could be due to the market becoming saturated, or because the consumers are switching to a...
Words: 922 - Pages: 4
...new service line of event consulting services, Eventian, is the perfect solution to Hallmark’s problems of limited product portfolio and lack of localization, which may hinder the company’s further development in this market. Little competition and consistency with Hallmark’s culture and values will facilitate a rapid growth of this new brand. Eventian aims to cater increasing needs of emotional expression among friends and families in today’s highly competitive and fast-pace working environment, where more and more people find it difficult to spare time and energy to connect with their loved ones. The primary marketing objectives are to raise the brand awareness among target customers to over 90% and to achieve a market share of over 50%. The primary financial objective is to gain net profit of HK$670,000 by the end of the third year. 2 Table of Content Executive summary ....................................................................................................................................... 1 1. Introduction ........................................................................................................................................... 4 2. Situation Analysis ................................................................................................................................. 4 2.1 Company & Products Introduction ................................................................................................. 4 ...
Words: 6824 - Pages: 28
...execution and that has allowed international market access. Through very creative project management, shutterfly have allowed cost effective international market and have created language variation and has provided customer support in all aspect making it easy to access, allowing the brand consistency and great value. This have help the organization to grow globally and has helped in its branding. It has also allowed its global capabilities to be well known and trusted. (businesssolutions.shutterfly.com) Domestic -Potential Competition A potential competition for shutterfly lies in the likes of digital photo giant Snapfish. Its convenience, unique templates and its simply use males it a potential competitor for shutterfly. It has made its product very easy to use making it likable to all. However shutterfly popularity due to its consumer loyalty stands firm and its unique method of creating a photobook that is like no other. Shutterfly has remained on top because of its cross the board...
Words: 438 - Pages: 2
...New Launch Marketing Plan III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product, millions of new customers can be reached. The New Product Launch Marketing Team is prepared to introduce the “Snatch a Pack” in both the domestic and global markets; with a great push on its Coca-Cola International India’s market. An emphasis is placed on Coca-Cola International India because it is one of the most populous countries in the world and is receptive to international trade. The product is cost-effective, easy to use, and very flexible. Launching the product, “Snatch a Pack” will help the company expand its customer base while increasing revenues by an estimated $2.5 billion. An integrated communication marketing plan will be developed to ensure that market segmentations are identified and communication channels are established. Pricing strategies for the Snatch a Pack will be defined and distribution plans established. An integrated communications marketing plan will be designed, three year objectives defined, and a description of the milestones to be implemented presented for the new product lunch. In addition Coca-Cola New Product Launch Team will create a budget to Market the “Snatch a Pack” and establish an evaluation...
Words: 3187 - Pages: 13
...DEVELOPING OF MARKETING STRATEGIES AND PLANS C H A P T E R 2 ___________________________________________________________________________ INTRODUCTION How do companies compete in a global marketplace? One part of the answer is a commitment to creating and retaining satisfied customers. We can now add a second part: Successful companies know how to adapt to a continuously changing marketplace through strategic planning and careful management of the marketing process. In most large companies, corporate headquarters is responsible for designing a corporate strategic plan to guide the whole enterprise and deciding about resource allocations as well as starting and eliminating particular businesses. Guided by the corporate strategic plan, each division establishes a division plan for each business unit within the division; in turn, each business unit develops a business unit strategic plan. Finally, the managers of each product line and brand within a business unit develop a marketing plan for achieving their objectives. However, the development of a marketing plan is not the end of the marketing process. High-performance firms must hone their expertise in organizing, implementing, and controlling marketing activities as they follow marketing results closely, diagnose problems, and take corrective action when necessary. In today’s fast-paced business world, the ability to effectively manage the marketing process—beginning to end—has become an extremely...
Words: 982 - Pages: 4
...Abstract This paper aims to evaluate the marketing planning process for the case of Smirnoff Ice as a top selling Diageo’s brand at the Serbian marketplace. After a brief Company profile description and its business environment, the article proceeds to discuss and evaluate steps for a full analysis of the strategic marketing planning process assessing its importance with all related assumptions. Using the material collected after comprehensive research of the Smirnoff Ice market place and assessing the Smirnoff Ice Marketing Plan, the writer of this article tried to provide answers to the questions like: why is the marketing planning process an important tissue, who makes the strategic marketing decisions, what information are used in the strategic planning process, who sets objectives and marketing mix strategies etc. Finally, the paper offers the conclusions and recommendations by summarizing the article findings, highlighting most important topics discussed. Key words: marketing plan, marketing planning process, Smirnoff Ice, marketing mix : 1. Introduction Planning is an important process which exceeds its basic role as the tool for the business decision making. According to Drucker (1955), planning is concerned with development of strategies based on an organization’s assessment of the marketplace and perceptions of managerial expectations and organizational capability. Marketing planning is an essential management process as it affects every aspect of organizational...
Words: 3698 - Pages: 15
...INBM 100’s Project International Strategic Marketing Plan This project will cover all the first semester courses of the International Business Management Program at St. Lawrence College. The students are required to form a group of three and the members should remain unchanged during the semester. Each group is required to choose a new or existing product or service offered by a company headquartered in Canada. STRUCTURE Overview of the Client Identify the various environment of the client • Business environment INBM 102 Henry summarize business and contract law in Canada describe the international regulatory framework INBM 103 Victor recognize the characteristics of a global marketplace How do you need to modify or create products and services designed for the local conditions? How can you build businesses across these global social networks? How can you build consumerism and use social networks to build markets for your products? What is the right balance of your products needed to connect with the market? How can you create the offerings and positioning to reach your youthful markets? How can you grow a large business by thinking small payments, packages, and products? How can you find opportunities in the holes in the infrastructure? How you create the technologies, or ride the technologies, to allow your business to jump with the market? How can you create the distribution networks to reach the market? Is...
Words: 594 - Pages: 3
...MARKETING PLANNING – CHAPTER 2 Developing a marketing plan is a key responsibility. The marketing plan can be divided into two general parts: the situation analysis, which analyzes the background of the market for the product, and the objectives, strategy and programs based on the background analysis that direct the product manager’s actions. MARKETING PLAN A marketing plan is a written document containing the guidelines for the business center’s marketing programs and allocations over the planning period. Give life to a marketing plan = business plan (CEO) Marketing plan= Chief Marketing Officer. One-year time framework (mostly). Short states and implements. At the end, check and asses. Kotler (NOT MORE than 15 pages). Straight to the topic, NOT wide. What you need and how to get there. * Written document: not something stored in a product manager’s head. It provides a vehicle for communications between functional areas of the firm. It pinpoints responsibility for achieving results by a specified date. * Business center level: the precise level at which plans are written varies from organization to organization. For example, in a company using a band management organizational structure, a marketing plan is written for each brand that is a profit center. Alternatively, some companies write plans for groups of brands or products, particularly when fixed costs are difficult to allocate by individual product. While marketing planning is common, it occurs at different...
Words: 2172 - Pages: 9
