...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...Bulmers Ireland “Time Dedicated to You” For this assignment we were asked to write an internal and external investigation for Bulmers Ireland. I would like to start by giving a brief history of the company itself. It started with an orchard in the town of Clonmel in Co. Tipperary. Commercial cider production began in 1935 under the control of local man William Magner. In 1960 they launched a “Champagne Perry” in direct competition with Showerings Ltd. product known as “Babysham”. Showerings took them to court over this and Bulmers lost, forcing them to sell up. It is currently a division of the C&C group, which is the largest drinks company in Ireland at the moment. Currently the company still operates in the Clonmel area in a plant a few miles outside the town called Annerville and employs around 470 people. Over the years the brand has grown from strength to strength and is now being sold in 30 countries across the world. With its flagship product still being the apple cider, it has tried to branch into other niche markets with in the alcoholic sector. Releasing Bulmers Light in 2007 and Bulmers pear/berry in 2010. (Web1) S.W.O.T. Analysis A swot analysis is a method used in business to determine the strengths your company possess, the weaknesses your company are subject to as well as the opportunities you could exploit and the threats you face. Strengths Strengths are an internal factor designed to show exactly where your power lies as a company...
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...10 years work experience at Bulmers Ltd. Clonmel Co. Tipperary. Aims My Aim is to explore and analyse the internal workings of the company and to look at external factors affecting it, and in doing so to make the reader more aware of how the company is an integral part of the Local community of Clonmel. Objectives and Methodology The primary data was collected using my contacts and work colleagues and by observation. Secondary sources of information such as the company’s website were also used. History, Size, Ownership and Services Provided Commercial cider production started in Clonmel in the 1930s, by local man William Magner. Dowd's Lane in Clonmel was the original location of this Buisness. Mr Magner quickly established a successful business and, in 1937, he joined forces with the English cider-makers H.P. Bulmer and Co of Hereford, securing the rights to the Bulmers brand name in the Republic of Ireland. In 1946, Mr. Magner withdrew from the business and in 1949 the Bulmers name came to the fore. Today, Bulmers Ltd is a formidable Irish company. Cider production has been moved to state of the art production facilities at Annerville, on the outskirts Clonmel. The company currently employs over 250 people and is a substantial part of the economic infrastructure of the community of Clonmel. It continues to own the trade mark Bulmers® in the Republic of Ireland but it is no longer connected with HP Bulmer Ltd of Hereford, UK. Bulmers Ltd is now part of the C&C...
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...The Irish Cider Industry Irish Cider Association is a business sector within IBEC Irish Cider Association The ICA is a new organisation which aims to build on the great success of its predecessor, the Cider Industry Council - founded over 20 years ago - which transformed the profile of cider in this country for the better. The Association is chaired by Aidan Murphy of Bulmers. Bulmers Irish Cider is produced in Clonmel for the Republic of Ireland by C&C Group and is exported as Magners Irish Cider to more than 25 countries worldwide. Our other members, like Diageo, Richmond Marketing and Barry and Fitzwilliam Ltd provide cider from all over Europe for Irish drinkers and are significant players in the Irish alcohol beverage industry. The ICA’s mission is to strive for an equitable taxation policy for cider and a sustainable, cost effective production environment. We engage in a fact based, inclusive and solution-driven public policy debate. We aim to establish the Irish cider industry in the minds of stakeholders. We show how the cider industry, like other alcohol categories, is dedicated to social responsibility, including responsible drinking. We also show how our industry provides jobs, generates government revenues and is committed to providing comprehensive and comprehendible information to consumers. Company logos and brand logos. BARRY& FITZWILLIAM LTD. PREMIUM DRINKS COMPANY Our business The Irish cider industry consists of manufacturing, import and...
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...Passion for quality 5 HEINEKEN | Brewing Great Beers, Building Great Brands Heineken®, our flagship brand, is the world’s leading international premium beer Desperados, Sol, Affligem and Strongbow Apple Ciders complement our global brand portfolio Altogether, we have over 250 international premium, regional, local and specialty beers and ciders in our portfolio Passion for quality and Innovation are at the heart of how we build great brands and delight our consumers 6 HEINEKEN | A Long and Proud History & Heritage 1864 The Heineken Family enters the beer business 7 1869 We switch to bottom fermentation: clearer, purer, long lasting beer 1886 Dr. H. Elion cultivates the Heineken A-yeast => unique flavour 1889 We are crowned at the Grand Prix Paris for quality, focused innovations HEINEKEN | A Long and Proud History & Heritage 1928 Early stages of unique advertising and becoming truly international 8 1929 HEINEKEN moves into Asian markets 1933 Heineken® is the first import beer to the US after Prohibition is repealed 1954 1968 Alfred Heineken begins HEINEKEN acquires ‘Beer Can Travel’ global Amstel Brewery marketing strategy HEINEKEN | A Long and Proud History & Heritage 1982 Production transfer from Amsterdam to Zoeterwoude in the Netherlands...
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...Introduction The Irish Cantrell & Cochrane Group plc is a manufacturer, marketer and distributor of beverages founded in 1850 operating in cider, spirits and liqueurs but also soft drinks. The structure of C&C’s brands is shown in the following Boston Matrix Cider Spirits & Liqueures Market Growth Soft Drinks Market share Source: Extracted from C&C annual report 2007 Since Cider is C&C’s major branch I want to concentrate on that. The major markets for C&C cider are Northern Ireland and Great Britain but also the Unites States and Continental Europe belong to the sales market. Due to the fact that the company Scottish & Newcastle’s sells a similar product with the same name in England, C&C markets its premium cider as Magners outside Ireland to avoid confusions. 1.2 PEST Analysis To examine the Cider market I want to cover the some relevant points of a PEST analysis. First of all there are some political issues that are relevant. The political environment in the countries where C&C delivers its beverages is politically stable. The government could affect the drink market either by taxation, by passing laws regulating binge drinking or by rising the legal drinking age in pubs. The smoking ban also contributes to a decline in sales. In 2004 the cider market began to transform from a mature market into an innovative segment. In 2005 the market grew by 8% in value from 2004. In 2006...
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...and the planet Passion for quality 5 HEINEKEN | Brewing Great Beers, Building Great Brands Heineken®, our flagship brand, is the world’s leading international premium beer Desperados, Sol, Affligem and Strongbow Apple Ciders complement our global brand portfolio Altogether, we have over 250 international premium, regional, local and specialty beers and ciders in our portfolio Passion for quality and Innovation are at the heart of how we build great brands and delight our consumers 6 HEINEKEN | A Long and Proud History & Heritage 1864 The Heineken Family enters the beer business 1869 We switch to bottom fermentation: clearer, purer, long lasting beer 1886 Dr. H. Elion cultivates the Heineken A-yeast => unique flavour 1889 We are crowned at the Grand Prix Paris for quality, focused innovations 7 HEINEKEN | A Long and Proud History & Heritage 1928 Early stages of unique advertising and becoming truly international 1929 HEINEKEN moves into Asian markets 1933 Heineken® is the first import beer to the US after Prohibition is repealed 1954 1968 Alfred Heineken begins HEINEKEN acquires ‘Beer Can Travel’ global Amstel Brewery marketing strategy 8 HEINEKEN | A Long and Proud History & Heritage 1982 Production transfer from Amsterdam to Zoeterwoude in the Netherlands 2003 Acquisition of BrauBeteiligungs A.G. (BBAG)...
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...Global forces and the European brewing industry Mike Blee This case is centred on the European brewing industry and examines how the increasingly competitive pressure of operating within global markets is causing consolidation through acquisitions, alliances and closures within the industry. This has resulted in the growth of the brewers’ reliance upon super brands. In the mid 2000s the major centre for production of beer in the world was Europe; its production was twice that of the USA, which in 2003 was the world’s largest beer-producing country. In the alcoholic drinks sector beer sales are dominant: total sales across the world accounted for 74 percent of all alcoholic purchases (Euromonitor 2002). Although the European market as a whole is mature, with beer sales showing slight falls in most markets, Datamonitor 2003 reported that the alcoholic beverage sector grew at an annual rate in value terms by 2.6 per cent year between 1997 and 2002. Table 1 European beer consumption by country and year (000 hectolitres ) |Country | |1980 |1997 |1998 |1999 |2000 |2001 |2002 | | | | | | | | | | | |Austria | |7651 |9145 |8736 |8810 |8762 |8627 |8734 | |Beigium ...
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...Robert Johnston Stuart Chambers Christine Harland Alan Harrison Nigel Slack Cases in Operations Management third edition Cases in Operations Management We work with leading authors to develop the strongest educational materials in operations management, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing, please visit us on the World Wide Web at: www.pearsoneduc.com THIRD EDITION Cases in Operations Management Robert Johnston Warwick Business School, University of Warwick Stuart Chambers Warwick Business School, University of Warwick Christine Harland School of Management, University of Bath Alan Harrison Cranfield School of Management, Cranfield University Nigel Slack Warwick Business School, University of Warwick Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE United Kingdom and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 1993 Second published 1997 Third Edition 2003 © Robert Johnston, Stuart Chambers, Christine Harland, Alan Harrison and Nigel Slack 1993, 2003 The rights of Robert Johnston, Stuart Chambers, Christine Harland, Alan Harrison...
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