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Production Operation Mangement

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CHAPTER 2
OPERATION STRATEGIES IN A GLOBAL ECONOMY

INTRODUCTION

In order for today’s companies to survive in the global economy condition, the companies have to set the strategies in their daily operations.

TODAY’S GLOBAL BUSINESS CONDITION

There are six factors that affect today’s global business condition and therefore had major impacts on the Operation Management: 1. Reality of global competition 2. Quality, customer service and cost challenges 3. Rapid expansion of advanced technologies 4. Continued growth of the service sector 5. Scarcity of operation resources 6. Social-responsibility issues

REALITY OF GLOBAL COMPETITION

Changing Nature of World Business
Mostly every country in this world today is not only doing the internal domestic trading, but the scope of business has expanded to overseas. One particular country can export their products to overseas, and it can also import the products from other countries.

International Companies
Many of the international companies, whose operations span the globe as they buy, produce and sell in world markets.

Strategic Alliances and Production Sharing
Strategic Alliances are joint cooperations among international companies to exploit global business opportunities. Ex: General Motors Corp has created a strategic alliance with KIA Motor in order for them to sell their cars in South Korea.

Production sharing, means that a product may be designed and financed by one country, raw materials may be produced in many countries and shipped to other countries for further processing, parts may be shipped to yet another country for assembly, and the product may be sold throughout world markets.

Fluctuation of International Financial Condition
Due to the facts that the business has gone global, the financial condition in one country can affect other countries.

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