Steve Jobs: Critical Analysis of Communication Skills and Effectiveness

Davinder Kaur

Davinder Kaur

Contents Introduction 2 Communication Style, Skills and Effectiveness 3 Comparison of his Speeches 4 Conclusion 5 References 6

Introduction
Steve Jobs was an American inventor and cofounder of Apple Incorporation. He is widely regarded as one of the most successful communicator in business world. Analysis of his speeches would be a wonderful opportunity to learn about public speaking and skills required to be an effective communicator. Simplicity was a key feature of his speeches. If some part of speech had too much information, he used to divide it into smaller points so that audience can fully understand application of his ideas.
His 2005’ commencement speech at Stanford University is cited as one of the most effective speeches and it is a good example to analyze communication style and skills employed in public speaking. The second speech analyzed in this critical analysis report is his iPhone introduction speech of 2007. This speech is quite long but it revolutionized smartphone industry of the world. Its impact was much larger than other speeches given by business leaders.
To discuss communication style, skills and effectiveness, many of Mr. Job’s skills were researched for this report. But his commencement speech and iPhone introduction speeches are the primary source of this report. Commencement speech has more than 21 million views on YouTube. Same is true for his iPhone introduction speech so it would be fair to say that Steve Job has lot more audience (in millions) rather than only those present in his speeches.
Communication Style, Skills and Effectiveness
Steve Jobs was a great communicator and he reinvented field of business communication. In an article published in The Wall Street Journal in 2012, the newspaper researched how a whole