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Professional Standards

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Professional Standards

IT/237

May 23, 2014

Professional Standards

How Tags are Used to Promote Accessibility and SEO The tags that are used to promote accessibility and search engine optimization are called tags. These tags are not displayed on what the browser renders for the web page, however, they do provide valuable information for the browser and search engines. Over time search engine optimization, or SEO, techniques have changed. In the early days of the Internet keyword meta tags were extremely important for search engines to find a site of a specific topic for the end user. However the keyword meta tags were soon exploited by developers and designers by doing something called “keyword stuffing.” Keyword stuffing is when keywords are inserted to the meta tag that are not relevant to the site. For example a search conducted for the keyword ‘bakery’ may turn up results for bakeries, butchers, and other sites that are not related to bakeries. Another form of keyword stuffing is repeating keywords to artificially inflate the page ranking. As search engines have developed the keyword tag is less critical for producing high search result rankings; in fact Google completely disregards the contents of the keyword tag when performing its indexing. The title and description tags also play a role in SEO however not all search engines support the description tag. Robot meta tags tell search engines while crawling and indexing. The default for the robot meta tag is ‘index, follow’ and tells the search engine to index the page and follow links that originate from the page. Some other values for the robot meta tag are ‘nofollow’ which tells the search engine to not follow links from the page and ‘noindex’ that tells the search engine to not index the page.

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