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Profit and Non-Profit Missions and Visions

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Submitted By JulyChurch
Words 592
Pages 3
PROFIT
Wal-Mart Stores
Vision : Quality goods at low prices, responsible manufacturing, and opportunities for growth. We're dedicated to excellence in every part of our business.
Mission: In everything we do, we're driven by a common mission: To improve the quality of life for everyday people around the world.

State Farm Insurance Co.
Our vision for the future is to be the customer's first and best choice in the products and services we provide. We will continue to be the leader in the insurance industry and we will become a leader in the financial services arena. Our customers' needs will determine our path. Our values will guide us.
Our mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. We are people who make it our business to be like a good neighbor; who built a premier company by selling and keeping promises through our marketing partnership; who bring diverse talents and experiences to our work of serving the State Farm customer. Our success is built on a foundation of shared values -- quality service and relationships, mutual trust, integrity and financial strength.

NON-PROFIT
Make-A-Wish
Our Vision is that people everywhere, will share the power of a wish.
Mission: We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

Smithsonian
Vision : Shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world
Mission: The increase and diffusion of knowledge.

STRUCTURE OF A MARKETING PLAN
The elements of a marketing plan.4
Executive Summary
The executive summary essentially tells the reader why he or she is reading this marketing plan—what changes require consideration, what new products need discussion, and so forth—and suggests possible actions

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