Assignment 2: Project Motorcycles

BUS 375 Project Management
May 8, 2015

Select one (1) of the types of project organization that would suit the development of the larger touring class motorcycles. Outline the process steps that your company would take in order to develop the motorcycle. Provide a rationale for the response. The type of project organization that would suit the development of the larger touring class motorcycles would be the project driven organization. According to Kerzner (2013)a project driven organization is a formally operated in its decision making along with highly specialized and disciplined team efforts in marketing, technical, operating personnel and customer involvement. According to Rider Magazine (2015) most cruisers are classically styled motorcycles that highlight the exposed engine–usually air-cooled V–twin–and metalwork such as chrome exhaust pipes or heavy fenders. They typically offer a relaxed, feet-forward riding position. Touring motorcycles, which includes some cruisers as well as other types of bikes, are designed for long-distance travel. Touring motorcycles have windshields (and sometimes a fairing) to protect the rider from wind, a comfortable seat and attached luggage, such as hard or soft saddlebags and possibly a trunk. This outline of the process steps in developing the touring motorcycle as follows: I. Generating
Utilizing basic internal and external SWOT analyses, as well as current marketing trends, one can distance themselves from the competition by generating ideologies which take affordability, ROI, and widespread distribution costs into account. II. Screening The Idea
Set specific criteria for design ideas that should be continued or dropped. Stick to the agreed criteria so poor designs can be sent back early on. III. Testing The Concept
Knowing where the marketing messages will work