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Project Motorcycles

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For the past few years, Cruisers has been your designated location to purchase the motorcycle you can trust. Our customer’s appreciate the level of experience we have, and our attention to customer service. Cruisers has made your purchases not only easy, but special. Because of the loyal relationship we have developed with all of our customers, Cruisers has chosen a different type of motorcycle. The new Touring Class models will be available in addition to our standard fuel efficient cruisers. Cruisers decided adding a new product line would help achieve long term success. With the support of our customers and our research we should be able to accomplish short term and long term goals, in the next 5 years.
Previously, Cruisers has used the traditional organization in our project management. It has been successful because Cruisers has only been manufacturing and selling our standard fuel efficient cruiser. Now, with the new project of manufacturing the Touring Class motorcycles, we will need to adjust our management organization. Using traditional organization will inhabit Cruisers to take control over the production of the new motorcycles. In order to manufacture and produce this new class of motorcycles, Cruisers will need to put in place a team to head this project. As the project manager, I will assign someone I feel has shown great potential here within Cruisers. Someone who has both great responsibility, but also the energy to ride this project through. Developing a new line of motorcycles will require new attention to a lot of different areas. Research in marketing will require parts of the project team to study the patterns of the consumer when it comes to this type of motorcycle. This specific group of the team would report to their direct leader, who would then report to me. This will ensure that the line of command stays in control. This will also show

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