...Market Developing of DTH Services Submitted By:- Bhuvaneshwar S. Kushwah 12BSP0292 Bharti Airtel Ltd. (DTH Division) Contents Introduction 3 History of Airtel Digital T.V (DTH) 3 Hardware Information 4 How digital TV works 4 Objective of the Project 6 Methodology 7 Competitors of Airtel Digital T.V 7 Mystery shopping 9 Importance of mystery shopping 9 Half of the week I was visiting one Airtel digital T.V Outlet 9 Creating new outlet of Airtel digital T.V. (DTH) 10 Why we were targeting these shops? 10 Problems face by me during the task 10 (Sales Promotion event at courtyard) 10 Van Activity 11 Objective of company behind Van activity 12 Following are the location where I have done van activity 12 Limitations of the Van activity 13 What I learn during van activity? 13 References:- 14 Introduction Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications Services Company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 261 million subscribers across 20 countries as of August 2012. The Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel digital TV. BCG...
Words: 2637 - Pages: 11
...Study & Analyzing Customer Buying Behavior in the changing DTH Environment Dish TV India Pvt. Ltd. Submitted by Tamal Kundu Academic year 2012-14 2012163 NIILM CMS Mentored by Prof. Ritu Srivastava NIILM CMS Greater Noida Certificate of Completion from Faculty Guide This is to certify that Summer Project Report on “Study and Analyze the consumer buying behavior in the fast changing DTH environment” prepared by Tamal Kundu Roll No. 2012163 of PGDM 2012-14 Batch is his genuine effort under my guidance and supervision. Signatures of mentor Signature of Student Mentor: Prof. Ritu Srivastava Name of Student: Tamal Kundu 2 DECLARATION I Tamal Kundu, a student of NIILM-CMS hereby declare that I completed my Summer Project titled, “Studying & analyzing the customer buying behavior in the fastest changing DTH environment” in the duration of six weeks i.e., from 20th April 2013 to 31st May 2013 under the able guidance of Mr. Mukesh Chaudhury & Mr.Gautam Sinha. The information presented here is correct and true to the best of my knowledge. Name: TAMAL KUNDU 3 ACKNOWLEDGEMENT I would like to express my heartiest thanks and appreciation to all those who were associated with my summer project which enhanced my knowledge and understanding of the corporate world greatly. First of all I would like to thank our president Dr. S. Neelamegham (NIILM-CMS) for giving us an opportunity of having this corporate exposure for 6 weeks. I would also like to...
Words: 9768 - Pages: 40
...Project Report on DTH Services in India Hyderabad Business School Team Members Name : Janardhan Samba Murthy Roll No: 2225112112 Email ID : janardhansambamurthyrock@gmail.com Name : R.Kavya Roll No: 2225112130 Email ID : Introduction: In earlier days there was only one TV channel in India. That is “Doordarshan” which was owned and operated by government of India. At the time of 90’s every home which had a TV set used to have its own antenna to capture the signals. The Cable Television Ordinance Law was passed in January 1995. This enabled cable operators to feed channels and later on private companies were allowed to air their own channels and this led to the explosive growth in number of TV channels and number of cable operators. The growth of TV channels & cable operators created a big industry and market opportunities. There were as many as 1, 00,000 cable operators across India until few years back. However the services provided by cable operators were poor. The strikes, increase in tariff plan, selective broadcast and poor services were major cause of dissatisfaction among the customers. This has created an opportunity for DTH. What is DTH? DTH stands for Direct-To-Home, it’s a system that allows you to have a personal dish antenna how cable operators do, except it’s much smaller in size, this antenna can be fixed on your terrace and receives transmissions directly from a satellite, hence it is called as a direct to home service. Direct to...
Words: 3347 - Pages: 14
...Report on Air Tel Company Introduction Bharti airtel is a leading telecommunications company with services in 20 countries across south Asia, Africa and the channel islands.it was established in 7 July, 1995 as a public limited company, its headquarter is in new Delhi, India and employed 15,563 people approximately. The Bharti airtel have been organized their businesses into four strategic business units by the services such as Airtel Tele media (fixed line), mobile services, digital TV and enterprise services means carrier and services to corporates. This company ranks amongst the top 4 mobile service companies in terms of its customers. In India, company offer products include 2G, 3G, and 4G mobile services, mobile banking, DSL broadband services, DTH, fixed line services, national and international long distance services to transporters through enterprise services and it offers 2G,3G wireless services and mobile banking services. Airtel had approximately 299 million subscribers at the end of June 2014(Airtel.in, 2014) Bharti airtel limited offers its services to the customers under the name, Airtel brand and is running by Sunil Bharti Mittal.it is the first telecom company to get Cisco gold certification, to earn this certification company had to meet the requirements which is set by Cisco, it includes networking proficiency, satisfaction among customers, services( slide share.net,2014)Company’s proportionate revenues are Rs.229, 616 million ,audited 30, june2014 and the...
Words: 3636 - Pages: 15
...Chapter 1 (Introduction) INTRODUCTION:- The way DTH reaches a consumer's home is different from the way cable TV does. In DTH, TV channels would be transmitted from the satellite to a small dish antenna mounted on the window or rooftop of the subscriber's home. So the broadcaster directly connects to the user. The middlemen like local cable operators are not there in the picture. DTH can also reach the remotest of areas since it does away with the intermediate step of a cable operator and the wires (cables) that come from the cable operator to your house. As we explained above, in DTH signals directly come from the satellite to your DTH dish. Also, with DTH, a user can scan nearly 700 channels! DTH offers better quality picture than cable TV. This is because cable TV in India is analog. Despite digital transmission and reception, the cable transmission is still analog. DTH offers stereophonic sound effects. It can also reach remote areas where terrestrial transmission and cable TV have failed to... From slums to high rises, interior villages to the swankiest locations, one consumer electronic appliance that you’ll see in Indian homes is the TV. A report from a market research firm pegs TV sales at 1.87 corer units in 2011, with a growth rate of 9 per cent per annum. In the mid 80s, after the Asian Games had kicked off the television revolution in India, the content provider was the state channel Doordarshan. There were no...
Words: 6873 - Pages: 28
...Bharti Airtel Limited Annual Report 2010-11 Board of directors Sunil Bharti Mittal Akhil Gupta Chua Sock Koong N. Kumar Ajay Lal Craig Ehrlich Pulak Prasad Rakesh Bharti Mittal Tan Yong Choo Evan Mervyn Davies Rajan Bharti Mittal Hui Weng Cheong Nikesh Arora Salim Ahmed Salim Tsun-yan Hsieh Manoj Kohli Table of contents Corporate information Performance at a glance rformance Chairman's message airman's CEO (International) & JMD's message O (Internation onal) on CEO (India & South Asia)'s message O (India dia Corporate social responsibility rporate po Directors' report rectors' e Management discussio & analysis nage agement discussion ssio ssion Report on corporate governance governance port ver ve Secretarial audit report report cretarial o Standalone financial stateme with Aud ors' report Auditors' ndalone a statements ments me e uditors r Consolidated financial statements with Auditors' report nsolidated financial statements w i nt with t 2 3 4 6 8 10 0 1 14 24 30 47 48 103 1 Bharti Airtel Annual Report 2010-11 Corporate information Board of directors Mr. Sunil Bharti Mittal Chairman & Managing Director Mr. Manoj Kohli CEO (International) & Joint Managing Director Non-executive directors Mr. Ajay Lal Mr. Akhil Gupta Ms. Chua Sock Koong Mr. Craig Ehrlich Lord Evan Mervyn Davies Mr. Hui Weng Cheong Mr. N. Kumar Mr. Nikesh Arora Mr. Pulak Prasad Mr. Rajan Bharti Mittal Mr. Rakesh Bharti Mittal H.E. Dr. Salim Ahmed...
Words: 98549 - Pages: 395
...Competitive Strategies, Positioning & Branding of DTH Companies in India ABSTRACT In early 2000’s India saw its first Direct To Home (DTH) company emerge in the form Essel Group’s Dish TV Network. Tata Sky as an offering from the house of Tata’s came in 2006. Later on five more players joined the industry. By 2010 the industry was turning very aggressive & all players fiercely fought competition. Not just market leader & challenger but all players in the industry were playing with keen interest because of the size of this industry in India. The Indian DTH Market is projected to become the world’s largest DTH Market in 2012 itself. The regulations that necessitate digitization of television content & signals will also drive the sale of this product in the time to come. The advantage over cable & satellite service providers that it gives, rural & remote transmission because of wireless service, technological advances like electronic program guide that it provides makes it an enticing product for consumers. In race to acquire maximum customers companies have been fiercely fighting on the price point as well. Doordarshan’s DD Direct Plus with a conglomeration of free to air channels only plays at a different level for rural masses & economy seekers. The competition in the mainstream is mainly between the Dish TV & Tata Sky, with Airtel Digital TV, Reliance Big TV, Videocon D2H & Sun Direct Plus playing on a different platter. It becomes...
Words: 4846 - Pages: 20
...INDIAN INSTITUTE OF MANAGEMENT BANGALORE COMPETITION AND STRATEGY Final Project Report Submitted to: Prof. S Chandrasekhar Submitted on March 16, 2012 by AKASH SINGH 1111003 Section – A CHANDER PRAKASH 1111018 Section – A PRABHA KUMARI 1111048 Section – A SHIVASHEESH 1111064 Section – A KARAN KUCHINAD 1111033 Section – A Table of Contents 1. 2. INTRODUCTION ................................................................................................................................. 3 ANALYSIS OF FIRM'S COMPETITIVE STRATEGY ................................................................................. 4 2.1. BCG Matrix .................................................................................................................................... 4 2.2. Multidimensional Analysis ........................................................................................................... 5 2.3. ANSOFF Matrix ............................................................................................................................. 5 3. SUSTAINABILITY OF AIRTEL'S STRATEGY ........................................................................................... 6 3.1. Strong Supplier relationship.......................................................................................................... 6 3.2. Strong Distribution Channel .......................................................................................................... 6 3.3. Regular...
Words: 4849 - Pages: 20
...92SUMMER PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION SUBMITTED TO ADITI BATHEJA SUBMITTED BY ARJUN BHALLA BBA+MBA (DUAL) A3923014057 AMITY SCHOOL OF BUSINESS, NOIDAAMITY UNIVERSITY – UTTAR PRADESH RESEARCH METHODLOGY RESEARCH METHODLOGY Theoretical background of the topic: Absenteeism has been variously defined by the Authorities from time to time. Thus the term Absenteeism refers to the workers absence from his regular task, when he is scheduled to work. Any employees stay away from work if he has taken leave to which he is entitled or on the grounds of sickness or some accident without any previous sanction of leave....
Words: 2317 - Pages: 10
...BM College Of Management and Research, Indore “Major Research Project” (Submitted towards the Partial Fulfillment of Master of Business Administration Awarded by DAVV, Indore) ON "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” BM College Indore MBA IV Semester 2011-2013 Project Guide Research Student PROF.SONU AGRAWAL Nitin Sahu MBA IV Semester BM College Of Management and Research, Indore (i) CERTIFICATE This is to certify that Nitin Sahu has undergone project entitled "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” towards the partial fulfillment of his/her two years Master Degree of Business Administration (MBA) Successfully. He has carried out this project with full sincerity and dedication and the work is original and genuine. Project Guide Director (BMCMR) External Examiner PROF.SONU AGRAWAL BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE (ii) DECLARATION I hereby declare that project entitled “An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV “is authentic and I have put in my efforts meticulously to make this project to come up to the expectations and pragmatically viable. I also ensure that the research work done by me is completely original and analyzed by me and have not been copied from any other source. Research Student Nitin Sahu MBA IV Semester...
Words: 15142 - Pages: 61
...Predictive Churn Model Identifying reasons of Churn & establish methods to prevent churn 2012 Vaibhav Sharma INDUSTRIAL TRAINING PROJECT REPORT “Identifying reasons of Churn & establish methods to prevent churn” AT Submitted in partial fulfilment of the requirement For the award of degree Of MASTER’S OF BUSINESS ADMINISTRATION SESSION (2011-2013) DELHI INSTITUTE OF ADVANCED STUDIES SUBMITTED BY:- | Vaibhav Sharma MBA 3A | | 06912303911 | Contents Acknowledgement 5 Introduction 6 Objectives of the Study 6 Research Methodology 6 Sample Size 6 Mode of Data Collection 6 Company’s Profile 7 Industry Profile 9 International Long Distance 11 Internet Service Providers (ISPs) 12 Broadband Policy 2004 13 Network Expansion 13 Trend in Tele-density 14 Rural Telephony 14 Performance of telecom equipment manufacturing sector 14 Opportunities 15 3G & Broadband Wireless Services (BWA) 15 Mobile Number Portability (MNP) 15 Project Details 19 Primary Rate Interface 19 Steps Performed: 19 Step 1: Questionnaire Preparation 19 Step 2: Data Details 19 Step 3: Judging Customers Response 19 Step 4: Approaching the Customers and Identifying the Reasons 20 Step 5: Analysing Reasons...
Words: 6607 - Pages: 27
...Overview Bharti Airtel Limited (Bharti Airtel) is a provider of an integrated telecommunication service, based in India. The company is principally involved in the business of operating telecom services in the Indian Subcontinent. The company’s telecommunication business is broadly categorized into three service units namely, Mobile Services, Telemedia Services and Enterprise Services. The Mobile Service unit provides mobile and fixed wireless services using global system for mobile (GSM) communication technology across major telecom circles in the country. Bharti Airtel Telemedia provides broadband and landline telephone services in 95 cities and the Enterprise Service unit offers an end-to-end telecommunication solution to corporate and long distance services to carriers. The company is headquartered at New Delhi, India. Top Competitors * Axiata Group Berhad * Samsung Electronics, India Software Operations Ltd. * Idea Cellular Limited * Idea Cellular Limited * Telstra Corporation Limited * Tata Communications Limited * Reliance Communications Limited * CCS Infotech Limited. * Tata Teleservices (Maharashtra) Limited * MTN Group Limited * Telekom Malaysia Berhad * Reliance Communications Limited * Tech Mahindra Limited * Mahanagar Telephone Nigam Limited * Maxis Communications Berhad * Bharat Sanchar Nigam Ltd. * Tata Teleservices (Maharashtra) Limited PRODUCT: Airtel Pre-paid ...
Words: 2531 - Pages: 11
...CHP-1, INTRODUCTION ON BHARTI AIRTEL Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications services company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third-largest mobile tele communications company with over 261 million subscribers across 20 countries as of August 2012. It is the largest cellular service provider in India, with 185.92 million subscribers as of September 2012. Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and building the 'minutes factory'...
Words: 12985 - Pages: 52
...Ahsanullah University of Science & Technology Assignment on “Outsourcing of Telecommunication Networking” Course No : MBA-631 Course Title : Marketing Management. Course Teacher : Mr. S.K. Forid Submitted By: Md. HosnyMohashin 11.02.52.008 Introduction It has been argued for several years now that the phenomenon of ‘global production sharing’ through global value chains (GVCs), around which a substantial literature exists, has helped developing countries expand export-oriented manufacturing activity. GVCs represent the significant unit of organization of international production, wherein ‘lead firms’, largely multinational corporations (MNCs), coordinate production across international borders through extensive networks of suppliers spread across large numbers of countries. This has resulted in a significant change in the structure of international trade, leading to a domination of what has been referred to as the ‘trade in tasks’, that is, trade is no longer characteristically undertaken in goods, but rather in particular production segments (cut make-trim (CMT) versus the design brand market) of a production chain. The ‘trade in tasks’, empirically measured in terms of trade in intermediate goods, reflect this phenomenon, and the gains accruing to low- and middle-income countries in trade involvement are clearly seen here, with their share constituting more than 35 percent of...
Words: 7514 - Pages: 31
...a happy, empowered and sustainable life for everyone Bharti Airtel Ltd. India Sustainability Report 2011- ‘12 mob ile m oney know ledge mobile health mobile education l TV digita mobil e agri cultur e internet the backdrop The Indian economy has seen a significant development in the last two decades. Several hundred million people are benefiting from the country’s progress. Concurrently, India’s population too has risen to more than 1.2 billion, placing an increasing burden on existing resources. Access to basic services like education, health, financial services, banking etc. are often beyond the means of the common person. Airtel’s sustainability journey endeavours to contribute further to our society and to our environment. It is our firm belief that not a single man, woman or child should be denied access to education, health and prosperity. We believe in social inclusion of people everywhere, and have made this the cornerstone of our sustainability programme. We leverage our network presence, reach and accessibility, through mobile telephony, direct-to-home television and broadband services, to contribute towards a sustainable future, not just for people everywhere but also for our planet and economy. We are confident that we can be a force of good, positive change, in society and also augment the efforts of the government, public-private groups, Bharti Foundation and NGOs in the area of sustainability. In 2011, we made a commitment...
Words: 18742 - Pages: 75