...Functional beverages Industry 2013 Market Research Report The report firstly introduced Functional beverages basic information included Functional beverages definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Functional beverages industry policy and plan, Functional beverages product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Functional beverages capacity production cost price profit production value gross margin etc details information, at the same time, statistics these manufacturers Functional beverages products customers application capacity market position Activationontact information etc company related information, then collect all these manufacturers data and listed Global and China Functional beverages capacity production capacity market share production market share supply demand shortage import export consumption etc data statistics, and then introduced Global and China Functional beverages 2009-2013 capacity production price cost profit production value gross margin etc information. And also listed Functional beverages upstream raw materials equipments and down stream clients survey analysis and Functional beverages marketing channels industry development trend and proposals. In the end, this report introduced Functional beverages new...
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...the Niagara project Strengths: The main strength of the Niagara or less-water beverage technology project is that it tackles very serious economic issues in an efficient way. Because of the growing population, the changes in lifestyle and eating habits, and the production of biofuels, the demand for water increases by 64 billion cubic meters a year. In industrialized countries industry forms more than half of the total water usage, and the food and beverage industry has a particularly intensive water consumption. With the innovations of the Niagara project in the beverage industry, compared to a traditional basic plant, an extra 33% of primary water can be saved, and there will be a 56% reduction in wastewater. Furthermore, this same technology reduces harmful gas emissions during the production process, thus reducing a cause of the greenhouse effect. Weaknesses: As it is with many other eco-innovation projects (solar power, electronic cars, etc.), less-water beverage technology suffers the weakness of being expensive. Currently, it can save 25% of the water used annually, which, even though still being below the expected goal of the project, should significantly reduce beverage production costs in the long run. In spite of this, some companies refuse to upgrade to this technology, because the initial costs are high. Opportunities: For the Niagara project expansion is a very promising opportunity. Currently A DUE, the launcher and main promoter of the project, has water...
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...Introduction The subject of this paper being presented is a specific review of how Phusion Projects, maker of the Four Loko alcoholic drink, acted between 2005 and 2010 in regards to their operation within the caffeinated alcoholic drink market. The paper will review the FTC and FDA legal issues specific to 2010 that were filed against Phusion Projects. There will be 3 different ethical theories used to determine how the company morally acted in their choices. The ethical theories that will be used are Utilitarian, Kantian, and Machiavellian views. Finally, we will review how Phusion Projects handled their social responsibilities. We will be limiting the focus of the paper to the decision to operate within the caffeinated alcohol energy drinks and the marketing decisions made by Phusion Projects. Their actions were important because they forced the government to ban the niche market they had worked so hard to operate within. To better understand the case we have included this brief overview of the market and specifics to Phusion Projects and the Four Loko product. Phusion Projects was formed in 2005 by a group of 4 friends. They chose to enter the alcohol energy drink market based on current drinking trends at that time. Red Bull and vodka was very popular and a new market introduction from Sparks in 2002 had a growing market. Phusion Projects introduced a similar beverage with a slightly different flavor and began marketing to college students in the Midwest. ...
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...STUDY TOUR IN Akij Food and Beverage Ltd Industrial Study Tour report On “Akij Food and Beverage ltd” Dhamrai, Savar, Dhaka Submitted To: Mrs. Monira Chowdhury Lecturer of Business Studies Holy Cross College Submitted By Fairuz Sadaf Class: XI, Section: B Roll no: 3295 Date of Submission: 6th March, 2012 Table of Contents Serial No Title Page 1 ACKNOWLEDGEMENT 5 2 Executive Summary 6 3 Part 1: INTRODUCTION 1.1 PURPOSE OF THE STUDY 1.2 ORIGIN OF THE STUDY 1.3 METHODOLOGY 1.4 LIMITATION 7-9 4 Part 2 FINDINGS OF THE STUDY 2.1 FINANCIAL MANAGEMENT 2.2 ORGANIZATION CHART 2.3 PRODUCTION MANAGEMENT 2.4 COMPANY OVERVIEW 2.5 HUMAN RESOURSE MANAGEMENT 2.6 MARKETING MANAGEMENT 10-21 5 Part:3 3.1 PROBLEMS 22 6 RECOMMENDATION 22 7 CONCLUSION 22 LETTER OF TRANSMITTAL March 4, 2012 Mrs. Munira Chowdhury Lecturer of Management Holy Cross College Tejgoan, Dhaka- 1215 Subject: Submission of report on “Akij Food and Beverage Ltd.” Dear Madam, I am very delighted to present my report on “Akij Food and Beverage Ltd.”. This report is the consequence of and that we have carried out in Akij Food and Beverage Ltd at Dhamrai, Savar. This report and study tour of this report has given me the prospect to know about the production and management of Akij Food and Beverage ltd. I have tried my best to make this report as per your instruction and it would be a great...
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...MARKETING PROJECT – SECTION I SUBMITTED BY: Anish Ghosh C.R. Mahesh Malavika Vilas Datar Nishant Kumar Thukral Puneet Sehgal Shelly Taneja (GROUP 5) ACKNOWLEDGMENT We would like to extend our heartfelt gratitude to Prof. Chinmaya Kulshreshtha, our Project Guide and professor for giving us an opportunity to conduct this project. We would also take this opportunity to thank her for the constant guidance, feedback and mentoring throughout the course of this project. We thank her for her time in helping us achieve our objective of completing this project to the best of our abilities. EXECUTIVE SUMMARY Gatorade is a brand of sports food and beverage product built around the line of sports drinks. It is manufactured by Pepsico and is distributed in 80 countries worldwide. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators". Gatorade has been an admired brand of beverage in the United States and the main thing that has worked for the brand is the advertising strategy, which involves popular sports stars and clubs associated with the brand. We intend to present the positioning of Gatorade, to understand the various strengths, weaknesses, opportunities and threats of the brand in the...
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...OPERATIONAL PLAN FOR NAB COMPANY Vernessa Blackwell Strategic Management Business 599 Dr. Scott Holtzclaw, Ph.D. Contents Introduction 3 Operational Plan 3 Goals of the Project 3 Types of Products and their Operations 4 Sales Plan 4 Financial Planning 5 Technology Plan 5 Management & Organizational Plan 6 Conclusion 7 References 8 Operational Plan for NAB Company Introduction This assignment comprises of a plan that has to be done for NAB Company on operational, technology and the management and organization front. The first discussion would be carried out on the operational front. It will be plan that will give a detailed plan in terms of the competitive advantages, rent or buying of the facilities, outsourcing decision for the production, quality control, inventory control and the SWOT and distribution method. The plan for the technology that will comprise of management of the personnel, customer service and production of the beverage would be discussed. The management and organization plan would comprise of the hierarchy of the management, structure of the management. Operational Plan This section will comprise of the operational plan that NAB Company would be following in terms of carrying out its operations. The company is involved in the operations of the Non-Alcoholic Beverages. These beverages required a detailed operational plan in terms of the equipments like: vats, refrigerators, burners, ovens, bottling equipment and various others that will...
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...In 1887, Asa Candler, his partner bought the formula from Mr. Pemberton for $2,300. By the late 1890s, Coca Cola was one of the America’s bestselling drinks, largely due to Candler’s aggressive marketing of the product. Under Candler’s ownership the company increased its sales by over 4000% between 1890 and 1900. Mission: The Coca-Cola Company in everything they do is inspired by their enduring mission: • To Refresh the World... in body, mind, and spirit. • To Inspire Moments of Optimism... through our brands and our actions. • To Create Value and Make a Difference... everywhere we engage. Vision: To achieve sustainable growth; they have established a vision with clear goals. • Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. • People: Being a great place to work where people are inspired to be the best they can be. • Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs. • Partners: Nurturing a winning network of partners and building mutual loyalty. • Planet: Being a responsible global citizen that makes a difference. Values: They are guided by shared values that they will live by as a company and as individuals. • Leadership: "The courage to shape a better future" • Passion: "Committed in heart and mind" • Integrity: "Be real"...
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...containers of cold beverages such as beer, carbonated drinks, and fruit juices. The customers of such packaging, therefore, would be beverage-makers. You are not certain whether your technology is patentable. Using the seven domains framework, assess this opportunity and describe any strategic decisions you could make to maximize the opportunity’s attractiveness. In terms of market attractiveness, the customers being beverage makers like Coca-Cola or Pepsi Cola would be interested in a machine that instantly chills single serve beverages. These companies specialize in producing carbonated and fruit drinks in a single serve capacity, distributing them to stores across the world. Companies whose customers could benefit as well from this innovative technology are beer companies. Instead of having to wait hours for your drinks to get cold, or ruining it with ice, one can simply put it in the machine, and immediately it will get cold. In terms of attractiveness to their market, the technology can be of great use to thousands of beverage makers around the world, presenting an opportunity to globalize. In terms of industry attractiveness, opportunities should be evaluated ranking Porter’s 5 forces. The threat of new entrants and threat of substitutes in this industry would be high due to the technology lacking a patent. Many companies who make their own beverages usually expand the business to encompass facets essential to the supply chain. Competition can be found in the beverage maker as...
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...CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October 2010 Lead author John DaSilva, Project Development Manager, Kenan Institute Asia Research, editing, production and translation team Paul Wedel, Christine Davis, Richard Bernhard, Stephanie B. Soderborg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national implementing partner of GCNV with financial support provided by the United Nations Development Programme (UNDP). Kenan Institute Asia was selected as the project consultant for the Embedding Corporate Social Responsibility in the Vietnam through Research, Training and Curriculum Development Component. Coca-Cola 1 Coca-Cola Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand image through community-based water projects. Potable water for communities is a key element of a safe and healthy lifestyle. Access to potable water for drinking, cooking and cleaning is a basic need for everyone, but in many parts of the world, safe water is still a dream. It is predicted that over the course of the next 20 years, the situation will become worse, as more water resources are contaminated or disappear while the water needs of a growing population will only increase. In Vietnam, according to the Ministry of Natural Resources and Environment, an estimated 40%...
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...people have been using these beverages for year to receive an extra boost of energy for their day. I could remember my grandmother would wake up in the morning and the first thing she would do was to start to boil water for her morning tea. As a child I had no idea why she drunk tea. All I knew that if you added lemon and a bunch of the sugar to the tea, then it wasn't so bad. My grandmother was a local babysitter for the neighbourhood and the tea helped to give her energy for the day. My grandmother has passed away for years now but the idea of drinking something to gain energy didn’t pass with her. Tea and coffee has gotten a little out-dated and people today have adopted a new energy increaser, the energy drinks. The energy drinks as we know it today has gotten very poplar. From 2008 to 2012 the energy drink market has grown 60% (wallstreetinsanity.com). Energy drinks of today, besides coffee and tea, have been around for years. From it’s unknown origin, the energy drink has traveled around the world, and have gained substantial market shares in the functional beverage industry of several parts of the world. Europe is one of the largest functional beverages markets in the world. The energy drink has made a sizeable impact on the functional beverage markets in both western and eastern Europe. In this research project we are going to explore a number of objectives targeted to the impact of the energy drink on the european functional beverage market. Aims & Objectives...
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...on making [Type the company name] | Assignment on Business Decision Making | [Type the document subtitle] | | acer | [Pick the date] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Table of Contents Introduction 2 Task 1-A 2 Primary Research Plan 2 Customer profile 3 Customer preference 3 Customer attitude and buying behavior 4 Data Collection Method 5 Sampling Techniques 5 Task1-B 6 Secondary Research Plan 6 Size of the market & Market structure 6 Competitors and their market share 7 Task 2 8 Summary of Collected Data and research findings 8 Data analysis 9 Study of correlation 9 Task 3 10 Report to senior manager 10 Health and wellness issues in the beverage industry 11 Task 4 14 Project Plan for the development of a new product 14 Resource Allocation 15 Project Costing 15 Business Analysis on the projected revenue and cash flow 16 Conclusion 17 References 17 Appendix 18 Introduction Star Bottling and packaging company is a medium sized business which is working for years in the UK market. Recently Star has decided to follow the diversification growth strategy by introducing a new product in a new market. The opportunity exists outside the current market. The beverage industry of UK is highly attractive and...
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...STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY Dinesh Puravankara B Sc (Dairy Technology) Gujarat Agricultural UniversityJ 991 M Sc (Dairy Chemistry) Gujarat Agricultural University, 1994 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration Executive MBA O Dinesh Puravankara 2007 SIMON FRASER UNIVERSITY Summer 2007 All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author APPROVAL Name: Dinesh Puravankara Degree: Master of Business Administration Title of Project: Strategic Analysis of The Coca-Cola Company. Supervisory Committee: Mark Wexler Senior Supervisor Professor Neil R. Abramson Supervisor Associate Professor Date Approved: SIMON FRASER UNIVEliSITY LIBRARY Declaration of Partial Copyright Licence The author, whose copyright is declared on the title page of this work, has granted to Simon Fraser University the right to lend this thesis, project or extended essay to users of the Simon Fraser University Library, and to make partial or single copies only for such users or in response to a request from the library of any other university, or other educational institution, on its own behalf or for one of its users. The author has further granted permission to Simon Fraser University to keep or make a digital copy for use in its...
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...Marketing Mix Analysis and Competitors Evaluation: A study on 2011 ABDUL MONEM LTD. BANGLADESH Prepared for RODRICK, STANLEY SUMON ID: 1001-1017-2 Faculty of Marketing AMERICAN INTERNATIONAL UNIVERSITY-BABGLADESH Prepared by ABIR, MD. ZABER TAUHID ID: 10-15556-1 i “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” ii LETTER OF TRANSMITTAL April 26, 2011 Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration Department of Marketing American International University- Bangladesh Subject: Submission of report on “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” Dear Sir, We are pleased to attach here with a copy of the report on “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” This report is a summary of our findings from the tasks we have been given to complete. We completed the report on schedule and tried to meet our entire proposed objective within the allotted schedule. Finally, we are truly grateful to you for giving us this nice opportunity to work on this report, which we have considered as a great chance for us to develop our Marketing skills. Thank you. Yours Sincerely, ABIR, MD. ZABER TAUHID 10 – 15556 – 1 iii Acknowledgement I’m heartily thankful and like to acknowledge my teacher, Mr. Stanley S. Rodrick (Lecturer, Faculty of Business Administration, Department...
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...Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll: - 11 Academy Of Management Studies, Dehradun DECLARATION I, Kunal declaring that all the information given in this project report is true and correct as far as I know. I am also declaring that all the work in this project is done by me and not copied from anywhere. Kunal Academy of Management Studies Dehradun CERTIFICATE This is to certify that Mr. Kunal who is the student of Academy of Management Studies, Dehradun has completed his project on the topic “A Brief Study of Effectiveness of Channel of Distribution of Pepsi Product in Patna” from Lumbini Beverages Pvt. Ltd. Hajipur, under my guidance. He has done this project by himself. I wish him success in future. Mr. Manish Sahay (Marketing Developing Officer) PEPSI, Bihar PREFACE There is a famous saying “The theory without practical is lame and practical without theory is blind.” This modern era is era of consumers. Consumers satisfy themselves according...
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...SUMMER TRAINING PROJECT REPORT Comparative Analysis of Market Share of Aquafina & Kinley SUBMITTED BY: Sudheer Kumar MBA- (2007-2009) Roll No. : B07021220651 INDUSTRY GUIDE FACULTY GUIDE Mr.Manish Dangwal Mr. Taranjeet Singh [Marketing Executive] BHUTTA COLLEGE OF ENGINEERING AND TECHNOLOGY, LUDHIANA PUNJAB TECHNICAL UNIVERSITY, JALANDHAR CONTENTS Page No- 1. Acknowledgement 3 2. Certificate from faculty guide 4 3. Certificate from industry guide 5 4. Executive Summary 6 5. Project over view 7 -Research methodology 9 -Sampling Method 10 6. Company Profile 11 7. Industry profile 22 8. Data collection 31 9. Analysis of Data 33 10. Conclusion 44 11. Opportunity & Threats 47 12. Recommendations 49 13. Bibliography 50 14. Questionnaire 51 ACKNOWLEDGEMENT The opportunity of undergoing in Varun Beverages exposed to very professional and organized management system. It not only gave me practical experience but contributed largely in laying the foundation for concern the fields of marketing. My endeavour at Varun beverages the imprint of many other personalities who formally or informally mad a significant contribution...
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