Content Page Number
Introduction 05
Company Overview 05
Market Segmentation 05
SMART Marketing Objectives 06
Marketing Planning for the Brand 06
Conclusion 14
Introduction: Lovisa, an Australian fashion jewellery brand, wants to open stores in Dhaka and Chittagong with our company, which is going to be a local partner for Lovisa in Bangladesh.
Company Overview:
THE FIRST STOP SHOP FOR THE FASHION FORWARD TO GET THEIR ON-TREND ACCESSORIES FIX!
Lovisa, an Australian fashion jewellery brand was established on April, 2010. After launching her first fashion jewellery and hair accessories retail store in April 2010, Lovisa can now be found in 6 countries throughout the world with over 180 stores. They have become a first stop shop for the fashion forward to get her on-trend accessories fix.
Lovisa was created out of a need for current fashion jewellery at an accessible price point. Her trend spotting department in London took inspiration from high fashion couture runways and current street style. The keen-eyed design team at Lovisa Australia uses a wide range of materials and expert finishing techniques to deliver fashion forward designer jewellery and hair accessories.
The Lovisa customer has refined taste and she understands the importance of the perfect accessory. She wants designer style at ready to wear prices. She's social, confident and stylish. Her style has no limits. This is why she chooses Lovisa.
They are embarking upon the fastest specialty store expansion ever seen globally.
Among the potential major competitors Bangladesh there are: Direct Competitors Indirect Competitors
Aarong Amin Jewellers
Celebration Apon Jewellers
Gems Gallery Diamond World
Target Market in Dhaka and Chittagong: We will track target markets in segmentation and they are
