...Marketing Project Part IV March 8, 2015 Marketing Project Part IV Coca-Cola is one of the largest global corporations. It is one of the successful marketers in the world. It operates in almost all countries of the planet. So it has a well-designed and flexible marketing strategy. Coca-Cola has a marketing strategy called: Think- Education is essential to achieve sustainable, active, healthy lifestyle. Drink- Providing product and package variety is their commitment to consumers. Move- Physical activity is vital for health and well-being. This strategy focuses all aspects of its marketing view and strategies. All its marketing activities including promotional activities, branding, and distribution are done on this view. Market position of the company is very strong. It divides the whole world into six operating groups named Latin America, North America, Pacific, European Union, Eurasia, and Africa ( UKessays, n.d). In the last few months, Coke sharing has reached new levels with the creation of shareable Coca-Cola, this can which can be twisted, turned and split in half to share between friends. This idea has further increased the popularity of Share a Coke and has contributed to the overall success of the campaign and the brand as a whole (Outside the box, n.d). This is not the only angle of the “Share a Coke” campaign. Despite the apparent marketing and profit benefits which can be associated with the huge success of Coca-Cola, a perhaps less-documented but equally...
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...complete my project. Also i would like to thank specially my inspirational lecturer Mr.T.L. sooriarachchi for his guidance that makes this project a successful one. I would like to thank to thank ACBT staffs for their helps and information to make this project successful. Thank you Executive summery From this project it covers all the aspects of activities of ACBT organization with regarding for the move for the new market.via this project reader can understand wt kind analysis and to be made in entering to a new market and how it would be done. And also the reader can know the importance of market orientation as well the distribution arrangements for a service organization in a new market. mean time reader can understand the promotional activities ,pricing methods using relevant strategy and the marketing mixes ,extended marketing mixes with regarding ACBT to Jaffna market. on the other hand via this project reader can have a better understand of market segmentation and target marketing. also the steps to enter into foreign country via other institutions or universities and more over the reader can get a idea of foreign market and domestic market variations. and the last reader can be able to make sure the difference of business to business marketing rather than consumer marketing. Contents 1.0 Various elements of marketing process 6 1.1 Situation analysis 6 1.1.2 SWOT analysis 7 1.1.3 PEST analysis 11 1.2 Marketing strategy 14 1.3 Marketing mix decisions...
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...MKTG304 Marketing Project Session 2, 2014 Reflective Journal Outline Department of Marketing and Management MACQUARIE UNIVERSITY FACULTY OF BUSINESS AND ECONOMICS REFLECTIVE JOURNAL OUTLINE Overview As part of evaluating the participative process, an individual reflective journal is required to be maintained throughout the course, due for submission after the group presentation and final group report has been submitted. There are two parts to this assignment. The first Part A consists of a pre-activity self-rating of graduate capabilities. The ratings are intended to be your perception of your own capabilities. This perception should draw on your prior experiences, including your university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests. The self-assessment will not be graded, nor will it be shared with others in your class. Part A serves the purpose of allowing the student to focus on graduate capabilities and reflective points to be considered while collecting material and writing up the final reflective journal. Part A is due in your tutorial class in Week 4, Thursday 28th August. Part B, consists of the self assessment post activity audit of graduate capabilities and a 2,000 word reflective journal report. The self assessment post activity audit will not be marked, but will act as support for your findings in the final report. The final report provides your analysis and reflections about the process of...
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...not only benefit from listening to great music and enjoying complete modern design (including sofas, poles, neon lights, etc.) but they will have the opportunity to drink for free as well. They will only have to pay the bus ticket which actually includes a free pass to the discotheques included in the tour and the drinks they have inside. However this project is not able to satisfy every young man or woman in Madrid specially because we have to consider that there are at least 371.226 young people from 20 to 24 years old (not even taking into account the 102.532 immigrants that arrived this last year to Madrid). With this great amount of potential customers, it is impossible to take into account the whole market, it is necessary to direct all the attention to those man/ woman who would actually need this product. In order to obtain enough information about the costumer’s behaviour, such as to what nightclubs young people usually go, or prices they are willing to pay or even if they really were interested in the Club Ride idea, we were forced to make a survey to a sample of the population we were targeting. Our marketing effort aims to young people between 18 and 25 years old, regardless of race, gender or religion…the basis has therefore to be more a psychographic one:...
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...MP-APPENDIX B STUDENT MARKETING PLAN FOR “CYNOSURE” A Marketing Plan Presented by: Sepideh Bayani Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography Appendices Appendix A: Cynosure Discounts 11 Appendix B: Cynosure Flyer 13 * Refrence……………………………………………………………………………….14 * Appendix C: Bagels by the Bay Coupon 14 * Appendix D: Bagels by the Bay Survey 15 1. Background Cynosure is an international company created to bring a brighter future to students and to enhance memory for all. This company was Created by Sepideh Bayani, after she heard there are so many memory losses in the world; she never knew so many people were going through it. This microchip was created to help those who...
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...Johnson & Wales University Providence, Rhode Island College of Management Marketing Final Project Walmart MTKG 5500 Spring Term 2015 Professor Kim By: Andreas Ulrich, Chia-Yi Lin, Lauren Hahn and, Min Zhang May 13th, 2015 Abstract This document discusses how Walmart is one of the largest retailers in the world with how the mass production utilizes its resources to be cost effective in its selling price of all their products which makes the brand very well known in this aspect. Walmart has evolved since it first began the company and has changed their marketing strategy to better suit their customers’ interests and demographics. The company has become well known internationally for the brand image Walmart created for them and sets them aside from their competitors. Their excellent marketing strategy stems from the four P’s of price, product, distribution (place), and promotion. The pricing is low, but efficient from the cost control of the resources they obtain. The products walmart issue to the product range varies according to the needs of customers. The distribution is industrialized internationally and continues to expand. Walmart uses the differentiated strategy to target their customers. The organization utilizes product diversity, low- price strategy, e-commerce, long-term growth strategy, and technology innovation for future business. However, there are suggestions that were made for better expansion were product development, different approach...
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...Enthaice Thai Restaurant | | | Consumer Behavior Keller Graduate School Of ManagementProfessor Kissi PeprahBenchawan SomroupJiraporn BenjapornpaisitNichamon Moramat | | | Consumer Behavior Course Project: Enthaice Thai Restaurant. 1. Marketing Analysis: * Company; Enthaice restaurant is the food establishment start up Thai restaurant in NYC. It will be located in Upper East Side, Manhattan, and NYC area. It will serve authentic traditional Thai food, providing the best experience at a reasonable price and great environment. Enthaice is the name which played by word from “entice” which refer to attractive surrounding or arousing hope and desire. The name was create for a strong brand recognition and set the restaurant apart from other competitive restaurants around the areas Enthaice is a convenient restaurant on third Avenue corner of 90th St. The restaurant is serving an authentic Thai food, wine, and beer. It will offer a modern décor and electric light in the relax environment. It will be a small warm Thai place around 30 seats. The dining room will decorate by black panel and white letter tile the other side and the wood panel in the middle. The room will be romantic set up in the dark light with candle and electric light color that can change different colors every day. Enthaice’s concept is simple and warmed with care. It will provide the perfect place to enjoy a Thai cuisine. It will offer delivery, catering, and private...
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...BACHELOR OF BUSINESS (MANAGEMENT) [pic] MKTG1199 MARKETING PRINCIPLES PRACTICAL ASSIGNMENT – MARKETING PLAN [pic] ‘WORK HARDER, PLAY SMARTER’ LECTURER: ONG CHIN CHOO GROUP MEMBERS: |Cheong Shu Juan |3320564 | |Gayathiri Chandran |3321634 | |Lim Zong Da |3321074 | |Ong Cindy |3320646 | |Quak Mei Juan |3320700 | |Tay Tristan |3320943 | Executive Summary Research In Motion (RIM), the company behind BlackBerry has gained a reputable position in global wireless innovation through the introduction of the BlackBerry solution in 1999. BlackBerry products and services are now used by millions of consumers globally to stay connected. The BlackBerry product line includes the Playbook tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry hopes to gain more awareness from the consumers in Singapore and increase existing market share. In this proposal, we will discuss about BlackBerry’s market size, structure and potential as well as the macro-environmental trends, which consist of external factors that affect the sales revenue of the Playbook. This report consists of SWOT analysis for Playbook and its competitors Apple iPad 2 and Samsung Galaxy Tab 10.1...
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...TABLE OF CONTENTS Table of Contents………………………………………………………………… 1 1.0 Situation Analysis / Current Marketing Mix………………………………...... 2 1.1 Current Product…………………………………………………………… 2 1.2 Current Price………………………………………………………………. 3 1.3 Current Distribution……………………………………………………….. 4 1.4 Current Promotion………………………………………………………… 5 2.0 Brand Positioning ‘theory………………………………………………………. 6 2.1 Definition of Brand Positioning…………………………………………. 6 2.2 Explaing Brand Positioning……………………………………………… 6 3.0 Target Market Indication……………………………………………………….. 7 3.1 Geographic Segmentation……………………………………………… 7 3.2 Demographic Segmentation……………………………………………. 7 3.3 Psychographic Segmentation…………………………………………… 8 3.4 Behavioral Segmentation……………………………………………….. 8 4.0 Reference List…………………………………………………………………… 9 1.0 Situation Analysis/Current Marketing Mix 2.1 Current Product Piaget Altiplano is a hand watch with white-gold case and black belt made of leather. Piaget Altiplano encourages the consumer buying by identifying specific product preferred, also can display confidence because the user is wearing a quality product (Elliott, Rundle-Thiele, and Waller 2012, 232). Piaget Also provided total services of watch maintenance, repair and guarantee. Piaget provides many types and models, Piaget needs to satisfy the consumers with different alternative to keep the consumer will not purchase another brand. Piaget Altiplano is mostly used by the people who succeed in career and who are...
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...The product our company gives to the customer are Our company deals in many different types of Jams such as: * Apple Jam * Mango Jam * Apricot Jam * Pineapple Jam * Raspberry Jam * Blueberry Jam * custard apple Jam * strawberry Jam * The latest addition we have is: sugar free Jam. These are the product in which our company deals with. But the most demanding product amongst all is Mix fruit, Pineapple & Sugar free jam. The other products are demanded as per the season and hence they are our seasonal products and come under “Silver pool of our company” where as the “Golden pool of the company” which consist of ever increasing demand consist of: Mix fruit Pineapple & Sugar free jam. Customer is the king of the market. Their demand changes as per their desire so to meet the ever-changing desire of the customers; Our Company provides them with a different Jam with distinct features. Hey people if you wanna have something delicious Try Jam-licious “The secret for healthy diet” The king of taste with toppings of fun and essence of joy is provided in our Jam. “The motto of our company is to provide the best quality for a perfect smile.” A family consists of many members; each member would have different in their taste. Everyone would have their distinct demand; many a time it is noticed some children get upset at the time of breakfast because they don’t like the of regular jam. Now if children get disappointment...
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...Teabox sells directly to the consumers using the “farm to the cup” model. This ensures price competitiveness and maintains the freshness of the tea * It has an extensive range of tea products from 150 single estate tea * It is able to stand out from its competitors as it provides a greater selection for the adventurous or the conservative tea connoisseurs. Relevance * One important factors what tea lovers look out for when selecting tealeaves is the freshness of the leaves. * Besides from the promise of delivery within 3-5 days of purchase, teabox indicates its “date of picking” on its boxes to give consumers a sense of security when it comes to freshness. * This is part of the company’s integrated marketing where it maximizes the effect and reinforce brand promise of fresh delivery * Also, tea is increasingly gaining traction as a ‘lifestyle trend’. And it is already for some consumers, part of the their daily beverage consumption * Teabox is catering to this need by using the online platform to provide a fast yet extensive range of quality tea leaves for these tea consumers * And now that online shopping coupled with the fact that the consumers are beginning to put more trust in online products, Teabox can leverage on this and grow their business through this platform Esteem * Measures how well the brand is regarded and respected * Working for this brother who runs a tea export business and leveraging on...
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...Cách viết đề án Xin lưu ý: phần dưới đây là những hướng dẫn chung. Đề nghị xem kỹ phần hướng dẫn, yêu cầu và tiêu chuẩn của nhà tài trợ “Khóa học viết đề án” được trích ra từ Hướng dẫn Viết đề án của Trung tâm Quỹ. Giới thiệu Chủ đề của khóa học ngắn này là viết đề án. Tuy nhiên đề án không đứng độc lập, mà là một phần của quá trình lên kế hoạch và nghiên cứu, hướng tới và mở mang quan hệ với những nhà tài trợ tiềm năng. Quá trình rất cần thiết vì các tổ chức phi lợi nhuận và các nhà tài trợ cần phải thiết lập quan hệ đối tác. Nên lưu ý rằng khi anh chị bỏ nhiều thời gian ra để tìm nguồn tài chính thì những tổ chức có tiền cũng gặp khó khăn khi muốn tài trợ tiền. Trên thực tế thì tiền từ thiện đổ vào một quỹ hoặc một đoàn thể sẽ không có giá trị chừng nào số tiền đó chưa được đưa vào các chương trình cụ thể do các tổ chức phi lợi nhuận thực hiện. Đây thực sự là một mối quan hệ đối tác. Các tổ chức phi lợi nhuận có nhiều ý tưởng và năng lực để giải quyết các vấn đề, nhưng lại không có tiền để thực hiện những ý tưởng đó. Các quỹ và các công ty thì có nguồn tài chính nhưng lại không có những nguồn lực cần thiết để sáng tạo ra các chương trình. Đưa hai đối tác này lại với nhau một cách có hiệu quả sẽ mang lại một sự cộng tác hết sức năng động. Anh chị cần phải tiến hành quá trình tìm nguồn tài chính dần dần từng bước một. Kiên nhẫn và kiên trì sẽ dẫn tới thành công. Sau khi đề án được viết xong, đôi khi phải mất tới một năm để nhận được số tiền cần thiết để thực...
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...Concept : site, app en social networks, tv en Radio Mediaplan : De media die we gebruiken om het concept te laten slagen zijn : Direct : * App * Facebook * Twitter * Website Bloggers * Youtube Earned Media : * Radio * Tv * Kranten en magazines Direct : Facebook: We gebruiken facebook als trekplijster voor onze campagne. Op de facebookpagina vindt je receptjes, foto’s van de actie op de festivals, foto’s van de actie met de App, nieuwtjes en communicatie rond de actie terug. Informatie over en updates van de app zullen ook terug te vinden zijn op de facebookpagina. Timing: 1. APRIL Onze facebookpagina zal begin april online gezet worden en we zullen deze promoten door in de Newsfeed van onze doelgroep te verschijnen. We hebben gesegmenteerd als volgt: * 16 tot 32 jaar * Man en vrouw * Android en Ios owners * Like festival pages of hebben vrienden die de festival pages “liken” * Wonen in België * Optimalisatie voor Weergaven Aangezien het concept goed onderbouwd zal zijn en gecomuniceerd zal worden als een kwalitatieve maaltijd aan een heel democratische prijs op een van de festivals waar ze naartoe gaan en gelinkt zal worden met de festivalpagina’s gaan we er van uit dat we een organisch bereik zeer groot zal zijn en het effect navanant. We rekenen op een bedrag van 8 euro per dag om onze pagina te promoten wat aan een ratio van €0.05/1000 weergaven neerkomt op een weergave...
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...The Macroenvironment factors are external and uncontrollable factors that influence the company’s decision making and affect its performances and strategies. Therefore, we are going to look for the major trends for each macroenvironment factor and measure the impact on the success of our product. Demographic forces: In terms of demographic, increasing population has an effect on the demand of our products. Recently, between 2008 and 2012, Canada’s population grew at an average annual rate of approximately 1.00%, mainly from the strong immigration, and it is also estimated that the population will exceed 39 million by 2031. This steady increase in population will directly enlarge the consumer groups, which will increase the demand of all kinds of product as well as our four season shoes in current market. Also, population aging does a great impact on the sale of our products. By 2010, Generation X who was born between 1967 and 1976 is served as the primary market. They respond to socially responsible companies that aim to maintain the balance between the economy and the ecosystem, which means such eco-friendly products as our four season shoes will cater to their tastes. Technological forces : One major trend in the technological environment has been the creation of the 3D printer. Many shoe companies are now looking into making both non-customized, mass produced shoes, as well as shoes that are customized for each customer. Two examples are Nike and New Balance; both companies...
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...TABLE OF CONTENTS SECTION PAGE 1. INTRODUCTION 1 1.1 Scope of Report 1 1.2 Sources and Methods 1 2. NEW PRODUCT IDENTIFICATION 2 2.1 Product Function 2 2.2 Branding Strategies 2 3. MACROENVIRONMENTAL IMPACTS 3 3.1 Demographic, Economic and Social 3 3.2 Cultural, Legal and Political 3 3.3 Natural and Technological 4 4. SECONDARY SOURCES 5 5. MARKET SEGMENTATION AND TARGETING 7 5.1 Segments 7 5.2 Target Markets 7 6. SALES POTENTIAL 8 6.1 Year One 8 6.2 Year Two 8 6.3 Year Three 9 7. MARKETING MIX 10 7.1 Product 10 7.2 Price 11 7.3 Place 11 7.4 Promotion 12 8. CONCLUSIONS AND RECOMMENDATIONS 14 8.1 Conclusions 14 8.2 Recommendations 14 WORKS CITED AND CONSULTED 34 LIST OF APPENDICES SECTION PAGE A- Sales Potential Population Information 15 B- Projected Sales and Income Statement 16 C- Forecasted Sales Growth and Profit Graph 17 D- I-Fit Advertisement 18 E- I-Fit PowerPoint Presentation 19 F- Daily Star: “Apply Nanotech to Up Industrial Agri Output” 21 G- iX-Factory: “Lab-on-a-Chip” 23 H- “‘Mind the Gap’: Science and Ethics of Nanotechnology” 25 I- Index Mundi Statistics: Japan, United States, European Union and China 27 J- CBC News: “Who are Canada’s Top 1%?” 29 K- The Guardian: “Ofcom: UK is Nation of Early Adopters and Online Spenders 31 L- Statistics Canada 33 1. INTRODUCTION After being appointed the heir...
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