...Executive Summary This project is about new product development by XYZ company. XYZ company has been very innovative in making new products. This company uses Tetra pack packaging for its products. The new product develop by XYZ company is Pine apple juice named as “Vitomax”. We have made a Marketting mix strategy for our product. We have devided market into different markets and decided to target young students of colleges and universities that belong to Middle class family. We have paid special attention to the packaging , colour , and price of Vitomax. We have decided to place the product in all markets of Khyber pakhtoonkhwa specially in universities and college’s canteens. We will promote our product through electronic media , print medeia , internet and cable network. We have also conducted a survey to know peoples preferences. Product: XYZ company is launching a new Pine apple juice in the market named as “ Vitomax” Brand Name: Vitomax Slogan: Refresh life with Vitomax Picture: ?????? Purpose: The purpose of launching Vitomax is to give people a new taste. As peoples are drinking almost every juice available in the market. We want to provide people a fresh juice with important ingredients required to be healty. Vitomax has all these qualities. Product Related Attributes: Some of the features of Vitomax are: ...
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...INTRODUCTION TO MARKETTING AND MERCHANDISING TOPIC: Marketing matrix of AMWAY [Pick the date] Hewlett-Packard Poorvi ACKNOWLEDGEMENT I would like to express my special thanks of gratitude to my teacher Mr. Annaji Sharma as well as our department, Fashion Communication who gave me the golden opportunity to do this wonderful project on the topic marketing matrix, which also helped me in doing a lot of Research and I came to know about so many new things I am really thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finalizing this project within the limited time frame. CONTENTS * INTRODUCTION * ABOUT THE BRAND * FOUR P’s OF MARKETTING * Product * Price * Promotion * Place * Conclusion * Bibliography INTRODUCTION Marketing is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It also involves promoting such products and services within the marketplace. Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the "Marketing Mix”. This tool is made up of four variables known as the "Four P's" of marketing. The marketing mix blends these variables together to produce the results it wants to achieve in its specific target market. The Four Ps Model * Product - The first of...
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...PERFETTI VAN MELLE Project on STOP NOT By MANAGING DIRECTOR-PERFETTI VAN MELLE SAMEER SUNEJA MANAGING DIRECTOR, PERFETTI VAN MELLE INDIA Sameer Suneja, Managing Director, Perfetti Van Melle has been with the Indian confectionery major for 15 years now. Accredited as among "India's Hottest Young Marketers" in 2005 by Brand Equity and also one of "India's Hottest Young Executives" in 2008 by Business Today, Sameer is largely responsible for building the brands at PVM and creating some memorable and award winning advertising. Sameer joined PVMI during its start up days and has played a key role in the company's distinguished growth over the years. Perfetti Van Melle is the undisputed leader in sugar confectionery today and most of its brands are market leaders in their respective segments. Sameer joined the company as a Brand Manager in 1997 and subsequently moved to Milan for an International Marketing assignment where he spent a couple of years. He returned to India in early 2002 and was the Head of Marketing and subsequently became Head Sales and Marketing. He became the Managing Director three years ago and is among the youngest Managing Directors in the country running a company with a turnover of 1200 Crores. During his stint as a Managing Director, the company has seen exponential top line and bottom line growth. An MBA from IIM Bangalore ('94 batch), he started his career at Colgate Palmolive. From there he moved on to Frito-Lay before joining Perfetti...
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...MINI PROJECT REPORT BUSINESS PLAN OF BAKERY M INDEX 1.Introduction 1.1Executive Summary Cakes n Cookies is a start-up bakery retail establishment located in the Pune city. Cakes n Cookies expects to catch the interest of a regular loyal customer base with its broad variety of bakery products. The company plans to build a strong market position in the city, due to the partners' industry experience and mild competitive climate in the area. Cakes n Cookies aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. 1.2 The Company Cakes n Cookies is incorporated in the state of Maharashtra. It is owned and managed by Mr. Vaibhav Achantani who has a great experience in the field of industrial engineering. The company intends to hire two full-time bakers and four to handle customer service and day to day operations. 1.3 Products and Services The bakery provides freshly prepared bakery and pastry products at all times during business operations. One to two moderate batches of bakery products are prepared during the day to assure fresh...
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...MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily...
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...BACHELOR OF BUSINESS ADMINISTRATION IN GENERAL FIRST YEAR - FIRST SEMESTER FACULTY GUIDE-MRS PRIYANKA CHANDANANI ASSISTANCE PROFESSOR – ECONOMIC ACKNOWLEDGEMENT I would like to express my special thanks of gratitude to my faculty guide Mrs Priyanka Chandanani who gave me the golden opportunity to do this wonderful topic Product Life Cycle which also helped me in doing a lot of research and I came to know about so many new things. I am really thankful to her Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within limited time I am making this project not only for marks but to also increase my knowledge THANKS AGAIN TO ALL WHO HELPED ME ABSTRACT The product lifecycle model can be understood as a three-stage model of technological development associated with a particular product technology. In the explorative stage many different designs are developed, in the development stage products become standardized into a dominant design, and in the mature stage only incremental changes occur within the dominant design. Although the product lifecycle model is widely accepted and often applied in empirical research, innovation scholars have failed to develop systematic theoretical models that explain the different stages of technological...
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...combine ex int analysis decide strategic option for growth . ansoff product mix( based on rational approach) to identify strategic option and devide strategic option into four broader classification -market penetration, product expansion ,market expansion, diversification product development is expansion of product range and market development is expansion of customer base both help strategy development and implementation and basically consider based org capabilities and strategy product and market options the ansoff product -market matrix increase, develop new product and market based on experience ,capabilities fist do what you have experience and capabilities and let it exhausted then move to other area (have capability increase in excising market do it until exhausted it then move to increase in market then to new product then to new market growth in existing products and ,markets good for start up or growth phase org where penetration has not saturated increase the frequency of usage (frequent flyer) increase the qty of usage( coke 1.25 ltr) find new application for current users , attract more customer in same segment of customer base ( supply to Coles along with Woolworth to obtain Coles customers following question shows how to increase market and customer base 1 who we serve and who we don’t and who stop and why ? 2 can products to be serve different way 3 can increase plan capacity 4 need any change to marketing , distribution and pricing , how it affect...
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...[pic] Moral and Ethical Issues in Gene Therapy • Dr • [pic] Introduction Genetic research has advanced in a dramatic fashion in the last decade or so, to the point where it has now become possible to attempt therapeutic genetic modification, in a few cases of human genes, where a defects exists which manifests itself in certain serious diseases. This possibility, known as gene therapy, is only in its infancy. At present, no one knows how effective it will prove to be, even in the few conditions on which it is being tried - whether it will only be of relatively limited application, or whether it will open up many wider possibilities. It suffers both over-optimistic claims from some quarters and exaggerated dangers from others, over which the church needs to be discerning. It is, of course, not possible to assert exactly where the possibilities opened up by today's technology will lead in terms of future developments, but various ethical and moral issues are implicit in the technology which it is important to draw to the Church's attention, so that it is forearmed in an area where developments have been taking place at a bewildering pace. An editorial in the "New Scientist" in April 1994 drew attention to the need to weigh up what may still be future issues today, before the technological "horse" bolts from the stable and it is too late to lock the door. Potential Ethical Issues Perhaps the most basic underlying questions centre on a Christian understanding...
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...CHAPTER-1 Introduction: The industrial report is originated from the curriculum requirement of BBA program of University of Chittagong .The topic of our report is “Formulating Industrial Marketing Strategies a case study based on PHP Spinning Mils Ltd.”. The PHP Group is a pioneer and acknowledged market leader in spinning sector in Bangladesh and one of the largest spinning manufacturing company of Bangladesh, adopting State-of-the-Art technologies and fulfilling its customers’ requirements through world-class services & products. PHP GROUP Company, PHP Spinning Mills Ltd. has started its production of high quality cotton & melange from January 2006 using latest technology and having production capacity of 466,746 kg per month in which 265,986 kg is cotton & 200,761 kg is melange. The report has been Prepared under direct supervision of Mr. Mohammed Shahedul quader , Assistant Professor , Department of Marketing Studies & international marketing, university of Chittagong. Objectives of the study: The basic or main purpose of industrial tour report is to learn practical knowledge about business world for balancing the gap of our industrial policy in the modern job market. The objectives of this industrial tour are as below: • The prime objective of the study is to know the practical marketing scenario of the company. • To identify an overview of PHP Spinning Mills Ltd. • To perform the SWOT analysis of the company. • To evaluate...
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...TERM PAPER MARKETTING PLANNING OF AHSANULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY TERM PAPER MARKETING PLANNIG OF NESTLE Submitted To: Prof. Sirajuddaula Shaheen Dean, Faculty of Business & Social Science Submitted By: Jesmin Akter Juthi (ID no. 10.01.02.020) Farah Tasneem (ID no. 10.01.02.023) Sharika Nahid (ID no. 10.01.02.039) Date of Submission:02 .02.2012 2nd Feb, 2012 Prof. Sirajuddaula Shaheen Dean, Faculty of Business and Social Sciences Ahsanullah University of Science and Technology. Dear Sir, I would like to thank you for giving us a term paper to prepare a realistic paper work about Marketing Plan of an organization and we chose Nestle. Without your help and advice it was quite impossible for us to prepare this term Paper. Your help and advice make us work much easier. While preparing this term Paper we got to know various things of the marketing plan of an organization which have increased our analytical skills. Though, as a member of group, I’m proud to say that our term Paper is a result of team work and we are really grateful...
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...PROJECT REPORT “To identify the market potential of starters in M.P. and measure the level of awareness, acceptability and availability for LnT Agri-products”. Submitted By: Sanil Jain NMIMS, Mumbai 06/06/2013 Submitted To: Mr. Rajiv Tandon Project Guide, L&T 1 PREFACE This report represents the primary as well as secondary market research performed and the learning garnered while working on the project in Larsen & Toubro, ESP – Agri Business department. The objective as decided by my project guide was to identify the market potential of starters in M.P. and measure the level of awareness, acceptability and availability for LnT Agriproducts. First and foremost it required understanding of the utility of starters and the factors that affects the potential sale of pumps and starters used in a region. The secondary research was hence vital to find out these factors across all the districts of Madhya Pradesh and analysing their impact on potential sale. This report is by large based on the primary research conducted across eight districts of Madhya Pradesh, viz, Ujjain, Khargone, Sehore, Raisen, Hoshangabad, Sagar, Vidisha and Ashoknagar which involved performing surveys on Retailers, Stockists and farmers at these locations. The report seeks to analyse the responses of the stockists, retailers and farmers districts in order to determine the potential sale and existing market share of LT-LK starters and provide recommendations to improve the same. Both quantitative...
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...Introduction All companies have some formal or informal means of appraising their employees’ performance. If employees’ performance is good, organizations will want to reinforce it; and if it is bad, they will try to take corrective actions. Performance appraisal is the ongoing process of evaluating and managing both the behavior and outcomes in the organization (Carrell, Elbert & Hatfield, 2008). It is not a process that happens once a year or every six months, but one that happens every day. Stripped to its essentials, performance appraisal always involves setting work standards, assessing the employees’ actual performance relative to those standards, and providing feedback to the employees with the aim of motivating him or her to eliminate performance deficiencies or to continue to perform above par (Dessler, 2011). Indeed, performance appraisals are widely used for administrating wages and salaries, giving performance feedback, and identifying individual employee strengths and weaknesses (Mathis & Jackson, 2011). Definition of Performance Appraisal P erformance appraisal is the process of evaluating the behavior of the employees in the work place (Maxwell, 1992). This process assumes that the employees are aware of their performance standards, and that the supervisor also provides the employees with the feedback, development, and incentives required to help the person eliminate performance deficiencies. Basically, performance appraisal is...
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...MARKETTING OF FINANCIAL SERVICES IN A DEREGULATED ECONOMY KEHINDE OLORUNDARE. CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The domain of marketing has been proven by Levitt (1988) and Kotler (1980), among others to transcend the tangible products areas. Increasingly, intangibles (including financial services) have benefited from the pervasive advantage that marketing can offer. Today, persons, ideas and in fact, doctrines are daily sold to us. Financial services (and intangible product) is one of the important services provided by banks in the economic sub-sector in Nigeria and whose employment of marketing service is becoming more noticeable and acknowledge. The financial services is becoming more noticeable and acknowledge. The financial services sector has in recent years been among the fastest growing areas in the Nigerian economy. Progressive deregulation, starting with free banking ad decentralized foreign exchange market to the lifiting of interest rates ceiling and structural adjustment programme had dramatically altered the operating environment facing suppliers of financial services. These changes in conjunctions with decreases in personal income and wealth, contraction in other sectors of the economy, trends towards globalization and developments in information technology have created an increasingly competitive and demand driven financial sector. As a consequence of these changes, the sector has witnessed considerable...
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...PARIS GRADUATE SCHOOL OF MANAGEMENTINTERNATIONAL EXECUTIVE MASTER OF BUSINESS ADMINISTRATIONHUMAN RESOURCE MANAGEMENT32ND BATCH Take Home ExaminationsMARKETINGAFORMALE, SIMON STANLEYWA 14017Submission Date: OCTOBER, 2014mENTOR: cedric B. DORKENOO | QUESTION 1 1. (A) THE TASK OF A MARKETING MANAGER IS TO CREATE AND MAINTAIN THE DESIRED LEVEL OF DEMAND - EXPLAIN WHICH MARKETING TASKS ARE PERFORMED BY THE MARKETING MANAGER TO MANAGE THE DEMAND. ANSWER INTRODUCTION Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. MARKETING MANAGEMENT Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned...
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