a. Market Description The regular customers of Yubengco Star Mall, Southway Square, and OK Department Store will be the main target market because these establishments capture great number of consumers. The basis of the population was acquired through the 1 kilometer radius along the three departments. The existing Tea competitors in the department stores are Lipton Tea, Charantia Tea, and Susan Baker. We are up to compete with the mentioned competitors and to become the leading tea product in Zamboanga City.

b. Nature of Demand

Corn Tea wants to establish a large customer base, and will therefore concentrate on capturing the regular resident customers of Yubengco Star Mall, Southway Square, and OK Department Store. Based on the Google map ten (10) barangays were covered along the 1 kilometer radius of the three (3) department stores with a rough estimation of 58,729 people. The actual population of the ten barangays as of 2010 was 108,627 provided by the National Statistics Office, Zamboanga. Sloven’s formula was used to arrive with the 400 respondents with a 79% demand for tea and 86% of them are willing to avail our products.

c. Projected Demand for Tea (Table 1) Year | Projected Demand | 2015 | 46,396 | 2016 | 62,171 | 2017 | 83,309 | 2018 | 111,633 | 2019 | 159,635 | Table 1: Shows the projected demand of those who drink tea. The figure above shows the projected demand for tea which is 79% based on the survey conducted in which 316 respondents said that they drink tea. 79% was multiplied to the projected population which is 58,729 which results to 46,396. The same computation will apply in the next consecutive years.

(Table 2) Year | Projected Demand | 2015 | 50,507 |