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Project Name | Marketing | Project Number | AA0017 | Project Team | Lisa KempTerri Fletcher | Prioritization | High | Owner(s) | FUNKK Incorporated | Start Date: | 1 Jan 2016 | Scheduled Completion Date: | 1 Jul 2017 |

Mission/ Purpose | What is your project going to accomplish? How does this project relate to overall strategic goals and objectives of the company? Is it part of a program or larger project? The proposed project is an expansion to our existing company and will provide marketing and advertising services to companies and clients who plan on progressing from your everyday urban musician to a pop music artist. We offer effective marketing strategies, such as email marketing, digital marketing, radio and TV advertising, as well as grassroots marketing to our clients, which in turn establishes their brand. In addition to marketing, we will design, test, market, and distribute all marketing services. We will present a real-time progress report of the campaign to the client to provide the flexibility needed to react to trends. At the end of the marketing campaign we will analyze the success rating and implement a lessons learned continuity program to improve future campaigns. | | ProjectDescription and Project Product | What will this project create? What are the outcome products being created with this project? At a high level, how do you plan on completing the work required for this project? List at least five high-level deliverables (outputs) that will be generated from the execution of this project. This section will help to prepare for your project scope and WBS later in the course. This project will provide a service portfolio that includes brand development and marketing services, such as urban grassroots marketing, experiment marketing, strategic marketing, and radio promotion. The Outcome products will be custom web

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