Brand Loyalty of Cigarette Smokers Brand Loyalty of Cigarette Smokers - Introduction : This project discusses the "BRAND LOYALTY OF CIGARETTE SMOKERS". Today, the primary capital of many businesses is their brands. For decades the value of a company was measured in terms of its real estate, then tangible assets plants and equipment. However, it has recently been recognized that a company’s real value lies outside the business itself. in the minds of potential buyers.
The distinction between brand and product is fundamental product are what the company makes; what the customer buys is a brand. The same is true of services. In paying very high prices for companies with brands, buyers are actually purchasing a position in the minds of potential customers, be it in the stalls or in the royal circle. Awareness, image trust and reputation all painstakingly acquired over the years, are the best guarantees of future earnings. These justify the high prices paid. The value of a brand lies in its capacity to generate such cash flows.
Buying Behaviour of Consumer : For the potential customer, a brand is a landmark. Like money, it facilitates trade. Faced with a multitude of silent or hard-to-read’ products, whose performance cannot be assessed at first glance customers are confused. Brands and prices make products easier to ‘read’ removing uncertainty. A products price measures it monetary value; its brand identifies the product and reveals the facets of its differences: functional value, pleasure value and symbolic value as a reflection of the buyer’s self-image.
Brands image, brand identity, guarantee, structure and stabilize supply. They draw their value from their capacity to reduce risk and uncertainty. In a world in which everything is changing brands possess a rare quality of stability.
Brand Image : Brands are the real capital of business. A brand is not a