Premium Essay

Proliferation of Mobile Phone in E-Commerce

In:

Submitted By nyasakwa
Words 1677
Pages 7
Running head: PROLIFERATION OF MOBILE PHONE IN E-COMMERCE

Proliferation of Mobile Phone in E-Commerce
Gertrude Nyandat
Grantham University

Abstract

This Paper explores five published articles that reiterate the proliferation of mobile phone in E-Commerce and how mobile phone has penetrated in the day to day commerce industry. These articles agree that mobile phone usage is growing at a faster rate its future in E-Commerce is very bright. Zorrille Ltd (Ecommerce article) explained how the field of wireless technology is tremendously increasing. Ferner (2011) gave us 21 ecommerce applications for mobile phone that are being used to facilitate ecommerce, and how businesses are coming up with applications after another to make it easier for them to conduct business. Consumers and businesses are conducting their business on a mobile device through an application (commonly known as apps) that can be downloaded on the mobile device. Once the app is downloaded, users have the power to use the mobile device to make purchases from virtually anywhere. Lui (2011) wrote on the usage of mobile phone and how it is reshaping the E-Commerce virtually anywhere. He explained how living in a constantly connected world makes mobile phone a preferred mode of business. Akei &Mbiti (2010) and Ochieng(n.d) analyzed the impact of mobile phone in our financial transaction and touched on how the African continent has benefited in mobile financial transactions by using M-PESA (“M” stands for mobile; “PESA” stands for money in Swahili).

Keywords: mobile phone, ecommerce

Electronic commerce is the electronic exchange, delivery or transaction of information, goods, services, and payments over telecommunications networks. As e-commerce technologies advance into the 21st century there is no doubt that the popularity of mobile e-commerce is increasing. Mobile phone has

Similar Documents

Free Essay

Mobile Technology, Social Media and a 180 Million Peopled Market

...Mobile Technology, Social Media and a 180 million peopled Market Introduction “Information technology has for sometime been a wildcard in business, a source of opportunity and uncertainty, of advantage and risk” (Applegate, Austin, & McFarlan, 2007). Advanced economies of the world have in the past three decades taken advantage of Information Technology in all facets of life especially in the utilization of IT to drive efficiency in organizations as well as the linkages between the organization and its internal and external stakeholders. Though technology in advanced economies of the world has become embedded in the everyday life of people especially in the way they define strategy and how business is defined, not much can be said for the advancement of such new technologies in developing Nations due to so many reasons. The main reason for the hitherto poor penetration and utilization of IT in developing countries can be attributed to various factors including poverty, inadequate infrastructure, poor Internet penetration, high cost of energy, corruption and an unstable political system. However the trend seems to be changing since the mid 2000s. Economic index and a potential growth market Nigeria is an example of a developing economy that is embracing IT systems in organizations due to the rapidly growing trend of consumers utilizing the Internet. Internet usage has increased as a result of the increasing use of smart phones, which has in recent years become more...

Words: 2208 - Pages: 9

Premium Essay

Assignment on Mobile Commerce in Bangladesh

...Management Information System Assignment on “Mobile Commerce in Bangladesh’’ Submitted To: Submitted By: Group REFLECTIONS Member’s Name | Member’s ID | Md. Shaydul Islam | 09 | Uddipan Chakma | 12 | Md. Rukunujjaman | 26 | Date of submission: 30th November, 2012 Letter of Transmittal To Rakibul Hoque Professor, Faculty of Business Studies Dhaka International University Dhaka. Subject: Prayer for submission of Mobile Commerce in Bangladesh. Sir, We have the honor to state that, we are the member of ‘Reflections’ group have prepared this Mobile Commerce in Bangladesh , the report as a course requirement of your course ‘Management Information System’. We are requesting you to receive the report. We have done our level best to complete the report with our little experience and knowledge. We are apologizing for any kinds of errors and mistakes. We will be delighted to clarify any queries regarding the report. Yours faithfully Members of the group (Md. Shaydul Islam), ID. 09 (Uddipan Chakma), ID. 12 (Md. Rukunujjaman), ID.26 MBA, 30/b Dhaka International University ______________ INTRODUCTION   M-commerce or Mobile Commerce refers to wireless electronic commerce used for conducting commerce or business through a handy device like cellular phone or Personal Digital Assistant (PDAs). In...

Words: 3615 - Pages: 15

Premium Essay

Essaymarker

...07-2013 Market Perspective At a glance n E-commerce is growing strongly – global sales are expected to be worth $1.29 trillion in 2013 n Retailers, card issuers, technology companies, banks, mobile network operators and start-up companies are vying for share of online spend n Devices are affordable: tablets cost less than $200 and smart-phones are available at $50 n Secure technology developments are driving mobile commerce n Companies are making increasing use of consumer data to inform and guide their operations 21st Century Themes Mobile and e-commerce are reshaping consumer behaviour Affordable tablets, smart-phones and portable computers are changing the way that consumers shop and pay, whether online or on the go. In 2012, global e-commerce sales topped the $1 trillion mark for the first time and these sales are expected to grow to $1.29 trillion in 2013.1 The proliferation of internet-connected devices is helping to create new technologies, consumer applications, personal finance services and payment options. There will be considerable commercial opportunities linked to this changing consumer behaviour as merchants and payments companies seek to enhance their understanding of consumption patterns through analytics. The companies most able to collect and exploit unstructured data could be in a very strong position to understand the intricacies of consumer behaviour. Mass expansion of devices, networks and software In the race to win market share, retailers...

Words: 3407 - Pages: 14

Premium Essay

The Wisdom Lies

...What is Electronic Commerce? Commerce * The exchange of commodities, buying and selling, of products and services requiring transportation, from location to location is known as commerce. E-Commerce * From a communications perspective, e-commerce is the delivery of information, products/services or payments via telephone lines, Fax, computer networks or any other means. What is Electronic Commerce? * From an online perspective, e-commerce provides the capability of buying and selling * It refers to a wide range of online business activities for products and services. * Any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact. Difference between E-Commerce & E-Business * Electronic commerce or "e-Commerce" * E-commerce covers online processes that touch customers, suppliers and external partners, including sales, marketing, order taking, delivery, customer service, purchasing of raw materials and supplies for production. * More sophisticated system such as flight and hotel reservation system. Difference between E-Commerce & E-Business e-Commerce breaks into two components: Online Shopping - the scope of information and activities that provides the customer with the information they need to conduct business with you and make an informed buying decision. Online Purchasing - the technology infrastructure for the exchange of data and the...

Words: 1542 - Pages: 7

Free Essay

Mobile Applications in Ghana

...Adoption of Mobile Payment Systems in Ghana Winfred Ofoe Larkotey#1, Prince Yaw Amoako*2, Ebenezer Afotey Laryea#3 , Ernest Dey#4 # Institute of Computer Science, Valley View University Box AF 595, Ghana 1 winfred.larkotey@gmail.com 3 afotey@gmail.com * Valley View University Institute of Computer Science, Ghana 2 4 papaprince@vvu.edu.gh ernest.dey@gmail.com Abstract— It may be said that no technology has increasingly broadened faster around the globe reminiscent of the mobile payment systems. Mobile payment systems are being embraced in many countries but its growth remains slow in most African countries. According to [9], this is mainly due to the lack of legal frameworks, inefficient banking and telecommunication systems, absence of security instruments and high illiteracy levels. Mobile payment systems level the playing field, presenting the opportunity for developing countries to compete equally with developed countries [5]. Hence, there exists a potential impact on socio-economic development if developing countries can harness this technology. However, there is a scarcity of research on the factors that influence mobile phones adoption and usage among micro-enterprises. This research seeks to address this gap by investigating the factors that influence mobile payment systems adoption and usage among in the Ghanaian society. The theoretical model based on the technology acceptance model is used to analyse survey of the adoption and the use of these...

Words: 5325 - Pages: 22

Premium Essay

Amazon Inc

...we think there are three main trends of the technology industry. Firstly, era of mobile internet. In fact, as technology has been evolving, traditional boundaries between hardware and software, products and services, and online and bricks-and-mortar stores have not only become increasingly blurred as the article tells us, but also have connected with each other by internet and smart devices, especially smart phones. Though the Fire phone turned out Amazon’s first misstep, the smart phone is very important for Amazon as it may be the most-used device for consumers accessing to Amazon’s diversified products and services. Secondly, the emerging of digital ecosystem. We can draw from the other three giants, Apple, Google and Facebook that they are running and expanding their businesses centered on their hundreds of millions of users. Based on a huge user base, Apple expands its product categories adding Apple TV, Apple watch and Apple pay. Google made inroads into tablet business, TV set-top box, social networks. Facebook launched the HTC First specifically designed with the Android-based Facebook app in mind, meanwhile, Facebook crossed into e-commerce. The same can easily go for Amazon. Thirdly, fierce competition between giants. As we can see, with the development of digital ecosystem, giants’ businesses overlap each other. Apple, Google, Facebook and Amazon, they all have advertising and mobile phone businesses. Apple, Google and Amazon all...

Words: 1181 - Pages: 5

Premium Essay

Suumer Project

...“Are Mobile Phones and Tablets taking over Laptops and Desktops in driving the Media & Entertainment Industry?” Summer Internship Project Report Submitted By: Chintan Desai Roll No: 11028 Batch: PGDM 2011-13 Acknowledgment I owe a great many thanks to great many people who helped and supported me at every stage during the completion of this project. I would like to extend my sincere thanks to all of them. I am highly indebted to Mrs. Chhaya (MD & CEO), BC Webwise, Mr. Elstan Rebello, Team Leader (Business Development) and Account Planner, BC Webwise and Mr. Alfred D’Souza, Group Head (Media Planning & Buying), BC Webwise for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & member of BC Webwise for their kind co-operation and encouragement which help me in completion of this project. I would also like to express my special gratitude to Mr. V.V. Naik, Course Coordinator (MET Institute of Management Studies) for giving me an opportunity to take this project and complete it successfully. 2|Page Table of Contents Sr No. 1 2 3 4 Particulars Need & Justification Introduction Company Background and Information Data Collection & Data analysis & Interviews 4.1 4.2 4.3 Mobile Internet Mobile TV Trends in Mobile Device Screen Size Page No. 1 2-5 6-7 12-13 8-10 11-15 16-18 19-20 21-24 25-26 27-29 30-37 38-40 41-43...

Words: 15727 - Pages: 63

Premium Essay

Vodafone Gh Marketing Plan

...MARKETING RESEARCH PROJECT [UAMM0091] By: UAMMOO91 (Samuel Poku-Bonsu) Course title: MARKETING Institution: University of Applied Management Lecturer: MR. SHANI BASHIRU Date of submission: 10TH JANUARY 2012 1|Page Table of Contents SECTION A ........................................................................................................................ 4 COMPANY INTRODUCTION ......................................................................................... 4 VODAFONE GHANA LTD .......................................................................................... 4 MICRO-ENVIRONMENT AUDIT ................................................................................... 5 MARKETING MIX ........................................................................................................ 5 PRODUCT .................................................................................................................. 5 PRICE ......................................................................................................................... 6 PLACE ........................................................................................................................ 9 PROMOTION ............................................................................................................. 9 PROCESS ................................................................................................................. 10 PEOPLE ..............................

Words: 11087 - Pages: 45

Premium Essay

Has the Increased Proliferation of It in Our Society Changed the Way We View and Value Our Perceptions of Privacy

...school, university even sports grounds. The following essay will examine what effects the proliferation of information technology has had on our view of privacy. Some say that our perception of privacy have not changed, however there are others that our do not agree and believe our perception has changed dramatically due to the saturation levels in our society Introduction “Modern technology is facilitating the steady disappearance of individual privacy – even under normal circumstances. Add a real or hyped threat to the common good and the erosion of individual privacy is further accelerated” (Caloyannides, M 2003, Privacy vs. Information Technology, p. 100). Privacy concerns are not only a recent issue however with the ever increasing amount of information technology in our lives the topic has exploded and mutated into an ongoing debate between governments, social networking giants, corporations and privates individuals. With a slowdown of Information technology not looking likely in the foreseeable future will it be a case of “in 20 years’ time, will there be any privacy to protect?” (The surveillance society 1999, p.21). This essay will argue the point that while information technology in our society has created a more productive and social one, it has certainly altered our perception of privacy. I have focused on three areas (Social Network and online communities, E-Commerce and Video surveillance or CCTV) of information technology where I believe privacy is overlooked...

Words: 1886 - Pages: 8

Premium Essay

Use of Ict

...What is information and communication technology? Information and communication technology is a very broad terms. It refers to various gadgets that aid in communication such as mobile phones, radios andsatellite communication. The term is also used to refer to various means of direct communication such as video conferencing. In short, information and communication technology, better known in its abbreviated form as ICT, is a tool that helps in improving communication among businesses and commerce activities in different parts of the world. In fact, ICT is so commonly used in commerce field to communicate various FINANCIAL matters such as acceptance of money, producing receipts and transferring FUNDS that ICT and ecommerce have become almost synonymous terms. ICT creates inroads for better accessibility of all sorts of information for people from all over the world. However, the scope of ICT extends much beyond commerce transactions. It is widely used in education and medical arenas as well. Advanced medical caretechniques, various researches being carried out in medical field in different parts of the world and training are just some of the fields in the medical arena that have largely benefited from the growth of information and communication technology. ICT makes sharing data concerning medical research easy, in addition to myriad other benefits as elucidated in the paragraphs below. How does ICT help in improving medical science and health care ? It is an established fact...

Words: 2900 - Pages: 12

Premium Essay

E-Commerce Boom in India

...as of June 2014.[1][2] Thepenetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing[3] at a much faster rate with a large number of new entrants.[4] The industry consensus is that growth is at an inflection point.[5] Unique to India (and potentially to other developing countries), cash on delivery is a preferred payment method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash on Delivery. However, COD may harm e-commerce business in India in the long run [6] and there is a need to make a shift towards online payment mechanisms. Similarly, direct imports constitute a large component of online sales. Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings. Market size and growth[edit] India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012.[1] About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.). Online Retailing comprises about 12.5% ($300 Million[7] as of 2009). India has close to 10 million online shoppers and is growing at an estimated 30%[8] CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales. Key drivers in Indian e-commerce are: * Increasing broadband Internet (growing...

Words: 5355 - Pages: 22

Free Essay

Mobile Money

...Mobile money An overview for global telecommunications operators Mobile money An overview for global telecommunications operators I About Ernst & Young’s Advisory Services Most businesses today are looking to solve two key challenges — improving business performance and reducing costs. This dual objective can deliver significant benefits and position your organization to emerge from the downturn with a stronger and more competitive profile. To help you meet these interconnected challenges and achieve your potential, we harness the diverse perspectives and experiences of our 18,000 advisory professionals — one of the broadest global advisory networks of any professional organization. We assemble seasoned multi-disciplinary teams to work with you to deliver a superior experience built on a consistent global methodology, a robust knowledge culture, and insights from our work around the world. We also understand that, to achieve your potential as an organization, you require services that respond to your specific issues, so we bring our broad sector experience and deep subject matter knowledge to bear in a proactive and objective way. It’s how Ernst & Young makes a difference. www.ey.com/advisory About Ernst & Young’s Global Telecommunications Center In a rapidly changing environment, telecommunications operators are facing the challenges of growth, operational efficiency, convergence, technology and increasing regulatory pressures. Ernst & Young’s Global Telecommunications...

Words: 10078 - Pages: 41

Premium Essay

Mobile Payment

...Mobile payments in Asia Pacific i n f o r m at i o n , c o m m u n i c at i o n s & e nt e rta i n m e nt Mobile payments in Asia Pacific  Contents 2 Introduction from Sean Choi and David Collins 3 Introduction from John Ure and Peter Lovelock 4 Introduction 6 Business models and the m-payments value chain – Business models behind different transaction types – Emerging business models by country – Industry perspectives on m-payments 22 Case studies – Smart in the Philippines – Yeepay’s B2B approach – The growing reach of Octopus – Gaming and virtual money – A view from the bottom of the pyramid – mHITs in Australia 29 Regulations and standards 40 Risks and challenges 44 About KPMG © 2007 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. 2 Mobile payments in Asia Pacific Introduction from Sean Choi and David Collins Seung Hwan (Sean) Choi This KPMG thought leadership report explores the development of the market for mobile payment systems in Asia Pacific. We believe the significance of this market cannot be overstated, as new technologies have the potential to play a key role in the expansion of commerce to an ever-wider segment of the world’s population. This is especially true in Asia Pacific. The expansion of commerce and the growing reach of...

Words: 18276 - Pages: 74

Premium Essay

Business and Management

...Short Report [Name of the Writer] [Name of the Institution] Executive Summary Technology’s role cannot be avoided form the development of any business as today’s rapidly changing technological advancements have given leverage to businesses as well as made things easier to individuals or consumers. The businesses in the present age function in a systematic manner and with advanced technology. The most positive thing to know is that the Darcy’s has recognized the importance of Internet Technology and needs to incorporate latest communication technologies in order to manage effective communication with their partners and employees. The implementation of Skype will bring multiple business benefits to the company in terms of cost reduction, efficiency in performance, active customer management and significant improve in communication with partners. The Skype has some security concerns as security breach and information theft has also been a great concern of many businesses as organizations face security incidents that bring significant damage to any organization. It is important to understand that nature as well as design of internet communication tools is very complex where it becomes difficult to protect information from theft. It would not be wrong to say that Darcy’s has concerns about its information security as the company cannot afford any security breach. However, the latest version of Skype and concrete IT policies will protect the privacy and data of the company...

Words: 2106 - Pages: 9

Premium Essay

E-Commerce Understanding

...Define e-commerce and describe how it differs from e-business.  Identify and describe the unique features of e-commerce technology and discuss their business significance.  Recognize and describe Web 2.0 applications.  Describe the major types of e-commerce.  Discuss the origins and growth of e-commerce.  Explain the evolution of e-commerce from its early years to today.  Identify the factors that will define the future of e-commerce.  Describe the major themes underlying the study of e-commerce.  Identify the major academic disciplines contributing to e-commerce. Key Terms e-commerce, p. 12 e-business, p. 13 information asymmetry, p. 14 marketplace, p. 16 ubiquity, p. 16 marketspace, p. 16 reach, p. 16 universal standards, p.16 richness, p. 17 interactivity, p. 17 information density, p. 17 personalization, p. 18 customization, p. 18 Web 2.0, p. 19 business-to-consumer (B2C) e-commerce, p. 22 business-to-business (B2B) e-commerce, p. 22 consumer-to-consumer (C2C) e-commerce, p. 22 social e-commerce, p. 22 mobile e-commerce (m-commerce), p. 23 local e-commerce, p. 23 Internet, p. 23 World Wide Web (the Web), p. 24 disintermediation, p. 32 friction-free commerce, p. 33 first mover, p. 33 network effect, p. 33 Copyright © 2013 Pearson Education, Inc. 2 Brief Chapter Outline Opening Case: Pinterest: A Picture Is Worth a Thousand Words 1.1 E-commerce: The Revolution Is Just Beginning The First Thirty Seconds What Is E-commerce? The Difference between E-commerce and...

Words: 6285 - Pages: 26