Emerald Dunes is one of the best public Golf Courses in Florida. It is located in West Palm Beach, FL. What makes this course differentiate from the others golf course? It is the use of a unique golf course at the edge of high technology, such as satellite technology which not only will improve customer satisfaction of golf experience, but also reducing operation costs.
This golf course is operated under Prolink technology. Prolink is not only has driven the management and marketing but also has helped Emerald Dunes outshine out average links. For example, the automated reservations system, a computer tracking system that helps keep play takes well-paced and off course the space age electronic caddies in every golf cart. Such automated system has given Emerald Dunes great control over inventory and cutting their cost. This software would help Finch reduce labor cost and have a learner operation. Since the purchase of the new software, the customer could easily make a booking by such using a touch tone phone. Such service provided has also exceeded customer expectation and satisfaction to another level by adding value from consumer’s perspective. It is not only delivering a “wow” factor to the customer but also the company.
Another improvement in technology is that you can response to a request of huge groups of people in just five minutes. It can tell you when the next availability of a tee is. This new technology is improving quality, customer satisfaction and competitive advantage by reducing the time provided in each tee. Time is money in every business. Such operation has also the ability to smoothen the capacity requirement by lowering the bottleneck operation.
Finch also continued making improvement to Emerald Dunes by installing earth-orbiting satellite tracking in the golf carts. With this new technology the company can easily find out how players were