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Promotion Decisions Worksheet

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Submitted By elaine5814
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Part 5 Promotion Decisions Worksheet

Objectives

Promotional objectives:

1.
2.
3.
4.
5.
6.

On-line promotion? Yes No

Describe:

Off-line promotion? Yes No

Describe:

Theme

Promotional theme is:

Promotional message is:

Copyright needed? Yes No

Design

Promotional tools designed by: In-house personnel

Outside agency

Combination

In-house personnel responsible:

Agency hired:

Advantages to in-house design work:

Disadvantages to in-house design work:

Media

Select media for promotions:

|Television |Radio (stations) |News-papers |Magazines |Outdoor (cities) |Internet (sites) |Other |
|(stations) | | | | | | |
| | | | | | | |
| | | | | | | |
| | | | | | | |
| | | | | | | |
| | | | | | | |
| | | | | | | |

Describe geography of promotion and/or product roll-out:

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