...Intern Report On Customer Service analysis with the overview of marketing and promotional activities of BRAC BANK LTD. SUBMITTED TO 1. Mr. SUNTU KUMAR GHOSH SENIOR LECTURER BBS BRAC UNIVRESITY 2. Ms. Sharmin Shabnam Rahman Lecturer BBS Brac University SUBMITTED BY JOYDEEP SINHA ROY 06304025 DATE OF SUBMISSION: 11th MAY, 2010 LETTER OF TRANSMITTAL 11th May, 2010 To Mr.Suntu Kumar Ghosh Senior Lecturer Brac University Subject: Internship Report submission Dear Sir, With due respect, I have the pleasure to submit my internship report on “Customer Service analysis with the overview of marketing and promotional activities” to partially fulfill the requirements of the bachelor degree under your supervision. It has been a worthwhile experience for me undertaking such a report work to get exposure to the real life of a banking organization. I have tried my best to satisfy the academic requirements. In my report, I have tried to reflect a partial scenario of the activities of local private banks of Bangladesh. I have used both primary and secondary data and have tried to prepare the according to your instructions. I also confess that this report has some limitations as well because I got limited resources. So I hope that you will be kind enough to...
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... Banking sector and banking activities are playing a vital and important role to achieve that optimum goal of the economy. The successful running of banking business depends upon effective banking operation. As a new commercial bank BANK ASIA has a huge responsibility to ensure efficient and effective banking operation all over the Bangladesh in a sound manner with other Banks as a competitor. Banking sector is indispensable part in a modern age and modern society. It always plays a vital role to the economic development of a country. In modern age of science and technology the banking sector all over the world has been undergoing a lot of changes due to deregulation, technological innovation and globalization. Basically bank take deposits from the customers against some interest/profit or loss sharing/payments and lend the money to the borrowers with a different interest/markup rate and time period. To ensure safety of the depositors fund there are various types of credit facility. Also bank must hold adequate fund to meet the daily needs of the clients. During the last six years, many new banks have emerged to satisfy the needs of the customers. They are continuously trying to attract people towards them by offering new types of products and services to face competition and fresh challenges thrown by their rival. Efforts are made to satisfy customers’ needs by providing superior value than their competitors. BANK ASIA is doing its business with...
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...BUS511 Final Project Importance of Marketing and Promotion for Commercial Banks in Bangladesh Prepared for: Dr. M Mosleh Uddin Faculty Member School of Business North South University Acknowledgements: This report has been written as a partial requirement for the MBA Program at North South University in the Summer of 2011. We would like to thank our instructor Dr. M Mosleh Uddin for his help and guidance during the process of writing this report. We would also like to thank him for supervising us and providing us all the necessary information during this study. We would like to thank all the respondents for giving time to fill up the research questionnaire. Finally, We would like to express our gratitude to all the people, who have supported us during the process. Ahmed Wasiful Alam H M Iftekhar Hasan Abstract: The importance of financial intermediaries in the development of the overall economy of the country cannot be described in short. From the inception of civilization the banking sector dominates the economic development of a country by mobilizing the savings from the general people and channeling those savings for investment and thus economic development and growth. With the emergence of banking sector in Bangladesh the government has also come through different activities to reform and revitalize this industry. The issues of marketing and promotion in...
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...This element of the marketing mix looks at the systems used to deliver the service. Imagine you walk into Burger King and order a Meal and you get it delivered within 2 minutes. What was the process that allowed you to obtain an efficient service delivery? Banks that send out Credit Cards automatically when their customer’s old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. All services need to be underpinned by clearly defined and efficient processes. This will avoid confusion and promote a consistent service. In other words processes mean that everybody knows what to do and how to do it. This element of the marketing mix looks at the systems used to deliver the service. Imagine you walk into Burger King and order a Meal and you get it delivered within 2 minutes. What was the process that allowed you to obtain an efficient service delivery? Banks that send out Credit Cards automatically when their customer’s old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. All services need to be underpinned by clearly defined and efficient processes. This will avoid confusion and promote a consistent service. In other words processes mean that everybody knows what to do and how to do it...
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...Mobile Financial Service Solution Online Payment services Gifting Emotions Contents 1. Introduction to Mobilink and Mobicash ........................................................................................... 3 2. Online payment solution ................................................................................................................... 5 2.1 Mobile wallet based online payment solution-Gifting Emotions...................................................... 5 2.1.1 Via mobile wallet .............................................................................................................................. 5 2.1.2 Over the counter payments (OTC) .................................................................................................... 6 2.1.3 Credit/Debit Card payments.............................................................................................................. 7 2.2 Escrow Payments .............................................................................................................................. 8 3. Payment Gateway features ................................................................................................................ 9 3.1 Customer portal ................................................................................................................................. 9 3.2 Merchant portal ..................................................................
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...7(1) 2014 ISSN 1985-4579 pp:1-16 FUNDING PROMOTIONAL ACTIVITIES: THE CASE OF JASMINE BEAUTY ENTERPRISE Wan Sharinee Fitri Wan Yahaya1, A.K Siti-Nabiha2, Fathyah Hashim3 ABSTRACT Established in 2008, Jasmine Beauty Enterprise (JBE) specialises in halal health and beauty products that it markets and sells in Malaysia. However, after four years of operation, the company’s founder, Jasmine, is still under pressure to sustain the business. Much of this pressure comes from health and beauty being such a competitive and volatile market, which requires JBE, a newbie in the industry, to invest heavily in brand and product promotions. Not only does JBE need to promote its products but, as customers are not really familiar with the company, it also needs to build brand trust and image. From 2008 to 2012, the company spent RM1.2 million on marketing and promotional activities. However, sales did not increase as expected, and the lower-than-expected revenue has reduced the company’s profit margin. There is also an issue of accrued sales, as a large amount of accounts receivables are affecting cash flow in the company, which needs to be addressed. Overall, these problems are limiting the company’s cash reserves, and its ability to grow. Jasmine felt that the company was not getting value out of the promotional activities and, as a result of JBE’s costly marketing and promotional activities, the company needs to seek a bank loan. A thorough analysis of the financial position...
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...this campaign usually upload their sale packages i.e. 50% of on entire stock, buy 1 get one free, upto 70% off on so on…. to social media which attract people too much. Aslam fabrics is not so popular or may be many people don’t know about them unless those who’ve visited the area where Aslam fabrics is. Just because they haven’t had any Ads or interaction to people via social media or nothing to advertised locally i.e. no pamphlets, no billboards, so, no one easily know about them. So, the point is this advertisement matters a lot in promotion of your business and increases your sales and generates profit. Question 2: Select a good or a services that you have purchased recently try to retrace the promotional tools that bought the product to your attention were some of those promotional...
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...plan for the “Sanhinda Saver” savings account of Sampath bank. This account is developed for Senior citizens who are in need of a savings account, which provides financial needs and other benefits expected by them. The product was introduced in June 2009, with a massive introduction campaign with TV and Radio commercials, out door promotions and hoardings at selected places. At present the product is in the growth stage. Though it was the only product specifically created for senior citizens in 2009, now there are number of competitors in the market. Marketing objectives have been set according to the competition to increase and retain the position of market leader. It is clear in the market that the other competitors are not competing with aggressive advertising strategies, but they have clearly set low pricing for value added services of their products. We have considered revising the charges of Sanhinda Saver account to win the market. But when we consider the initial deposit of our product and competitor’s product we have a significant advantage of having the lowest rate in the market. Since Sampath bank is considering improving personal banking services by implementing growth through innovative product design and outreach, developing Sanhinda brand is also considered Finally the responsible matrix and implementation procedure have been developed for the proposed plan. Therefore this will keep a track of activities and the time span and to meet the objectives on time. Hence...
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...Public and International Affairs Princeton University Abstract Self Help Group (SHG) banking is the primary mode of microfinance in India today, reaching over six million families. In spite of its considerable outreach, successful savings mobilization and high repayment rates, as with most other microfinance models, the financial viability of SHG banking has not been clear. SHG federations attempt to provide financial viability and sustainability to SHG banking. This study explores the merits of federating and finds that SHG federations create economies of scale, reduce promotional and transaction costs, enable provision of value added services and increase empowerment of the poor. Acknowledgements This study was done for the South Asia Region Finance and Private Sector Development Unit of the World Bank. The support of Sophie Sirtaine at the World Bank, who helped design the study and took time to read through the different drafts, is gratefully acknowledged. I thank all the organizations visited and individuals interviewed for their cooperation, and participants of the various fora at which the initial drafts were presented for their valuable comments. I also thank Marilou, Director, South Asia Region Finance and Private Sector Development Unit and other members of the unit for their support during the course of the study. Finally, I thank Maya Tudor and Kathryn Gwatkin, my classmates at the Woodrow Wilson School, who read through the final...
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...Internship Report (29 Jan – 10 Feb 2014) www.joinfilms.com www.joinfilms.com 2014 Praveen Pandey Thakur insititute of management & research 2/17/2014 Preface | In this internship report I will describe my experiences during my internship period. The internship report contains an overview of the internship company and the activities, tasks and projects that I have worked on during my internship. Writing this report, I also will describe and reflect my learning objects and personal goals that I have set during my internship period. For this opportunity, I thank:- Virendra Rathore, Who is the creative head of AV entertainment pvt ltd. & joinfilms.com. I want to thank him for giving me the opportunity to follow my internship at his company. He had the kindness to accept me in his company and guide me through my internship with advice, feedback and tips despite his busy schedule. Tejshri sanghvi, who is the RM of Mumbai branch. She helped me a lot during my internship by providing her valuable suggestions & feedback. She had always time to answer all my questions concerning my internship. Mr. Rakesh, who is the production manager of the company. He helped and coached me during my internship by giving me feedback and tips on how to handle the situations & approach towards situations. Also I appreciated all the interns I worked with and spent good moments with during my internship. I want...
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...Milestone & Progress report of BLED Activities (Jan –June 2016) Quarter | Milestone | Description | Activities | Q; | Status | Remarks | 1st | 1 | Preparatory Work | *Preparatory meeting with partner Organization(Pos) | | Partly | | | | | *Formation of project steering committee | | Not Done | | | | | *Finalizing work Plan, Timeline and key milestone | | Done (100%) | | | | | *Inauguration of Project Office, recruitment and mobilization of PMIT | | Done (100%) | | | | | *Recruiting Business Development Officers (BDOs) | 3 | Done (100%) | | | | | *Orientation the BDOs on the BLED project | 2 Session | Done (100%) | | | | | *Training the BDOs on TG identification technique | | Done (100%) | | | 2 | Base line Survey | *Developing Baseline Check list /Questionnaire | | Done (100%) | | | | | *Conducting Baseline Survey on TGs | | Done (100%) | 418 Qu aire survey completed estionn | | | | *Data Entry, data analysis & report writing of baseline survey | | Done (100%) | | | | | Finalizing & Submission baseline survey report to DFID | | Done (100%) | | | 3 | Guideline developed & Others necessary develop for BLED Operation | *Operation Manual covering Initial Screening and Identification Process, Selection Criteria, Database format for Target Group, etc. | | Done (100%) | | | | | *Financing Guideline covering skeleton of business plan, loan criteria...
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...integral part of BBA degree requirement, I was sent to IFIC bank, Lalmatia Brunch to take real life exposure of the activities of financial institution from 01, June 2014. 1.2 Background of the Study: Modern banks play an important part in promoting economic development of a country. Banks provide necessary funds for executing various programs underway in the process of economic development. Economy of Bangladesh is in the group of world’s most underdeveloped economies. One of the reasons may be its underdeveloped banking system. Government as well as different international organizations have also identified that underdeveloped banking system causes some obstacles to the process of economic development. So they have highly recommended for reforming financial sector. Since 1990, Bangladesh Government has taken a lot of financial sector reform measurements for making financial sector as well as banking sector more transparent, and formulation and implementations of these reform activities has also been participated by different international organization like World Bank, IMF etc. I was placed in IFIC Bank Limited, for 12 weeks long Internship Program to acquire practical knowledge. This is an orientation to the entire banking procedures of IFIC Bank Limited and finally a study on a particular area. 1.3: Objective of the Study: The primary objective of this report is to comply with the requirement of the IFIC Bank Ltd. However, the objective behind this study is something...
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...Essay Format. 1. Define business and discuss the role of business in the economy? Business: An organization or enterprising entity engaged in commercial, industrial or professional activities. A business can be a for-profit entity, such as a publicly-traded corporation, or a non-profit organization engaged in business activities, such as an agricultural cooperative, (Investopedia) Business is a crucial part of the economy. Without businesses there would be no revenue for the government to collect taxes and perform the daily activities necessary for our environment. Our government depends on the businesses to bring in money. If there were no businesses whether it is a small business or a large corporation, our economy would suffer. 2. Define economics and discuss the evolving global economic crisis? Economics: A social science that studies how individuals, governments, firms and nations make choices on allocating scarce resources to satisfy their unlimited wants. Economics can generally be broken down into: macroeconomics, which concentrates on the behavior of the aggregate economy; and microeconomics, which focuses on individual consumers. (investopedia) The global economic crisis was caused by improper use of foreign money. The government failed to regulate this activity so mortgages, hedge funds, investments were all affected. This is an ongoing situation with our economy because we are still borrowing money that we cannot afford to pay back leaving us in...
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...Survey Question 5 | 19 | Figure 7 Results from Survey Question 4 | 20 | Figure 8 Histogram | 21 | Figure 9 Pareto Chart | 23 | Figure 10 Critical Incident Chart: Cost to Profit Ratio | 25 | Figure 11 Critical Incident Chart: Products | 25 | Figure 12 Critical Incident Chart: Customer Service and Wait Times | 26 | Figure 13 Critical Incident Chart: Location | 27 | Figure 14 Critical incident Chart: Reputation | 27 | List of Tables Table 1 Results from Banking Incentive Program Survey | 13 | Table 2 Criteria Matrix | 29 | Executive Summary Consider the following scenario; Barbara a bank teller at ABC Bank Corp does a phenomenal job completing Mr. Johnson’s transaction. They have a great time chatting about fishing and the weekend. Barbara has earned the trust of Mr. Johnson and feels she has earned the right to let Mr. Johnson know about ABC banks upcoming promotion and hands Mr. Johnson a flyer. Mr. Johnson is intrigued and reads over the flyer on the way out to his car. He notices that the offer is good, but he knows he can’t benefit from it. So he tosses it in a nearby waste...
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...Human Resources Management (HRM) scenario in the local public banks of Bangladesh and probable Recommendation Bangladesh is a developing country and from the date of birth, it is having financially strong state owned banks / public banks. But these banks are not updating themselves as time passes and for that reason the present human resources of these banks are becoming obsolete in comparison with modern days banking concept. Most of the senior bankers of these banks are not technology oriented persons and they do have lacking of having modern banking concepts as well. From my professional banking experience, I have found some problems - Lack of coordination was there between several departments and lack of professionalism was there as well. Besides, all the employees are not professionally trained enough in the computer literacy part. For that reason, the EOP (Expected Organizational Performance) is always much below than the AOP (Actual Organizational Performance). So, the triggering effect always indicates to provide training upon basic computer literacy to each and every individual worker of the whole bank. Moreover, the modern HR practice is absent in the bank and the total HRM working is very much centralized in the head office. Problems of Human Resources Management in the local public banks of Bangladesh in bullet form: • Competency level of the employee of these banks is poor than of some competent banks. • Organizational culture is not highly developed to cope...
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