Plan Of Work
1.0) Executive Summary
1.2) Situation Analysis
1.3) Market Analysis
1.4) Competitive Analysis
1.5) Company Analysis
2.0) SWOT Analysis
2.1) Strength
2.2) Weaknesses
2.3) Opportunities
2.4) Threats
3.0) Objective
3.1) Mission
3.2) Financial Objectives
3.3) Marketing Strategies
3.4) Marketing Mix
4.0) Action Plan
4.1) Product
4.2) Price
4 3) Distribution
4.4) Promotion
5.0) Financial Analysis
5.1) Sales Forecast
5.3) Marketing Expenses Budget
5.4) Control

MARKETING PLAN FOR THE TRANSFORMATION OF MAIZE BY MARIA Co Ltd

1.0) GENERALITIES: Definition of Terms

MARKETING PLAN
Marketing Planning is a structure way of looking at the relationship between what an organisation has to" offer" and what the market need. It is therefore necessary to follow-up marketing options of an entire organisation(strategic planning) with many products or business units or it can be used to plan the marketing or a single product or service(marketing plan) or group of products.
TRANSFORMATION:
Transformation here is the act of changing maize into other forms of product.

1.1) EXECUTIVE SUMMARY

Maria Co Ltd buy maize from rural areas in Cameroon FOR transformed it into product like; dry powder pap, cornflakes, can fresh corn, corn flour, animal feed, starch for dry cleaners and also sell the grains. All of these make up our product line. Maria Co Ltd sell its products to regions all over Cameroon and export some to neighbouring countries like; Central African Republic, Gabon, and Equatorial Guinea. Our product stands out from that of the competitors. Maria Co Ltd prepare the top five percent in terms of quality standards. Maria Co Ltd aim at establishing agents in the rural areas to collects and buy maize from the local farmers for its company used.
The key to success are;
1) Establishing and maintaining good relationship with its suppliers and workers.
2) Bringing the