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Propaganda Strategies In My Pillow

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In My Pillow pet advertisement I used the glittering generalities propaganda strategy, because I used general words such as better and best. These words are an example of glittering generalities because they are simple words that do not explain the product in detail, they are more of just opinion words. The words try and get you to think that their product is better than everybody else’s, when it actually might be a terrible product. I also used card stacking because I listed only good qualities on the poster with check marks beside them so show that the product is all of those things. Another thing I used in my ad is deal appeal, I wrote “buy one get one for 50% off”. This tries to get the audience to buy the product, plus get a deal by

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