We believe that our plan will allow us to successfully complete our mission of maximizing profit from restaurants for school funding while satisfying demands of all the school’s students. The restaurants we picked are popular to our student demographic and are still affordable and profitable. We have assured that the restaurants that were chosen are not overly expensive in order to accommodate students of lower socioeconomic status, and that they are nutritious and have options for students with allergies or other dietary restrictions. These restaurants are economically prosperous and also offer a variety of food that will appeal to many different students for at least the next four years. Our plan will also assist the school by raising a lot of money which will go back into the school’s programs and help the students with their activities. After analyzing all of our options and taking the PTA’s opinions …show more content…
The hamburger restaurant is a familiar setting for many members of our target market of high school students. Along with an “at home” feeling, Bennie’s offers affordable, flexible prices. The cost of Bennie’s course offerings range from $0.50 to $5.50. We understand that the needs of low-income students is important to the board and it is important to us as well. In the food court, Bennie’s would allow low-income students to be able to pay for their lunch without having to compromise taste and quality. Bennie’s fixed costs, comprised of $25.00 for stall rental and $5.00 for equipment rental, totals $30.00. These fixed costs would be paid daily. The variable costs of running Bennie’s come from the cost of labor, $0.20, and ingredients, $1.00. The total variable cost adds up to $1.20. This $1.20 would be paid per serving. Bennie’s would be profitable to run. The profit-maximizing point would be where the price for the option is $2.50. At the price of $2.50, Bennie’s makes a profit of